March 2, 2025 • 13 mins
Discover the secrets to ranking your party rental business on Google! We break down the essential elements of relevance, proximity, and prominence that influence your visibility in local searches. Learn how to optimize your online presence and accumulate the crucial citations that bolster your reputation.
• Understanding Google’s local search algorithm for party rentals
• Importance of the three core factors: relevance, proximity, and prominence
• Strategies for maintaining NAP consistency across platforms
• Leveraging local citations to improve online visibility
• Navigating Google algorithm updates while maintaining a strong online presence
Thanks for tuning in to Local SEO Unlocked! If you enjoyed today’s episode, don’t forget to subscribe, leave a review, and share it with others who want to master Local SEO. Stay connected with us weekly for more insights on SEO! Until next time, keep optimizing and stay ahead in local search!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right.
So are you ready to partyAlways?
Well, good, because today we'retaking a deep dive into
Google's local search algorithmspecifically for party rental
businesses.
Should be, fun.
And to guide us on thisadventure, we have Cracking the
Code Understanding Google'sLocal Search Algorithm for Party
Rentals.
Speaker 2 (00:20):
Yeah, this document's really going to help us unlock
the secrets to getting thoseparty rentals to the top of the
search results.
Speaker 1 (00:27):
And you know.
Speaking of top search results,I think most people listening
probably already know thatshowing up high on Google is
like essential right.
Yeah for sure.
This document goes way deeper,like it actually brings down how
Google decides which businessesmake the cut, especially for
those top three spots in the mappack.
Speaker 2 (00:46):
Right, that map pack, that's where you want to be.
I mean, most people aren't evengoing to scroll past those top
three listings.
Speaker 1 (00:51):
It's prime real estate, Totally.
So how do we get there?
Well, the document mentionsthese three major factors
Relevance, proximity andprominence.
Speaker 2 (00:59):
The big three.
Speaker 1 (01:00):
It sounds kind of like a recipe for search engine
success.
Right, Mix these ingredients inthe right proportions and bam,
you're at the top of the list.
Speaker 2 (01:08):
It's a little more complicated than that, but yeah,
those three factors aredefinitely the foundation.
Google's trying to playmatchmaker here.
Speaker 1 (01:14):
Matchmaker.
Speaker 2 (01:15):
Yeah, they want to connect people searching for
something specific with thebusinesses that can best meet
their needs.
So relevance is all aboutmaking sure you're actually
offering what people aresearching for.
Speaker 1 (01:28):
Okay.
So like if someone's searchingfor bounce house rentals in
Houston and your website's allabout party supplies, then
Google's not gonna see you as agood match.
Speaker 2 (01:36):
Nope, not at all.
You really gotta be specificand use the same language that
your potential customers areusing.
Speaker 1 (01:41):
Gotcha.
So it's not just about likehaving those words somewhere on
your website.
It's about making it superclear what you offer.
Speaker 2 (01:48):
Exactly.
You want to make sure Googleunderstands exactly what
services you provide.
Speaker 1 (01:52):
Okay, so relevance is like speaking the same language
as Google and the searchers.
What about this proximity thing?
I'm guessing it's all aboutlocation, location, location.
Speaker 2 (02:02):
Yeah, you got it.
Think about it when you'researching for something on your
phone, you're usually lookingfor something nearby, right?
Yeah, like pizza near me or, inthis case, party rentals near
me.
Speaker 1 (02:13):
That makes sense.
Speaker 2 (02:14):
So Google takes your location into account and tries
to show you the closest optionsfirst.
Speaker 1 (02:19):
Okay, but what if your business serves a larger
area, like, say, your warehouseis in Miami but you deliver
rentals all over South Florida?
Speaker 2 (02:29):
Good question and the answer is you're not limited by
your physical address.
You can optimize for proximityeven if you serve a wider region
.
Oh Well, we'll get into thespecifics later, but the key is
to make sure you're tellingGoogle, both on your website and
on your Google business profile, all the areas that you serve.
Speaker 1 (02:45):
So even if your business is based in one city,
you can still show up insearches for surrounding areas.
Speaker 2 (02:51):
Absolutely.
Speaker 1 (02:51):
That's good to know.
All right, so we've gotrelevance, we've got proximity,
but what about this prominencething?
How does a party rentalbusiness like stand out in a sea
of competitors and show Googlethat they're, you know,
prominent?
Speaker 2 (03:04):
Think of it like your online reputation.
You want to show Google andpotential customers that you're
a trustworthy andwell-established business.
Speaker 1 (03:13):
So it's like building a brand right.
Speaker 2 (03:15):
Kind of, but it's more about proving your
legitimacy.
Think five-star reviews,backlinks from other reputable
websites, mentions on differentonline platforms, even
engagement on social media.
Speaker 1 (03:29):
So it's not just about bragging about how great
you are.
It's about showing that otherpeople think you're great too.
Speaker 2 (03:34):
Exactly.
It's like those word-of-mouthrecommendations that we all
trust.
Google takes those signals veryseriously.
Speaker 1 (03:41):
Okay, starting to see the bigger picture here
Relevance, making sure you'reoffering what people are looking
for.
Proximity, showing up in theright location.
And prominence building astrong online reputation Sounds
like a pretty solid plan.
Speaker 2 (03:54):
It's a great starting point, but there's a lot more
to unpack.
Speaker 1 (03:57):
Oh, I'm sure there is .
We've just scratched thesurface here, but we've laid the
groundwork.
Now it's time to roll up oursleeves and dive into those
practical strategies that canmake all the difference for your
party rental business.
Speaker 2 (04:10):
Sounds good to me.
Speaker 1 (04:11):
Stay tuned.
Speaker 2 (04:11):
We'll be back.
Speaker 1 (04:14):
All right, welcome back to the party.
Speaker 2 (04:15):
You know, I've been thinking about what we talked
about last time.
Speaker 1 (04:18):
Relevance, proximity, prominence.
Speaker 2 (04:20):
Yeah, yeah All that, but especially the part about
making sure your businessinformation is consistent online
.
Speaker 1 (04:26):
Oh yeah, your NAP name address, phone number Super
important.
Speaker 2 (04:30):
Right NAP.
But the document makes a bigdeal about even small
inconsistencies.
Like, is it really that big ofa deal if the address is
slightly off somewhere?
Speaker 1 (04:41):
It definitely can be.
Think about it from Google'sperspective.
They're trying to make sense oftons of data, right?
So when they see differentphone numbers or slightly
different addresses for the samebusiness, it's kind of like a
red flag.
Speaker 2 (04:53):
So it's not just about looking professional.
It's about like helping Googleconnect all the dots.
Speaker 1 (04:57):
Exactly, it's like verifying your identity.
If your driver's license has adifferent address than your
passport, it's going to causesome problems.
Speaker 2 (05:06):
Makes sense.
So Google wants to be sure it'srecommending the right business
Right.
They want to provide accurateand reliable information, and if
your business information isall over the place, it can
actually hurt your ranking.
Speaker 1 (05:24):
Plus, it can be super frustrating for customers who
might end up calling the wrongnumber or going to the wrong
location.
Oh yeah, totally.
I mean I've done that before.
It's the worst.
So, ok, nap consistency, it'scrucial.
But how do you even keep trackof all the places your business
is listed online?
Speaker 2 (05:33):
It can feel overwhelming, but it doesn't
have to be.
First you need to do an audit.
Speaker 1 (05:38):
An audit.
Speaker 2 (05:38):
Yeah, just go through your website, your Google
business profile, your socialmedia pages, all those online
directories, and make sure yourNAP information is consistent
everywhere Got it, so it's allabout being thorough.
Yep, even little things likestreet versus saint or a missing
area code can mess things up.
Speaker 1 (05:55):
Wow, okay, so you got to be really meticulous.
But what about when thingschange, like if you move or get
a new phone number?
How do you make sure all thoseonline listings are updated?
Speaker 2 (06:06):
That's where having a system is helpful.
Speaker 1 (06:08):
A system.
Speaker 2 (06:09):
Yeah, even something as simple as a spreadsheet where
you list all the platformsyou're on, your NAP information
for each one and the date youlast updated it.
That way when something changes, you just go through your list
and make sure everything's up todate.
Speaker 1 (06:21):
Oh, that's smart.
So it's really about beingorganized and proactive.
Speaker 2 (06:29):
Exactly OK.
So we've covered the big threerelevance, proximity and
prominence and we've tackled NAPconsistency.
But there's one more area wehaven't touched on yet Citations
.
Speaker 1 (06:36):
Ah yes, Local citations.
You mentioned these earlier.
Aren't those kind of likehidden gems of SEO?
Speaker 2 (06:42):
They definitely are.
Think of citations as digitalword of mouth referrals.
Speaker 1 (06:47):
OK, how so?
Speaker 2 (06:48):
Well, when other websites, especially
authoritative ones, mention yourbusiness and include your NAP
information, it basically tellsGoogle that you're a legit and
relevant business in your localarea.
Speaker 1 (06:59):
So it's not just about having your NAP out there,
it's about being listed on theright websites.
Speaker 2 (07:03):
Exactly.
A citation from a respectedindustry directory is going to
be way more valuable than somerandom listing on a spammy
website.
Speaker 1 (07:11):
Got it Quality over quantity.
But there are so manydirectories and websites out
there, where do you even begin?
Speaker 2 (07:19):
Well, start with the big ones Google, my Business,
yelp, facebook, tripadvisor,apple Maps.
Those are essential for anylocal business.
But then you also want to thinkabout websites your ideal
customer might visit.
Speaker 1 (07:33):
OK, so for party rentals maybe wedding planning
websites, event planning blogs,local community forums, stuff
like that.
Speaker 2 (07:40):
Exactly, those are all great places to build
relevant citations.
Look for industry-specificdirectories, local business
associations, even onlinenewspapers or magazines that
cover your area.
Speaker 1 (07:51):
So it's about being strategic and targeting those
websites that your potentialcustomers are actually using.
Speaker 2 (07:56):
Right on and don't forget about your local chamber
of commerce, community eventcalendars, even sponsorships.
Any opportunity to get yourbusiness listed on a good local
website can help.
Speaker 1 (08:06):
This is a lot to take in Citations.
Nap, consistency, those bigthree ranking factors how do you
even keep up with it all?
Speaker 2 (08:13):
It's a lot, but it's definitely manageable.
You can create a simplechecklist or use a spreadsheet
to stay organized.
Speaker 1 (08:19):
Okay, so it's all about being organized and
treating local SEO as an ongoingprocess.
Speaker 2 (08:25):
Exactly.
But there's one more thing weneed to talk about that can make
all of this feel a bit like amoving target those Google
algorithm updates.
Speaker 1 (08:34):
Oh yeah, Everyone talks about them, but no one
seems to know exactly how theywork or when they're coming.
Speaker 2 (08:39):
It's true, google's algorithm is constantly evolving
, but that doesn't mean we justgive up.
Speaker 1 (08:44):
So how do we stay ahead of the game when the rules
keep changing?
Speaker 2 (08:48):
It requires flexibility and being willing to
adapt, but the good news isthat the things we've been
talking about relevance,proximity, prominence, NAP,
consistency, building, qualitycitations these are all part of
a strong local SEO foundation.
Speaker 1 (09:04):
So, even if the algorithm changes, focusing on
those core elements will stillbe important, Exactly.
Speaker 2 (09:09):
If you're consistently providing valuable
content, offering great customerservice and building a strong
online presence, you'll be ingood shape, no matter what
changes Google throws your way.
Speaker 1 (09:18):
That's good to know.
We've covered a lot of groundtoday NAP, consistency, local
citations, algorithm updates butI feel like there's still more
to uncover about the algorithmitself, ryan.
Ok, so we've talked about allthese strategies for, like,
optimizing our websites and ouronline presence, but I'm kind of
curious about the algorithmitself.
Speaker 2 (09:37):
Yeah.
Speaker 1 (09:38):
This document calls it like a constantly learning
and evolving machine.
Is it really that complex?
Speaker 2 (09:46):
Oh, it absolutely is.
But even though we can'tpredict every little tweak and
change, understanding the coreprinciples behind it can help us
make you know, smarterdecisions.
Speaker 1 (09:55):
OK, I'm all ears.
Speaker 2 (09:57):
Let's demystify this thing.
Well, remember those three coreranking factors we talked about
Relevance, proximity,prominence.
Speaker 1 (10:03):
Yeah, the big three those aren't just guidelines.
Speaker 2 (10:05):
They're like the filters Google uses to sort
through millions of businessesand decide which ones to show
searchers.
Speaker 1 (10:10):
Okay, so it's a three-step process Google checks
for relevance first, thennarrows it down by proximity and
then finally uses prominence aslike a tiebreaker.
Speaker 2 (10:19):
Pretty much Imagine someone searches for bounce
house rentals near me on aSaturday afternoon.
Speaker 1 (10:25):
Okay, I'm picturing it.
Speaker 2 (10:26):
First, google wants to make sure that the businesses
it shows actually offer bouncehouse rentals.
That's where relevance comes inmatching the searcher's intent
with businesses that actuallyprovide those services.
Speaker 1 (10:37):
So if you're like a party supply store that just
happens to have one inflatableslide, you're probably not going
to show up.
Speaker 2 (10:44):
Probably not.
Google's getting better andbetter at understanding the
nuances of language and whatspecific services businesses
offer.
It's not enough to just throwkeywords around.
You have to be clear andconsistent about what you do.
Speaker 1 (10:55):
Makes sense.
Okay, so once Google'sidentified all the relevant
businesses, what happens next?
Speaker 2 (11:01):
Then proximity comes into play.
Google knows where the searcheris and it wants to show them
the closest options.
First Remember people searchingfor party rentals are often
looking for convenience.
They want something nearby.
Speaker 1 (11:13):
Right, but what about businesses that serve a wider
area?
We talked about setting serviceareas in Google my Business.
Does that affect proximity atall?
Speaker 2 (11:21):
Absolutely.
It's not just about likestraight line distance from the
searcher's location.
Google also considers the areasa business serves, the
searcher's location history,even the time of day.
Speaker 1 (11:32):
Wow.
So if I'm searching for a partyrental company on a Wednesday
evening, Google might prioritizebusinesses near my work address
, but on a Saturday afternoon itmight show me places closer to
my home.
Speaker 2 (11:43):
Exactly, it's all about context.
Google's constantly gatheringdata, trying to figure out the
most relevant and convenientresults for each person.
Speaker 1 (11:50):
Okay, so we've got relevance, proximity, all
working together to narrow downthose search results, but when
does prominence come in?
Speaker 2 (11:58):
Think of prominence as the final test.
Once Google has a group ofrelevant and nearby businesses,
it wants to make sure it'srecommending the best of the
best.
So that's where your onlinereputation comes in.
All those five-star reviews,backlinks from good websites,
social media engagements,citations, those all add up to
your prominence score.
Speaker 1 (12:17):
So if two-party rental companies are equally
relevant and close to thesearcher, the one with better
reviews and a stronger onlinepresence is going to win.
Speaker 2 (12:26):
Yeah, pretty much.
Prominence is all about trustand authority.
It's like Google saying, hey,this business is legit, they're
going to provide a greatexperience.
Speaker 1 (12:34):
This all makes so much sense now.
It's not about tricking thesystem.
It's about building a genuinelygreat business that Google can
confidently recommend to itsusers.
Speaker 2 (12:44):
That's the big takeaway Focus on providing
awesome customer service,delivering top-notch products
and building a strong onlinepresence that shows off your
expertise and commitment tobeing the best.
Speaker 1 (12:56):
This has been such a great deep dive.
We started out feeling kind ofoverwhelmed by the algorithm,
but now I feel like we have amuch better grasp on how it all
works and what we can do to workwith it.
Speaker 2 (13:05):
Remember, knowledge is power and now that you have
this knowledge, you can reallystart putting these strategies
into action and watch your partyrental business grow.
Speaker 1 (13:14):
To all our listeners out there don't let Google's
algorithm intimidate you.
Stay curious, keep learning andremember.
The best way to succeed is tobuild a truly remarkable
business that people will love.
Go out there, make someunforgettable parties.
Speaker 2 (13:28):
And don't forget those five-star reviews are
golden.
Encourage your happy customersto spread the word.
All right.
So are you ready to partyAlways?
Well, good, because today we'retaking a deep dive into
Google's local search algorithmspecifically for party rental
businesses.
Should be, fun.
And to guide us on thisadventure, we have Cracking the
Code Understanding Google'sLocal Search Algorithm for Party
Rentals.
Speaker 2 (00:20):
Yeah, this document's really going to help us unlock
the secrets to getting thoseparty rentals to the top of the
search results.
Speaker 1 (00:27):
And you know.
Speaking of top search results,I think most people listening
probably already know thatshowing up high on Google is
like essential right.
Yeah for sure.
This document goes way deeper,like it actually brings down how
Google decides which businessesmake the cut, especially for
those top three spots in the mappack.
Speaker 2 (00:46):
Right, that map pack, that's where you want to be.
I mean, most people aren't evengoing to scroll past those top
three listings.
Speaker 1 (00:51):
It's prime real estate, Totally.
So how do we get there?
Well, the document mentionsthese three major factors
Relevance, proximity andprominence.
Speaker 2 (00:59):
The big three.
Speaker 1 (01:00):
It sounds kind of like a recipe for search engine
success.
Right, Mix these ingredients inthe right proportions and bam,
you're at the top of the list.
Speaker 2 (01:08):
It's a little more complicated than that, but yeah,
those three factors aredefinitely the foundation.
Google's trying to playmatchmaker here.
Speaker 1 (01:14):
Matchmaker.
Speaker 2 (01:15):
Yeah, they want to connect people searching for
something specific with thebusinesses that can best meet
their needs.
So relevance is all aboutmaking sure you're actually
offering what people aresearching for.
Speaker 1 (01:28):
Okay.
So like if someone's searchingfor bounce house rentals in
Houston and your website's allabout party supplies, then
Google's not gonna see you as agood match.
Speaker 2 (01:36):
Nope, not at all.
You really gotta be specificand use the same language that
your potential customers areusing.
Speaker 1 (01:41):
Gotcha.
So it's not just about likehaving those words somewhere on
your website.
It's about making it superclear what you offer.
Speaker 2 (01:48):
Exactly.
You want to make sure Googleunderstands exactly what
services you provide.
Speaker 1 (01:52):
Okay, so relevance is like speaking the same language
as Google and the searchers.
What about this proximity thing?
I'm guessing it's all aboutlocation, location, location.
Speaker 2 (02:02):
Yeah, you got it.
Think about it when you'researching for something on your
phone, you're usually lookingfor something nearby, right?
Yeah, like pizza near me or, inthis case, party rentals near
me.
Speaker 1 (02:13):
That makes sense.
Speaker 2 (02:14):
So Google takes your location into account and tries
to show you the closest optionsfirst.
Speaker 1 (02:19):
Okay, but what if your business serves a larger
area, like, say, your warehouseis in Miami but you deliver
rentals all over South Florida?
Speaker 2 (02:29):
Good question and the answer is you're not limited by
your physical address.
You can optimize for proximityeven if you serve a wider region
.
Oh Well, we'll get into thespecifics later, but the key is
to make sure you're tellingGoogle, both on your website and
on your Google business profile, all the areas that you serve.
Speaker 1 (02:45):
So even if your business is based in one city,
you can still show up insearches for surrounding areas.
Speaker 2 (02:51):
Absolutely.
Speaker 1 (02:51):
That's good to know.
All right, so we've gotrelevance, we've got proximity,
but what about this prominencething?
How does a party rentalbusiness like stand out in a sea
of competitors and show Googlethat they're, you know,
prominent?
Speaker 2 (03:04):
Think of it like your online reputation.
You want to show Google andpotential customers that you're
a trustworthy andwell-established business.
Speaker 1 (03:13):
So it's like building a brand right.
Speaker 2 (03:15):
Kind of, but it's more about proving your
legitimacy.
Think five-star reviews,backlinks from other reputable
websites, mentions on differentonline platforms, even
engagement on social media.
Speaker 1 (03:29):
So it's not just about bragging about how great
you are.
It's about showing that otherpeople think you're great too.
Speaker 2 (03:34):
Exactly.
It's like those word-of-mouthrecommendations that we all
trust.
Google takes those signals veryseriously.
Speaker 1 (03:41):
Okay, starting to see the bigger picture here
Relevance, making sure you'reoffering what people are looking
for.
Proximity, showing up in theright location.
And prominence building astrong online reputation Sounds
like a pretty solid plan.
Speaker 2 (03:54):
It's a great starting point, but there's a lot more
to unpack.
Speaker 1 (03:57):
Oh, I'm sure there is .
We've just scratched thesurface here, but we've laid the
groundwork.
Now it's time to roll up oursleeves and dive into those
practical strategies that canmake all the difference for your
party rental business.
Speaker 2 (04:10):
Sounds good to me.
Speaker 1 (04:11):
Stay tuned.
Speaker 2 (04:11):
We'll be back.
Speaker 1 (04:14):
All right, welcome back to the party.
Speaker 2 (04:15):
You know, I've been thinking about what we talked
about last time.
Speaker 1 (04:18):
Relevance, proximity, prominence.
Speaker 2 (04:20):
Yeah, yeah All that, but especially the part about
making sure your businessinformation is consistent online
.
Speaker 1 (04:26):
Oh yeah, your NAP name address, phone number Super
important.
Speaker 2 (04:30):
Right NAP.
But the document makes a bigdeal about even small
inconsistencies.
Like, is it really that big ofa deal if the address is
slightly off somewhere?
Speaker 1 (04:41):
It definitely can be.
Think about it from Google'sperspective.
They're trying to make sense oftons of data, right?
So when they see differentphone numbers or slightly
different addresses for the samebusiness, it's kind of like a
red flag.
Speaker 2 (04:53):
So it's not just about looking professional.
It's about like helping Googleconnect all the dots.
Speaker 1 (04:57):
Exactly, it's like verifying your identity.
If your driver's license has adifferent address than your
passport, it's going to causesome problems.
Speaker 2 (05:06):
Makes sense.
So Google wants to be sure it'srecommending the right business
Right.
They want to provide accurateand reliable information, and if
your business information isall over the place, it can
actually hurt your ranking.
Speaker 1 (05:24):
Plus, it can be super frustrating for customers who
might end up calling the wrongnumber or going to the wrong
location.
Oh yeah, totally.
I mean I've done that before.
It's the worst.
So, ok, nap consistency, it'scrucial.
But how do you even keep trackof all the places your business
is listed online?
Speaker 2 (05:33):
It can feel overwhelming, but it doesn't
have to be.
First you need to do an audit.
Speaker 1 (05:38):
An audit.
Speaker 2 (05:38):
Yeah, just go through your website, your Google
business profile, your socialmedia pages, all those online
directories, and make sure yourNAP information is consistent
everywhere Got it, so it's allabout being thorough.
Yep, even little things likestreet versus saint or a missing
area code can mess things up.
Speaker 1 (05:55):
Wow, okay, so you got to be really meticulous.
But what about when thingschange, like if you move or get
a new phone number?
How do you make sure all thoseonline listings are updated?
Speaker 2 (06:06):
That's where having a system is helpful.
Speaker 1 (06:08):
A system.
Speaker 2 (06:09):
Yeah, even something as simple as a spreadsheet where
you list all the platformsyou're on, your NAP information
for each one and the date youlast updated it.
That way when something changes, you just go through your list
and make sure everything's up todate.
Speaker 1 (06:21):
Oh, that's smart.
So it's really about beingorganized and proactive.
Speaker 2 (06:29):
Exactly OK.
So we've covered the big threerelevance, proximity and
prominence and we've tackled NAPconsistency.
But there's one more area wehaven't touched on yet Citations
.
Speaker 1 (06:36):
Ah yes, Local citations.
You mentioned these earlier.
Aren't those kind of likehidden gems of SEO?
Speaker 2 (06:42):
They definitely are.
Think of citations as digitalword of mouth referrals.
Speaker 1 (06:47):
OK, how so?
Speaker 2 (06:48):
Well, when other websites, especially
authoritative ones, mention yourbusiness and include your NAP
information, it basically tellsGoogle that you're a legit and
relevant business in your localarea.
Speaker 1 (06:59):
So it's not just about having your NAP out there,
it's about being listed on theright websites.
Speaker 2 (07:03):
Exactly.
A citation from a respectedindustry directory is going to
be way more valuable than somerandom listing on a spammy
website.
Speaker 1 (07:11):
Got it Quality over quantity.
But there are so manydirectories and websites out
there, where do you even begin?
Speaker 2 (07:19):
Well, start with the big ones Google, my Business,
yelp, facebook, tripadvisor,apple Maps.
Those are essential for anylocal business.
But then you also want to thinkabout websites your ideal
customer might visit.
Speaker 1 (07:33):
OK, so for party rentals maybe wedding planning
websites, event planning blogs,local community forums, stuff
like that.
Speaker 2 (07:40):
Exactly, those are all great places to build
relevant citations.
Look for industry-specificdirectories, local business
associations, even onlinenewspapers or magazines that
cover your area.
Speaker 1 (07:51):
So it's about being strategic and targeting those
websites that your potentialcustomers are actually using.
Speaker 2 (07:56):
Right on and don't forget about your local chamber
of commerce, community eventcalendars, even sponsorships.
Any opportunity to get yourbusiness listed on a good local
website can help.
Speaker 1 (08:06):
This is a lot to take in Citations.
Nap, consistency, those bigthree ranking factors how do you
even keep up with it all?
Speaker 2 (08:13):
It's a lot, but it's definitely manageable.
You can create a simplechecklist or use a spreadsheet
to stay organized.
Speaker 1 (08:19):
Okay, so it's all about being organized and
treating local SEO as an ongoingprocess.
Speaker 2 (08:25):
Exactly.
But there's one more thing weneed to talk about that can make
all of this feel a bit like amoving target those Google
algorithm updates.
Speaker 1 (08:34):
Oh yeah, Everyone talks about them, but no one
seems to know exactly how theywork or when they're coming.
Speaker 2 (08:39):
It's true, google's algorithm is constantly evolving
, but that doesn't mean we justgive up.
Speaker 1 (08:44):
So how do we stay ahead of the game when the rules
keep changing?
Speaker 2 (08:48):
It requires flexibility and being willing to
adapt, but the good news isthat the things we've been
talking about relevance,proximity, prominence, NAP,
consistency, building, qualitycitations these are all part of
a strong local SEO foundation.
Speaker 1 (09:04):
So, even if the algorithm changes, focusing on
those core elements will stillbe important, Exactly.
Speaker 2 (09:09):
If you're consistently providing valuable
content, offering great customerservice and building a strong
online presence, you'll be ingood shape, no matter what
changes Google throws your way.
Speaker 1 (09:18):
That's good to know.
We've covered a lot of groundtoday NAP, consistency, local
citations, algorithm updates butI feel like there's still more
to uncover about the algorithmitself, ryan.
Ok, so we've talked about allthese strategies for, like,
optimizing our websites and ouronline presence, but I'm kind of
curious about the algorithmitself.
Speaker 2 (09:37):
Yeah.
Speaker 1 (09:38):
This document calls it like a constantly learning
and evolving machine.
Is it really that complex?
Speaker 2 (09:46):
Oh, it absolutely is.
But even though we can'tpredict every little tweak and
change, understanding the coreprinciples behind it can help us
make you know, smarterdecisions.
Speaker 1 (09:55):
OK, I'm all ears.
Speaker 2 (09:57):
Let's demystify this thing.
Well, remember those three coreranking factors we talked about
Relevance, proximity,prominence.
Speaker 1 (10:03):
Yeah, the big three those aren't just guidelines.
Speaker 2 (10:05):
They're like the filters Google uses to sort
through millions of businessesand decide which ones to show
searchers.
Speaker 1 (10:10):
Okay, so it's a three-step process Google checks
for relevance first, thennarrows it down by proximity and
then finally uses prominence aslike a tiebreaker.
Speaker 2 (10:19):
Pretty much Imagine someone searches for bounce
house rentals near me on aSaturday afternoon.
Speaker 1 (10:25):
Okay, I'm picturing it.
Speaker 2 (10:26):
First, google wants to make sure that the businesses
it shows actually offer bouncehouse rentals.
That's where relevance comes inmatching the searcher's intent
with businesses that actuallyprovide those services.
Speaker 1 (10:37):
So if you're like a party supply store that just
happens to have one inflatableslide, you're probably not going
to show up.
Speaker 2 (10:44):
Probably not.
Google's getting better andbetter at understanding the
nuances of language and whatspecific services businesses
offer.
It's not enough to just throwkeywords around.
You have to be clear andconsistent about what you do.
Speaker 1 (10:55):
Makes sense.
Okay, so once Google'sidentified all the relevant
businesses, what happens next?
Speaker 2 (11:01):
Then proximity comes into play.
Google knows where the searcheris and it wants to show them
the closest options.
First Remember people searchingfor party rentals are often
looking for convenience.
They want something nearby.
Speaker 1 (11:13):
Right, but what about businesses that serve a wider
area?
We talked about setting serviceareas in Google my Business.
Does that affect proximity atall?
Speaker 2 (11:21):
Absolutely.
It's not just about likestraight line distance from the
searcher's location.
Google also considers the areasa business serves, the
searcher's location history,even the time of day.
Speaker 1 (11:32):
Wow.
So if I'm searching for a partyrental company on a Wednesday
evening, Google might prioritizebusinesses near my work address
, but on a Saturday afternoon itmight show me places closer to
my home.
Speaker 2 (11:43):
Exactly, it's all about context.
Google's constantly gatheringdata, trying to figure out the
most relevant and convenientresults for each person.
Speaker 1 (11:50):
Okay, so we've got relevance, proximity, all
working together to narrow downthose search results, but when
does prominence come in?
Speaker 2 (11:58):
Think of prominence as the final test.
Once Google has a group ofrelevant and nearby businesses,
it wants to make sure it'srecommending the best of the
best.
So that's where your onlinereputation comes in.
All those five-star reviews,backlinks from good websites,
social media engagements,citations, those all add up to
your prominence score.
Speaker 1 (12:17):
So if two-party rental companies are equally
relevant and close to thesearcher, the one with better
reviews and a stronger onlinepresence is going to win.
Speaker 2 (12:26):
Yeah, pretty much.
Prominence is all about trustand authority.
It's like Google saying, hey,this business is legit, they're
going to provide a greatexperience.
Speaker 1 (12:34):
This all makes so much sense now.
It's not about tricking thesystem.
It's about building a genuinelygreat business that Google can
confidently recommend to itsusers.
Speaker 2 (12:44):
That's the big takeaway Focus on providing
awesome customer service,delivering top-notch products
and building a strong onlinepresence that shows off your
expertise and commitment tobeing the best.
Speaker 1 (12:56):
This has been such a great deep dive.
We started out feeling kind ofoverwhelmed by the algorithm,
but now I feel like we have amuch better grasp on how it all
works and what we can do to workwith it.
Speaker 2 (13:05):
Remember, knowledge is power and now that you have
this knowledge, you can reallystart putting these strategies
into action and watch your partyrental business grow.
Speaker 1 (13:14):
To all our listeners out there don't let Google's
algorithm intimidate you.
Stay curious, keep learning andremember.
The best way to succeed is tobuild a truly remarkable
business that people will love.
Go out there, make someunforgettable parties.
Speaker 2 (13:28):
And don't forget those five-star reviews are
golden.
Encourage your happy customersto spread the word.
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