In 1917 Bertie Charles Forbes and Walter Dray idea was considered sheer madness by many. But this madness paid off.
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The history of FORBES magazine
Where business gives joy, not (only) millions
- 00:00 Intro
- 00:42 The story begin
- 02:44 Forbes Magazine is born. Devoted doers and doings
- 04:31 This is how the modern business magazine is born. Officially
- 05:54 Jokes for businessmen and the prosperous 1920s
- 08:36 The Great Depression and rising competition. Bankruptcy loomed
- 10:52 Malcolm Forbes brings a storm
- 13:25 Changing of the guard. Marketing and doubling circulation
- 16:47 Prophetic articles in Forbes. And for dessert - rankings
- 19:41 Forbes cover? That’s prestige
- 21:41 Forbes goes global
- 23:08 Global 2000 and The World`s Most Powerful Women
- 25:08 The third life of Forbes
- 29:17 Outro
Business was originated to produce happiness, not to pile up millions. This was the motto of Bertie Charles Forbes and Walter Dray. The magazine they launched in September 1917 was considered sheer madness by many at the time. Time proved that this madness paid off - immensely. For 108 years. And still counting.
Story developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly magazine Reporterzy.info. We hope you enjoy listening and would appreciate your feedback in the comments.
SOURCES, references and TO READ version 🔴 https://reporterzy.info/en/4224,the-history-of-forbes-magazine
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#history #media #press #Forbes #podcast #storytime
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Bartłomiej & Małgorzata
Reporterzy.info team
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