Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create a marketing strategy that works, you’re in the right place. From social media marketing and content creation to website best practices and email marketing, Mike and Liz break down what works for small business marketing—without the fluff or jargon. Episodes run 30–45 minutes and are packed with practical tips, real-world examples, and actionable steps you can use to grow your online presence, attract your ideal customers, and increase sales. You’ll learn how to: Build a strong marketing foundation for your small business Use social media effectively to reach and engage your audience Develop a website that converts visitors into customers Understand analytics so you can measure and improve your results Create consistent, intentional marketing that drives growth year-round Whether you’re launching your first marketing campaign or looking to refine your business growth strategy, you’ll walk away with clear, actionable ideas you can put to work immediately. Follow us on social to keep learning, get inspired, and connect with other business owners who are building success from X to Z.
Episodes
Marketing shouldn’t feel icky. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) unpack how to promote your business with integrity—so you’re visible, valuable, and clear without the pushy vibes.
You’ll learn
- Audience-first, not me-first: speak to problems solved, outcomes, and fit—let buyers decide.
- Where the “salesy ick” comes from—and how to separate discomfort with selling from discomfort with...
Websites don’t convert because they’re pretty—they convert because they’re clear and customer-focused. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into what actually moves a visitor to act: messaging, structure, and simple changes that remove friction.
You’ll learn
- Make it about the customer: lead with problems solved, outcomes, and “what’s in it for me,” not a bio dump.
- Clarity wins: sa...
AI isn’t your strategy—it’s a tool. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into how small businesses can use AI to work smarter without losing their voice, judgment, or trust.
You’ll learn
- AI as partner, not pilot: Treat it like an intern—you remain the decision-maker.
- Hype vs. reality: Where AI truly saves time (research, summarizing, outlining) and where humans must lead (strategy...
Social media isn’t just a task. It’s a system. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down how small businesses can use social without letting it run their lives: what to ignore, what to focus on, and how to build a workflow that actually sticks.
You’ll learn
- Social ≠ personal: Your feed isn’t a journal; day-in-the-life works only when it serves a cl...
Branding isn’t your logo—it’s the gut feeling people have about your business. In this conversation, Mike (Gen X, branding/web guy) and Liz (Gen Z, social strategist) dig into what brand really means for small businesses and how to make yours memorable without a Fortune 500 budget.
You’ll learn
- Brand ≠ logo: Voice, values, experience, and how you communicate are the brand; visuals support it.
- Experiential branding in the ...
We dive into the patterns that trip up small business owners—and how to avoid them. From launching multiple ventures at once to picking the wrong marketing partner, we unpack why these mistakes happen, how to spot them early, and what to do instead. We draw the line between personal brand and company brand, warn against chasing “viral” at any cost, and share the unglamorous truth: systems and runway matter as much as logos and like...
Welcome to the very first episode of Marketing from X 2 Z! 🎙️ Hosts Mike Albuquerque (Bear Double Design Studio) and Liz Bachmann (Wildflower Social Media) kick things off by sharing their journeys from corporate life to entrepreneurship—and why they launched this podcast for small business owners.
In this episode, you’ll hear:
- How our backgrounds shaped our approach to marketing.
- Why market research matters for finding the right...
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