Game On: Why Marketers Can’t Ignore Gaming

In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention.

Meet the Guests:

• Todd Harris – CEO, Resurgence Gaming; Co-founder, Hi-Rez Studios
• Andrew Greenberg – Executive Director, Georgia Game Developers Association
• Robb Chiarini – Head of Partnerships, Licensing & Events, Zenni Optical
• Michael Simms – Owner, 2011 Creative Group; Co-founder, Divertica

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

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This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.