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May 26, 2025 12 mins

From the humble beginnings of a basement typewriter repair shop to weathering a global pandemic, Noordyk Business Equipment stands as a testament to family business resilience in Walker, Michigan. 

Will Noordyk takes us through his family's remarkable journey, starting with his grandfather who returned from Army service in 1946 with typewriter repair skills that would launch a business dynasty. The story unfolds across three generations – from mechanical typewriters and adding machines to today's sophisticated digital printing solutions and office technology integration.

What makes the Noordyk story particularly compelling is how they've navigated significant challenges. During the COVID-19 crisis, while maintaining their service staff, they faced severe supply chain disruptions that threatened their ability to deliver equipment. Their innovative solution? Sourcing and refurbishing used machines to keep local businesses operational. This adaptability, combined with their willingness to directly finance equipment for promising local businesses that larger companies might reject, demonstrates their deep commitment to customer success.

The family aspect of Noordyk creates unique advantages. Business decisions aren't confined to office hours but flow naturally through family gatherings, creating a seamless approach to problem-solving. This integration of family and business values extends to their community involvement, where they actively support local recreation programs and events throughout Walker. Their recent expansion into Lansing marks a significant growth milestone while maintaining their customer-centric philosophy.

As they approach their 80th anniversary in 2026, Noordyk Business Equipment represents how local businesses thrive by evolving with technology while staying true to their community foundations. Whether you're managing a growing business's technology needs or simply curious about Walker's business landscape, this conversation offers valuable insights into sustainable business practices and community investment. Give it a listen and discover how one family's commitment to service has shaped both a business and a community for generations.

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Episode Transcript

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Speaker 1 (00:07):
Welcome to Made in Walker, a podcast that connects
you to the people, the storiesand the ideas shaping our
community, from local innovatorsto everyday changemakers.
We're diving deep into whatmakes Walker a great place to
live, work and grow.
Here's your host, nicoleDiDonato.

Speaker 2 (00:27):
Thank you for joining us today.
They're a business that hasbeen rooted in Walker, now going
on three generations.
I'm joined by Will Nordyke ofNordyke Business Equipment right
here in Walker.
Will, thank you so much forbeing here.

Speaker 3 (00:40):
Nicole happy to be here.
Thanks for having me.

Speaker 2 (00:42):
And going on to three generations bring us back to
the first generation, how thatall started.

Speaker 3 (00:47):
Sure, sure.
So yeah, my grandfather wasactually the one that started
the company.
He started it in 1946 after hegot out of the Army.
In the Army he was trained tofix typewriters.
So when he got out he saidthat's what I'm going to do for
work.
He started the company out ofhis parents' basement in 1946.
So next year will be 80 yearsfor us.
Oh wow.

(01:07):
He got a storefront sometime inthe early 60s and grew that.
It was a shared storefront andI believe he got his own
storefront in 1966.
He was doing typewriters,adding machines, cash registers,
just kind of growing thebusiness and ended up growing to
the point where he needed somemore employees.

(01:28):
My father started joining thecompany in, I believe, the early
70s and he ended up taking overmoving the store from Leonard
to Alpine in the late 70s.
He bought the company from mygrandfather I believe in 1988,
kind of turned it into what itis now with the digital printing
printers and copiers and moreof the office materials.

(01:51):
I think they changed names fromNordic typewriters to Nordic
business equipment somewhere inthere and he moved from Alpine
to Walker on remembrance in 2007, to where we are now.

Speaker 2 (02:02):
So you grew up around this throughout your life?

Speaker 3 (02:03):
Yeah, we were, I was born and raised in Walker, not
too far from where the we arenow.
So you grew up around thisthroughout your life.
Yeah, yeah, we were.
I was born and raised in Walker, um, not too far from where the
building is now, and been inlove with the community ever
since.

Speaker 2 (02:11):
Yeah, yes.
And growing up around thefamily business, did you think
one day I'll probably end uphere, or were you hesitant?

Speaker 3 (02:17):
I was told I would and I never thought I would and
they they never really pushed it.
You know, I went to work withmy dad on Saturdays, helped him
clean the shop and, like I said,grew up around it and it's a
family business.
So even when business is done,it's at home.
They're talking business, it'sfamily.
It's never gone.
So I heard about it, I knewabout it, but I wanted to work
on cars and they were very, verysupportive of that.

(02:38):
I graduated high and after thatI worked on cars for about seven
years.
That stopped being fun.
So I was like well, if you'renot doing what you love every
day, it's not fun.
Find something else to do.
Talked to dad and he said, yeah, there's a sales position open,
but you know you got to gothrough the process, go through
the interview, interview withthe sales manager.
So did all that and turned outI ended up being pretty good at

(02:59):
it and liked it.
And here we are, a couple yearslater, me and my sister are in
the process of buying thecompany for our parents.

Speaker 2 (03:04):
Yes, wow.
And how is that family dynamickind of you know helped business
or influenced business and howyou operate?
Yeah, sure.

Speaker 3 (03:17):
Well, like I said, it's always, business is
everywhere all the time for us.
So even when we're out todinner on Sunday after church,
business comes up inconversation.
It's inevitable.
So it's nice because it helpsmove things.
It helps business keep goingbecause we can constantly talk
about it and we don't have tohave meetings throughout the day
with everybody else.
But it comes with itschallenges too.
Sometimes you forget hey, it'sChristmas, let's focus on the

(03:38):
family.

Speaker 2 (03:38):
Sure sure.

Speaker 3 (03:40):
It's good.
It's fun working with family.

Speaker 2 (03:42):
Yes, yeah.
And since you've taken over andbecome part of the business,
what types of changes have youseen as far as technology and
through some of the hardships ofthe economy and such?

Speaker 3 (03:53):
So, yeah, technology has been changing a lot.
The printers themselves haven'tchanged a whole lot in the past
10 years, but they come with alot more security and scanning
features and people are tryingto go paperless all the time.
We found out, hey, you stillneed to print, but we need to
come up with some other businesssolutions to offer.
So we have other officesolutions like phones and

(04:15):
folders, shredders, all thattype of stuff.
You mentioned hardships.
We had a really hard timethrough COVID, as well as
everybody else did, I'm sure,but it was kind of after the
fact.
So we got through COVID.
Okay, we maintained all of ourservice tax.
We'd be able to stay on staffand we got to pay them.
They got to work and helpmaintain the machines that were

(04:36):
in the field.
For the businesses that wereable to remain open, our
salesmen did have to take alayoff, and then the following
years is really when it hurt waswhen the supply chain had
issues.
So we were back full staff,businesses roaring everywhere
else.
We got offices or people in theoffice, excuse me and they're
selling, but we don't have anyequipment coming in to deliver,

(04:58):
and if we're not delivering anyequipment, we can't get paid.
So we needed to come up with asolution for that.
We found a lead on somerefurbished equipment that we
were able to get back into ourshop, refurbish ourselves and
provide customers with newermachines.

Speaker 2 (05:11):
We were able to pay our salesmen and move on, and
around 2023 it all leveled backout to normal, yeah, and
probably feel not quiteinvincible, but having made
through that tough, tough time,okay, you know we got it.

Speaker 3 (05:27):
Yeah, yeah, it was eye opening and yeah, it was
challenging.
But, like you said, we'redealing with it now too, with
the tariffs going on and this issupposed to be a big deal
supply chain issues that aregoing to be coming up.
But we got to grasp on it andwe got to plan.
So it's like, hey, we're, we'renot scrambling for the fences
right now, we're bringing it on.

Speaker 2 (05:42):
That's a strong place to be.

Speaker 3 (05:43):
And that's great.

Speaker 2 (05:44):
And look, you know, looking forward.
Where do you type um see thecompany once you and your sister
kind of take over fullownership.
Any ideas or so that you have.

Speaker 3 (05:51):
So, um, in the past we've always just wanted to stay
local and stay in West Michigan.
2020, end of 2022, we wereapproached by a dealership in
Lansing that sold the same brandthat we sell and he basically
said if I don't sell to you, I'mgoing to sell to your biggest
competitor and it's not going tobe good for my customers or you
guys.
And we said, ah, okay.
So that was October of 22.

(06:12):
We closed on that company inJanuary 23.
So it was a really, really fastacquisition but with that, it
was kind of eye-opening of whatthe company could turn into.
And so me and my sister kind oftook the lead at the Lansing
location and we're growing thatbusiness and I think we want to
just keep growing.
So, as long as we can keeptaking care of our customers the

(06:32):
way we have, we want to justkeep growing and getting after
it.

Speaker 2 (06:38):
Yeah, because you're not only serving West Michigan
right now.

Speaker 3 (06:40):
You kind of branched out pretty good for the state,
Yep, yep.
Like I said, we started in WestMichigan and just kind of held
our bubble here.
But with the Lansingacquisition we go as far east as
we just signed a customer inFowlerville.
We go up to Mount Pleasant, BigRapids, down to Kalamazoo and
Battle Creek.
So pretty good chunk of centralMichigan, if you will.

Speaker 2 (06:57):
Yeah, and if running a family business and you know
being involved day to day wasn'tenough, you guys are incredible
at getting out in the communityand actually giving back.

Speaker 3 (07:06):
We try.

Speaker 2 (07:06):
Yeah, yeah.
And what's the passion and themotivation behind that?

Speaker 3 (07:14):
So it's like I said I grew up in Walker and we were
always a part of, you know, theWalker Rec League sports the
hockey, the soccer, the baseball, the softball.
I walk my dog at Walker Parkalmost every day, so it just
feels natural to give back tothe community that we enjoy.
My sister has four kids underthe age of 10, so it's great to
have all those events that youguys offer that she can take
them to and we can enjoy.

(07:34):
And if we can go to them andsponsor them and help give back,
why not do both?

Speaker 2 (07:38):
Yes, absolutely yes.
And so your reach is far joy.
And if we can go to them andsponsor them and help give back,
why not do both?
Yes, absolutely yes.
And so you're.
You know your reach is it's farreaching, knowing that not only
are you taking care of thecommunity, but really in more
ways than one yeah, yeah, forsure yes and um.
You know any examples of likeum, uh, significant uh
challenges that have like stuckin your mind that you know kind
of take you in another direction.

Speaker 3 (08:00):
Challenges for the company, not so much, I mean
other than the COVID thing andjust struggling to keep up with
technology.
But we've had customers thathave had issues getting financed
.
So we've got customers that arenew and they don't have credit
and they need to get leaseapproved to have machines so
they can do business.
They need to get lease approvedto have a machine so they can
do business.
And that's kind of how we'redifferent than some of the

(08:20):
bigger companies is we can cutthrough that red tape and say,
well, yeah, the lease companydoesn't want to finance you, but
we know who you are as a personand you're in our community too
.
So, hey, we'll take a gamble onyou, we'll finance it for you,
you pay us a monthly fee andwe'll give you the machine, and
so that's kind of how we cutthrough the red tape and cut
through some other issues andstruggles that other people have

(08:40):
.

Speaker 2 (08:41):
Yeah, that's great that again you guys are right
here in our backyard and able toservice our community that way.
Yeah, and what is somethingwith technology that maybe folks
wouldn't typically realize thatyou deal with all the time, or
that could be surprising.

Speaker 3 (08:56):
Yeah, the printer is a lot more than just a printer.
They have a lot of options anda lot of different capabilities.
They can scan, they can fax,they can.
You can scan stuff right to aspecific folder.
So there's, you can print fromyour phone.
There's just a lot of differentfancy things that go on that

(09:16):
people don't think of.
They just say, oh, it's aprinter and it's not working
today.

Speaker 2 (09:20):
Right, it's a big thing in the middle of the
office, but yeah, that's prettyincredible.
What other types of things.
Do you guys service?

Speaker 3 (09:26):
So we offer phone systems as well.
It's like voice over IP.
A lot of people are going awayfrom the big phone companies
that using an internet-based faxsystem, so we have stuff like

(09:46):
that.
We have other softwares that weoffer for a lot of schools,
people that need to printsensitive information that they
print to a central location sothey don't want it sitting out
there.
So they hit print but itactually won't release until
they walk up and scan their idbadge or something along those
lines.
Okay, wow, so differentsolutions like that.
We offer a lot of stuff forprint shops, like offline
finishing stuff, like cutters,shredders, laminators, folders,
anything that handles paper.

(10:07):
We can typically have somethingto do with it.

Speaker 2 (10:11):
Yes, yeah, I love that and you know any kind of
fond memories, either fromgrowing up around this or any
modern ones.

Speaker 3 (10:18):
The acquisition of the building in 2007 was cool.
We renovated it quite a bitBecause what was it before it
was?
Garter Pool Building before,and so, yeah, we totally redid
the look of it.
It was a two-peaked sloped roofand now it's one.
We added on a garage.
Another thing that happened Icouldn't tell you when it had to

(10:38):
be around 2013 or 14 we had theroof of our barn caved in from
snow so that was scary.
We got a call on Sunday afterchurch from the cops and oh,
come down to work, you're barncollapsed.

Speaker 2 (10:50):
Yeah, those winters had a lot of snow.
Yes, they did.
But other than that, yes, andwhat do you want folks in the
community to know about?

Speaker 3 (10:58):
you know your business, even if they didn't
know how much you do for thecommunity, sure, just that you
know we take a differentapproach than most companies
that are in the industry that weare.
We really take a client centricview.
We want to come in and reallyunderstand what you're doing and
how you're doing it and we wantto make recommendations.
You know we don't want to justbe a third quote for you.

Speaker 2 (11:20):
Yes, we're here to make our lives easier.

Speaker 3 (11:23):
That's right, that's right.

Speaker 2 (11:24):
We really appreciate all you do for community,
business-wise, but especiallybeyond.
As far as giving back.
It means so much to us, so Willthank you so much for being
here today.

Speaker 3 (11:33):
Happy to be here, Nicole.
Thank you for having me.

Speaker 2 (11:35):
And we appreciate you tuning in as well.

Speaker 1 (11:42):
Thank you for joining us for this episode of the
Maiden Walker podcast.
If you have comments orquestions about this podcast, or
if you have suggestions forfuture episodes, we'd love to
hear from you.
Please drop us an email atpodcast at walkercity.
Made in Walker is the officialpodcast of the city of Walker,
Michigan.
You can find Made in Walkerwherever you get your podcasts.
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