Marketing Alpha

I sit down with someone who’s not just my dad—but also one of the most dominant forces in Brevard County’s service industry. He’s built three successful companies: a home inspection business, a pest control company, and now a roofing company. And he did it all without massive ad budgets.

We unpack how he built each business from the ground up, the mindset that helped him win in saturated markets, and how he’s used reputation over ex...

Google’s AI Mode is here — and it’s not just an update, it’s a complete overhaul of how people search online. If your business depends on Google traffic, this episode could save you thousands.

In this episode of Marketing Alpha, I break down exactly what AI Mode is, how it’s already reshaping user behavior, and why small business websites are losing clicks even as impressions go up. You’ll hear how AI answers are replacing tradition...

In this episode of Marketing Alpha, we sit down with Eric Bassett to explore the strategies behind building a pest control company that thrives in both customer satisfaction and operational excellence. From his beginnings in door-to-door sales to co-owning Natura Pest Control, Eric shares insights on:

• Transitioning from traditional sales to digital marketing channels
• Implementing effective team training and development programs
• Le...

I’ll be honest when it comes to door-to-door sales, I’ve always been a bit of a pessimist. It feels intrusive, outdated, and honestly… kind of sketchy. But that’s exactly why I brought on Lenny Gray. He’s the founder of D2D Millionaire and someone who has spent years perfecting the science of door-to-door sales. In this episode of Marketing Alpha, Lenny challenges everything I thought I knew about knocking doors. We get into the re...

The #1 tool every small business owner is overlooking: your personal brand.

Forget just promoting your business—people want to buy from people. Your face, your voice, your story are more powerful than any logo or tagline.

Aaron breaks down:

• What a personal brand actually is (and why it matters)
• The hidden cost of not having one
• How it builds trust, separates you from the noise, and drives growth
• Real examples from Aaron’s own journey...

If your business depends on you to generate every lead, send every email, and write every ad—then you don’t own a business… you own a job.

In this solo episode of Marketing Alpha, I’m breaking down exactly how to build a marketing engine that keeps running—even when you’re on vacation, asleep, or focused on the bigger vision. This is about creating scalable systems that generate leads, nurture prospects, and convert them without you...

What if you could dominate your local market on Facebook without spending a single dollar on ads?

 Meet Jasmine Almeter of Jasmine PestPro, the face of a hyperlocal marketing empire that runs on pure personality and zero paid spend. From her early days at Verizon to building a pest control brand that now hits 200,000+ impressions per month, Jasmine is living proof that service businesses can win big with organic content and aut...

Is SEO dead in 2025? Or are we just doing it wrong?

In this episode of Marketing Alpha, I’m pulling back the curtain on what’s actually working in SEO today—and what’s a total waste of time. I’ve run SEO campaigns across hundreds of small businesses, and I’ll be honest with you… most people are stuck in 2015.

We’ll dive into:

• Why SEO isn’t what it used to be—and why that’s not a bad thing
• What’s killing your rankings (hint: it&apos...

Want to double your traffic, phone calls, and sales—without spending a dime more on ads? In this solo episode, I’ll walk you through exactly how to rank in the top 3 spots on Google Maps (aka the Local Pack)—and how to stay there.

You'll learn:

• Why the Local 3-Pack dominates local search results
• The exact steps to optimize your Google Business Profile
• How to get more 5-star reviews (and why they matter more than you think)
• The ...

Tired of wasting money on Google Ads that don’t convert? In this episode, Aaron breaks down the real reasons your ads aren’t working — from weak landing pages and poor targeting to ignoring customer lifetime value. Learn the key fixes you can implement today to finally get a return on your ad spend. Whether you're a business owner or a marketer, this no-fluff episode will give you the clarity (and firepower) you need to domina...

In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy.

🔍 What We Cover:
✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV.
💰 How to budget for marketing success, avoid common financia...

Ever wonder why some Instagram Reels take off while others barely get views? It’s no accident—Instagram’s algorithm loves trending audio. In this episode of Alpha Marketing, host Aaron breaks down how you can use trending sounds to get more engagement, more views, and ultimately, more customers.

You’ll learn:
✅ Why trending audio gives your Reels a free algorithm boost
✅ How to quickly find the best trending sounds before th...

Ever searched for something on Google, found your answer instantly, and never clicked a single link? That’s zero-click marketing in action, and it’s reshaping how businesses approach digital content.

In this episode of Alpha Marketing, we break down:
✅ What zero-click searches are and why they matter
✅ The impact on website traffic and traditional SEO strategies
✅ How businesses can still win in a world where users don’t...

Ever wondered what it takes to build a successful business in a niche market? Join us on Alpha Marketing as we chat with Tampa Bay Septic about the ups and downs of scaling a septic service in the competitive Tampa Bay area. We'll dig into their early challenges, hiring struggles, marketing lessons (including a partnership gone wrong!), and even some hilarious "septic stories." Plus, they share invaluable advice for ...

Most small businesses struggle to grow—not because they lack effort, but because they confuse two critical functions: marketing and sales. In this eye-opening episode, we’re breaking down the key differences between marketing and sales, how they complement each other, and why misalignment can cost you customers and revenue.

You’ll learn:
🎯 The unique roles of marketing (attracting leads) and sales (converting them).
💡 How ...

 In this episode, we dive into essential strategies to keep your brand at the forefront of social media trends. Discover the importance of staying updated, learn proven methods to track and leverage trends, and explore how to implement these insights into your marketing strategy. Join us as we emphasize continuous learning and adaptation to maintain a competitive edge. Tune in and subscribe for more insights on digital marketing st...

🎙️ Marketing Alpha: Personal Branding, Sales, and Cold Calls with Trandon

Join us for an insightful episode of Marketing Alpha featuring Trandon, a sales powerhouse from Secure24, ADT. In this episode, we dive into the secrets behind his success in personal branding, sales strategies, and cold calling—essential tools for dominating the home inspection and alarm lead space.

Here’s what you’ll learn:
 ✅ How personal branding build...

In this episode, we dive into how AI can revolutionize your business operations and customer interactions. Learn to identify key opportunities for AI, prepare your team for seamless integration, and measure success to ensure it delivers impactful results.

Discover actionable insights to streamline routine tasks, enhance efficiency, and create exceptional customer experiences. Whether it’s automating scheduling or boosting customer s...

In today’s endless stream of digital content, how can brands stand out in a meaningful way? In this episode, we dive into the concept of **digital content consciousness**—creating and sharing content with awareness, purpose, and responsibility. I’ll explore how brands can develop stronger, authentic connections by understanding their audience's needs and emotions and discuss practical strategies for crafting content that genui...