Meet Me at Brunch
Meet Me at Brunch is a podcast for wineries ready to grow. We break down what’s working in digital marketing right now, from building a wine club that people actually stick with, to making the most of your social content and email list. Each episode is packed with real-world insights, great conversations, and practical tips you can put into action straight away. If you’re in the wine trade and want to get better at selling direct, start here.
Episodes
What makes a winery’s social media actually work? In this episode, Kate (CMO), Maddy (Head of Marketing), and Amber (Senior Account Manager) take a closer look at what drives results on platforms like Instagram and Facebook, and what doesn’t. From common mistakes to strategic wins, they walk through what it takes to build a consistent, engaging, and on-brand presence.
It’s everything wineries need to know to start showing up better...
Wine trends are changing fast, and staying on top of what’s in (and what’s out) is key to staying relevant.
In this episode, John and Nick break down what’s hot right now, what styles are slipping, and what wineries should be doing to connect with today’s wine drinkers. They explore everything from shifting varietal preferences and consumer habits to the rise of DTC loyalty programs, evolving cellar door experiences, and why channel...
Welcome back to Meet Me at Brunch. This week, we’re diving into winery websites, what works, what doesn’t, and how to ensure yours is converting visitors into customers.
Kate (CMO), Laura (E-commerce Project Manager), and Brunch Co-Founder Kip break down everything from site structure to SEO, sharing exactly what a great digital experience looks like and the common mistakes we see too often.
Your Winery Health Checklist
To make things...
Your customers have questions, and some of them are weird, wonderful, and delightfully insightful. In this Great Wine Chat, our Brunch Direct team (Bronte, Lachie and Adam) share the most memorable things consumers have asked them over the phone, from vintage quirks to tasting notes to asking what Lachie was wearing (yes, really). This episode dives into what today’s wine consumer really wants to know, and how direct conversations...
Welcome to the very first episode of Meet Me at Brunch. In this chat, Maddy (Head of Marketing) and Hugh (Business Development Manager) talk through the basics of digital marketing for wineries — what it actually is, why it matters, and how to get started without feeling overwhelmed.
You’ll hear about what’s working right now in the DTC wine space, what’s changed since COVID, and what wineries need to prioritise if they want to cut ...
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