All Episodes

January 9, 2025 36 mins

Do you really need a niche to succeed as a personal brand? 

As someone who’s been in the online business space for six years, I’ve seen the pressure to find your “one thing” over and over again. I’ve found that expectation often leads to frustration, boredom, and even paralysis.

In this episode, I explain why a niche might not work for everyone, especially if you’re multi-passionate like me.

We’ll cover:

  • Why niching isn’t the only path to success
  • The real risks of pivoting too early
  • How to embrace cycles in your business and build momentum differently
  • What “marketing brain” is and how it keeps you stuck

I’ll share the trade-offs of focusing on one thing vs. embracing variety, finding your rhythm as a multi-passionate human, and how “marketing brain” holds you back from creative freedom and unfiltered expression.

Whether you’re struggling with choosing a niche, looking to stay inspired, or simply curious about what it takes to balance multiple interests, tune in for practical advice on building an authentic personal brand that serves as a vehicle for your soul’s expression.


➡️ NEW FREE TRAINING: Get highly visible, grow your audience, become an authority & elevate your personal brand without making reels every day or becoming a slave to the algorithm: https://tcemasterclass.com/bookfunnelblueprint/ 

➡️ My Free Health & Healing Protocols Guide: The exact protocol I used to heal my gut issues, SIBO, chronic fatigue, brain fog, thyroid and hormone imbalances in 8 weeks: https://phoebekuhn.ac-page.com/modern-advice 

💡Get the Red Light I use and recommend: https://www.emr-tek.com/discount/PHOEBE99047 

If you loved this episode, please subscribe, leave a review, and share it with someone who needs to hear it!

Watch the episodes on YouTube: https://www.youtube.com/@ModernAdvicePodcast

Connect with Phoebe:

✩ Podcast on Instagram: @modernadvicepodcast

✩ Phoebe on Instagram: @phoebekuhn

✩ Content Emporium: https://thecontentemporium.co/

✩ Stay in the loop: https://thecontentemporium.co/newsletter

New Here?

Hi, I’m Phoebe 🙋🏽‍♀️ and I’m a Communications Strategist with a background in writing and filmmaking, meaning I’m a certified storyteller and ninja of the human psyche.

I’m so excited to embark on this journey of the human experience with you.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.