Mail Unleashed with Rory Sutherland
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
Episodes
Looking for some creative marketing tips for your next campaign?
Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate.
Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.
During the episode, Jack and Rory share:
- Why great ideas needn’t break the bank when it c...
How can print media help get all eyes on your brand?
Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.
In this episode, they cover:
- Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Baz...
How does mail marketing make an impact in the world of sport?
Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack the power of mail.
Their fascinating exchange covers:
- Ellie’s career journey working with Honda, Virgin Media and Formula 1
- How direct mail’s tactility can elicit emotional reactions and build positive brand relationships
- A real-life success story with mail from ...
Want to find out why the UK's leading health and beauty retailer uses mail as part of their marketing strategy?
Then tune in to this episode of Mail Unleashed featuring Marketer of the Year (2023), and former CMO of Boots UK, Pete Markey.
It’s clear host Rory Sutherland and Pete share a passion for the medium as they discuss mail’s huge potential in the current digital world.
Throughout the episode, they discuss:
- Pete’s expe...
Looking for key takeaways on why direct mail is an impactful marketing channel?
Listen in to this fascinating Mail Unleashed episode. This time, Rory Sutherland is joined by Tony Miller, former CMO at Weight Watchers (WW) and Disney.
During the episode, Tony and Rory discuss:
- Tony’s journey to the UK
- His experience with mail marketing at EasyJet, Compare the Market and Disney
- Two examples of direct mail fro...
Want to hear how one of the UK’s most popular airlines used mail to improve their marketing performance?
In this episode, host Rory Sutherland speaks to Lis Blair, CMO at MoneySuperMarket, about their shared love for direct mail and how marketers can truly unleash its full potential.
During the episode, Lis shares:
- How working at Barclays and Audi opened her eyes to the effectiveness of direct mail as a marketing medium
- Two s...
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