Making Things Click with John Zeratsky
Making Things Click is a 5-part series with bestselling author John Zeratsky, diving into the core ideas of his new book Click. Through real-world lessons and a powerful 2-day method called the Foundation Sprint, John shares how startups can avoid failure, build with clarity, and create products that truly connect with customers.
Episodes
In the final episode of Making Things Click, bestselling author and venture capitalist John Zeratsky dives into the importance of short iteration cycles, or 'Tiny Loops,' for startups and new projects. He explains how design sprints can turn initial hypotheses into concrete prototypes quickly, enabling faster learning and validation. The episode emphasises the crucial role of learning from the market and customers to increase the c...
In the fourth episode of the five-part podcast series Making Things Click, bestselling author and venture capitalist John Zeratsky shares why smart teams don’t just pivot after things go wrong. They explore alternatives before they start building.
Most products fail not because the idea was bad, but because teams never seriously considered if a better approach existed. In this episode, John introduces the idea of the pre-pivot — a s...
In this third episode of the 5-part podcast series Making Things Click, bestselling author and venture capitalist John Zeratsky breaks down how to make your product actually stand out in a crowded market. It’s not enough to build something great — you need to build something radically different and communicate that difference clearly from day one.
Drawing on insights from his new book Click and his experience designing products at G...
In the second episode of 'Making Things Click,' author John Zeratsky discusses the importance of understanding your customers, the unique advantages of your team, and identifying your competitors. John highlights the significance of the Foundation Sprint, a proven two-day method to kickstart projects and align them with customer needs. Drawing from his vast experience, John emphasizes that sustainable success is built on a deep und...
In the first episode of 'Making Things Click,' author John Zeratsky discusses the core ideas from his new book 'Click' and introduces the concept of the Foundation Sprint. This proven two-day method helps teams clearly define and test the hypotheses behind new products, services, and projects to significantly increase their chances of success. John shares insights from his extensive experience with successful startups and his work ...
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