March 9, 2025 • 27 mins
The digital marketing landscape is transforming rapidly, and at the heart of this evolution lies EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness. We're diving deep into how these four crucial elements are reshaping SEO strategies for 2025 and beyond.
Prepare to be surprised as we reveal Google's dramatic shift toward valuing real-world experience over theoretical knowledge. That's right – your firsthand expertise now carries more weight than perfectly optimized keywords! We explore this game-changing development through relatable examples, from plumbing advice to medical information, showing exactly how authentic experience translates into higher rankings.
The stakes get even higher when we examine YMYL (Your Money Your Life) topics. For websites dealing with health, finance, or legal advice, demonstrating proper credentials isn't just about SEO – it's an ethical responsibility. Google's algorithms are increasingly sophisticated at identifying qualified sources and penalizing those attempting to fake expertise.
We break down practical strategies to enhance your EEAT signals, including proper author attribution, quality backlink building, and thought leadership activities. You'll learn why featured snippets are "like winning the SEO lottery" and how strong EEAT signals can help you claim this prime search real estate. Most importantly, we reveal why shortcuts like buying backlinks or fabricating credentials inevitably backfire, resulting in severe penalties.
This conversation goes beyond technical SEO tactics to explore EEAT as a philosophy – an approach to creating genuinely valuable content that serves both search engines and human readers. By embracing these principles, you'll not only improve your rankings but build lasting trust with your audience.
Ready to transform your approach to SEO? Share your thoughts and questions about implementing EEAT strategies on our social media channels. Let's continue this important conversation together!
Thanks for tuning in to Local SEO Unlocked! If you enjoyed today’s episode, don’t forget to subscribe, leave a review, and share it with others who want to master Local SEO. Stay connected with us weekly for more insights on SEO! Until next time, keep optimizing and stay ahead in local search!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, so you're ready to like really dive deep
today.
Speaker 2 (00:02):
Right.
Speaker 1 (00:02):
Because we are going to be tackling EEAT.
Speaker 2 (00:05):
Ooh, that's a big one .
Speaker 1 (00:07):
It is.
It is, and we're going to betalking about how it's going to
affect SEO, you know, in 2025and beyond.
Speaker 2 (00:12):
The future of search.
Speaker 1 (00:14):
Yeah, and you guys wanted like the insider scoop on
this, so we dug into someseriously insightful sources.
Speaker 2 (00:20):
We did our homework.
Speaker 1 (00:29):
Yeah, we did our homework.
One of the sources we did ourhomework yeah, we did our
homework.
One of the sources we looked atwas this article by our friend
Don Phelps oh yeah, local SEOguru.
Yeah, you know him and it'scalled understanding, eeat,
mm-hmm, experience, expertise,authoritativeness and
trustworthiness in SEO catchytitle it is catchy right.
So basically, we're gonna bebreaking down how Google judges
your content yeah, this isn'tjust, like you know, your
typical SEO update.
Speaker 2 (00:47):
Right, this is like a fundamental shift in how Google
sees value online.
You know, it's not just aboutkeywords anymore.
It's about proving that youknow your stuff and that people
can trust what you're puttingout there.
Speaker 1 (00:58):
Yeah, and the biggest surprise to me is that Google
is now putting real worldexperience way up high on the
list.
Speaker 2 (01:05):
Yeah, really yeah.
Speaker 1 (01:06):
Even above, you know theoretical knowledge.
Speaker 2 (01:08):
Wow.
So imagine that, like yourpersonal experience could be
your secret weapon to rankinghigher.
Speaker 1 (01:13):
I know, isn't that?
Speaker 2 (01:14):
wild.
That's pretty cool.
Yeah, it's really interestingto see how the online world is
like, starting to really valueauthenticity and human
experience.
Speaker 1 (01:22):
Yeah.
Speaker 2 (01:23):
And that's where EET comes in.
Okay, you, authenticity andhuman experience, yeah, and
that's where EET comes in.
Speaker 1 (01:25):
Okay, so let's break it down.
What does EET stand for andlike?
Why should we even care?
Speaker 2 (01:30):
Okay, so EET stands for experience, expertise,
authoritativeness andtrustworthiness.
Speaker 1 (01:37):
Okay.
Speaker 2 (01:37):
It's not like a direct ranking factor, but it
acts as a guiding principle forGoogle's algorithms.
It basically helps Google siftthrough the mountains of content
out there and highlight what'struly valuable.
Speaker 1 (01:49):
So you're saying just stuffing keywords into a
website isn't going to cut itanymore?
Speaker 2 (01:53):
No, not at all.
It's about demonstratinggenuine knowledge and experience
in your field.
Okay, think about it this wayLike, let's say, you need advice
on I don't know fixing a leakyfaucet, would you trust a random
blog post, or would you ratherhear from a seasoned plumber
who's fixed hundreds of faucets?
Speaker 1 (02:11):
Oh, definitely the plumber.
Their experience, you know,speaks volumes.
Exactly but how does this alltranslate to me?
You know Someone who's justtrying to get my content seen
online.
Speaker 2 (02:21):
Well.
Understanding EET is likeunlocking a cheat code for
better rankings and wider reachokay by demonstrating these
qualities, you signal to googlethat your content is trustworthy
and deserves to be seen by morepeople okay, I'm starting to
see the light here.
Speaker 1 (02:36):
Yeah, let's uh dive deeper into each element of eeat
.
Okay, starting with experience.
What exactly does that mean inlike the SEO world?
Speaker 2 (02:47):
So experience is all about firsthand knowledge.
It's about having actually donethe thing you're writing about.
Speaker 1 (02:52):
Okay.
Speaker 2 (02:52):
Let's go back to our plumber example.
Okay, if they write a blog postabout fixing leaky faucets,
Right.
Their firsthand experience isgoing to shine through.
They can offer practical tips,share anecdotes and warn about
common mistakes Things thatsomeone who's only read about
plumbing couldn't offer.
Google values that authenticity.
Speaker 1 (03:10):
So it's kind of like if I'm a passionate knitter.
Speaker 2 (03:12):
Yeah.
Speaker 1 (03:13):
My blog posts about you know different types of yarn
would outrank some genericarticle about knitting because I
can share my own experiencesand insights.
Speaker 2 (03:22):
Absolutely your passion and firsthand knowledge
would make your content uniqueand valuable.
Speaker 1 (03:27):
Okay.
Speaker 2 (03:28):
You could share tips, compare brands, even show off
your own creations.
Yeah, that's the kind ofauthentic content that Google
loves.
Speaker 1 (03:35):
That's amazing.
It makes sense that Googlewould want to highlight content
from people who actually knowwhat they're talking about,
right, okay, next up isexpertise.
What makes someone an expert inGoogle's eyes?
Speaker 2 (03:46):
So expertise goes beyond just having experience.
It's about having provenknowledge and skills in a
specific field.
This is where your credentials,your education, professional
background and even awards comeinto play.
Google looks for signals thatyou're a credible source of
information.
Speaker 1 (04:02):
So, for instance, a medical article written by a
board-certified doctor wouldhold more weight than a random
blog post about health tips.
Speaker 2 (04:10):
Exactly, and this becomes even more critical for
topics like health finance law,what Google calls your money or
your life topics, or YMYL.
Speaker 1 (04:20):
YMYL Okay.
Speaker 2 (04:22):
For these sensitive areas.
Google wants to ensure thatusers are getting accurate and
trustworthy information fromqualified sources.
Speaker 1 (04:29):
That makes a lot of sense.
Google has a responsibility toprotect its users.
Speaker 2 (04:32):
Yeah.
Speaker 1 (04:33):
Especially when it comes to topics that can
directly impact their lives.
Speaker 2 (04:37):
Right.
Speaker 1 (04:37):
Okay, we've covered experience and expertise.
What about authoritativeness?
It sounds kind of intimidating.
Speaker 2 (04:43):
Yeah, authoritativeness is all about
reputation and credibilitywithin your field.
Yeah, think of it this way it'snot just about what you know,
but how others in your fieldperceive you and your work.
Speaker 1 (04:54):
So, for example, if a well-known cybersecurity expert
writes an article and severalreputable tech websites link to
it as a resource, that wouldsignal a high level of
authoritativeness.
Speaker 2 (05:04):
You nailed it.
Those backlinks from trustedsources act like votes of
confidence, boosting yourwebsite's authoritativeness in
Google's eyes.
It shows that other experts inthe field vouch for the quality
and accuracy of your information.
Speaker 1 (05:18):
That's a brilliant way to think about it.
Okay, last but certainly notleast, we have trustworthiness.
What does that entail?
Speaker 2 (05:26):
Trustworthiness boils down to the reliability,
accuracy and security of bothyour content and your website as
a whole.
Okay, so think about thingslike having a secure website
with HTTPS Right, clear contactinformation, a transparent
privacy policy.
Speaker 1 (05:42):
Makes sense.
Speaker 2 (05:43):
And genuine customer reviews.
Speaker 1 (05:45):
Okay, so it sounds like having those trust signals,
like a secure website and clearcontact info, can really make a
difference.
Yeah it does.
It's all about making sure bothGoogle and the people visiting
your site feel confident in whatthey're seeing.
Speaker 2 (05:57):
That's exactly right, it's about building that trust
on multiple levels.
Speaker 1 (06:00):
Okay.
Speaker 2 (06:01):
But here's where it gets even more interesting how
this EEAT framework actuallyplays out in the real world of
SEO.
Right, we've talked about thetheory, but what about the
tangible results?
Speaker 1 (06:11):
Yeah, you know, I was reading about how some websites
are actually faking authorcredentials, even buying
backlinks to try and, like,boost their EET.
Wow, seems like a risky game toplay it is a huge risk.
Speaker 2 (06:23):
You might see some short-term gains, yeah, but
Google's getting smarter everyday.
Speaker 1 (06:27):
Right.
Speaker 2 (06:28):
Their algorithms are designed to spot those shady
tactics, and when they do, thepenalties can be severe.
Speaker 1 (06:34):
Oh, wow.
Speaker 2 (06:35):
It's always better to focus on building genuine
expertise and earning thosebacklinks the right way.
Speaker 1 (06:40):
That makes sense.
So let's talk about the impactof EET on content quality and
search engine rankings.
Speaker 2 (06:47):
Okay, how?
Speaker 1 (06:47):
does it all connect?
Speaker 2 (06:49):
Imagine Google search results as a popularity contest
.
Speaker 1 (06:52):
Okay.
Speaker 2 (06:52):
Where EEAT is the key to winning Content that scores
high in EET is like the promking and queen of search results
.
Speaker 1 (07:01):
Okay.
Speaker 2 (07:02):
They get all the attention, the best spots on the
first page, even those covetedfeatured snippets at the top.
Speaker 1 (07:07):
Wait, featured snippets.
Could you explain what thoseare for our listeners who might
not be familiar with the term?
Speaker 2 (07:11):
Of course, featured snippets are those boxes of
information that often appear atthe very top of Google's search
results page.
Speaker 1 (07:19):
Gotcha.
Speaker 2 (07:19):
They provide a concise answer to the user's
query.
Yeah, pulled directly from awebsite that Google deems highly
relevant and authoritative.
Earning a featured snippet islike winning the SEO lottery.
Speaker 1 (07:32):
Wow, that's prime real estate on the search
results page.
Speaker 2 (07:36):
It is.
Speaker 1 (07:36):
So, if I understand this correctly, websites with
great E-E-A-T, where the contentis original, insightful and
created by experts, are the onesthat Google wants to showcase
to its users.
Speaker 2 (07:47):
Precisely, google's goal is to provide users with
the most relevant, helpful andtrustworthy information possible
.
Websites that demonstratestrong EAT are more likely to
fulfill those criteria and, onthe flip side, websites with
low-quality, ai-generated orplagiarized content.
Speaker 1 (08:04):
Yeah, what about them ?
Speaker 2 (08:05):
They're going to get penalized and pushed down in the
rankings.
Speaker 1 (08:07):
It reminds me of that helpful content update Google
rolled out a while back.
Speaker 2 (08:11):
Yes.
Speaker 1 (08:11):
It seems like they're really cracking down on content
that's not genuinely helpfuland informative.
Speaker 2 (08:16):
You're absolutely right.
The helpful content update wasa major step in Google's ongoing
effort to reward high qualitycontent.
Speaker 1 (08:24):
And penalize content that's just trying to game the
system Right.
It's a clear message that EEEis here to stay.
Speaker 2 (08:32):
So what you're saying is that demonstrating EET isn't
just some optional bonus.
It's absolutely essential ifyou want to rank well in search
results and actually get yourcontent seen by people.
Speaker 1 (08:44):
You got it.
And it's not just about thecontent itself, okay.
Eeat also plays a crucial rolein link building and digital PR.
Speaker 2 (08:51):
Okay.
Speaker 1 (08:52):
Remember those backlinks we talked about
earlier, those votes ofconfidence from other websites.
Speaker 2 (08:56):
Yeah.
Speaker 1 (08:56):
They're not all created equal.
Speaker 2 (08:58):
Right, you mentioned that spammy links from shady
websites could actually hurtyour EEAT.
Speaker 1 (09:03):
Exactly.
Speaker 2 (09:04):
It seems counterintuitive that having
more links could be a bad thing.
Speaker 1 (09:07):
I know right.
That's why it's crucial tofocus on earning high-quality
backlinks from reputable sources.
Think of it this way Would yourather have a letter of
recommendation from a respectedprofessor or from someone you
met randomly on?
Speaker 2 (09:21):
the street.
Okay, I see your point.
It's about the quality of thoseendorsements, not just the
quantity, exactly, and this iswhere those shady link schemes
come into play.
Some websites try to manipulatetheir rankings by buying
backlinks or participating inlink exchanges with irrelevant
sites.
Google sees right through thesetactics and they can actually
harm your EET score.
Speaker 1 (09:44):
So it's quality over quantity when it comes to
backlinks, just like with thecontent itself.
Speaker 2 (09:49):
Exactly.
Speaker 1 (09:49):
And it sounds like Google's algorithm is constantly
evolving to weed out those whoare trying to take shortcuts.
Speaker 2 (09:55):
You've hit the nail on the head.
Google's always working toimprove its algorithms and stay
one step ahead of those who tryto manipulate the system.
Right Updates like the helpfulcontent update are a prime
example of that.
It's a reminder that we need tostay informed and adapt our
strategies to align withGoogle's evolving standards.
Speaker 1 (10:12):
Speaking of evolving standards, you mentioned earlier
how EET is especially crucialfor those your money or your
life websites.
Speaker 2 (10:21):
Yes.
Speaker 1 (10:21):
The ones dealing with sensitive topics like health,
finance and law.
What makes EET so vital inthose areas?
Speaker 2 (10:28):
YMYL websites have the potential to impact people's
lives in significant ways.
Hmm, imagine someone searchingfor medical advice or financial
guidance.
Speaker 1 (10:36):
Right.
Speaker 2 (10:37):
They need to be confident that the information
they're finding is accurate andcomes from trustworthy sources.
Speaker 1 (10:42):
Right, you wouldn't want someone taking medical
advice from a random blog postwithout any medical credentials.
Exactly, the stakes are justtoo high.
Speaker 2 (10:50):
Exactly For YMYL websites.
Demonstrating EEAT is aboutmore than just ranking well.
Exactly, the stakes are justtoo high.
Exactly For YMYL websites.
Demonstrating EEAT is aboutmore than just ranking well.
Speaker 1 (10:57):
Right.
Speaker 2 (10:57):
It's about ethical responsibility.
Google takes this veryseriously and they prioritize
content from certifiedprofessionals, licensed experts
and reputable institutions.
Speaker 1 (11:08):
Okay.
Speaker 2 (11:08):
They want to ensure that users are getting
information from sources theycan trust.
Speaker 1 (11:13):
So if you're running a website that offers medical
advice, for example, you'dbetter be a qualified doctor or
have a team of medicalprofessionals backing up your
content.
Speaker 2 (11:21):
That's the best way to ensure you're meeting
Google's EEAT standards and,more importantly, that you're
providing users with safe andreliable information.
You know, I recently had anexperience that really brought
home the importance of EAT ineveryday life.
Speaker 1 (11:35):
Oh really.
Speaker 2 (11:36):
Yeah, I was dealing with a persistent backache and I
started researching differenttreatment options online.
Speaker 1 (11:42):
I can relate to that.
It's amazing how much medicalinformation is available online
these days.
Speaker 2 (11:47):
It is, but here's the thing I quickly realized that
not all sources were createdequal.
I was initially drawn to awebsite that had a sleek design
and lots of articles about backpain, but as I dug deeper I
noticed that the author didn'thave any medical credentials and
the information felt a bitgeneric and even contradictory
(12:08):
at times.
Speaker 1 (12:09):
So you started questioning the credibility of
the website.
Speaker 2 (12:11):
Exactly that makes sense.
Speaker 1 (12:12):
It's like what we were talking about earlier.
You wouldn't take plumbingadvice from someone who's never
fixed a linky faucet.
Speaker 2 (12:18):
Exactly so.
I shifted my focus to websitesrun by reputable medical
institutions, and I couldimmediately tell the difference.
Speaker 1 (12:26):
Yeah.
Speaker 2 (12:26):
The information was clear, evidence based and
written by qualified doctors.
Speaker 1 (12:31):
Makes sense.
Speaker 2 (12:32):
It gave me a sense of confidence that I was getting
reliable advice.
Speaker 1 (12:36):
That's a great example of how EAT plays out in
the real world, even beyond justSEO.
Speaker 2 (12:41):
Yeah.
Speaker 1 (12:41):
It's about being discerning consumers of
information Right andrecognizing those trust signals
that indicate a reliable source.
Speaker 2 (12:49):
Absolutely.
It's a skill that's becomingincreasingly valuable in our
information-saturated world.
Speaker 1 (12:54):
Yeah, it really is.
So, with all that said, whatare some actionable steps our
listeners can take to boosttheir own EET?
Speaker 2 (13:03):
There are several strategies you can implement,
and they all revolve aroundshowcasing your expertise and
building that trust factor.
First and foremost, make sureyou're highlighting your author
credentials.
Speaker 1 (13:13):
So we're talking about having clear author bios
with relevant experience,qualifications and any
certifications that apply.
Speaker 2 (13:20):
Exactly.
Think of it as building youronline resume.
And, within your content, don'tbe shy about citing credible
sources to back up your claims.
Show your audience that yourinformation is grounded in solid
research and expert opinions.
Speaker 1 (13:34):
It's about transparency and showing that
you've done your homework.
Speaker 2 (13:37):
Right.
Speaker 1 (13:37):
What about link building?
We've talked about theimportance of high quality
backlinks.
Speaker 2 (13:41):
Yes.
Speaker 1 (13:42):
How can our listeners attract those valuable
endorsements from authoritativesites?
Speaker 2 (13:47):
Focus on building genuine relationships with other
thought leaders and websites inyour niche, Okay.
Create high quality contentthat others naturally want to
link to and share.
Think guest posting onreputable sites, collaborating
on projects and getting featuredin industry publications.
Speaker 1 (14:04):
So it's not just about reaching out and asking
for links.
It's about earning them throughvaluable contributions and
collaborations.
Speaker 2 (14:11):
Precisely and remember avoid those shady link
schemes like the plague Right.
Buying links or participatingin those reciprocal link
exchanges might seem like aquick fix, but they can
ultimately damage yourcredibility and hurt your
rankings in the long run.
Speaker 1 (14:24):
Got it Quality over quantity when it comes to
backlinks.
Speaker 2 (14:27):
Yes.
Speaker 1 (14:27):
We've talked about author credentials and backlinks
.
What about the trustworthinessof the content itself?
Speaker 2 (14:39):
How can we make sure our content screams reliable and
accurate?
That's where fact-checking andattention to detail become your
best friends.
Use reputable sources, citeyour information properly and
keep your content updated toreflect the latest research and
developments.
Outdated information can be amajor red flag for Google and
your audience alike.
Speaker 1 (14:53):
It's like keeping your website spring cleaned and
clutter free, Exactly so.
To sum up, we've got showcasingauthor credentials, building
high quality backlinks andmaintaining accurate and
up-to-date content.
What else can we do to enhanceour online presence and really
establish ourselves asauthorities in our fields?
Speaker 2 (15:10):
That's where establishing a strong brand
identity and engaging in thoughtleadership come in.
Speaker 1 (15:15):
Okay.
Speaker 2 (15:16):
Think about getting featured in industry
publications, speaking atconferences, participating in
webinars and sharing your uniqueinsights on social media.
Speaker 1 (15:24):
It's about taking that expertise and sharing it
with the world in a way that'sengaging and impactful.
Speaker 2 (15:29):
Exactly.
Speaker 1 (15:29):
So we covered a lot of ground today.
As we wrap up this deep diveinto the world of EET, what's
the one key takeaway you wantour listeners to remember?
Speaker 2 (15:39):
EEAT is much more than just an SEO checklist.
It's a philosophy, a way ofapproaching your online presence
with authenticity, expertiseand a commitment to building
trust.
Embrace those principles andyou'll not only see positive
results in your search rankings,but also cultivate a loyal
audience that values yourinsights and contributions.
Speaker 1 (15:58):
Beautifully said, it's not just about playing the
game, it's about changing thegame altogether Right, and
that's what makes EET sopowerful.
It's a win-win for everyoneinvolved.
Speaker 2 (16:09):
Absolutely.
Speaker 1 (16:10):
So, to our amazing listeners out there, we hope
this deep dive has empowered youto embrace EEAT and take your
online presence to the nextlevel.
We'd love to hear your thoughts.
What resonated with you most?
Share your insights andquestions on our social media
channels, and let's keep thisconversation going Until next
time.
Happy optimizing.
Speaker 2 (16:29):
Okay, so it sounds like having those trust signals,
like a secure website and clearcontact info, can really make a
difference.
Speaker 1 (16:35):
Yeah, it does.
Speaker 2 (16:36):
It's all about making sure both Google and the people
visiting your site feelconfident in what they're seeing
.
That's exactly right.
It's about building that truston multiple levels.
But here's where it gets evenmore interesting.
Speaker 1 (16:47):
Okay.
Speaker 2 (16:48):
How this EEAT framework actually plays out in
the real world of SEO.
Speaker 1 (16:53):
Right.
Speaker 2 (16:53):
We've talked about the theory, but what about the
tangible results?
Speaker 1 (16:57):
Yeah, you know, I was reading about how some websites
are actually faking, offercredentials Really and even
buying backlinks to try and likeboost their EET.
Speaker 2 (17:08):
Wow.
Speaker 1 (17:09):
It seems like a risky game to play, right.
Speaker 2 (17:11):
It is a huge risk.
You might see some short-termgains.
Speaker 1 (17:14):
Yeah.
Speaker 2 (17:14):
But Google's getting smarter every day.
Right their algorithms aredesigned to spot those shady
tactics.
And when they do, the penaltiescan be severe.
Speaker 1 (17:21):
Oh, wow.
Speaker 2 (17:22):
It's always better to focus on building genuine
expertise and earning thosebacklinks the right way.
Speaker 1 (17:27):
That makes sense.
So let's talk about the impactof EAT on content quality and
search engine rankings.
Ok, how does it all connect?
Speaker 2 (17:35):
Imagine Google's search results as a popularity
contest where EAT is the key towinning.
Content that scores high in EATis like the prom king and queen
of search results.
Speaker 1 (17:45):
OK.
Speaker 2 (17:46):
They get all the attention, the best spots on the
first page, even those covetedfeatured snippets at the top.
Speaker 1 (17:52):
Wait, featured snippets.
Could you explain what thoseare for our listeners who might
not be familiar with the term?
Speaker 2 (17:57):
Of course, featured snippets are those boxes of
information that often appear atthe very top of Google's search
results page, gotcha.
They provide a concise answerto the user's query, pulled
directly from a website thatGoogle deems highly relevant and
authoritative.
Owning a featured snippet islike winning the SEO lottery.
Speaker 1 (18:16):
Wow, that's prime real estate on the search
results page.
Speaker 2 (18:19):
It is.
Speaker 1 (18:19):
So, if I understand this correctly, websites with
great EEAT, where the content isoriginal, insightful and
created by experts, are the onesthat Google wants to showcase
to its users.
Speaker 2 (18:30):
Precisely, google's goal is to provide users with
the most relevant, helpful andtrustworthy information possible
.
Websites that demonstratestrong EET are more likely to
fulfill those criteria and, onthe flip side, websites with
low-quality, ai-generated orplagiarized content.
Speaker 1 (18:47):
Yeah, what about them ?
Speaker 2 (18:48):
They're going to get penalized and pushed down in the
rankings.
Speaker 1 (18:50):
It reminds me of that helpful content update Google
rolled out a while back.
Yes, seems like they're reallycracking down on content that's
not genuinely helpful andinformative.
Speaker 2 (19:00):
You're absolutely right.
The helpful content update wasa major step in Google's ongoing
effort to reward high qualitycontent and penalize content
that's just trying to game thesystem.
Speaker 1 (19:11):
Right.
Speaker 2 (19:12):
It's a clear message that EEAT is here to stay.
Speaker 1 (19:15):
So what you're saying is that demonstrating EEAT
isn't just some optional bonus.
Yeah, it's absolutely essentialif you want to rank well in
search results and actually getyour content seen by people.
Speaker 2 (19:26):
You got it.
And it's not just about thecontent itself.
Okay.
Eeat also plays a crucial rolein link building and digital TR.
Speaker 1 (19:33):
Okay.
Speaker 2 (19:34):
Remember those backlinks we talked about
earlier, those votes ofconfidence from other websites.
Speaker 1 (19:38):
Yeah.
Speaker 2 (19:39):
They're not all created equal.
Speaker 1 (19:41):
Right, you mentioned that spammy links from shady
websites could actually hurtyour EET.
Exactly it seemscounterintuitive that having
more links could be a bad thing.
Speaker 2 (19:49):
I know right.
That's why it's crucial tofocus on earning high quality
backlinks from reputable sources.
Think of it this way Would yourather have a letter of
recommendation from a respectedprofessor or from someone you
met randomly on the street?
Speaker 1 (20:03):
Okay, I see your point.
It's about the quality of thoseendorsements, not just the
quantity.
Speaker 2 (20:08):
Exactly, and this is where those shady link schemes
come into play.
Some websites try to manipulatetheir rankings by buying
backlinks or participating inlink exchanges with irrelevant
sites.
Google sees right through thesetactics and they can actually
harm your EET score.
Speaker 1 (20:23):
So it's quality over quantity when it comes to
backlinks, just like with thecontent itself, exactly, and it
sounds like Google's algorithmis constantly evolving to weed
out those who are trying to takeshortcuts.
Speaker 2 (20:33):
You've hit the nail on the head.
Google's always working toimprove its algorithms and stay
one step ahead of those who tryto manipulate the system.
Updates like the helpfulcontent update are a prime
example of that.
Speaker 1 (20:44):
Yeah.
Speaker 2 (20:44):
It's a reminder that we need to stay informed and
adapt our strategies to alignwith Google's evolving standards
.
Speaker 1 (20:51):
Speaking of evolving standards, you mentioned earlier
how EAT is especially crucialfor those your money or your
life websites yes, the onesdealing with sensitive topics
like health, finance and lawRight.
What makes EAT so vital inthose areas?
Speaker 2 (21:08):
YMYL websites have the potential to impact people's
lives in significant ways.
Imagine someone searching formedical advice or financial
guidance.
They need to be confident thatthe information they're finding
is accurate and comes fromtrustworthy sources.
Speaker 1 (21:21):
Right, you wouldn't want someone to take medical
advice from a random blog postwithout any medical credentials.
Exactly the stakes are just toohigh.
Speaker 2 (21:28):
Exactly For YMYL websites.
Demonstrating EET is about morethan just ranking well Right,
it's about ethicalresponsibility.
Google takes this veryseriously and they prioritize
content from certifiedprofessionals, licensed experts
and reputable institutions.
Okay, they want to ensure thatusers are getting information
from sources they can trust.
Speaker 1 (21:49):
So if you're running a website that offers medical
advice, for example, you'dbetter be a qualified doctor or
have a team of medicalprofessionals backing up your
content.
Speaker 2 (21:58):
That's the best way to ensure you're meeting
Google's EEAT standards.
Speaker 1 (22:02):
Yeah.
Speaker 2 (22:03):
And, more importantly , that you're providing users
with safe and reliableinformation.
Speaker 1 (22:07):
Right.
Speaker 2 (22:08):
You know, I recently had an experience that really
brought home the importance ofEET in everyday life.
Oh really yeah, I was dealingwith this like persistent
backache and I startedresearching you know, different
treatment options online.
Speaker 1 (22:21):
I can relate to that.
It's amazing how much medicalinformation is available online
these days.
Speaker 2 (22:26):
It is, but here's the thing I quickly realized that
not all sources were createdequal.
I was initially drawn to awebsite that had a sleek design
and lots of articles about backpain, but as I dug deeper I
noticed that the author didn'thave any medical credentials and
the information felt a bitgeneric.
Speaker 1 (22:43):
Yeah.
Speaker 2 (22:43):
And even contradictory at times.
Speaker 1 (22:45):
So you started questioning the credibility of
the website.
Speaker 2 (22:48):
Exactly.
Speaker 1 (22:49):
That makes sense.
It's like what we were talkingabout earlier.
You wouldn't take plumbingadvice from someone who's never
fixed a leaky faucet.
Speaker 2 (22:54):
Exactly so.
I shifted my focus to websitesrun by reputable medical
institutions.
Speaker 1 (23:01):
Okay.
Speaker 2 (23:01):
And I could immediately tell the difference.
Yeah, the information was clear, evidence-based and written by
qualified doctors.
Speaker 1 (23:08):
Makes sense.
Speaker 2 (23:09):
It gave me a sense of confidence that I was getting
reliable advice.
Speaker 1 (23:13):
That's a great example of how EET plays out in
the real world, even beyond justSEO.
Speaker 2 (23:19):
Yeah.
Speaker 1 (23:19):
It's about being discerning consumers of
information.
Speaker 2 (23:22):
Right.
Speaker 1 (23:23):
And recognizing those trust signals that indicate a
reliable source.
Speaker 2 (23:26):
Absolutely.
It's a skill that's becomingincreasingly valuable in our
information-saturated world.
Speaker 1 (23:32):
That story is like a perfect illustration of why EET
matters so much.
Speaker 2 (23:37):
Yeah.
Speaker 1 (23:37):
It's not just about gaming the system you know for
better rankings Right, it'sabout building genuine trust and
credibility.
So, with all that said, whatare some actionable steps our
listeners can take to boosttheir own EEAT?
Speaker 2 (23:52):
Okay, well, there are several strategies you can
implement.
Speaker 1 (23:55):
Okay.
Speaker 2 (23:55):
And they all revolve around showcasing your expertise
and building that trust factor.
Okay, first and foremost, makesure you are highlighting your
author credentials First andforemost, make sure you are
highlighting your authorcredentials.
Speaker 1 (24:07):
So we're talking about having clear author bios
with relevant experience,qualifications and any
certifications that apply.
Speaker 2 (24:12):
Exactly.
Think of it as building youronline resume.
And, within your content, don'tbe shy about citing credible
sources to back up your claims.
Show your audience that yourinformation is grounded in solid
research and expert opinions.
Speaker 1 (24:25):
It's about transparency and showing that
you've done your homework.
Speaker 2 (24:28):
Right.
Speaker 1 (24:29):
What about link building?
We've talked about theimportance of high quality
backlinks.
Yes, how can our listenersattract those valuable
endorsements from Dorotativesites?
Speaker 2 (24:39):
Focus on building genuine relationships with other
thought leaders and websites inyour niche.
Create high quality contentthat others naturally want to
link to and share Think guestposting on reputable sites.
So it's not just about reachingout and asking for links, right
.
Speaker 1 (24:57):
It's about earning them through valuable
contributions and collaboration,precisely.
Speaker 2 (25:02):
And remember, avoid those shady link schemes like
the plague.
Buying links or participatingin those reciprocal link
exchanges might seem like aquick fix, but they can
ultimately damage yourcredibility and hurt your
rankings in the long run.
Speaker 1 (25:20):
We've talked about author credentials and backlinks
.
What about the trustworthinessof the content itself?
How can we make sure ourcontent screams reliable and
accurate?
Speaker 2 (25:31):
That's where fact-checking and attention to
detail become your best friends.
Use reputable sources, citeyour information properly and
keep your content updated toreflect the latest research and
developments.
Outdated information can be amajor red flag for Google and
your audience alike.
Speaker 1 (25:46):
It's like keeping your website spring cleaned and
clutter free.
Speaker 2 (25:49):
Exactly.
Speaker 1 (25:50):
So, to sum up, we've got showcasing author
credentials, building highquality backlinks and
maintaining accurate andup-to-date content.
What else can we do to enhanceour online presence and really
establish ourselves asauthorities in our fields?
Speaker 2 (26:05):
That's where establishing a strong brand
identity and engaging in thoughtleadership come in.
Okay, Think about gettingfeatured in industry
publications, speaking atconferences, participating in
webinars and sharing your uniqueinsights on social media.
Speaker 1 (26:19):
It's about taking that expertise and sharing it
with the world in a way that'sengaging and impactful.
So we've covered a lot ofground today.
Speaker 2 (26:26):
Yeah.
Speaker 1 (26:26):
As we wrap up this deep dive into the world of EAT,
what's the one key takeaway youwant our listeners to remember?
Speaker 2 (26:33):
EEAT is much more than just an SEO checklist.
It's a philosophy, a way ofapproaching your online presence
with authenticity, expertiseand a commitment to building
trust.
Embrace those principles andyou'll not only see positive
results in your search rankings,but also cultivate a loyal
audience that values yourinsights and contributions.
Speaker 1 (26:52):
Beautifully said, it's not just about playing the
game, it's about changing thegame altogether Right, and
that's what makes EEAT sopowerful.
It's a win-win for everyoneinvolved.
Speaker 2 (27:03):
Absolutely.
Speaker 1 (27:04):
So, to our amazing listeners out there, we hope
this deep dive has empowered youto embrace EEAT and take your
online presence to the nextlevel.
And hey, we'd love to hear yourthoughts.
What resonated with you most?
Share your insights andquestions on our social media
channels.
Speaker 2 (27:21):
Definitely.
Speaker 1 (27:22):
And let's keep this conversation going Until next
time.
Happy optimizing.
All right, so you're ready to like really dive deep
today.
Speaker 2 (00:02):
Right.
Speaker 1 (00:02):
Because we are going to be tackling EEAT.
Speaker 2 (00:05):
Ooh, that's a big one .
Speaker 1 (00:07):
It is.
It is, and we're going to betalking about how it's going to
affect SEO, you know, in 2025and beyond.
Speaker 2 (00:12):
The future of search.
Speaker 1 (00:14):
Yeah, and you guys wanted like the insider scoop on
this, so we dug into someseriously insightful sources.
Speaker 2 (00:20):
We did our homework.
Speaker 1 (00:29):
Yeah, we did our homework.
One of the sources we did ourhomework yeah, we did our
homework.
One of the sources we looked atwas this article by our friend
Don Phelps oh yeah, local SEOguru.
Yeah, you know him and it'scalled understanding, eeat,
mm-hmm, experience, expertise,authoritativeness and
trustworthiness in SEO catchytitle it is catchy right.
So basically, we're gonna bebreaking down how Google judges
your content yeah, this isn'tjust, like you know, your
typical SEO update.
Speaker 2 (00:47):
Right, this is like a fundamental shift in how Google
sees value online.
You know, it's not just aboutkeywords anymore.
It's about proving that youknow your stuff and that people
can trust what you're puttingout there.
Speaker 1 (00:58):
Yeah, and the biggest surprise to me is that Google
is now putting real worldexperience way up high on the
list.
Speaker 2 (01:05):
Yeah, really yeah.
Speaker 1 (01:06):
Even above, you know theoretical knowledge.
Speaker 2 (01:08):
Wow.
So imagine that, like yourpersonal experience could be
your secret weapon to rankinghigher.
Speaker 1 (01:13):
I know, isn't that?
Speaker 2 (01:14):
wild.
That's pretty cool.
Yeah, it's really interestingto see how the online world is
like, starting to really valueauthenticity and human
experience.
Speaker 1 (01:22):
Yeah.
Speaker 2 (01:23):
And that's where EET comes in.
Okay, you, authenticity andhuman experience, yeah, and
that's where EET comes in.
Speaker 1 (01:25):
Okay, so let's break it down.
What does EET stand for andlike?
Why should we even care?
Speaker 2 (01:30):
Okay, so EET stands for experience, expertise,
authoritativeness andtrustworthiness.
Speaker 1 (01:37):
Okay.
Speaker 2 (01:37):
It's not like a direct ranking factor, but it
acts as a guiding principle forGoogle's algorithms.
It basically helps Google siftthrough the mountains of content
out there and highlight what'struly valuable.
Speaker 1 (01:49):
So you're saying just stuffing keywords into a
website isn't going to cut itanymore?
Speaker 2 (01:53):
No, not at all.
It's about demonstratinggenuine knowledge and experience
in your field.
Okay, think about it this wayLike, let's say, you need advice
on I don't know fixing a leakyfaucet, would you trust a random
blog post, or would you ratherhear from a seasoned plumber
who's fixed hundreds of faucets?
Speaker 1 (02:11):
Oh, definitely the plumber.
Their experience, you know,speaks volumes.
Exactly but how does this alltranslate to me?
You know Someone who's justtrying to get my content seen
online.
Speaker 2 (02:21):
Well.
Understanding EET is likeunlocking a cheat code for
better rankings and wider reachokay by demonstrating these
qualities, you signal to googlethat your content is trustworthy
and deserves to be seen by morepeople okay, I'm starting to
see the light here.
Speaker 1 (02:36):
Yeah, let's uh dive deeper into each element of eeat
.
Okay, starting with experience.
What exactly does that mean inlike the SEO world?
Speaker 2 (02:47):
So experience is all about firsthand knowledge.
It's about having actually donethe thing you're writing about.
Speaker 1 (02:52):
Okay.
Speaker 2 (02:52):
Let's go back to our plumber example.
Okay, if they write a blog postabout fixing leaky faucets,
Right.
Their firsthand experience isgoing to shine through.
They can offer practical tips,share anecdotes and warn about
common mistakes Things thatsomeone who's only read about
plumbing couldn't offer.
Google values that authenticity.
Speaker 1 (03:10):
So it's kind of like if I'm a passionate knitter.
Speaker 2 (03:12):
Yeah.
Speaker 1 (03:13):
My blog posts about you know different types of yarn
would outrank some genericarticle about knitting because I
can share my own experiencesand insights.
Speaker 2 (03:22):
Absolutely your passion and firsthand knowledge
would make your content uniqueand valuable.
Speaker 1 (03:27):
Okay.
Speaker 2 (03:28):
You could share tips, compare brands, even show off
your own creations.
Yeah, that's the kind ofauthentic content that Google
loves.
Speaker 1 (03:35):
That's amazing.
It makes sense that Googlewould want to highlight content
from people who actually knowwhat they're talking about,
right, okay, next up isexpertise.
What makes someone an expert inGoogle's eyes?
Speaker 2 (03:46):
So expertise goes beyond just having experience.
It's about having provenknowledge and skills in a
specific field.
This is where your credentials,your education, professional
background and even awards comeinto play.
Google looks for signals thatyou're a credible source of
information.
Speaker 1 (04:02):
So, for instance, a medical article written by a
board-certified doctor wouldhold more weight than a random
blog post about health tips.
Speaker 2 (04:10):
Exactly, and this becomes even more critical for
topics like health finance law,what Google calls your money or
your life topics, or YMYL.
Speaker 1 (04:20):
YMYL Okay.
Speaker 2 (04:22):
For these sensitive areas.
Google wants to ensure thatusers are getting accurate and
trustworthy information fromqualified sources.
Speaker 1 (04:29):
That makes a lot of sense.
Google has a responsibility toprotect its users.
Speaker 2 (04:32):
Yeah.
Speaker 1 (04:33):
Especially when it comes to topics that can
directly impact their lives.
Speaker 2 (04:37):
Right.
Speaker 1 (04:37):
Okay, we've covered experience and expertise.
What about authoritativeness?
It sounds kind of intimidating.
Speaker 2 (04:43):
Yeah, authoritativeness is all about
reputation and credibilitywithin your field.
Yeah, think of it this way it'snot just about what you know,
but how others in your fieldperceive you and your work.
Speaker 1 (04:54):
So, for example, if a well-known cybersecurity expert
writes an article and severalreputable tech websites link to
it as a resource, that wouldsignal a high level of
authoritativeness.
Speaker 2 (05:04):
You nailed it.
Those backlinks from trustedsources act like votes of
confidence, boosting yourwebsite's authoritativeness in
Google's eyes.
It shows that other experts inthe field vouch for the quality
and accuracy of your information.
Speaker 1 (05:18):
That's a brilliant way to think about it.
Okay, last but certainly notleast, we have trustworthiness.
What does that entail?
Speaker 2 (05:26):
Trustworthiness boils down to the reliability,
accuracy and security of bothyour content and your website as
a whole.
Okay, so think about thingslike having a secure website
with HTTPS Right, clear contactinformation, a transparent
privacy policy.
Speaker 1 (05:42):
Makes sense.
Speaker 2 (05:43):
And genuine customer reviews.
Speaker 1 (05:45):
Okay, so it sounds like having those trust signals,
like a secure website and clearcontact info, can really make a
difference.
Yeah it does.
It's all about making sure bothGoogle and the people visiting
your site feel confident in whatthey're seeing.
Speaker 2 (05:57):
That's exactly right, it's about building that trust
on multiple levels.
Speaker 1 (06:00):
Okay.
Speaker 2 (06:01):
But here's where it gets even more interesting how
this EEAT framework actuallyplays out in the real world of
SEO.
Right, we've talked about thetheory, but what about the
tangible results?
Speaker 1 (06:11):
Yeah, you know, I was reading about how some websites
are actually faking authorcredentials, even buying
backlinks to try and, like,boost their EET.
Wow, seems like a risky game toplay it is a huge risk.
Speaker 2 (06:23):
You might see some short-term gains, yeah, but
Google's getting smarter everyday.
Speaker 1 (06:27):
Right.
Speaker 2 (06:28):
Their algorithms are designed to spot those shady
tactics, and when they do, thepenalties can be severe.
Speaker 1 (06:34):
Oh, wow.
Speaker 2 (06:35):
It's always better to focus on building genuine
expertise and earning thosebacklinks the right way.
Speaker 1 (06:40):
That makes sense.
So let's talk about the impactof EET on content quality and
search engine rankings.
Speaker 2 (06:47):
Okay, how?
Speaker 1 (06:47):
does it all connect?
Speaker 2 (06:49):
Imagine Google search results as a popularity contest
.
Speaker 1 (06:52):
Okay.
Speaker 2 (06:52):
Where EEAT is the key to winning Content that scores
high in EET is like the promking and queen of search results
.
Speaker 1 (07:01):
Okay.
Speaker 2 (07:02):
They get all the attention, the best spots on the
first page, even those covetedfeatured snippets at the top.
Speaker 1 (07:07):
Wait, featured snippets.
Could you explain what thoseare for our listeners who might
not be familiar with the term?
Speaker 2 (07:11):
Of course, featured snippets are those boxes of
information that often appear atthe very top of Google's search
results page.
Speaker 1 (07:19):
Gotcha.
Speaker 2 (07:19):
They provide a concise answer to the user's
query.
Yeah, pulled directly from awebsite that Google deems highly
relevant and authoritative.
Earning a featured snippet islike winning the SEO lottery.
Speaker 1 (07:32):
Wow, that's prime real estate on the search
results page.
Speaker 2 (07:36):
It is.
Speaker 1 (07:36):
So, if I understand this correctly, websites with
great E-E-A-T, where the contentis original, insightful and
created by experts, are the onesthat Google wants to showcase
to its users.
Speaker 2 (07:47):
Precisely, google's goal is to provide users with
the most relevant, helpful andtrustworthy information possible
.
Websites that demonstratestrong EAT are more likely to
fulfill those criteria and, onthe flip side, websites with
low-quality, ai-generated orplagiarized content.
Speaker 1 (08:04):
Yeah, what about them ?
Speaker 2 (08:05):
They're going to get penalized and pushed down in the
rankings.
Speaker 1 (08:07):
It reminds me of that helpful content update Google
rolled out a while back.
Speaker 2 (08:11):
Yes.
Speaker 1 (08:11):
It seems like they're really cracking down on content
that's not genuinely helpfuland informative.
Speaker 2 (08:16):
You're absolutely right.
The helpful content update wasa major step in Google's ongoing
effort to reward high qualitycontent.
Speaker 1 (08:24):
And penalize content that's just trying to game the
system Right.
It's a clear message that EEEis here to stay.
Speaker 2 (08:32):
So what you're saying is that demonstrating EET isn't
just some optional bonus.
It's absolutely essential ifyou want to rank well in search
results and actually get yourcontent seen by people.
Speaker 1 (08:44):
You got it.
And it's not just about thecontent itself, okay.
Eeat also plays a crucial rolein link building and digital PR.
Speaker 2 (08:51):
Okay.
Speaker 1 (08:52):
Remember those backlinks we talked about
earlier, those votes ofconfidence from other websites.
Speaker 2 (08:56):
Yeah.
Speaker 1 (08:56):
They're not all created equal.
Speaker 2 (08:58):
Right, you mentioned that spammy links from shady
websites could actually hurtyour EEAT.
Speaker 1 (09:03):
Exactly.
Speaker 2 (09:04):
It seems counterintuitive that having
more links could be a bad thing.
Speaker 1 (09:07):
I know right.
That's why it's crucial tofocus on earning high-quality
backlinks from reputable sources.
Think of it this way Would yourather have a letter of
recommendation from a respectedprofessor or from someone you
met randomly on?
Speaker 2 (09:21):
the street.
Okay, I see your point.
It's about the quality of thoseendorsements, not just the
quantity, exactly, and this iswhere those shady link schemes
come into play.
Some websites try to manipulatetheir rankings by buying
backlinks or participating inlink exchanges with irrelevant
sites.
Google sees right through thesetactics and they can actually
harm your EET score.
Speaker 1 (09:44):
So it's quality over quantity when it comes to
backlinks, just like with thecontent itself.
Speaker 2 (09:49):
Exactly.
Speaker 1 (09:49):
And it sounds like Google's algorithm is constantly
evolving to weed out those whoare trying to take shortcuts.
Speaker 2 (09:55):
You've hit the nail on the head.
Google's always working toimprove its algorithms and stay
one step ahead of those who tryto manipulate the system.
Right Updates like the helpfulcontent update are a prime
example of that.
It's a reminder that we need tostay informed and adapt our
strategies to align withGoogle's evolving standards.
Speaker 1 (10:12):
Speaking of evolving standards, you mentioned earlier
how EET is especially crucialfor those your money or your
life websites.
Speaker 2 (10:21):
Yes.
Speaker 1 (10:21):
The ones dealing with sensitive topics like health,
finance and law.
What makes EET so vital inthose areas?
Speaker 2 (10:28):
YMYL websites have the potential to impact people's
lives in significant ways.
Hmm, imagine someone searchingfor medical advice or financial
guidance.
Speaker 1 (10:36):
Right.
Speaker 2 (10:37):
They need to be confident that the information
they're finding is accurate andcomes from trustworthy sources.
Speaker 1 (10:42):
Right, you wouldn't want someone taking medical
advice from a random blog postwithout any medical credentials.
Exactly, the stakes are justtoo high.
Speaker 2 (10:50):
Exactly For YMYL websites.
Demonstrating EEAT is aboutmore than just ranking well.
Exactly, the stakes are justtoo high.
Exactly For YMYL websites.
Demonstrating EEAT is aboutmore than just ranking well.
Speaker 1 (10:57):
Right.
Speaker 2 (10:57):
It's about ethical responsibility.
Google takes this veryseriously and they prioritize
content from certifiedprofessionals, licensed experts
and reputable institutions.
Speaker 1 (11:08):
Okay.
Speaker 2 (11:08):
They want to ensure that users are getting
information from sources theycan trust.
Speaker 1 (11:13):
So if you're running a website that offers medical
advice, for example, you'dbetter be a qualified doctor or
have a team of medicalprofessionals backing up your
content.
Speaker 2 (11:21):
That's the best way to ensure you're meeting
Google's EEAT standards and,more importantly, that you're
providing users with safe andreliable information.
You know, I recently had anexperience that really brought
home the importance of EAT ineveryday life.
Speaker 1 (11:35):
Oh really.
Speaker 2 (11:36):
Yeah, I was dealing with a persistent backache and I
started researching differenttreatment options online.
Speaker 1 (11:42):
I can relate to that.
It's amazing how much medicalinformation is available online
these days.
Speaker 2 (11:47):
It is, but here's the thing I quickly realized that
not all sources were createdequal.
I was initially drawn to awebsite that had a sleek design
and lots of articles about backpain, but as I dug deeper I
noticed that the author didn'thave any medical credentials and
the information felt a bitgeneric and even contradictory
(12:08):
at times.
Speaker 1 (12:09):
So you started questioning the credibility of
the website.
Speaker 2 (12:11):
Exactly that makes sense.
Speaker 1 (12:12):
It's like what we were talking about earlier.
You wouldn't take plumbingadvice from someone who's never
fixed a linky faucet.
Speaker 2 (12:18):
Exactly so.
I shifted my focus to websitesrun by reputable medical
institutions, and I couldimmediately tell the difference.
Speaker 1 (12:26):
Yeah.
Speaker 2 (12:26):
The information was clear, evidence based and
written by qualified doctors.
Speaker 1 (12:31):
Makes sense.
Speaker 2 (12:32):
It gave me a sense of confidence that I was getting
reliable advice.
Speaker 1 (12:36):
That's a great example of how EAT plays out in
the real world, even beyond justSEO.
Speaker 2 (12:41):
Yeah.
Speaker 1 (12:41):
It's about being discerning consumers of
information Right andrecognizing those trust signals
that indicate a reliable source.
Speaker 2 (12:49):
Absolutely.
It's a skill that's becomingincreasingly valuable in our
information-saturated world.
Speaker 1 (12:54):
Yeah, it really is.
So, with all that said, whatare some actionable steps our
listeners can take to boosttheir own EET?
Speaker 2 (13:03):
There are several strategies you can implement,
and they all revolve aroundshowcasing your expertise and
building that trust factor.
First and foremost, make sureyou're highlighting your author
credentials.
Speaker 1 (13:13):
So we're talking about having clear author bios
with relevant experience,qualifications and any
certifications that apply.
Speaker 2 (13:20):
Exactly.
Think of it as building youronline resume.
And, within your content, don'tbe shy about citing credible
sources to back up your claims.
Show your audience that yourinformation is grounded in solid
research and expert opinions.
Speaker 1 (13:34):
It's about transparency and showing that
you've done your homework.
Speaker 2 (13:37):
Right.
Speaker 1 (13:37):
What about link building?
We've talked about theimportance of high quality
backlinks.
Speaker 2 (13:41):
Yes.
Speaker 1 (13:42):
How can our listeners attract those valuable
endorsements from authoritativesites?
Speaker 2 (13:47):
Focus on building genuine relationships with other
thought leaders and websites inyour niche, Okay.
Create high quality contentthat others naturally want to
link to and share.
Think guest posting onreputable sites, collaborating
on projects and getting featuredin industry publications.
Speaker 1 (14:04):
So it's not just about reaching out and asking
for links.
It's about earning them throughvaluable contributions and
collaborations.
Speaker 2 (14:11):
Precisely and remember avoid those shady link
schemes like the plague Right.
Buying links or participatingin those reciprocal link
exchanges might seem like aquick fix, but they can
ultimately damage yourcredibility and hurt your
rankings in the long run.
Speaker 1 (14:24):
Got it Quality over quantity when it comes to
backlinks.
Speaker 2 (14:27):
Yes.
Speaker 1 (14:27):
We've talked about author credentials and backlinks
.
What about the trustworthinessof the content itself?
Speaker 2 (14:39):
How can we make sure our content screams reliable and
accurate?
That's where fact-checking andattention to detail become your
best friends.
Use reputable sources, citeyour information properly and
keep your content updated toreflect the latest research and
developments.
Outdated information can be amajor red flag for Google and
your audience alike.
Speaker 1 (14:53):
It's like keeping your website spring cleaned and
clutter free, Exactly so.
To sum up, we've got showcasingauthor credentials, building
high quality backlinks andmaintaining accurate and
up-to-date content.
What else can we do to enhanceour online presence and really
establish ourselves asauthorities in our fields?
Speaker 2 (15:10):
That's where establishing a strong brand
identity and engaging in thoughtleadership come in.
Speaker 1 (15:15):
Okay.
Speaker 2 (15:16):
Think about getting featured in industry
publications, speaking atconferences, participating in
webinars and sharing your uniqueinsights on social media.
Speaker 1 (15:24):
It's about taking that expertise and sharing it
with the world in a way that'sengaging and impactful.
Speaker 2 (15:29):
Exactly.
Speaker 1 (15:29):
So we covered a lot of ground today.
As we wrap up this deep diveinto the world of EET, what's
the one key takeaway you wantour listeners to remember?
Speaker 2 (15:39):
EEAT is much more than just an SEO checklist.
It's a philosophy, a way ofapproaching your online presence
with authenticity, expertiseand a commitment to building
trust.
Embrace those principles andyou'll not only see positive
results in your search rankings,but also cultivate a loyal
audience that values yourinsights and contributions.
Speaker 1 (15:58):
Beautifully said, it's not just about playing the
game, it's about changing thegame altogether Right, and
that's what makes EET sopowerful.
It's a win-win for everyoneinvolved.
Speaker 2 (16:09):
Absolutely.
Speaker 1 (16:10):
So, to our amazing listeners out there, we hope
this deep dive has empowered youto embrace EEAT and take your
online presence to the nextlevel.
We'd love to hear your thoughts.
What resonated with you most?
Share your insights andquestions on our social media
channels, and let's keep thisconversation going Until next
time.
Happy optimizing.
Speaker 2 (16:29):
Okay, so it sounds like having those trust signals,
like a secure website and clearcontact info, can really make a
difference.
Speaker 1 (16:35):
Yeah, it does.
Speaker 2 (16:36):
It's all about making sure both Google and the people
visiting your site feelconfident in what they're seeing
.
That's exactly right.
It's about building that truston multiple levels.
But here's where it gets evenmore interesting.
Speaker 1 (16:47):
Okay.
Speaker 2 (16:48):
How this EEAT framework actually plays out in
the real world of SEO.
Speaker 1 (16:53):
Right.
Speaker 2 (16:53):
We've talked about the theory, but what about the
tangible results?
Speaker 1 (16:57):
Yeah, you know, I was reading about how some websites
are actually faking, offercredentials Really and even
buying backlinks to try and likeboost their EET.
Speaker 2 (17:08):
Wow.
Speaker 1 (17:09):
It seems like a risky game to play, right.
Speaker 2 (17:11):
It is a huge risk.
You might see some short-termgains.
Speaker 1 (17:14):
Yeah.
Speaker 2 (17:14):
But Google's getting smarter every day.
Right their algorithms aredesigned to spot those shady
tactics.
And when they do, the penaltiescan be severe.
Speaker 1 (17:21):
Oh, wow.
Speaker 2 (17:22):
It's always better to focus on building genuine
expertise and earning thosebacklinks the right way.
Speaker 1 (17:27):
That makes sense.
So let's talk about the impactof EAT on content quality and
search engine rankings.
Ok, how does it all connect?
Speaker 2 (17:35):
Imagine Google's search results as a popularity
contest where EAT is the key towinning.
Content that scores high in EATis like the prom king and queen
of search results.
Speaker 1 (17:45):
OK.
Speaker 2 (17:46):
They get all the attention, the best spots on the
first page, even those covetedfeatured snippets at the top.
Speaker 1 (17:52):
Wait, featured snippets.
Could you explain what thoseare for our listeners who might
not be familiar with the term?
Speaker 2 (17:57):
Of course, featured snippets are those boxes of
information that often appear atthe very top of Google's search
results page, gotcha.
They provide a concise answerto the user's query, pulled
directly from a website thatGoogle deems highly relevant and
authoritative.
Owning a featured snippet islike winning the SEO lottery.
Speaker 1 (18:16):
Wow, that's prime real estate on the search
results page.
Speaker 2 (18:19):
It is.
Speaker 1 (18:19):
So, if I understand this correctly, websites with
great EEAT, where the content isoriginal, insightful and
created by experts, are the onesthat Google wants to showcase
to its users.
Speaker 2 (18:30):
Precisely, google's goal is to provide users with
the most relevant, helpful andtrustworthy information possible
.
Websites that demonstratestrong EET are more likely to
fulfill those criteria and, onthe flip side, websites with
low-quality, ai-generated orplagiarized content.
Speaker 1 (18:47):
Yeah, what about them ?
Speaker 2 (18:48):
They're going to get penalized and pushed down in the
rankings.
Speaker 1 (18:50):
It reminds me of that helpful content update Google
rolled out a while back.
Yes, seems like they're reallycracking down on content that's
not genuinely helpful andinformative.
Speaker 2 (19:00):
You're absolutely right.
The helpful content update wasa major step in Google's ongoing
effort to reward high qualitycontent and penalize content
that's just trying to game thesystem.
Speaker 1 (19:11):
Right.
Speaker 2 (19:12):
It's a clear message that EEAT is here to stay.
Speaker 1 (19:15):
So what you're saying is that demonstrating EEAT
isn't just some optional bonus.
Yeah, it's absolutely essentialif you want to rank well in
search results and actually getyour content seen by people.
Speaker 2 (19:26):
You got it.
And it's not just about thecontent itself.
Okay.
Eeat also plays a crucial rolein link building and digital TR.
Speaker 1 (19:33):
Okay.
Speaker 2 (19:34):
Remember those backlinks we talked about
earlier, those votes ofconfidence from other websites.
Speaker 1 (19:38):
Yeah.
Speaker 2 (19:39):
They're not all created equal.
Speaker 1 (19:41):
Right, you mentioned that spammy links from shady
websites could actually hurtyour EET.
Exactly it seemscounterintuitive that having
more links could be a bad thing.
Speaker 2 (19:49):
I know right.
That's why it's crucial tofocus on earning high quality
backlinks from reputable sources.
Think of it this way Would yourather have a letter of
recommendation from a respectedprofessor or from someone you
met randomly on the street?
Speaker 1 (20:03):
Okay, I see your point.
It's about the quality of thoseendorsements, not just the
quantity.
Speaker 2 (20:08):
Exactly, and this is where those shady link schemes
come into play.
Some websites try to manipulatetheir rankings by buying
backlinks or participating inlink exchanges with irrelevant
sites.
Google sees right through thesetactics and they can actually
harm your EET score.
Speaker 1 (20:23):
So it's quality over quantity when it comes to
backlinks, just like with thecontent itself, exactly, and it
sounds like Google's algorithmis constantly evolving to weed
out those who are trying to takeshortcuts.
Speaker 2 (20:33):
You've hit the nail on the head.
Google's always working toimprove its algorithms and stay
one step ahead of those who tryto manipulate the system.
Updates like the helpfulcontent update are a prime
example of that.
Speaker 1 (20:44):
Yeah.
Speaker 2 (20:44):
It's a reminder that we need to stay informed and
adapt our strategies to alignwith Google's evolving standards
.
Speaker 1 (20:51):
Speaking of evolving standards, you mentioned earlier
how EAT is especially crucialfor those your money or your
life websites yes, the onesdealing with sensitive topics
like health, finance and lawRight.
What makes EAT so vital inthose areas?
Speaker 2 (21:08):
YMYL websites have the potential to impact people's
lives in significant ways.
Imagine someone searching formedical advice or financial
guidance.
They need to be confident thatthe information they're finding
is accurate and comes fromtrustworthy sources.
Speaker 1 (21:21):
Right, you wouldn't want someone to take medical
advice from a random blog postwithout any medical credentials.
Exactly the stakes are just toohigh.
Speaker 2 (21:28):
Exactly For YMYL websites.
Demonstrating EET is about morethan just ranking well Right,
it's about ethicalresponsibility.
Google takes this veryseriously and they prioritize
content from certifiedprofessionals, licensed experts
and reputable institutions.
Okay, they want to ensure thatusers are getting information
from sources they can trust.
Speaker 1 (21:49):
So if you're running a website that offers medical
advice, for example, you'dbetter be a qualified doctor or
have a team of medicalprofessionals backing up your
content.
Speaker 2 (21:58):
That's the best way to ensure you're meeting
Google's EEAT standards.
Speaker 1 (22:02):
Yeah.
Speaker 2 (22:03):
And, more importantly , that you're providing users
with safe and reliableinformation.
Speaker 1 (22:07):
Right.
Speaker 2 (22:08):
You know, I recently had an experience that really
brought home the importance ofEET in everyday life.
Oh really yeah, I was dealingwith this like persistent
backache and I startedresearching you know, different
treatment options online.
Speaker 1 (22:21):
I can relate to that.
It's amazing how much medicalinformation is available online
these days.
Speaker 2 (22:26):
It is, but here's the thing I quickly realized that
not all sources were createdequal.
I was initially drawn to awebsite that had a sleek design
and lots of articles about backpain, but as I dug deeper I
noticed that the author didn'thave any medical credentials and
the information felt a bitgeneric.
Speaker 1 (22:43):
Yeah.
Speaker 2 (22:43):
And even contradictory at times.
Speaker 1 (22:45):
So you started questioning the credibility of
the website.
Speaker 2 (22:48):
Exactly.
Speaker 1 (22:49):
That makes sense.
It's like what we were talkingabout earlier.
You wouldn't take plumbingadvice from someone who's never
fixed a leaky faucet.
Speaker 2 (22:54):
Exactly so.
I shifted my focus to websitesrun by reputable medical
institutions.
Speaker 1 (23:01):
Okay.
Speaker 2 (23:01):
And I could immediately tell the difference.
Yeah, the information was clear, evidence-based and written by
qualified doctors.
Speaker 1 (23:08):
Makes sense.
Speaker 2 (23:09):
It gave me a sense of confidence that I was getting
reliable advice.
Speaker 1 (23:13):
That's a great example of how EET plays out in
the real world, even beyond justSEO.
Speaker 2 (23:19):
Yeah.
Speaker 1 (23:19):
It's about being discerning consumers of
information.
Speaker 2 (23:22):
Right.
Speaker 1 (23:23):
And recognizing those trust signals that indicate a
reliable source.
Speaker 2 (23:26):
Absolutely.
It's a skill that's becomingincreasingly valuable in our
information-saturated world.
Speaker 1 (23:32):
That story is like a perfect illustration of why EET
matters so much.
Speaker 2 (23:37):
Yeah.
Speaker 1 (23:37):
It's not just about gaming the system you know for
better rankings Right, it'sabout building genuine trust and
credibility.
So, with all that said, whatare some actionable steps our
listeners can take to boosttheir own EEAT?
Speaker 2 (23:52):
Okay, well, there are several strategies you can
implement.
Speaker 1 (23:55):
Okay.
Speaker 2 (23:55):
And they all revolve around showcasing your expertise
and building that trust factor.
Okay, first and foremost, makesure you are highlighting your
author credentials First andforemost, make sure you are
highlighting your authorcredentials.
Speaker 1 (24:07):
So we're talking about having clear author bios
with relevant experience,qualifications and any
certifications that apply.
Speaker 2 (24:12):
Exactly.
Think of it as building youronline resume.
And, within your content, don'tbe shy about citing credible
sources to back up your claims.
Show your audience that yourinformation is grounded in solid
research and expert opinions.
Speaker 1 (24:25):
It's about transparency and showing that
you've done your homework.
Speaker 2 (24:28):
Right.
Speaker 1 (24:29):
What about link building?
We've talked about theimportance of high quality
backlinks.
Yes, how can our listenersattract those valuable
endorsements from Dorotativesites?
Speaker 2 (24:39):
Focus on building genuine relationships with other
thought leaders and websites inyour niche.
Create high quality contentthat others naturally want to
link to and share Think guestposting on reputable sites.
So it's not just about reachingout and asking for links, right
.
Speaker 1 (24:57):
It's about earning them through valuable
contributions and collaboration,precisely.
Speaker 2 (25:02):
And remember, avoid those shady link schemes like
the plague.
Buying links or participatingin those reciprocal link
exchanges might seem like aquick fix, but they can
ultimately damage yourcredibility and hurt your
rankings in the long run.
Speaker 1 (25:20):
We've talked about author credentials and backlinks
.
What about the trustworthinessof the content itself?
How can we make sure ourcontent screams reliable and
accurate?
Speaker 2 (25:31):
That's where fact-checking and attention to
detail become your best friends.
Use reputable sources, citeyour information properly and
keep your content updated toreflect the latest research and
developments.
Outdated information can be amajor red flag for Google and
your audience alike.
Speaker 1 (25:46):
It's like keeping your website spring cleaned and
clutter free.
Speaker 2 (25:49):
Exactly.
Speaker 1 (25:50):
So, to sum up, we've got showcasing author
credentials, building highquality backlinks and
maintaining accurate andup-to-date content.
What else can we do to enhanceour online presence and really
establish ourselves asauthorities in our fields?
Speaker 2 (26:05):
That's where establishing a strong brand
identity and engaging in thoughtleadership come in.
Okay, Think about gettingfeatured in industry
publications, speaking atconferences, participating in
webinars and sharing your uniqueinsights on social media.
Speaker 1 (26:19):
It's about taking that expertise and sharing it
with the world in a way that'sengaging and impactful.
So we've covered a lot ofground today.
Speaker 2 (26:26):
Yeah.
Speaker 1 (26:26):
As we wrap up this deep dive into the world of EAT,
what's the one key takeaway youwant our listeners to remember?
Speaker 2 (26:33):
EEAT is much more than just an SEO checklist.
It's a philosophy, a way ofapproaching your online presence
with authenticity, expertiseand a commitment to building
trust.
Embrace those principles andyou'll not only see positive
results in your search rankings,but also cultivate a loyal
audience that values yourinsights and contributions.
Speaker 1 (26:52):
Beautifully said, it's not just about playing the
game, it's about changing thegame altogether Right, and
that's what makes EEAT sopowerful.
It's a win-win for everyoneinvolved.
Speaker 2 (27:03):
Absolutely.
Speaker 1 (27:04):
So, to our amazing listeners out there, we hope
this deep dive has empowered youto embrace EEAT and take your
online presence to the nextlevel.
And hey, we'd love to hear yourthoughts.
What resonated with you most?
Share your insights andquestions on our social media
channels.
Speaker 2 (27:21):
Definitely.
Speaker 1 (27:22):
And let's keep this conversation going Until next
time.
Happy optimizing.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.