August 6, 2025 • 26 mins
What really happens behind those perfect Instagram posts? In this candid conversation, Claire sits down with her summer intern Emma to discuss her expectations versus the reality of working with an influencer. When Emma first joined the team, she admitted thinking the job would be relatively simple – just taking photos and posting them. Sound familiar?
As we unpack her assumptions, Emma reveals how her perspective transformed upon discovering the mountain of unseen work behind every piece of content. From the hours spent filming on location to the intricate editing process, caption writing, and strategic posting schedules, she now understands why that 15-second reel actually took three hours to create.
They dive deep into the reality of content creation, discussing the tools used to streamline workflows, the importance of building a team, and why diversification across platforms requires significant planning. Emma shares her surprise at discovering the community-building aspect of The Columbia Mom platform, realizing that authentic, helpful content serves a purpose far beyond aesthetics.
The conversation offers a refreshingly honest look at an often misunderstood profession. While social media presents a highlight reel that makes influencer work seem effortless, the reality involves complex strategy, technical skills, and hours of behind-the-scenes effort. For anyone curious about what really happens before that perfectly curated post appears in your feed, this episode pulls back the curtain on the unseeable labor of content creation.
Whether you're a content creator yourself or simply curious about the digital world, this conversation offers valuable insights into the realities of building a personal brand in today's social media landscape. Ready to see influencer life from a whole new perspective?
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey friends and welcome to mom talk Maryland.
I'm your host, claire Duarte,founder of the Columbia mom, and
this is your spot for realconversations, local love and a
whole lot of community.
Whether you're folding laundry,running errands or hiding in
your car for some peace andquiet, let's dive in All, right.
So we got Emma back with us andit's bittersweet because you
(00:26):
only have a few weeks left withwell, okay, you're not leaving.
It's just before you go back toschool.
Speaker 2 (00:31):
Yeah, I'm still working in the fall, but like
I'm going to be at school, so Iwon't see you.
Speaker 1 (00:35):
I know, and actually I had the really sad realization
because I'll be around nextweek and then, like we have a
beach sandwich, like I go to thebeach, then you go to the beach
, and then I, and then like wehave a beach sandwich, like I go
to the beach, then you go tothe beach, and then I go to the
beach again, and then youliterally leave for school,
basically when I come back home.
So I was like I know, sobasically have like a week left
of like in person.
I'm sure, like when you comehome for the holidays, we'll
(00:56):
definitely try to like see eachother again.
You know, um, but so I thoughtthis would be a good time to um.
What I wanted to chat abouttoday was doing like.
What were your, what were someof your assumptions?
It can be about me, I don't.
I literally don't care, umabout either influencers in
(01:18):
general or about me to verselike what you think.
Now, now that you've like been,obviously we've like trained you
, you've we've taught you kindof this whole gamut of things
like for the business, right,like blog writing, captions,
keywords, seo.
I don't think we've had you doemails, necessarily, but you've
(01:39):
done um, some canva designing um, working with many chat chat,
chatgpt, typeset.
You designed, you helped designlike I made the workshop that I
did recently, but you designedthe whole thing basically, I
don't think I even made anychanges from it.
So, anyways, you've learned alot and you've gotten to be
(02:01):
thrown into.
Oh, you've been on the sitefilming with me, you've done
podcast stuff.
Anyways, you've learned a lotand you've gotten to be thrown
into.
Oh, you've been on the sitefilming with me, you've done
podcast stuff.
So you've learned a lot, right,so let's.
So I wanted to ask you firstwhat were some assumptions that
you had just about influencersin general.
Speaker 2 (02:17):
Honestly, like cause, like being on like so many
social media platforms likeTikTok and Instagram, and like
seeing like differentinfluencers, I kind of thought
like it was just gonna be forthe aesthetics and like not like
shallow.
But I thought like because alot of influencers like only
show like the good part of theirlife, that like they only want
(02:40):
like their viewers to see, andlike they don't show like when
they're running late or like themess, the messy part of their
lives.
So like I kind of thought likeoh, like this might just be for
like the aesthetic, somethinglike that.
But then, like when I startedworking with you and like when I
started looking at like more ofyour content, I realized like
oh, like Claire is kind of likea different kind of influencer,
(03:02):
like you show, you show more oflike the authentic part of like
being a mom and like how, likeyour life isn't perfect and
that's okay kind of thing andlike that's.
I feel like I hadn't reallyseen that a lot from other
influencers.
Speaker 1 (03:16):
So like going into it , I wasn't like skeptical but I
was kind of like hmm, like Idon't know, like working for an
influencer like this could beinteresting, Like I don't know,
but like it's definitely likethose assumptions, like I
definitely were, they weresquashed, coming like into this
I feel like that's so common andso true, right, I mean I feel
(03:43):
like I still, even with eitherother influencer, like friends
that I have.
I mean cause.
That's the reality.
Social media is a highlightreel.
It absolutely is, and I'm stillguilty of that.
It's still cause.
The reality is I do try toportray and share some of the
behind the scenes, some of thehard, some of the messy.
You know what I mean, but thereality is I don't have a camera
on me at all times.
I certainly don't have the timeto edit everything and put it
out there.
You know what I mean.
But, um, that's certainly partof the goal, right?
(04:05):
And I think, and I think ifthere's so many other creators
that I think are even better atjust kind of like their scroll
is just like almost like realitytv, of like just you kind of
getting to see all the the rawum the ups and downs.
You know what I mean.
Um, but it's hard to do.
It's.
It's definitely hard to do um,but I definitely agree.
Like you know, it's most peoplewe're.
(04:26):
We're putting out there the fun, the cool thing so, and there's
nothing wrong with that.
Speaker 2 (04:31):
But it's like when I was like going to work with an
influencer, I was kind of justlike I also didn't realize like
what really went on behind thescenes.
Like I kind of like assumedlike, oh, you just take a
picture and post it, kind ofthing like.
But now, like working likebehind the scenes, I'm like oh
like you have to edit it, youhave to like, you know, like
make sure you get tons ofcontent because like some things
(04:52):
don't come out right, or likelike it's more like behind the
scenes stuff that like peopledon't see, and like, yeah, so
that's why I was like, oh, like,what am I even going to be
doing?
Speaker 1 (05:01):
right, like yeah, so like that's what, that's what I
wanted to ask you, so let's saymore about that.
Or like go a little bit deeper.
I'm curious, like what, yeah,when you had first reached out
and considered, and wanting towork, right, what, what did you
think that you might be doing orwhat did you assume that we did
(05:23):
?
Speaker 2 (05:23):
Like honestly, I didn't even like know fully Like
, because, like I had like goneon your Instagram page and like
kind of like looked up somethings before like reaching out.
Because I was like I want toknow a little bit of what I'm
getting myself into.
But I didn't even know like youhad a website like until you
told me that.
And then, like after like ourfirst call, like I went looks on
(05:50):
your website and I was like, oh, like this is pretty cool
because, like I had never reallyseen like an influencer who
also had like like aprofessional like website as
well.
Like when I saw that and I sawlike you had the blogs and like
the events and all of that stuffon your website, I was like, oh
, like maybe I'll be doing someof that as well, like coming
into it, I kind of thought I wasjust going to be like shadowing
you and like filming and stufflike that.
But like then, like when westarted to talk more about like
(06:12):
the other things that you do,and then you were mentioning the
like you were going to bestarting the podcast and all of
that and I was like, oh, likethis sounds good for me because
I'm to get experience doing likea bunch of different things and
not just like one thing.
Speaker 1 (06:26):
Oh, yeah, yeah, yeah, yeah.
No, it's so true, and I feellike this summer you've gotten
to do like a whole lot ofdifferent things and you've seen
, even like, how we've evolved,like from January Because, like
I said, yeah, we launched thepodcast and we're actually
getting ready to launchsomething else soon.
It's almost done and you've seenthe different types of content
(06:56):
that we've created, not just for, like, our business
partnerships, but just on theinternal stuff of like, what we
like to create.
And yeah, you've seen, but Ifeel like that's just kind of
the nature of what we do.
It's, I feel like it's alwaysevolving, it's always changing,
which is good.
You want it to be that waybecause, like you know I mean
even like on Instagram, samewith TikTok trends are always
changing, right.
So it's, we don't like toalways necessarily chase all the
(07:19):
trends, um, because thatdoesn't really always get you
anywhere, but it's just the ideaof like always trying to like
create fresh content, to kind ofkeep whatever, yeah, um, but um
.
So what did you?
I mean, you kind of answeredthis already.
What did you assume about whatbeing an influencer was like?
Speaker 2 (07:44):
like honestly, like I thought it was like, like I'm
not even trying to be like this,but I don't care, I don't care.
I thought it was kind of likeeasy, like I thought like maybe
like oh, this is just like aneasy way to like make money or
like this is like an easy life.
But then like again, likeworking with you, I see like you
have so many like clients andyou have so many like like you
(08:05):
have to do client posts.
Every green post.
Like all of this stuff goesinto like that I like never
realized and like you don'treally see that like just based
off your Instagram page kind ofthing.
So like like I always thought,like as an influencer, you
literally just like take a video, post it like that's not how it
works and like I didn't knowthat.
So I was like kind of going intoand I was like, oh, like this
(08:26):
is really fun, like I'm justworking with like an influencer
like chill, like whatever likeand then like that's not really
the case, but like that was kindof my something, not even just
about you, like that was like myassumptions about like
everybody every influencer yeah,because like I feel like that's
like what the myth is.
Yeah, like it's like an easyjob, like you're like whatever,
(08:48):
but like that's not.
That's not true at all.
Speaker 1 (08:52):
Yeah, no, it's, and it's so, true, I mean and again,
everyone's different, not, andit's not to say that the way
that we've built our platform,that that needs to be the case
for every influencer, right,like you know, like our, like
our events page is specific tothe types of content that we do.
Right, um, like other, likefashion or food, uh, influencers
(09:13):
wouldn't need, like a communityevents calendar kind of thing.
Right, because it's all, it'sall about the type of content.
Um, you know, so we've builtpillars around stuff that makes
sense, I think for us.
Yeah, you know, um, and we'vebuilt pillars around stuff that
makes sense, I think for us.
Yeah, you know, um, and we'realways kind of exploring that.
Hence with, like the um tryingto do like the new series where,
like you know, showcasing someof like my favorite products and
(09:35):
you people will be able to seesome like links with that.
So, um, but yeah, no, I mean, Ithink that's so true.
I think like I mean, yeah, evenbefore I got started I was easy
compared to like it's easier tostay home than it is to go to a
(09:58):
nine-to-five.
It's easier to make your ownhours and produce your own
content when it's self-drivenversus when someone else is
telling you to create it.
Speaker 2 (10:06):
That way doesn't make that what we do, yeah, easy.
And also like that works foryou.
Because, like you're a mom,like you have kids, like if that
lifestyle is like what worksfor you, then like like all for
it, like my mom works from homebecause, like she had kids as
well.
Speaker 1 (10:24):
And yeah.
Speaker 2 (10:25):
I don't see any like problem with that, no.
Speaker 1 (10:28):
Yeah, exactly, and it's, you know, I think that was
kind of the beauty of of socialmedia, because it like well,
it's been growing right, it'sbeen booming.
And then COVID, for all of usthat were, you know, having kids
around that age, like we wereall home even more, because the
job markets, you know, wentcrazy at that time and it was
(10:48):
parallel with having kids.
So it was like I kind of likeit was born almost out of a
necessity.
Speaker 2 (10:53):
Yeah kid.
Speaker 1 (10:54):
So it was like I kind of like it was born almost out
of a necessity.
Yeah, you know, that's notwhere, obviously, influencers
came from.
Just at my age, in that timeand season of my life, that's
where it sort of aligned and itjust kind of made sense to kind
of like oh, let me try this, letme do this.
Um, and like I said, you'veknown my story too.
When I started I didn't evenstart it necessarily for a job
(11:15):
or to make money.
It was more of like oh, let meshift the content again than
what I was doing on social media.
And then that kind of justevolved from there yeah um, but
yeah, I think that's so funnythat you say about like assuming
that we just, like you know,post pictures post pictures and
videos.
You know what's funny?
Because I'm even guilty of likewhen I'm.
(11:36):
I mean, I feel like again, I'mon my phone because it is my job
, but I'm addicted to my phone,which is a problem, but I'll be
scrolling there.
I'm like oh my.
God like seeing this other and Iget inspiration all the time.
You know what I mean.
But because I know all thatgoes into it, I'm like, oh, I
(12:01):
really love to create somethinglike that, but I'm like I know
how long it takes to editsomething and I've learned a lot
myself and taught myself like alot of things.
I don't love video editing,which is why I hired a video
editor to help.
He doesn't do everything for me, but I try to upload a lot to
him when I can because it's verytime consuming.
Yeah, so I see some of of thesepeople, these influencers, who
put out so much content and likeso many videos, and they're
they have so many different cuts, like they zoom in, allow, and
(12:22):
it's like I'm like that's sofunny and it's so good.
I'm like I can make contentlike that.
I'm just like people don'tunderstand that, like it's yes,
I could sit here and recordsomething that doesn't take me
long.
It's cutting it and to make itlook sort of zappy like that.
Like there's this one creatorthat I'm sort of obsessed with
right now and she's also a mom,she lives down in the South and
(12:44):
she's hysterical.
Like I could literally justbinge all of her stuff.
It's just so funny and I'm likeI sit there and wonder, wonder.
I'm like, does she edit all ofher stuff?
And she might, and again, noteverybody.
Like you know, again I hired avideo editor because we have so
many different types of contentthat I was like I can't keep
like, if I'm trying to run thebusiness and do blogs and
(13:06):
clients and the podcast andstuff, like I needed to speed up
my production, yeah, um, butI'm like, but again, like I know
how to do most of that stuffbecause I've taught myself how
to do most of it, but I'm likeit's just so time consuming to
me so I'm like how I always sitthere and wonder I'm like, how
are these girls that have twolittle kids this girl also has
chickens and a little farm I'mlike.
(13:27):
I'm like wondering.
I was like, is she, oh, and shehomeschools her kids too.
And I'm like I I know, and I'mlike, is she clearly she'll
record it?
I'm like, does she also editall of that stuff?
And like I mean her stuff'staken off because it's freaking
hysterical.
You know what I mean.
And so I just always wonder.
So, anyways, I get thisinspiration constantly.
(13:48):
So it's like the content ideasare not hard, I think.
I'm telling you this all the thetime, whether it's a carousel
or a reel again, whether it'sjust evergreen or whether it's
for some of our clients orbusiness features, you know it's
, it's all the work that happensbefore it even goes into that
and, um, I bet you had no ideahow much there was behind all
(14:10):
that, because you're likelooking at like these posts and
it's, like you know, like a 15second video, so you're like, oh
, like that could not have beenhard to make.
Speaker 2 (14:18):
Like it's 15 seconds, like what the heck?
And then, like you know, I'vedone a little bit of like the
editing, whatever, and like it'snot easy at all.
But like when you are just likewatching the videos, like you
were like, oh, like that can'tbe hard, right, but like you
don't know you know right, Iknow well, and it's funny
because this that's a perfectexample of um.
Speaker 1 (14:41):
Again, not all videos are obviously like 15 seconds,
but like that let's just useexample even um a minute reel or
a 30 second reel, that likely.
I mean this is a very broadassumption, but I could have.
That means I was on sitesomewhere, whether it was for a
client or just for myself.
Right, I was in personsomewhere.
(15:01):
That means I had to take time.
It means I had to get childcareright, like all those things,
and drive there right.
I was on site for probablyminimum 30 minutes to an hour,
if not longer.
So that's an hour of me beingon site somewhere.
That doesn't account for thetime that it takes to write the
caption, edit the video.
(15:22):
It also depends on the scope ofthe video, because if there's
extra editing, that needs to bedone.
If I'm doing a voiceover ontoit, same with a carousel, if we
do overlays.
That's when you see words onthe actual carousel.
There's a couple of differentways to do it.
You can I'm going on a tangentlike you can do it from your
phone.
You could make templates inCanva.
Depends on the visual lookwe're going for.
(15:42):
We've played around with both.
So, like I said, so there'son-site, there's a video editing
.
There could be extra videoediting if there's voiceover, if
it's carousel, um, like I said,there could.
There's a secondary.
Uh, actually there's a couplesteps because sometimes I like
to edit the photos to make thema little bit brighter I usually
like to do that just a littlebit.
I don't do the crazyphotoshopping or anything like
(16:05):
that.
Speaker 2 (16:05):
I just like to brighten it.
Speaker 1 (16:06):
I don't I want it to look like.
I do use filters, fyi, but Itry to use it where, like, it
looks more natural without like.
Yeah, it's the same way aphotographer would edit some of
their photos, just brighteningit, adding the color a little
bit, not trying to make it lookoverdone.
I'm sure I know I overexpose myphotos sometimes, but anyway,
so like to edit, so on-site editphotos and then, once the
(16:31):
photos are edited, send themeither to you or the team, or,
if I'm doing them, whatever, andthen do overlay on the photos
themselves.
Then caption has to be writtenby somebody, right, um, me, you,
somebody, and then, um, itdepends on if we're using many
chat that needs to be scheduledto go along with it.
Oh, is the blog going along withit?
Then the blog has to already bedone in advance, blah, blah,
(16:51):
and then, depending on the timeof day, okay, well then we need
to post it when it's um,opportune times, like high
volume times, essentially.
Um, I didn't really care aboutyesterday afternoon's post, that
was the whole point, but um,it's like there is so much that
goes into it and it's.
What's funny is that when I getI obviously I try to, you know,
(17:12):
share as many like businesstips, social media tips and all
the things that I've learned,just kind of, you know, from
running this business as much aspossible, and I'm always
wanting to help entrepreneursand small business owners.
You know, in the reality oflike, all of this isn't hard,
it's easy, but I feel like easyis a trap.
It's still time consuming.
Speaker 2 (17:33):
It's very time like it's nothing, is like nothing.
That like I'm doing or you'redoing is like it's not rocket
science, but like there's just alot of it.
That like takes just like agood amount of time out of your
day, kind of oh yeah, like Ithere are now.
Speaker 1 (17:49):
There are certain reels that I can edit much
faster.
And again, it just depends onthe end product, like what I'm
going for, like I was trying toput together like something for
my nails, right, and that that'sa little bit easier for me to
slice and dice and I couldprobably still put that together
faster in general, but in, Ifeel like, posts, this is a very
(18:12):
low average and that doesn'teven include, probably, my
on-site time, right, I, I feellike for me to get a post up
takes me, on average, an hour,yeah, minimum, yeah, and that
would that, like I said, doesn'tinclude the on-site time.
That doesn't include, um, thevideo editing time.
Yeah, because there, there,there is so much that goes into
(18:34):
it.
Again, there's other thingsthat it can, you know, slap
together and I, in my brain, I'mlike I feel like there should
be faster, but it's not.
Yeah, it's just not, it's, it'schallenging.
Um, I mean, they're like I said, there are tools that we can
use to try to make it faster,like canva, um, all these
different things.
Speaker 2 (18:50):
Um, trust me, I wish it was faster but I feel like
we're like evolving, like we'refinding different things, like
different like AI tools or likethings like that to kind of like
speed up the process or likeget things out faster.
Like since I've been with youlike yeah, like we've started
using like more tools and thingslike that to like help with the
(19:12):
process, and I feel like it'sonly been a few, like a couple
months, yeah, that I've beenworking with you.
Speaker 1 (19:17):
So like in a few more months, like who knows like I
know and I'm I'm hopeful forthat, I'm hopeful for things,
for there to be better video AItools.
There are a lot out there.
I just I don't love them.
For me, and even one of my goodfriends who is a professional
videographer, he's been tryingout a few too and I'm like, let
me know, I was like this is kindof what I'm looking for, like
(19:39):
the, the skillset support thatI'm looking for, not to replace
my video editor of just like um,you know the way that I shoot.
This is kind of what I'mlooking for and and I just
haven't I I did a bunch ofresearch, I've tried a few
myself and I and I just don'tlove them yet.
But the technology is there andit will evolve and it will come
(20:00):
you know what I mean.
Like, one thing like typeset isreally cool.
That, um, I don't know how timeconsuming that was for you to
use, but it wasn't.
It wasn't bad.
So, typeset I mean again thatyou might not care to know this,
but it was.
It was one of those things Idefinitely saw.
That was an absolute Instagramad for me, but basically it
(20:21):
allows you to like you candesign e-books or presentations
and all kinds of different stuff.
Speaker 2 (20:28):
Yeah, like and it was very easy, yeah, so.
Speaker 1 (20:31):
I stumbled on it and I use it earlier this year to
create some eBooks and mainlymore like social media marketing
material for entrepreneurs andsmall businesses, which allowed
us to use it for, like, ourworkshop, and so it's allowing
us to kind of expand on themarketing side.
Um, but that's a.
I think that's a really cooltool and I like that because,
like, I think that's a reallycool tool and I like that
(20:52):
because like I like that morethan Canva, because I feel like
to do the same thing in Canvawould take way longer.
Speaker 2 (20:59):
Well, because Canva you have to kind of like start
from scratch.
I feel like, yeah, with liketypeset, like you can kind of
give your idea and it kind oflike will do it for you and then
you can change it from there.
Like you can't really do thatwith canvas, right?
Speaker 1 (21:12):
yeah, typeset is like this cool.
Like, if you're a creator, Imean, you don't need to be an
influencer to use typeset.
You can.
Every kind of business coulduse it if you create materials
of any kind um, because it canbe really useful.
What's?
This is like literally not anad for typeset.
This is not sponsored,affiliated whatsoever,
whatsoever.
I'm just, like you know, random.
But what is cool is that youcan actually create different
(21:35):
pieces of content from one thing.
So I can create an e-book andthen I can, with one button,
create a presentation for me,for PowerPoint, I can create
social posts.
It's really cool.
So, anyways, that's justtangents of the different types
of the tools that we've usedyeah um any other, like
(21:58):
assumptions that you had orassumed about this world in
general, or how do you feel likeit's evolved to now?
Speaker 2 (22:08):
I mean, I feel like like I feel like it hasn't been
that like I feel like I didn'treally even see influencers like
popping up until like yeah,like you said, like the COVID
area, like that kind of timewhich was definitely like a
couple years ago, but I feellike it's definitely evolved to
like where they're way morepopular, like I just like now I
(22:30):
feel like I see so manyinfluencers and like I like it
because, like you get to seepeople being creative and
creating their own kind of likefunny videos or like content and
it's like it's all different,like what you're doing is way
different than like what someonemight an influencer like my age
might be doing yeah, oh yeah,but like I think it's good
(22:52):
because like it reaches so manydifferent audiences and like I
like to see that.
Like yeah, because like thecontent you're creating like
helps so many like moms andfamilies like find you know
things to do in Maryland withtheir kids and like like stuff
like that.
Like I think like that's thestuff that's like very helpful
with an influencer that like Ididn't ever like really realize.
(23:14):
Like I kind of thought like oh,you were just posting like what
you were doing with your kidsand like yeah, that was kind of
it.
But like when I create like thehoku happenings and then we can
line up and all that kind ofstuff.
I'm like, wow, this could belike really helpful.
Like honestly, I find somethings for myself to do
sometimes right right.
Speaker 1 (23:31):
I'm like oh my god, I didn't know there was a
farmer's market this day, liketelling you like that, so like
that's like the part that, likeI never realized about
influencers, so like sometimesit's like very helpful to people
that are watching yeah, well,and I feel like, um, I mean,
there's a phrase in our industryis like there's an audience for
everything and there's anaudience for everybody.
You know, and like someone eventold me before I mean, granted,
(23:54):
I do have a YouTube subscribeto me because I have like 13
subscribers, but I only reallystarted it like because of the
podcast, because I hadn't likedone a whole lot over there.
Of course, my goals keepgrowing over there, but you know
, when someone's like you got toget on YouTube and I was like,
what am I going to do on YouTube?
Um, you know, when someone'slike you got to get on YouTube
and I was like, what am I goingto do on YouTube?
And it's kind of the same pointof like, yes, there are
(24:15):
different.
Yes, the audiences vary onevery platform.
Like again, like, I feel likethe audience that I have on
Instagram is not the same exactaudience.
That's on Facebook or threadsor whatever, right, but it's one
of those like, if you build it,they will come, kind of thing.
And it's very true.
Like, and I've, because I'veseen that with other creators
(24:37):
and other, whether they'reinfluencers or you know, because
the people that regularlyconsume things like on threads
or YouTube.
Right, you know, yes, theymight.
They might still fit into thatbracket of like.
My target audience are, like,women, 29 to 39, 49, um, and
they it still might still bethat demographic, you know, and
(25:00):
that's what's interesting, um,because you know there are still
people across the places thatare on all those different types
of platforms.
So that's why they saydiversification of your content
can be very helpful.
But I think you've seen thatfrom the business side, how
exhausting that can be for us.
I mean, it's I wouldn't.
(25:20):
No, it's not exhausting, it'sjust it takes a team, you know,
and that's why we I have a team.
That's why one of the firstpeople I hired in my business
was someone to help me writeblogs, because I was like I
can't.
I knew that I wanted to grow mywebsite presence but I was like
, if I'm doing all the Instagram, I feel like I don't have time
for this, so it's a juggle.
(25:41):
So I commend the women and thecreators out there that can do
it all, but this is full proofof like.
I cannot.
Speaker 2 (25:50):
And that's okay.
Speaker 1 (25:51):
That's why you have me, that's exactly right, we
don't want you to leave, so, um,anyways.
Well, we've been so gratefulfor you and we and I'm so glad
you're not actually leaving us,Just it's more of like yeah.
And, uh, we hope you actuallycome back next year too, if you
want to still work with us.
So then, yeah, thanks fortuning into this episode of mom
(26:13):
talk, maryland.
If you loved it, leave a review, share it with a friend or tag
me at the doc Columbia mom onInstagram.
I'd love to hear what you think.
And don't forget to follow theshow so you never miss an
episode.
Until next time, keep showingup, keep supporting local and
keep being the incredible mom,woman, human that you are.
Hey friends and welcome to mom talk Maryland.
I'm your host, claire Duarte,founder of the Columbia mom, and
this is your spot for realconversations, local love and a
whole lot of community.
Whether you're folding laundry,running errands or hiding in
your car for some peace andquiet, let's dive in All, right.
So we got Emma back with us andit's bittersweet because you
(00:26):
only have a few weeks left withwell, okay, you're not leaving.
It's just before you go back toschool.
Speaker 2 (00:31):
Yeah, I'm still working in the fall, but like
I'm going to be at school, so Iwon't see you.
Speaker 1 (00:35):
I know, and actually I had the really sad realization
because I'll be around nextweek and then, like we have a
beach sandwich, like I go to thebeach, then you go to the beach
, and then I, and then like wehave a beach sandwich, like I go
to the beach, then you go tothe beach, and then I go to the
beach again, and then youliterally leave for school,
basically when I come back home.
So I was like I know, sobasically have like a week left
of like in person.
I'm sure, like when you comehome for the holidays, we'll
(00:56):
definitely try to like see eachother again.
You know, um, but so I thoughtthis would be a good time to um.
What I wanted to chat abouttoday was doing like.
What were your, what were someof your assumptions?
It can be about me, I don't.
I literally don't care, umabout either influencers in
(01:18):
general or about me to verselike what you think.
Now, now that you've like been,obviously we've like trained you
, you've we've taught you kindof this whole gamut of things
like for the business, right,like blog writing, captions,
keywords, seo.
I don't think we've had you doemails, necessarily, but you've
(01:39):
done um, some canva designing um, working with many chat chat,
chatgpt, typeset.
You designed, you helped designlike I made the workshop that I
did recently, but you designedthe whole thing basically, I
don't think I even made anychanges from it.
So, anyways, you've learned alot and you've gotten to be
(02:01):
thrown into.
Oh, you've been on the sitefilming with me, you've done
podcast stuff.
Anyways, you've learned a lotand you've gotten to be thrown
into.
Oh, you've been on the sitefilming with me, you've done
podcast stuff.
So you've learned a lot, right,so let's.
So I wanted to ask you firstwhat were some assumptions that
you had just about influencersin general.
Speaker 2 (02:17):
Honestly, like cause, like being on like so many
social media platforms likeTikTok and Instagram, and like
seeing like differentinfluencers, I kind of thought
like it was just gonna be forthe aesthetics and like not like
shallow.
But I thought like because alot of influencers like only
show like the good part of theirlife, that like they only want
(02:40):
like their viewers to see, andlike they don't show like when
they're running late or like themess, the messy part of their
lives.
So like I kind of thought likeoh, like this might just be for
like the aesthetic, somethinglike that.
But then, like when I startedworking with you and like when I
started looking at like more ofyour content, I realized like
oh, like Claire is kind of likea different kind of influencer,
(03:02):
like you show, you show more oflike the authentic part of like
being a mom and like how, likeyour life isn't perfect and
that's okay kind of thing andlike that's.
I feel like I hadn't reallyseen that a lot from other
influencers.
Speaker 1 (03:16):
So like going into it , I wasn't like skeptical but I
was kind of like hmm, like Idon't know, like working for an
influencer like this could beinteresting, Like I don't know,
but like it's definitely likethose assumptions, like I
definitely were, they weresquashed, coming like into this
I feel like that's so common andso true, right, I mean I feel
(03:43):
like I still, even with eitherother influencer, like friends
that I have.
I mean cause.
That's the reality.
Social media is a highlightreel.
It absolutely is, and I'm stillguilty of that.
It's still cause.
The reality is I do try toportray and share some of the
behind the scenes, some of thehard, some of the messy.
You know what I mean, but thereality is I don't have a camera
on me at all times.
I certainly don't have the timeto edit everything and put it
out there.
You know what I mean.
But, um, that's certainly partof the goal, right?
(04:05):
And I think, and I think ifthere's so many other creators
that I think are even better atjust kind of like their scroll
is just like almost like realitytv, of like just you kind of
getting to see all the the rawum the ups and downs.
You know what I mean.
Um, but it's hard to do.
It's.
It's definitely hard to do um,but I definitely agree.
Like you know, it's most peoplewe're.
(04:26):
We're putting out there the fun, the cool thing so, and there's
nothing wrong with that.
Speaker 2 (04:31):
But it's like when I was like going to work with an
influencer, I was kind of justlike I also didn't realize like
what really went on behind thescenes.
Like I kind of like assumedlike, oh, you just take a
picture and post it, kind ofthing like.
But now, like working likebehind the scenes, I'm like oh
like you have to edit it, youhave to like, you know, like
make sure you get tons ofcontent because like some things
(04:52):
don't come out right, or likelike it's more like behind the
scenes stuff that like peopledon't see, and like, yeah, so
that's why I was like, oh, like,what am I even going to be
doing?
Speaker 1 (05:01):
right, like yeah, so like that's what, that's what I
wanted to ask you, so let's saymore about that.
Or like go a little bit deeper.
I'm curious, like what, yeah,when you had first reached out
and considered, and wanting towork, right, what, what did you
think that you might be doing orwhat did you assume that we did
(05:23):
?
Speaker 2 (05:23):
Like honestly, I didn't even like know fully Like
, because, like I had like goneon your Instagram page and like
kind of like looked up somethings before like reaching out.
Because I was like I want toknow a little bit of what I'm
getting myself into.
But I didn't even know like youhad a website like until you
told me that.
And then, like after like ourfirst call, like I went looks on
(05:50):
your website and I was like, oh, like this is pretty cool
because, like I had never reallyseen like an influencer who
also had like like aprofessional like website as
well.
Like when I saw that and I sawlike you had the blogs and like
the events and all of that stuffon your website, I was like, oh
, like maybe I'll be doing someof that as well, like coming
into it, I kind of thought I wasjust going to be like shadowing
you and like filming and stufflike that.
But like then, like when westarted to talk more about like
(06:12):
the other things that you do,and then you were mentioning the
like you were going to bestarting the podcast and all of
that and I was like, oh, likethis sounds good for me because
I'm to get experience doing likea bunch of different things and
not just like one thing.
Speaker 1 (06:26):
Oh, yeah, yeah, yeah, yeah.
No, it's so true, and I feellike this summer you've gotten
to do like a whole lot ofdifferent things and you've seen
, even like, how we've evolved,like from January Because, like
I said, yeah, we launched thepodcast and we're actually
getting ready to launchsomething else soon.
It's almost done and you've seenthe different types of content
(06:56):
that we've created, not just for, like, our business
partnerships, but just on theinternal stuff of like, what we
like to create.
And yeah, you've seen, but Ifeel like that's just kind of
the nature of what we do.
It's, I feel like it's alwaysevolving, it's always changing,
which is good.
You want it to be that waybecause, like you know I mean
even like on Instagram, samewith TikTok trends are always
changing, right.
So it's, we don't like toalways necessarily chase all the
(07:19):
trends, um, because thatdoesn't really always get you
anywhere, but it's just the ideaof like always trying to like
create fresh content, to kind ofkeep whatever, yeah, um, but um
.
So what did you?
I mean, you kind of answeredthis already.
What did you assume about whatbeing an influencer was like?
Speaker 2 (07:44):
like honestly, like I thought it was like, like I'm
not even trying to be like this,but I don't care, I don't care.
I thought it was kind of likeeasy, like I thought like maybe
like oh, this is just like aneasy way to like make money or
like this is like an easy life.
But then like again, likeworking with you, I see like you
have so many like clients andyou have so many like like you
(08:05):
have to do client posts.
Every green post.
Like all of this stuff goesinto like that I like never
realized and like you don'treally see that like just based
off your Instagram page kind ofthing.
So like like I always thought,like as an influencer, you
literally just like take a video, post it like that's not how it
works and like I didn't knowthat.
So I was like kind of going intoand I was like, oh, like this
(08:26):
is really fun, like I'm justworking with like an influencer
like chill, like whatever likeand then like that's not really
the case, but like that was kindof my something, not even just
about you, like that was like myassumptions about like
everybody every influencer yeah,because like I feel like that's
like what the myth is.
Yeah, like it's like an easyjob, like you're like whatever,
(08:48):
but like that's not.
That's not true at all.
Speaker 1 (08:52):
Yeah, no, it's, and it's so, true, I mean and again,
everyone's different, not, andit's not to say that the way
that we've built our platform,that that needs to be the case
for every influencer, right,like you know, like our, like
our events page is specific tothe types of content that we do.
Right, um, like other, likefashion or food, uh, influencers
(09:13):
wouldn't need, like a communityevents calendar kind of thing.
Right, because it's all, it'sall about the type of content.
Um, you know, so we've builtpillars around stuff that makes
sense, I think for us.
Yeah, you know, um, and we'vebuilt pillars around stuff that
makes sense, I think for us.
Yeah, you know, um, and we'realways kind of exploring that.
Hence with, like the um tryingto do like the new series where,
like you know, showcasing someof like my favorite products and
(09:35):
you people will be able to seesome like links with that.
So, um, but yeah, no, I mean, Ithink that's so true.
I think like I mean, yeah, evenbefore I got started I was easy
compared to like it's easier tostay home than it is to go to a
(09:58):
nine-to-five.
It's easier to make your ownhours and produce your own
content when it's self-drivenversus when someone else is
telling you to create it.
Speaker 2 (10:06):
That way doesn't make that what we do, yeah, easy.
And also like that works foryou.
Because, like you're a mom,like you have kids, like if that
lifestyle is like what worksfor you, then like like all for
it, like my mom works from homebecause, like she had kids as
well.
Speaker 1 (10:24):
And yeah.
Speaker 2 (10:25):
I don't see any like problem with that, no.
Speaker 1 (10:28):
Yeah, exactly, and it's, you know, I think that was
kind of the beauty of of socialmedia, because it like well,
it's been growing right, it'sbeen booming.
And then COVID, for all of usthat were, you know, having kids
around that age, like we wereall home even more, because the
job markets, you know, wentcrazy at that time and it was
(10:48):
parallel with having kids.
So it was like I kind of likeit was born almost out of a
necessity.
Speaker 2 (10:53):
Yeah kid.
Speaker 1 (10:54):
So it was like I kind of like it was born almost out
of a necessity.
Yeah, you know, that's notwhere, obviously, influencers
came from.
Just at my age, in that timeand season of my life, that's
where it sort of aligned and itjust kind of made sense to kind
of like oh, let me try this, letme do this.
Um, and like I said, you'veknown my story too.
When I started I didn't evenstart it necessarily for a job
(11:15):
or to make money.
It was more of like oh, let meshift the content again than
what I was doing on social media.
And then that kind of justevolved from there yeah um, but
yeah, I think that's so funnythat you say about like assuming
that we just, like you know,post pictures post pictures and
videos.
You know what's funny?
Because I'm even guilty of likewhen I'm.
(11:36):
I mean, I feel like again, I'mon my phone because it is my job
, but I'm addicted to my phone,which is a problem, but I'll be
scrolling there.
I'm like oh my.
God like seeing this other and Iget inspiration all the time.
You know what I mean.
But because I know all thatgoes into it, I'm like, oh, I
(12:01):
really love to create somethinglike that, but I'm like I know
how long it takes to editsomething and I've learned a lot
myself and taught myself like alot of things.
I don't love video editing,which is why I hired a video
editor to help.
He doesn't do everything for me, but I try to upload a lot to
him when I can because it's verytime consuming.
Yeah, so I see some of of thesepeople, these influencers, who
put out so much content and likeso many videos, and they're
they have so many different cuts, like they zoom in, allow, and
(12:22):
it's like I'm like that's sofunny and it's so good.
I'm like I can make contentlike that.
I'm just like people don'tunderstand that, like it's yes,
I could sit here and recordsomething that doesn't take me
long.
It's cutting it and to make itlook sort of zappy like that.
Like there's this one creatorthat I'm sort of obsessed with
right now and she's also a mom,she lives down in the South and
(12:44):
she's hysterical.
Like I could literally justbinge all of her stuff.
It's just so funny and I'm likeI sit there and wonder, wonder.
I'm like, does she edit all ofher stuff?
And she might, and again, noteverybody.
Like you know, again I hired avideo editor because we have so
many different types of contentthat I was like I can't keep
like, if I'm trying to run thebusiness and do blogs and
(13:06):
clients and the podcast andstuff, like I needed to speed up
my production, yeah, um, butI'm like, but again, like I know
how to do most of that stuffbecause I've taught myself how
to do most of it, but I'm likeit's just so time consuming to
me so I'm like how I always sitthere and wonder I'm like, how
are these girls that have twolittle kids this girl also has
chickens and a little farm I'mlike.
(13:27):
I'm like wondering.
I was like, is she, oh, and shehomeschools her kids too.
And I'm like I I know, and I'mlike, is she clearly she'll
record it?
I'm like, does she also editall of that stuff?
And like I mean her stuff'staken off because it's freaking
hysterical.
You know what I mean.
And so I just always wonder.
So, anyways, I get thisinspiration constantly.
(13:48):
So it's like the content ideasare not hard, I think.
I'm telling you this all the thetime, whether it's a carousel
or a reel again, whether it'sjust evergreen or whether it's
for some of our clients orbusiness features, you know it's
, it's all the work that happensbefore it even goes into that
and, um, I bet you had no ideahow much there was behind all
(14:10):
that, because you're likelooking at like these posts and
it's, like you know, like a 15second video, so you're like, oh
, like that could not have beenhard to make.
Speaker 2 (14:18):
Like it's 15 seconds, like what the heck?
And then, like you know, I'vedone a little bit of like the
editing, whatever, and like it'snot easy at all.
But like when you are just likewatching the videos, like you
were like, oh, like that can'tbe hard, right, but like you
don't know you know right, Iknow well, and it's funny
because this that's a perfectexample of um.
Speaker 1 (14:41):
Again, not all videos are obviously like 15 seconds,
but like that let's just useexample even um a minute reel or
a 30 second reel, that likely.
I mean this is a very broadassumption, but I could have.
That means I was on sitesomewhere, whether it was for a
client or just for myself.
Right, I was in personsomewhere.
(15:01):
That means I had to take time.
It means I had to get childcareright, like all those things,
and drive there right.
I was on site for probablyminimum 30 minutes to an hour,
if not longer.
So that's an hour of me beingon site somewhere.
That doesn't account for thetime that it takes to write the
caption, edit the video.
(15:22):
It also depends on the scope ofthe video, because if there's
extra editing, that needs to bedone.
If I'm doing a voiceover ontoit, same with a carousel, if we
do overlays.
That's when you see words onthe actual carousel.
There's a couple of differentways to do it.
You can I'm going on a tangentlike you can do it from your
phone.
You could make templates inCanva.
Depends on the visual lookwe're going for.
(15:42):
We've played around with both.
So, like I said, so there'son-site, there's a video editing
.
There could be extra videoediting if there's voiceover, if
it's carousel, um, like I said,there could.
There's a secondary.
Uh, actually there's a couplesteps because sometimes I like
to edit the photos to make thema little bit brighter I usually
like to do that just a littlebit.
I don't do the crazyphotoshopping or anything like
(16:05):
that.
Speaker 2 (16:05):
I just like to brighten it.
Speaker 1 (16:06):
I don't I want it to look like.
I do use filters, fyi, but Itry to use it where, like, it
looks more natural without like.
Yeah, it's the same way aphotographer would edit some of
their photos, just brighteningit, adding the color a little
bit, not trying to make it lookoverdone.
I'm sure I know I overexpose myphotos sometimes, but anyway,
so like to edit, so on-site editphotos and then, once the
(16:31):
photos are edited, send themeither to you or the team, or,
if I'm doing them, whatever, andthen do overlay on the photos
themselves.
Then caption has to be writtenby somebody, right, um, me, you,
somebody, and then, um, itdepends on if we're using many
chat that needs to be scheduledto go along with it.
Oh, is the blog going along withit?
Then the blog has to already bedone in advance, blah, blah,
(16:51):
and then, depending on the timeof day, okay, well then we need
to post it when it's um,opportune times, like high
volume times, essentially.
Um, I didn't really care aboutyesterday afternoon's post, that
was the whole point, but um,it's like there is so much that
goes into it and it's.
What's funny is that when I getI obviously I try to, you know,
(17:12):
share as many like businesstips, social media tips and all
the things that I've learned,just kind of, you know, from
running this business as much aspossible, and I'm always
wanting to help entrepreneursand small business owners.
You know, in the reality oflike, all of this isn't hard,
it's easy, but I feel like easyis a trap.
It's still time consuming.
Speaker 2 (17:33):
It's very time like it's nothing, is like nothing.
That like I'm doing or you'redoing is like it's not rocket
science, but like there's just alot of it.
That like takes just like agood amount of time out of your
day, kind of oh yeah, like Ithere are now.
Speaker 1 (17:49):
There are certain reels that I can edit much
faster.
And again, it just depends onthe end product, like what I'm
going for, like I was trying toput together like something for
my nails, right, and that that'sa little bit easier for me to
slice and dice and I couldprobably still put that together
faster in general, but in, Ifeel like, posts, this is a very
(18:12):
low average and that doesn'teven include, probably, my
on-site time, right, I, I feellike for me to get a post up
takes me, on average, an hour,yeah, minimum, yeah, and that
would that, like I said, doesn'tinclude the on-site time.
That doesn't include, um, thevideo editing time.
Yeah, because there, there,there is so much that goes into
(18:34):
it.
Again, there's other thingsthat it can, you know, slap
together and I, in my brain, I'mlike I feel like there should
be faster, but it's not.
Yeah, it's just not, it's, it'schallenging.
Um, I mean, they're like I said, there are tools that we can
use to try to make it faster,like canva, um, all these
different things.
Speaker 2 (18:50):
Um, trust me, I wish it was faster but I feel like
we're like evolving, like we'refinding different things, like
different like AI tools or likethings like that to kind of like
speed up the process or likeget things out faster.
Like since I've been with youlike yeah, like we've started
using like more tools and thingslike that to like help with the
(19:12):
process, and I feel like it'sonly been a few, like a couple
months, yeah, that I've beenworking with you.
Speaker 1 (19:17):
So like in a few more months, like who knows like I
know and I'm I'm hopeful forthat, I'm hopeful for things,
for there to be better video AItools.
There are a lot out there.
I just I don't love them.
For me, and even one of my goodfriends who is a professional
videographer, he's been tryingout a few too and I'm like, let
me know, I was like this is kindof what I'm looking for, like
(19:39):
the, the skillset support thatI'm looking for, not to replace
my video editor of just like um,you know the way that I shoot.
This is kind of what I'mlooking for and and I just
haven't I I did a bunch ofresearch, I've tried a few
myself and I and I just don'tlove them yet.
But the technology is there andit will evolve and it will come
(20:00):
you know what I mean.
Like, one thing like typeset isreally cool.
That, um, I don't know how timeconsuming that was for you to
use, but it wasn't.
It wasn't bad.
So, typeset I mean again thatyou might not care to know this,
but it was.
It was one of those things Idefinitely saw.
That was an absolute Instagramad for me, but basically it
(20:21):
allows you to like you candesign e-books or presentations
and all kinds of different stuff.
Speaker 2 (20:28):
Yeah, like and it was very easy, yeah, so.
Speaker 1 (20:31):
I stumbled on it and I use it earlier this year to
create some eBooks and mainlymore like social media marketing
material for entrepreneurs andsmall businesses, which allowed
us to use it for, like, ourworkshop, and so it's allowing
us to kind of expand on themarketing side.
Um, but that's a.
I think that's a really cooltool and I like that because,
like, I think that's a reallycool tool and I like that
(20:52):
because like I like that morethan Canva, because I feel like
to do the same thing in Canvawould take way longer.
Speaker 2 (20:59):
Well, because Canva you have to kind of like start
from scratch.
I feel like, yeah, with liketypeset, like you can kind of
give your idea and it kind oflike will do it for you and then
you can change it from there.
Like you can't really do thatwith canvas, right?
Speaker 1 (21:12):
yeah, typeset is like this cool.
Like, if you're a creator, Imean, you don't need to be an
influencer to use typeset.
You can.
Every kind of business coulduse it if you create materials
of any kind um, because it canbe really useful.
What's?
This is like literally not anad for typeset.
This is not sponsored,affiliated whatsoever,
whatsoever.
I'm just, like you know, random.
But what is cool is that youcan actually create different
(21:35):
pieces of content from one thing.
So I can create an e-book andthen I can, with one button,
create a presentation for me,for PowerPoint, I can create
social posts.
It's really cool.
So, anyways, that's justtangents of the different types
of the tools that we've usedyeah um any other, like
(21:58):
assumptions that you had orassumed about this world in
general, or how do you feel likeit's evolved to now?
Speaker 2 (22:08):
I mean, I feel like like I feel like it hasn't been
that like I feel like I didn'treally even see influencers like
popping up until like yeah,like you said, like the COVID
area, like that kind of timewhich was definitely like a
couple years ago, but I feellike it's definitely evolved to
like where they're way morepopular, like I just like now I
(22:30):
feel like I see so manyinfluencers and like I like it
because, like you get to seepeople being creative and
creating their own kind of likefunny videos or like content and
it's like it's all different,like what you're doing is way
different than like what someonemight an influencer like my age
might be doing yeah, oh yeah,but like I think it's good
(22:52):
because like it reaches so manydifferent audiences and like I
like to see that.
Like yeah, because like thecontent you're creating like
helps so many like moms andfamilies like find you know
things to do in Maryland withtheir kids and like like stuff
like that.
Like I think like that's thestuff that's like very helpful
with an influencer that like Ididn't ever like really realize.
(23:14):
Like I kind of thought like oh,you were just posting like what
you were doing with your kidsand like yeah, that was kind of
it.
But like when I create like thehoku happenings and then we can
line up and all that kind ofstuff.
I'm like, wow, this could belike really helpful.
Like honestly, I find somethings for myself to do
sometimes right right.
Speaker 1 (23:31):
I'm like oh my god, I didn't know there was a
farmer's market this day, liketelling you like that, so like
that's like the part that, likeI never realized about
influencers, so like sometimesit's like very helpful to people
that are watching yeah, well,and I feel like, um, I mean,
there's a phrase in our industryis like there's an audience for
everything and there's anaudience for everybody.
You know, and like someone eventold me before I mean, granted,
(23:54):
I do have a YouTube subscribeto me because I have like 13
subscribers, but I only reallystarted it like because of the
podcast, because I hadn't likedone a whole lot over there.
Of course, my goals keepgrowing over there, but you know
, when someone's like you got toget on YouTube and I was like,
what am I going to do on YouTube?
Um, you know, when someone'slike you got to get on YouTube
and I was like, what am I goingto do on YouTube?
And it's kind of the same pointof like, yes, there are
(24:15):
different.
Yes, the audiences vary onevery platform.
Like again, like, I feel likethe audience that I have on
Instagram is not the same exactaudience.
That's on Facebook or threadsor whatever, right, but it's one
of those like, if you build it,they will come, kind of thing.
And it's very true.
Like, and I've, because I'veseen that with other creators
(24:37):
and other, whether they'reinfluencers or you know, because
the people that regularlyconsume things like on threads
or YouTube.
Right, you know, yes, theymight.
They might still fit into thatbracket of like.
My target audience are, like,women, 29 to 39, 49, um, and
they it still might still bethat demographic, you know, and
(25:00):
that's what's interesting, um,because you know there are still
people across the places thatare on all those different types
of platforms.
So that's why they saydiversification of your content
can be very helpful.
But I think you've seen thatfrom the business side, how
exhausting that can be for us.
I mean, it's I wouldn't.
(25:20):
No, it's not exhausting, it'sjust it takes a team, you know,
and that's why we I have a team.
That's why one of the firstpeople I hired in my business
was someone to help me writeblogs, because I was like I
can't.
I knew that I wanted to grow mywebsite presence but I was like
, if I'm doing all the Instagram, I feel like I don't have time
for this, so it's a juggle.
(25:41):
So I commend the women and thecreators out there that can do
it all, but this is full proofof like.
I cannot.
Speaker 2 (25:50):
And that's okay.
Speaker 1 (25:51):
That's why you have me, that's exactly right, we
don't want you to leave, so, um,anyways.
Well, we've been so gratefulfor you and we and I'm so glad
you're not actually leaving us,Just it's more of like yeah.
And, uh, we hope you actuallycome back next year too, if you
want to still work with us.
So then, yeah, thanks fortuning into this episode of mom
(26:13):
talk, maryland.
If you loved it, leave a review, share it with a friend or tag
me at the doc Columbia mom onInstagram.
I'd love to hear what you think.
And don't forget to follow theshow so you never miss an
episode.
Until next time, keep showingup, keep supporting local and
keep being the incredible mom,woman, human that you are.
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