Building a Legacy: Jennie Sager is all in for the WNBL

If you've been keeping an eye on women’s basketball — both here in Australia and around the world — you’ll know we’re standing at a real tipping point.

For decades, women’s basketball has produced incredible athletes, passionate fans, and world-class competition, but it hasn’t always been matched by the media coverage, commercial backing, or opportunities it deserves.But now, something is changing.

In the US, we’ve seen the explosion of women’s college basketball, with names like Caitlin Clark and Angel Reese becoming household names.

The WNBA is selling out arenas and smashing viewership records. And right here at home, the WNBL — one of the longest-running women’s leagues in the world — is ready to catch that same momentum.The thing is, this growth isn’t automatic. It needs leadership. It needs vision. And it needs people who can think differently about where women's basketball can go.

That’s why today’s guest is such an exciting figure. Jennie Sager has just stepped into the role of CEO of the WNBL, bringing with her a powerhouse background across TV, tech, media, and business. She knows how to build brands. She knows how to tell stories. And now, she's ready to help put the WNBL exactly where it belongs — front and centre, both here and on the global stage.

This is an episode not to be missed.