Mail Unleashed with Rory Sutherland
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
Episodes
What is a super touchpoint and why are they so powerful? In this episode, Rory Sutherland is joined by Senior Vice President at System1, Andrew Tindall.
As an effectiveness pro, Andrew knows that mail does not only drive sales, but it also grabs attention, builds awareness and trust, with physical impact that lives on in the home.
Together, Andrew and Rory talk about:
- What makes System1 different from other market...
Does AI have the potential to supercharge direct mail and improve results? Yes, it does, and you’ll find out why in this Mail Unleashed episode with Luke Whitehorn, Marketing Director at Domestic & General.
Throughout this episode, Luke joins Rory to talk about the power of mail. Together they discuss:
- Luke’s journey from working in a call centre to rising to Marketing Director at Domestic & General
- Data fr...
Why would a digital giant like Google use direct mail when their entire world is online?
In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere, explains how brands can avoid becoming one dimensional with mail.
Together, Nishma and host Rory Sutherland talk about:
- How mail allows you to get creative
- How Nishma used mail to build Google’s brand
- The future role mai...
Want to find out why highly personalised mail is more likely to create beautiful moments?
VP of Brand & Marketing at Trainline, Jo McClintock, talks to Rory Sutherland about capturing the attention of elusive audiences with mail to change ingrained habits.
Throughout the episode, Jo and Rory discuss:
- Jo’s time at Screwfix and how it scaled from a garden shed to an international brand through highly targeted direc...
Looking for some creative marketing tips for your next campaign?
Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate.
Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.
During the episode, Jack and Rory share:
- Why great ideas needn’t break the bank when it co...
How can print media help get all eyes on your brand?
Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.
In this episode, they cover:
- Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Baz...
How does mail marketing make an impact in the world of sport?
Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack the power of mail.
Their fascinating exchange covers:
- Ellie’s career journey working with Honda, Virgin Media and Formula 1
- How direct mail’s tactility can elicit emotional reactions and build positive brand relationships
- A real-life success story with mail from ...
Want to find out why the UK's leading health and beauty retailer uses mail as part of their marketing strategy?
Then tune in to this episode of Mail Unleashed featuring Marketer of the Year (2023), and former CMO of Boots UK, Pete Markey.
It’s clear host Rory Sutherland and Pete share a passion for the medium as they discuss mail’s huge potential in the current digital world.
Throughout the episode, they discuss:
- Pete’s ...
Looking for key takeaways on why direct mail is an impactful marketing channel?
Listen in to this fascinating Mail Unleashed episode. This time, Rory Sutherland is joined by Tony Miller, former CMO at Weight Watchers (WW) and Disney.
During the episode, Tony and Rory discuss:
- Tony’s journey to the UK
- His experience with mail marketing at EasyJet, Compare the Market and Disney
- Two examples of direct mail fro...
Want to hear how one of the UK’s most popular airlines used mail to improve their marketing performance?
In this episode, host Rory Sutherland speaks to Lis Barton, former CMO at MoneySuperMarket, about their shared love for direct mail and how marketers can truly unleash its full potential.
During the episode, Lis shares:
- How working at Barclays and Audi opened her eyes to the effectiveness of direct mail as a marketi...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.
The official podcast of comedian Joe Rogan.