In this episode of Master the Media, Amy Gorin answers a question many healthcare pros wonder about: Do you need a social media following to work with brands? The short answer is NO. Amy explains why your credentials matter more than your follower count and shares easy ways to get noticed without posting all the time. She talks about using media interviews to grow your email list or Instagram and how brands often care more about your expertise than your reach. You’ll also hear about different ways to get paid, like writing blog posts, making content for a brand’s page, or helping with product development. Whether you love social or avoid it completely, this episode gives real advice that works.
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Episode highlights:
(0:00) Intro
(2:39) Do you really need social media?
(4:50) Why a small following can still help
(6:10) Finding your niche and audience
(9:48) How media quotes grow your brand
(13:27) Attracting brands with helpful content
(14:39) How to work with brands without social
(20:29) What to do first if you’re feeling stuck
(21:41) Outro
- Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
- Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
- Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623
If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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