In this episode of Making the Connection, we’re joined by Hani Gera, global marketing and business development partner with Synterica for a thoughtful conversation about building real, lasting relationships in the B2B space.
Hani shares why being authentic, listening deeply, and respecting cultural nuances matter far more than scripts or shortcuts. We unpack why B2B should really be thought of as Business to Business to Person and how seeing the human behind the title is non-negotiable for meaningful connection.
We discuss:
- The balance between patience and persistence in relationship-building
- Why an engaged audience of 200 beats an unengaged list of 1,000
- How to adapt your approach across different global cultures
- The power of listening over pitching
- Why it’s better to walk away from the wrong client than close a bad-fit deal
- What “giving value” actually means on platforms like LinkedIn
- How webinars, podcasts, and panels can turn cold leads warm
- Why direct messages shouldn’t be your first move
This conversation is a grounded reminder that long-term business success starts with respect, trust, and generosity, not manipulation or hustle culture. Tune in for practical insights that will shift how you think about connecting in business.
To learn more about Hani’s business, visit https://synertica.com/
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Tune in to Making the Connection every other week to learn about how to develop genuine professional relationships.
Stay in touch with host, Angela Chong, on LinkedIn & on Instagram
@ makingtheconnectionpodcast
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