Asheville's Sports Boom, Farmers Markets, and Upcoming Festivals

Good morning, this is your Asheville Local Frequency for Wednesday, August 27, 2025.

The weather today is a story all its own, with clear skies and a cool start at 54 degrees, heading up to a comfortable high near 76. That cold front moving through means pleasant temperatures stick around for the next couple of days, offering a perfect backdrop for getting out and about in Asheville.

Today kicks off with a major announcement at UNC Asheville’s newly upgraded running track at 11 a.m. Explore Asheville, our region's tourism arm, is set to unveil a brand-new collegiate sports event coming to town in 2026. This is a big step in attracting visitors and energizing our local sports scene, especially as it marks a new chapter after recent changes to our city’s sports commission. If sports are your thing, keep an eye out for more high-profile athletic events coming our way soon.

Now let’s talk about things you can do today. If you’re a fan of fresh local food and crafts, don’t miss the River Arts District Farmers Market. It kicks off every Wednesday at 3 p.m. on the lawn at New Belgium Brewing, featuring everything from garden-fresh veggies to artisanal pastries. SNAP and Double SNAP are accepted, making it accessible for everyone.

As evening rolls in, Arbor Evenings returns to the North Carolina Arboretum. From 5:30 to 8:30 p.m., you can stroll through beautiful gardens, sip a local brew or glass of wine, and take in live music. Food trucks are on rotation offering plenty to nibble on, and all proceeds support Arboretum education and conservation programs. Just pay the standard parking fee and you’re in—members get in free.

For live music fans, tonight at 10 p.m. at The One Stop at Asheville Music Hall, Katrina - Unplugged brings a soulful acoustic set, perfect for capping off your night in downtown.

Sports enthusiasts can also catch the UNC Asheville women’s soccer team taking on Mars Hill at Greenwood Field at 6 p.m. It’s the Bulldogs’ home opener, and they’re celebrating with a beach party theme—leis included! Support the team as they continue to climb the Big South rankings.

Looking ahead, don’t forget that Labor Day weekend brings both the NC Apple Festival in nearby Hendersonville and the Earl Scruggs Music Festival in Tryon. And we’re just a week away from the much-anticipated NC Mountain State Fair in Fletcher. Mark your calendars for these classic, family-friendly events.

In community news, Governor Josh Stein will be presenting the North Carolina Award—our state’s highest civilian honor—right here in Asheville this November at the Grove Park Inn. It’s the first time the ceremony happens outside Raleigh, with proceeds going to Helene storm recovery—just another example of our city’s resilience and regional pride.

That wraps up Asheville’s stories and happenings for today. This has been Asheville Local Frequency. We'll see you tomorrow with more local updates.

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Episode Transcript

Speaker 1 (00:00):
Good morning. This is your Ashville local frequency for Wednesday,
August twenty seventh, twenty twenty five. The weather today is
a story all its own, with clear skies and a
cool start at fifty four degrees heading up to a
comfortable high near seventy six. That cold front moving through
means pleasant temperature stick around for the next couple of days,

(00:23):
offering a perfect backdrop for getting out and about in Ashville.
Today kicks off with a major announcement at unc Ashville's
newly upgraded running track at eleven am. Explorer Ashville, our
region's tourism arm, is set to unveil a brand new
collegiate sports event coming to town in twenty twenty six.

(00:47):
This is a big step in attracting visitors and energizing
our local sports scene, especially as it marks a new
chapter after recent changes to our city Sports Commission. If
sports are your thing, keep an eye out for more
high profile athletic events coming our way soon. Now let's
talk about things you can do today. If you're a
fan of fresh, little food and crafts, don't miss the

(01:08):
River Arts District Farmers Market. It kicks off every Wednesday
at three pm on the lawn at new Belgian brewing
featuring everything from garden fresh veggies to artisanal pastries. Snap
and double sap are accepted, making it accessible for everyone.
As Evening rolls in Arbor Evenings returns to the North
Carolina Arboretum from five thirty to eight thirty pm. You

(01:32):
can stroll through beautiful gardens, sip a local grew or
glass of wine, and take in live music. Food trucks
are on rotation, offering plenty to nibble on, and all
proceeds support arboretam edication and conservation programs. Just pay the
standard parking fee and you're in. Members get in free

(01:58):
for live music fans to night at ten pm at
the One Stop at Ashville Music Hall, Katrina Unplugged brings
a soulful acoustic set perfect for capping off your night
in downtown. Sports enthusiasts can also catch the UNC Ashville
women's soccer team taking on Mars Hill at Greenwood Field
at six pm. It's the Bulldog's home opener and they're

(02:20):
celebrating with a beach party theme. Lays included support the
team as they continue to climb the Big South rankings.
Looking ahead, don't forget that Labor Day weekend brings both
the nc Apple Festival in nearby Hendersonville and the Earl
Scruggs Music Festival in Tryon, and we're just a week
away from the much anticipated NCA Mountain State Fair in Fletcher.

(02:43):
Mark your calendars for these classic, family friendly events. In
community news, Governor Josh Stein will be presenting the North
Carolina Award, our state's highest civilian honor, right here in
Ashville this November at the Grove Park Inn. It's the
first time the ceremony happens outside Raleigh, with proceeds going
to Helene's storm recovery. Just another example of our city's

(03:07):
resilience and regional pride that wraps up Asheville's stories and happenings.
For today, this has been Ashville Local Frequency. We'll see
you tomorrow with more local updates.