🎙️ Welcome to Episode 4 of the MI PEOPLE Podcast! 🎙️
This week, Mike sits down with Chad Houghton, owner of UGQ Outdoor, a Jackson, Michigan-based company crafting some of the best outdoor gear on the market. From backpackers and hammock campers to tent campers and carside adventurers, UGQ’s quilts and gear help people stay warm and comfortable in the wild. Chad shares insights on running and growing a business in a niche industry while staying true to quality and innovation.
🌲 Highlights from this episode:
- How UGQ Outdoor has grown into a go-to brand for outdoor enthusiasts
- The evolution of camping gear and why customization matters
- Challenges of growing a business while maintaining quality and craftsmanship
- Why community and customer feedback drive product innovation
- The power of delegation and how small businesses can scale without burning out
🔥 What’s next for MI PEOPLE?
We’re here to share the stories of Michigan’s most fascinating people—entrepreneurs, creatives, and everyday locals making an impact.
📣 Want to build your brand or tell your story?
Michigan Media House specializes in digital marketing, video content, and local storytelling. We provide the assets, tools, and automations you need to increase revenue and streamline workflows. If you’re a Michigan business owner or entrepreneur, let’s connect and help you grow!
🌐 Learn more about our services at:
👉 Michigan Media House
👉 Follow us for updates and insights
📺 Catch the video version of this podcast on YouTube!
https://youtu.be/i2NlQA4v7ls
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.