Market Your Clinic

In this episode of the Market Your Clinic podcast, Winnie Wu discusses effective marketing strategies for clinics, emphasizing the importance of a long-term marketing plan, the role of social media, and the value of investing in paid ads. She highlights the necessity of having a high-performing website and the significance of content creation and repurposing. This conversation provides actionable insights for clinic owners looking ...

In this conversation, we explore the journey of clinic ownership, focusing on investment strategies, marketing tactics, and the importance of team dynamics. The discussion highlights the need for a long-term marketing plan, scaling systems and perfecting your service delivery. We also delve into the challenges of leadership and growth in the healthcare sector, emphasising the importance of investing in both team and marketing strat...

In this conversation, Jo and Amanda discuss their journey in building their 3 businesses: The Physiotherapy Clinic, Born Ready and PB Conference, focusing on their marketing strategies, team dynamics, and the importance of networking. They share insights on managing work-life balance, the challenges of running a business, and offer valuable advice for aspiring business owners in the healthcare sector.

Links

https://www.instagram.com/...

In this conversation, Buzz and Gab discuss the significance of personal branding and digital marketing for clinics. They emphasize the importance of content creation, building an unignorable brand, and effective social media strategies. The discussion also covers advertising techniques, understanding metrics and ROI, and the necessity of starting to create content without overthinking it.

Links

https://www.instagram.com/aldrinocsing/

...

In this conversation, Buzz and Gabbie discuss the importance of defining a clear vision or 'North Star' for business success, emphasizing leadership, financial management, and effective marketing strategies. They explore the dynamics of team leadership, the significance of coaching, and the necessity of overcoming barriers to growth. The discussion also highlights the importance of setting realistic goals and maintaining ...

In this conversation, Elle and Gab discuss the journey of building a nutrition and Pilates business, Supple Body, emphasising the importance of community, personal growth, and the challenges of balancing motherhood with entrepreneurship. They explore the philosophy behind the brand, the significance of feeling good, and the strategies for marketing and engaging with clients. The conversation also touches on the importance of teamwo...

In this episode of the Market Your Clinic podcast, Grayce, a women's health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women's health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures,...

This conversation delves into the significance of social media for clinics in the healthcare, wellness and beauty sectors. It emphasises the necessity of a strategic approach to social media, focusing on content creation, audience engagement, and the importance of maintaining a consistent online presence. Gab and Alicia discuss various content pillars, the role of scheduling tools, and the best practices for posting to maximize eng...

In this conversation, Jacci Allanson discusses her journey of owning Transcend Health, emphasising the importance of exercise in rehabilitation, the evolution of their services, and the significance of building strong referral relationships. She shares insights on effective networking, social media marketing strategies, and the challenges of managing a growing clinic while maintaining a strong team culture. Jacci also highlights th...

In this episode of the Market Your Clinic podcast, Michael Melamed shares his journey from being a physiotherapist to becoming the successful business owner of a2z Health Group. He discusses the challenges and triumphs of expanding his practice, the importance of hiring the right team, and the strategies he employs to attract new patients. Michael emphasizes the significance of planning, the right digital marketing strategies, main...

In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her c...

In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership ...

In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness...