Welcome to the first episode of the Master the Media podcast with Amy Gorin, a former magazine editor turned registered dietitian and media coach for healthcare professionals. In this heartfelt and inspiring launch episode, Amy shares her journey from being a shy student terrified of cameras to becoming a trusted voice in media and a successful entrepreneur. She opens up about how she transitioned from a low-paying clinical dietitian role to earning over $260K annually through media features and brand partnerships, all while helping others do the same.
Amy explains why media visibility matters for healthcare professionals, how it can lead to more patients, more income, and greater career satisfaction. She breaks down what a “media feature” is, how it can grow your platform, and how to monetize it in different ways... from social media posts to newsletter promotions to brand campaigns. If you’re a physician, dietitian, or health coach dreaming of more freedom and recognition, this episode is the perfect starting point.
🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening May 13 & 14. Details at masterthemedia.co/Q&A
Episode highlights:
(0:00) Intro
(3:40) Amy’s personal journey: from shy student to magazine editor
(4:59) Becoming a registered dietitian and discovering brand opportunities
(7:05) Getting featured in major publications and reaching billions
(9:36) From $89K editor to $262K media dietitian
(12:14) Why media features matter for health professionals
(16:27) Growing your email list and monetizing your platform
(18:26) Building influence and charging for social media
(19:25) Working with brands on more advanced partnerships
(21:08) Examples of brand collaboration and high-value deals
(21:45) Pitching yourself as a valuable brand partner
(22:38) Outro
- Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
- Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
- Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623
If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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