The integration of artistic practice and entrepreneurial thinking as a pathway to a sustainable and fulfilling career for artists. Presenting examples of successful artist-entrepreneurs who have combined business acumen with their creative talents. Kening Zhu's writings, in particular, emphasize the mindset shift required to view art and business not as separate entities but as interconnected and mutually reinforcing aspects of an artist's life. Zhu advocates for approaching business with the same passion and creativity as art-making, ultimately seeing both as channels for offering value to the world. This holistic approach aims to empower artists to build wealth and impact on their own terms.
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