#006: How to Build a Winning Content Strategy

In this episode of Marketing Minutes, Gannon Meyer dives deep into the 60-20-20 content strategy, a powerful framework for balancing growth, engagement, and conversion in your social media content. Whether you're a content creator, business owner, or someone looking to level up your marketing game, this episode offers actionable insights to help you maximize your content's impact.

Gannon answers a listener's question about integrating different content styles, emphasizing the importance of focusing on growth, especially when starting out. He shares his own experiences and success with a simple yet effective content style that has driven significant engagement and growth.

Key Takeaways:

• The 60-20-20 Rule: Gannon breaks down this content strategy, explaining why dedicating 60% of your content to growth, 20% to nurturing relationships, and 20% to sales is key to building a strong social media presence.
• Content Strategy for Beginners: Learn why Gannon recommends focusing 90% of your efforts on growth when you're just starting out, and how to gradually shift your strategy as your audience grows.
• Simplicity is Key: Discover why simplifying your content can lead to better engagement, and how Gannon's own "iPad drawing" content style became a hit.

Actionable Steps:

• Audit Your Content: Review your current content strategy. Are you focusing enough on growth? If not, consider how you can shift your efforts to attract more followers.
• Test Different Formats: Experiment with different content styles, like Gannon's iPad drawings, to see what resonates most with your audience.
• Join the Syndicate: If you're a service-based business owner using Instagram for lead generation, apply to join Gannon's private group, Syndicate, where you'll learn advanced strategies from top creators.

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store
• Email: [e-mail]

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

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Email: [e-mail]

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