#014: How to Not Get F*cked Over in Brand Deals (Usage Rights, Pricing, and Outreach)

In this episode, I dive deep into the world of brand deals—what I’ve learned, the mistakes I’ve made, and how you can avoid getting taken advantage of as a creator. I break down usage rights, pricing strategies, and how to negotiate like a pro, plus share insights from my own experiences working with brands.

If you’re a creator looking to land bigger, better-paying brand deals in 2025, this one’s for you. Plus, I talk about Creator Academy Cohort 2—where you’ll learn how to write better videos, build your brand, launch a cult product, and replace your 9-5 income.

🔥 Topics Covered:

• How a brand used my videos for ads for months (and what I should have charged)
• The #1 mistake creators make when pricing brand deals
• How to pitch yourself to brands like Adobe
• Why research is key (and how to use it to land brand deals faster)

🎓 Join Creator Academy Cohort 2 – Enrollment opens Feb 24, 2025!
Get on the waitlist now → https://www.gannonmeyer.com/

Grab Justin Moore’s book, Sponsor Magnet, for brand deal insights → https://www.sponsormagnet.com/

 Got questions? Screenshot this episode, share it on IG, and tag me @gannon.meyer.

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