Marketing Ninja Unleashed
Reena Patel (aka Marketing Ninja) shares 20 years of marketing knowledge with the world. Get the latest tips and tricks to make marketing work for you or your business. Whether you’re a marketing student trying to shape your career, a seasoned marketer wanting to keep on top of trends or a business owner looking to grow your business, you’ll get everything you need right here. For more info on the brand behind Reena, check out You and Your Story at https://yaystory.com/
Episodes
In this episode, we break down one of the most over-complicated buzzwords in digital marketing: programmatic advertising - what it really means and how it can actually help your business
We also dive into personalisation in advertising: how to tailor your messaging in ways that actually work on platforms like Meta and Google, without sounding robotic or generic.
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In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection.
We’re talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised journeys, w...
In today’s episode, we’re focussing on your customer’s needs and covering what a lead magnet is and you can create one that works, why Maslow’s hierarchy of needs is more relevant now than ever before and why a viral campaign might sound attractive but shouldn’t be your ultimate aim. Plus I highlight how a McDonalds radio ad has gone back to basics and is focusing on one for the 4Ps of marketing.
We're back! In this season opener, Reena dives into three must-know marketing foundations:
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Why emotion drives buying decisions - and how to use that insight in your messaging
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How your internal culture shapes your external brand
Today’s episode is the last of Season 1 and covers making Google Ads work for service-based businesses, the difference between brand building and lead generation and why internal communication is really important.
Plus I talk about why having a member of your target audience on your team is a game changer!
In this episode we’re sharing why it’s so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well.
Link to Staff led marketing examples: <...
Today’s episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services.
Here’s some that you can use
- Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/
- Perplexity, good for deep ...
Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales.
Plus, I explain why Fresh Eyes are so important.
Link to Insights Discovery: https://www.insights.com/products/in...
This episode covers why continuing to learn in marketing is so important and why I’m a member of the Chartered institute of Marketing. How perfection could be stopping you from getting things done and the secrets to personal branding without being in front of a camera!
Here’s the link to the video I mention in this episode: https://youtube.com/shorts/-pIOVYQ4qGo?feature=share
In this episode we cover what networking is all about and how you can get the most from it, how you can spot a sales pitch disguised as a training event, what metrics you should be measuring as a business and the most important piece of data you need to have.
Email me with your best (or worst) networking moments on hello@yaystory.com
In this episode, we’re exploring why introverts make great marketers, the tips Reena gave away on the Watkin sofa, why customer insight and automated email are incredibly important and how you can build your own email welcome series to create more loyal customers!
Link to download guide:
https://yaystory.com/email-cheat-sheet
Link to Christopher Watkin Podcast: https://www.y...
This episode explains the podcast name and gives insight into Reena, her story and her background as well as an “interesting” underground ad and some tips to help you work out who your ideal customer is!
Links to ad: https://yaystory.com/when-advertising-goes-wrong
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