Martechture
In Under 15 Minutes, Get the Latest On How AI is Shaping Modern Marketing - with real-world case studies, research, and CMO-level takeaways. Subscribe now to the top podcast for modern marketing strategy - brought to you by Martechture: Engineering Modern Marketing.
Episodes
AI isn't just a buzzword anymore – it's transforming marketing. This episode dives into how marketers are using AI for everything from creative content to brand compliance. We'll explore why proprietary data is the new competitive edge and how to spot genuine AI from simple automation.
AI is reshaping the future of marketing — especially as budgets tighten and measurable impact becomes more critical than ever. In this episode, we explore how marketers are leveraging AI not only to boost efficiency and optimize performance but also to better predict customer behavior. We’ll discuss the rise of AI agents and the importance of adopting strategies that effectively engage with these technologies. Plus, we’ll highlight...
AI isn't just an option for marketers anymore – it's essential. This episode tackles the complex reality of integrating AI into marketing strategies. We'll weigh the benefits of efficiency against the concerns of losing control with platforms, and discuss how to move beyond simple tool adoption to truly strategic AI investment.
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