Ram will cancel its all-electric pickup, raising questions about the EV market, the rise of hybrids, and what truck buyers really want. Was the plan ever realistic, or just peak EV hype?
Jenny Rae and Namaan break down the strategy shift at Stellantis — the parent company of Ram, Jeep, Chrysler, and Dodge — and why it matters. They also highlight:
- The risks of chasing trends
- The limits of EV infrastructure
- Why hybrids may be the more practical bridge for automakers
- Why doubling down on Ram’s strengths might be less flashy but far more sustainable
Links mentioned in the episode:
- CNBC: Ram cancels plans for all-electric pickup truck
- Learn more about Management Consulted's Corporate Training program
Learn more about Executive Presentation and Storytelling Training with Management Consulted
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