Thinking about working with brands but not sure where to begin or whether you should ever work for free? In this episode, Amy shares practical advice on how to land your first brand partnership without undervaluing yourself. She offers real-life examples of what counts as a solid “proof of concept,” when it’s okay to accept product-only deals, and how to use things you’ve already created, like blog posts or social content, to highlight your skills. Amy also dives into what to ask before saying yes to a brand, how to negotiate better terms, and when giving a little “free taste” (on your terms!) can actually open the door to paid opportunities. If you’re a healthcare pro looking to boost your income with brand work, you won’t want to miss this one.
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Episode highlights:
(0:00) Intro
(2:15) What is a proof of concept partnership?
(4:12) 4 options for showing brand-worthy work
(6:21) Amy’s own experience with an underpriced project
(10:03) Easy ways to build examples for your brand portfolio
(12:53) Should you ever work for free?
(14:53) When trading products can be worth it
(17:18) Why working for free might hurt your future rates
(21:13) When it makes sense to accept a “test” partnership
(23:58) What to weigh before saying yes to a low-paying brand deal
(28:02) A smarter way to negotiate and gain future value
(29:57) Sharing your brand work and building your pitch deck
(30:53) Outro
- Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
- Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
- Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623
If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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