July 2, 2025 • 43 mins
Ever wonder what Gen Z really thinks about your social media presence? This eye-opening conversation between Claire Duarte and Emma, The Columbia Mom's first college intern, pulls back the curtain on the significant generational divide in digital marketing and social media usage.
Fresh from her freshman year at Salisbury University where she studies communications with a marketing minor, Emma offers a rare, unfiltered perspective on what makes Gen Z tick online. Her verdict? TikTok reigns supreme while Instagram Reels are decidedly "millennial." The authenticity gap between platforms becomes increasingly apparent as Emma explains why her generation posts so sparingly on Instagram compared to their millennial counterparts.
The discussion explores fascinating territory around content creation philosophies, with Emma emphasizing that nothing turns Gen Z away faster than obviously staged content pretending to be spontaneous. The conversation takes an especially illuminating turn when addressing social media burnout - having used these platforms since age 10, Emma describes the exhaustion of constant comparison that leads many in her generation to periodically delete apps altogether.
For business owners and marketers feeling increasingly disconnected from younger audiences, this conversation provides invaluable insights into creating content that actually resonates rather than repels. From understanding platform preferences to recognizing the supreme importance of authenticity, Claire and Emma bridge the generational digital divide in a way that's both entertaining and immensely practical.
Ready to rethink your digital marketing strategy through fresh eyes? Listen now and discover what your business might be missing when trying to connect with younger audiences.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey friends and welcome to MomTalk Maryland.
I'm your host, claire Duarte,founder of the Columbia Mom, and
this is your spot for realconversations, local love and a
whole lot of community, whetheryou're folding laundry, running
errands or hiding in your carfor some peace and quiet.
Let's dive in.
Let's do it.
I lost track of how manyepisodes we are in now, but
(00:23):
today we have with us my firstintern.
Hello.
Go ahead and introduce yourself.
Speaker 3 (00:31):
My name is Emma.
I'm an intern here at theColumbia Mom and I'm so happy to
be here, and I've never done apodcast, so I'm a little bit
nervous.
Speaker 1 (00:41):
First of all, we are so excited to have you Funny
story.
Well, you might not find itfunny.
I mean, it's just kind of asmall world, right?
I actually know your mom frombeing in the Business Women's
Network, which is one of thenetworks that I joined, one of
the networking groups that Ijoined when I first started my
business.
Speaker 2 (01:00):
I didn't meet her like that day.
Speaker 1 (01:02):
But I've met her from doing different events for both
Um.
I run a marketing cohort thatshe and I are both in or um, and
she approached me back in likeDecember.
She was like hey, do you umtake summer interns?
And um.
You know, I was like yeah, um,a little.
Speaker 2 (01:20):
That's another episode of.
Like you know, I don't not thatI have this like whole formal
program.
Speaker 1 (01:24):
But I did have a quote-unquote intern.
She wasn't a college student,she was, you know, in her 30s,
someone that I know from fromwhen I was in college.
Um, and I knew, after havingthat summer support last year, I
was like I definitely know thatI'm gonna want it again this
year so anyways, when your momapproached me, I was like yeah
absolutely so we had coffee andlittle backstory.
Emma, uh, you just finishedyour freshman year.
Speaker 3 (01:44):
Yeah, I go to Salisbury University, so I just
finished my freshman year soexciting.
Speaker 1 (01:50):
Yeah, and you play soccer.
Speaker 3 (01:52):
Yes, I play soccer at Salisbury and I've played
soccer since I was like threeyears old.
That's amazing.
Yeah, you know, I never askedyou do.
Speaker 1 (01:58):
Other members of your group play soccer.
Speaker 3 (02:05):
My dad used to when he was younger.
But my family, is very likebaseball and hockey.
So my mom is really unathletic.
She doesn't have these words,that's okay.
I mean, you know we can't.
Speaker 1 (02:12):
everybody can't be everything.
Yes, you know what I mean.
Yes, I'm like I think soccerhas always been a huge suburban
sport.
Speaker 3 (02:23):
I mean.
Speaker 1 (02:23):
Now it's kind of shifted into lacrosse, but
growing up, for me too it wassoccer.
My dad actually lived, so thisis a complete tangent my dad
lived in England, for he's notfrom England but lived in
England for like 20 years of hislife, and football is like
their life exactly, so my dad isa massive soccer fan.
He's actually a Spurs fan.
So if you know, you know, andhe was a goalie.
(02:47):
He played up until, like hehonestly only stopped playing
probably like five-ish years ago, so like well into his or just
about to, when he was like about60.
Wow I hope that's, me.
Speaker 3 (02:59):
Yeah, I'm sure it will be, I know.
But my mom was probably likeready for him to stop around
then, but like he would playyear-round, yeah, indoor,
outdoor, like all four seasons.
Speaker 1 (03:10):
Yeah, he was a crazy man, but you know he kept him
really fit.
So, naturally, all and I'm oneof five, all of us played soccer
or made all of us, and theneventually, like you know, I
always like my youngest sister,like when my parents saw that
(03:30):
she would be on the soccer field.
Like picking flowers, like okay, maybe this isn't your sport
you know what I?
Speaker 3 (03:31):
mean Like in transition her to like dance and
other things.
Not for everyone.
Not for everyone, right.
Speaker 2 (03:32):
But, anyway, so yeah, so you just finished your
freshman year at Salisbury.
Speaker 1 (03:37):
So Emma actually started with us back in like
January.
We just, you know, and mythought process was like perfect
, you know, I was like this isgreat to have a little extra
support and other hands on deck.
And I went back when, after Ifirst met you since you know
you're kind of brand new to thefield you just also had just
declared your major right, yeah,I just declared communications
(03:58):
as my major, with the minor inmarketing.
Perfect, yeah, which was so likeliterally, when we had met, you
had like just declared it yeah.
And so you're obviously likebrand new kind of like into the
field, but like into yourstudies and things like that.
So, um, and obviously what'scrazy about marketing, you know,
and degrees in general, is thatit's so much has changed,
(04:19):
Obviously, obviously, since Iwas in school, but like
literally every two years.
Speaker 3 (04:23):
You know things are changing so quickly in this
field in general.
Speaker 1 (04:25):
So I feel like on the academia level like it's gotta
be, like I think from that lenslike so much things in my degree
is not in any of this.
Yeah, so I find that interesting, um, but anyways, I'm excited
for you to get kind of hopefullymore up-to-date information.
You know what I mean Trends andthings like that, um, but
(04:46):
information, you know, to metrying things like that.
But yeah, so Emma was broughton to you know, obviously help
us and with everything we do.
And I first I was like, oh,I'll just have you kind of help
me do things, and then I waslike wait.
So actually I sat down with myteam member Ally and we
developed kind of an interntraining program which we had
you kind of go through thespring, so that way when the
summer did roll around, okay,and when you have a better
chance of kind of jumping inwhich you have been able to do.
Speaker 3 (05:08):
Yeah, it's been so much easier now that I had all
that training back in, likeJanuary, february, like I feel
like I know so much more now andit's just like been really easy
like a complete yeah.
Speaker 1 (05:20):
Yeah, thank God right , yes, so now some.
Now I'm here basically likefull time with us for the summer
, Um and um.
So when I told her she wasgoing to be on the podcast, I
didn't prep her at all and Ididn't let her pre-screen the
questions.
Speaker 2 (05:35):
Don't worry, they're not too bad.
Speaker 1 (05:37):
So you don't need to be terrified, but essentially I
had to get the Gen Z view ofthis.
So here's a few kind of likequestions to kind of warm you up
.
Speaker 3 (05:46):
So um it's kind of like a this or that sort of?
Speaker 1 (05:51):
uh well, most of them are.
So my first question is TikTokor Instagram?
Speaker 3 (05:56):
Definitely TikTok.
Speaker 1 (05:58):
Ooh, I mean, I'm not surprised.
Speaker 2 (05:59):
I mean of course, like I'd probably still say that
, too.
Speaker 1 (06:02):
But yeah, I get that um feed, post or story and I
guess that's more specific toInstagram.
Speaker 3 (06:10):
I guess I would say stories, because they're not
there forever and like I don'tknow, like some things.
I just want to like post for alittle bit and not for like ever
.
Speaker 1 (06:23):
oh, okay, that's, that's a good lens.
Yeah, that's a really good lens.
Okay, uh, this be real.
Is it still a thing or totallydead?
Speaker 3 (06:32):
Definitely not a thing.
I think I was on be real forlike a few months, like a year
and a half ago, like, yeah, likefor a little bit, and I liked
it, but it just became a law andI didn't feel like doing it
every day.
That's what I felt.
It's funny.
Speaker 1 (06:48):
I feel like some of my younger siblings who are like
five and six years younger thanme.
I think they still do it.
Speaker 2 (06:55):
I don't know if it's that like, because they're kind
of that they say we'remillennials.
Speaker 1 (06:58):
You might be a millennial by the book, but
you're like literally like ayear and a half, like kind of
like right on that gen z fence,so um anyways, I think for that
reason I think they still kindof like it yeah, um, but I just
kind of got sick of thenotification me too.
Up with it, me too and I don'tknow none of my friends are on
it like I don't know.
Speaker 3 (07:18):
I don't think it's kind of dead right.
Okay, that's well, that's good,good to know something.
I don't want to missinganything, but I was like I don't
need one more thing to do,definitely not.
Speaker 1 (07:27):
Um, wow, okay, I.
I know my answer to this, soI'm definitely curious to get
your the phrasing of it.
It's not keep my item phrases.
This is all chat cool or cringefacebook I do not like Facebook
personally.
(07:47):
Okay, as someone who, also hascreated a social media business.
I would agree I have a love andhate relationship with Facebook
Mainly because meta.
Speaker 2 (07:57):
Yeah Well, sorry, that's not the main reason.
Speaker 1 (08:00):
Now that I'm running a business, I a meta.
Speaker 3 (08:02):
Drives me nuts, as you know, because we've had to
log you in there and everything.
Yes.
Speaker 1 (08:06):
Um yeah, facebook's a lot.
Speaker 3 (08:08):
Yeah, and like my mom , she uses Facebook, like she
loves Facebook, but she justlike posts so many pictures and
first of all, she'll nevershe'll post like the worst
pictures of me.
Oh no, and then I'll like findout by like one of my friends
being like is this you?
I'm like okay, great.
Speaker 1 (08:24):
Okay, great yeah.
Speaker 3 (08:26):
But I think it's just more of a like, not like older
necessarily, but I just thinkyou can say it, you can say it,
you can say it you can, say it,you can say it, you can say it,
you can say it, you can say it.
Speaker 1 (08:36):
You can say it, you can.
I only use it for my personaluse.
I do have my posts go toFacebook, which I believe it
goes but it goes to my like pagethat I create for the business.
Admittedly, I don't.
I haven't been pushing a lot ofmy business activities into
(08:57):
growing Facebook at the moment,considering that Instagram is
our biggest platform.
Obviously it's an importantplatform because it's still
linked with instagram etc.
Etc.
You know, but anyways, I yeah,long story short, I agree it's.
It's mentally a lot for me um,okay, filters again, chat forms,
these, but it says by theaesthetic, or try hard, like
(09:22):
which one would I do?
I think, just just meaning likethe use of filters, people that
use filters or if you see them,notice them Okay.
Speaker 3 (09:30):
I don't think filters are necessarily bad.
Like I like a kind of morenatural kind of filter.
Like I'll use some kind offilters on my posts usually, but
like some of the likeover-the-top ones are just a lot
and lot and like it just seemskind of like what are you doing?
Speaker 1 (09:48):
Yeah, are you ever part of the?
Well, obviously I'm sure youwere on social media, but it was
a couple years ago.
I want to say it was, yeah,probably the pandemic time, I
think, when like filters werealways a thing, but it was like
a lot more of like the glitteryones and like did you ever use a
bunch of those?
Speaker 3 (10:04):
Personally?
No, like I, I would call it anatural.
Like I don't even use filters alot.
Yeah, no same, not anymore.
Speaker 1 (10:12):
Like around that 2020 era, when a lot more of them
came on the scene.
I feel like and I know like abunch of us moms are really
guilty of like playing aroundwith like the glittery one so
yeah, so apologize.
Speaker 3 (10:26):
Like snapchat filters , like some of the funny ones,
those are pretty funny those arefunny, like I'll be like
something those, my friends yeah, joke around like yeah but like
when I'm posting on instagram,like it's like right now,
different yeah, like it's.
Speaker 1 (10:39):
I think it's fun to be still like again.
I don't have snapchat anymore.
That should be one of thethings on here.
Speaker 3 (10:43):
Actually let me go off book snapchat.
Yeah, I love snapchat, I usesnapchat.
It's just like I don't snap alot of people, but like my close
friends, my boyfriend like,yeah, like that yeah, but.
Speaker 1 (10:55):
I like snapchat, okay , um all right, awesome.
So now let's get into the meatand potatoes and stuff all right
.
So what's your honest firstimpression of my Instagram
account?
Speaker 3 (11:06):
Your Instagram account.
I mean, it's not necessarilygeared towards people my age?
Speaker 1 (11:11):
Obviously yes.
Speaker 3 (11:12):
But like when I saw it, I was like this is something
like my mom would like, Likethis is something like that's
helpful for like people likeyour age, like 20s, like stuff
like that.
And I thought it was veryhelpful.
Like I like those kind of pagesthat kind of like guide you to
like the events that arehappening and like stuff like
that.
So like honestly, I've gottensome event ideas from your page.
(11:33):
Like so I I always thought itwas like helpful it's just not
necessarily geared towards yourage.
Yeah but like for like peopleyour age or a little bit younger
, like I, can definitely seelike, yeah, why they would be
coming to you.
Yeah, awesome, um, some ofthese questions are good.
Speaker 1 (11:50):
What's one thing millennials do on social that
instantly gives you secondhandembarrassment?
Speaker 3 (11:58):
oh gosh, oh my god, I didn't think um.
I feel like sometimes thecaptions that they put on their
posts, like when we use so manyemojis or it's so- over the top.
That.
Speaker 1 (12:13):
I've definitely used.
I've actually recently switchedone of the formats or styles of
the captions that I use.
Speaker 3 (12:22):
Because sometimes I'm just like oh my god, this is a
lot.
I mean, it's not a bad thing,it's just like I'm like ahhh
okay.
Speaker 1 (12:31):
So funny.
Well, and again, like I don'tcare because not all of these
are geared literally about mekind of thing.
But yeah, now I hear you Anyother millennial cringy things?
Speaker 3 (12:46):
I don't know.
Come back to me on that.
Speaker 1 (12:50):
Yeah, yeah, yeah, right, Ooh.
Okay, this is interesting, butyou haven't been following me
for that long, necessarily and Ialso don't expect you to follow
and see all of my content.
That's not in your jobdescription.
What's the cringiest reel orstory I've ever posted?
Speaker 3 (13:10):
first, of all I don't care, I really don't care I
feel like I would need to likelook like I don't know, like on
the top of my head, like justopen the page, just like scroll
and just pick.
Speaker 1 (13:20):
No, we can come back to that one yeah I, I, I, I have
plenty that I would self-submitfor that so um, oh, okay, this
is interesting.
If you ran my account for aweek, what would you change or
do differently?
Speaker 3 (13:40):
I change I feel like, maybe, what would I change?
I feel like maybe my gosh,these are hard, they are hard.
What would I change?
Maybe I would do not as much,because I feel like, with your
(14:04):
company, you, you focus a lot onlike Instagram, facebook, like
so many platforms.
Like maybe I would like for aweek like just focus, like
posting so much on Instagram,only like just one like on just
one platform and see like howthat does, yeah like I don't
know, like that's interesting.
Speaker 1 (14:22):
I mean obviously the majority of what we do is
Instagram focused.
But I see where you're comingfrom and not to get off on a
really off tangent, but thiskind of helps take you and the
rest of us behind the curtain alittle bit.
One of my goals this year, whenI sat down with my business
(14:46):
consultant, was like when I waslooking at my 2025 goals, I
listed all this stuff out to himand we went through all these
pieces together, right, and whathe basically came up with were
like the two things, kind of thetwo pillars of my 2025 roadmap
were um, were sales and content,and content meaning like
Instagram, essentially Likethose are and sales again, like
(15:10):
you in order to survive in anybusiness, you have to and need
to have sales, and there's somuch more that goes into that.
But with Instagram, it's kind oflike maintaining good and high
level content, whether that'sour partnerships, whether that's
our evergreen content andthings like that.
So it's kind of interestingthat you say that and you know,
(15:33):
obviously, you know it's it'sgreat to kind of like keep
hearing things like that kind ofremind us because those it's
kind of that's the roots of whowe are how we got started.
Speaker 2 (15:43):
We started with Instagram content before
anything else.
Speaker 1 (15:46):
So, um, you know, and it's kind of like one of those
things of like, yeah, as wecreate and do other things like
the blogs and the podcast andall these other things like
making sure it's not.
It's never taking us away fromthat, and I mean that's.
But that's the interestingthing about social media and
marketing is that platforms arealways changing and always
(16:07):
evolving.
So if we, you know, for somereason, like I don't know, my
Instagram Instagram could shutdown tomorrow.
We saw it happen with TikTok.
Yeah, even though it's backquestion mark.
It's so confusing For now.
For now, I know it's very oddPart of the reason why I haven't
put my efforts into thatplatform.
Yeah, part of the reason why Ihaven't put my efforts into that
platform.
(16:27):
Yeah, I know, I know I you cangrow really quickly over there
again.
But going back to your point oflike, I'm just trying to focus,
like focus on these platformsyeah, it's already these
platforms are already more thanenough work for me.
yeah, let alone another, becauseI also feel like the type, the
way that I do my posts onInstagram is not what I would
post on TikTok.
Yeah, not that I wouldn't growover there.
Speaker 3 (16:48):
I just think you need to post differently it's also
geared towards like a differentkind of community that I feel
like you're going to see like onInstagram or Facebook, like
stuff like that.
Right, exactly so.
Speaker 1 (17:00):
I so that and I just don't have the bandwidth to
create a very different type ofvideo.
Speaker 3 (17:04):
Yeah, you know what I mean.
So for a platform that couldget shut down again.
Speaker 1 (17:11):
Yeah, I don't know.
I mean, there's obviouslyvalidity to the people that have
grown their platforms and thenyou can still like, even if the
the, the platform shuts down andstill, you can still say I grew
, you know, grew it to this size, and that's credible.
Speaker 2 (17:21):
You know what I?
Speaker 1 (17:21):
mean, but, like I said, I'm not spending my energy
on that right now.
Yeah, um, okay, this isinteresting.
What trends do you think are soGen Z and what ones feel
millennial, trying too hard.
Speaker 3 (17:37):
Um, I feel like the like day in my, my life, stuff
like that is like Gen Z, like alot of like my friends do those,
or like outfit of the day yeah,I feel like that's like Gen Z,
but like I feel like.
Well, first of all, instagramreels are kind of given like
millennial they are.
They are no like not hating onInstagram reels like, but like
(18:00):
that's kind of like moremillennial, like the trends on
there.
And also like the trends onthere you tend to see like are a
little bit behind.
Yes, they are, they are.
Speaker 1 (18:11):
I mean again pros and cons, right.
Like a lot of big trends areoften on TikTok.
And a lot of those you knowwill come over to Instagram.
It often on TikTok and a lot ofthose you know will come over
to Instagram.
It's like it's not that certaintrends don't translate, it's
just I don't have, I don't knowhow to give the best example.
It's just like some things canand will do just better on
(18:32):
TikTok because of the audienceover.
Speaker 2 (18:33):
So um yeah no.
Speaker 1 (18:35):
I hear you Um okay.
Speaker 3 (18:38):
What.
Speaker 1 (18:45):
Oh, I guess on the same breath, Do you think?
Do you think reels are cool?
Sorry, or are they?
Or are they just ourgeneration's sad attempt to stay
relevant on TikTok?
Speaker 3 (19:01):
Um, I'm gonna have to lean more towards that.
Speaker 1 (19:06):
I was like wow, that really just answered it for us.
Speaker 3 (19:09):
Like nothing against it.
Again, it's just like for, likemy generation, like it's I.
We don't necessarily say like,oh, that's cool, but like, but
again.
Like my, like my parents, likethey don't have tiktok, like
they're on instagram reels like.
So I feel like again, it's justlike who you're trying to like
target right.
Like you're not trying totarget like me and like no, like
(19:30):
my age group necessarily solike for me personally.
Speaker 1 (19:34):
Like I'm not on instagram reels like I'm on
tiktok right, right again justwho you're trying to reach well,
and that tells you how muchyou've learned about marketing
so far because then again thatalso, when I quickly realized, I
mean, look, if you go on TikTokyou will find a Club B mom
account.
Is she active?
No, thank God, you can't see mysearch history, because that is
(19:56):
active, that is very active.
Unfortunately, unfortunately.
But um but no, I quicklyrealized, realized, like, okay,
like, and I was making somecontent over there.
Again, it looked very differentthan I think.
With TikTok it's a little lesscurated, whereas not that I
(20:17):
would say this stuff onInstagram is curated and fake.
It's just because I fullybelieve that it's not.
But every content creator is alittle bit different with that.
But it's just created a littlebit differently, where the
TikTok, I think, just feels alittle bit more raw, real,
obviously they're so edited.
They're both edited.
You know what I mean.
It's just different.
But what was I saying?
(20:38):
No, that's the thing I quicklyrealized was that, um, when I
was creating TikTok content, Iquickly realized it was okay,
people that are seeing this arenot the businesses that I'm
necessarily trying to reach andobviously for people that you
know, watch our content, like,know that like as a business,
I'm community facing but backendbusiness to businesses.
(21:01):
So that kind of makes mymarketing strategy a little bit
more complicated, because thecontent that I'm creating
specifically on like, Instagramand and or check off when it was
, was for the community so I'mnot creating those pieces of?
content for businesses to see,necessarily.
But I quickly realized that,okay, it does go back to you who
your target audience is yeahand I was like you know, my
(21:24):
target audience isn't necessary,even though there are a lot of
millennials on tick tock, likethe business owners that I'm
also trying to potentiallyshowcase um and or get their
attention if they see myperforming, my content,
performing well aren't on TikTok.
So that's why I also made thatdecision.
I was like amidst all the otherlike you know, this is years
(21:48):
ago rumor mill about TikTokwhich ended up being true right,
um, that.
That fueled all my reasonsbehind that and I was like I'm
just gonna focus on who mytarget audience is.
And again, that goes into why Ijoined the BWN the chamber
Chamber, because I was like okay, I need to go where the
businesses are.
Speaker 2 (22:04):
You know what I mean.
That makes sense, yeah.
Speaker 1 (22:05):
Sorry, tangent, where was I?
Okay, that was a funny question.
I feel like a lot of thesequestions are sort of rephrased
in the same way.
But okay, what kind of content?
Speaker 3 (22:19):
okay, actually no, this is good.
Speaker 1 (22:21):
What kind of influence or content do you love
?
Verse?
What can you absolutely notstand?
Speaker 3 (22:28):
I like the content that's like real, like like when
I can tell someone is like notbeing like fake or like trying
too hard and just being liketheir real self and like you
know, maybe like just beinghonest with, like really what's
going on in their life.
Like that's the stuff that Ilike when someone's like, when I
can tell that someone is liketrying too hard or like
(22:51):
purposely, like set the cameraup and like yeah like it was
like oh, I just woke up andthey're like oh right, oh my
gosh.
No, you did not just wake up,like, don't lie, like that.
Speaker 2 (23:01):
Right, right, that's the stuff that I don't like.
Speaker 3 (23:03):
I like to see things that are real yeah.
Speaker 1 (23:05):
I totally agree.
You know what's funny?
You have suggested this and youstill do it.
I struggle with actuallycreating a day in the life,
probably also because my life isso busy.
I do eventually want to do one,but God bless all of you that
do them, because I will startthe morning and I'll start to do
(23:29):
it and then, after like nine,ten o'clock, I just forget no,
I've done that busy and I'm likeoh my god, I forgot.
Because the reality is like, youhave to, because it's like, and
for some, of the people.
Like I know, you have a tripodset up somewhere while you're
folding your laundry like thisis a natural and organic so the
day in life is just like actualchaos for me and, like you,
(23:49):
almost don't want to see all ofthat but I think that's what
people want to see like I wantto see like the real stuff, like
even if it's like a busychaotic day, just like that as
opposed to, I mean, I do agree.
I do love the behind-the-sceneslook where like yeah clearly it
is a tripod set up because youcan kind of see the person like
running around our kitchen orwhatever.
(24:09):
But like my tripods up here,I'm just trying to like finish
something you know, I mean likeso mentally I'm like I never
think steps ahead.
Yeah, that, but like literallyI think in order for me to do a
day in the life, I'm going tohave to block it off my calendar
not schedule a lot of stuff sothat I can remember.
I mean, my phone is always on me, that's not the issue, it's
just remembering to like everylittle thing.
Speaker 3 (24:31):
Kind of like set reminders in your phone
Literally Every hour.
Speaker 1 (24:33):
Oh my gosh, the girls will do it like getting in and
out of their car car.
I'm like, oh my god, like howdo you do this?
Like I struggle with that, butI agree I still like them.
But reality is like.
I mean, I don't think they'reeasy to create no, definitely
not easy.
Speaker 3 (24:47):
But like, I feel like maybe you start with picking a
day where like you don't havethat much going on, just to like
get in the hang of it.
Speaker 1 (24:54):
I know make them look like just woke up.
I have one call like look at meworking with the three things
on my list like that's how it'sgoing to end up being done.
It'll be real but like fake atthe same time.
It'll be it'll be curating thesense that I planned it out
ahead of time, so that way Iwasn't overwhelmed as crap like
that's what it would be.
Yeah, oh, okay, this isrelevant.
(25:20):
Do you think being aninfluencer is still a dream job
for Gen Z, or is it overhyped?
Speaker 3 (25:26):
I feel like I feel like in the middle, like it's
like I feel like it would be agood job because it's you kind
of you get to create your ownhours kind of thing.
Like a lot of people like wantjobs, like that.
But it's also like like there'sso many influencers.
Now I feel like that.
It's like getting overhyped inthat kind of way.
It's like it's so hard to likeblow up, like it's so hard to
(25:47):
like become that top influencerbecause there's so many right.
So it's like is it really like arealistic kind of job?
Speaker 1 (25:54):
I don't know, I feel like it'd be a fun job, a good
job to have right but I don'tknow, yeah, I mean that is kind
of when you paint that we couldthink about it like for someone
who was starting like right nowanybody.
Speaker 2 (26:06):
I mean, I truly believe anybody can anybody can
do this, anybody can grow.
Speaker 1 (26:12):
The reality is, you know, because there's a, there's
an audience for everybody, yeahright, as we know, because
there's like people that likejust want to like sit there and
build Legos.
There's an audience foreverybody, and we all know
accounts that were definitelynot didn't exist two or three
years ago, that still have madeit into the millions.
You know what I mean.
So it's just like there is anaudience for everybody.
(26:32):
But it is all about being.
I think if you're very specificin what you are doing, that's
what helps you set yourselfapart and be different.
You know if you're just anothermakeup artist like, okay, cool,
there's literally thousands.
So it's like what's going tomake you different?
And how are you going to, ifyour goal is to rise to, like
(26:53):
Mikaela, levels, like, how areyou going to stand out?
Speaker 3 (26:57):
I feel like that's the hard part, is like setting
yourself apart and like not manypeople can do that, I feel like
that's right, you have to, Imean it can't be done.
Speaker 1 (27:07):
It's just all about, like you know, kind of just go
back to like being yourself,being really creative.
You would have to be creatingcompletely different style.
Yeah, reels, and yeah, so Iagree.
Yeah, um, what's a business orbrand on social that nails it
for gen z and why?
Speaker 3 (27:27):
um, honestly like duolingo on tiktok is so funny
yeah, I always see them in, likethe comment sections and, like
I just know, it's like a 19 or20 year old behind the scenes
commenting.
It's really funny comments.
So that's a brand that knowswhat they're doing.
They know how to reach theiraudience.
Speaker 1 (27:48):
Oh my god, and it's hysterical, I think, and that's
actually a trend that we'reseeing more of.
Remember, last week, you and Iwere looking at threads, for
instance.
I think threads is actuallypicking up more steam recently,
but Wendy's and Chili's Wendy'sspecifically cracks me up.
(28:14):
It's hysterical, like institches.
And I think these businessesare realizing the value of
hiring.
Gen Z whether you're in collegeor those new grads to be their
social media managers and lookwhat it's doing because, the
reality is the their theirquote-unquote target population
is getting younger as the execsare getting older yeah, right
(28:35):
and so they realize, in order tostay relevant, this is what you
need to do yeah, yeah, and likedefinitely it's.
Speaker 3 (28:42):
Like it's making people laugh, like I feel like
that's a good thing, like if youcan make people like laugh,
then you're gonna be successfulbecause like that's all people
want to do, right, like findsomething funny and like it's
happy.
Yeah, you know.
Speaker 1 (28:54):
I know well and okay, here's actually a side question
from that and, um, what contentdo you think hits with you with
which I don't know if memorableis the right word or like I
guess like hits you harder,essentially, either content
that's funny or content that'semotional, kind of like that
hits you like in your soul alittle bit like what you know
(29:19):
what I mean.
Speaker 3 (29:19):
Yeah, I feel like I'm leaning towards more like the
funny stuff because, likesometimes, like after a long day
and I'm like scrolling onTikTok, I don't really want to
see like the overly emotionalstuff that's gonna like make me
like sad or like yeah, like havethose kind of feelings, because
sometimes I'm just like I wantto like scroll on TikTok and
(29:45):
like happening, right, you know,like I don't, I don't know.
Speaker 1 (29:46):
I, I agree and I, I think for me, like I, I love
that too, I mean I think we allgo through phases, right,
sometimes we're just like youknow, going through tough times
in life or just whateverdifferent stresses, and
sometimes when we're scrolling,we're we may be searching for
something like that or subtly orsubconsciously, but I feel like
, yeah, definitely for me too.
I feel like I need to laughbecause so much of life is
(30:07):
already hard and stressful.
That, like you know I meananything about my kids will make
me, you know, of course, likecry on the dot.
So I'm like okay, like like yes,I know that they're only going
to be like this young for thisminute, but please, I'm not
ready for a cry session, let'sjust pretend like that doesn't
exist so I can keep laughing.
It's funny because, going backto being a creator, I'm trying
(30:31):
to find this weird line of Ilike to be funny and I like to
be silly and trying to keepbringing my personality into the
brand a little bit.
Speaker 2 (30:41):
Because, I am the brand brand.
Speaker 1 (30:43):
I am the personality question mark, um, while still
like creating meaningful,helpful content and things like
that.
Um, so it is.
It's a funny line to walkbecause I'm like well, I don't,
I'm not strictly like a comedycreator, like like definitely
not, absolutely not, but justlike I am NOT trying to bring
(31:05):
myself as that, because there'sobviously like, for instance,
like plenty of like mom,motherhood creators that you
know create mostly like funnysarcastic on that.
Speaker 3 (31:15):
I love that I go to their page for that reason.
Speaker 1 (31:18):
You know what I mean and I'm not trying to brand
myself like that, but every nowand then, if it's relatable with
what I'm doing and talkingabout, I try.
I try to do it in a lens thatis maybe a little funny, or
attempt I make attempts,attempts are made.
Um, if a business feels toomillennial, is that a red flag
(31:41):
for Gen Z?
Speaker 3 (31:43):
Like a little bit, yeah, Like it's just like if it
feels like it's not anywheregeared toward like Gen Z and
it's like very focused on likeagain things that like
millennials would like.
Then I kind of just like, don'treally bother with it.
Speaker 1 (32:00):
Yeah.
Speaker 3 (32:00):
I'm trying to think of an example.
Speaker 1 (32:02):
I know I feel like that's a hard question, but I
know what they're asking and Iguess it's probably asking like
what their brand looks like onsocial media as opposed to like
their storefront or something.
You know because, like if you'researching for them or looking
at them, and you feel likethey're not, or at least the way
that I perceive it.
Obviously I am a millennial,but like if I again was a Gen Z,
(32:24):
because I feel this way too,because if it's more of like the
older generation, like a Gen Xor boomer, and you're not
posting content the way that Iwould like to see it, I do feel
a little turned off.
Speaker 3 (32:34):
So I think it's that same concept.
Yeah Right, yeah, I agree withthat.
Speaker 1 (32:38):
Yeah, I think it is harder to find examples
specifically, but I know whatyou're feeling.
Yeah, um, hmm, this is a hardone.
What's one millennial trendyou'd bring back or admit to
secretly liking?
Oh gosh.
Speaker 3 (32:57):
Oh no.
Speaker 1 (32:59):
That is a hard one.
Speaker 3 (33:00):
Well, because I feel like sometimes, like millennials
, will take trends.
Speaker 1 (33:05):
Not from Gen Z, but we kind of share it.
Speaker 3 (33:08):
So I don't know if there's specific millennial
trends that I could think of.
I know, Right?
Speaker 1 (33:13):
I agree, that is so hard and specific.
I mean, the only way that Icould think about it is when
millennials are maybe trying todo some of the Gen Z dancing,
one kind of thing, maybe in thatlens they're not like a good
dancer.
Speaker 2 (33:32):
You know what I mean.
Speaker 1 (33:33):
There are plenty of millennials that are fantastic
dancers that are gonna kill ityeah, you know what I mean.
And then that you're like, ohshit, to do it clean.
You know what I mean.
But, um, yeah, that was a hardone.
Yeah, um, okay, this is good.
Do you ever feel like gen z hassocial media burnout?
Speaker 3 (33:52):
yeah, I mean for myself.
Like sometimes I'll like bescrolling and I'm just like I
need to like take a break, orlike I've like deleted instagram
for a little bit just to like,because I know like if it's
there I'm going to use it.
But like, yeah, sometimes Ijust like don't want to be like
looking at everyone else's likeperfect lives or like they're in
the Bahamas and I'm like stuckin Maryland right, I don't want
(34:14):
to have to like, look at thatall day, so like I've deleted
Instagram.
Yeah and like give myself like aweek or two, because I'm just.
I can't.
That makes sense, and then youknow, I'll bring it back.
Speaker 1 (34:23):
Bring it back right?
Yeah, no, I, I, I can imagine,because, like you kind kind of
grew up on it, your lives havebeen surrounded by it.
Speaker 3 (34:32):
I've had that since I was 10 and I'm 19.
That's a long time.
Speaker 1 (34:38):
Yeah.
Speaker 3 (34:39):
And sometimes I feel like on social media you find
yourself comparing your life toothers and that just gets
exhausting at a point and Ican't do it sometimes.
Speaker 1 (34:50):
I mean, okay, this is my assumption.
I mean I feel like thecomparison game feels a thousand
times worse on Instagram thantick-tock.
Speaker 3 (34:57):
Yes, yeah because, like, people are posting like,
because people post like whatthey want everyone else to see.
So if they're posting like whenthey're at the beach or when
they're like doing somethingsuper fun, and it's like, why am
I doing that?
Speaker 1 (35:12):
like right, I know.
Like what is my life like right, yeah, I know, yeah, it's fun.
I think it's in a way againJust because the way that people
create content on tip talk isjust a little bit different.
It feels a little bit more like, like light, yeah, like.
Yeah, obviously funnier,quicker, a little bit more like
off like light yeah, like, yeahobviously funnier, quicker, um a
little bit more, just like alittle bit less edited, but also
(35:36):
in ways more edited.
Speaker 2 (35:37):
You know what I mean yeah um like less filters.
Speaker 1 (35:39):
I feel like, yeah, but a lot more like talking.
Yeah, you know what I mean.
So, um, there is a level oflike.
I feel like there's a littlebit more authenticity.
Um to TikTok, but I, yeah, Idefinitely feel the Instagram um
comparison heavier there, forsure.
Um, what's the biggestdifference between how you and
(35:59):
your friends use Instagramversus how you see me or other
millennials use it?
Speaker 3 (36:06):
I feel like we'll get with the Instagram reels, like
we don't really use Instagramreels, but also kind of just
like like when I I don't post alot, like me and my friends,
like we don't post a lot, likeusually, like I'll only post
when a special occasion comes up, or like I took like a really
good picture, like somethinglike that, like when I look at
(36:28):
you, like obviously you're abusiness though, so you post a
lot, but even my mom and herfriends they post a lot.
But it's kind of like justwalking my dog in the park
Whenever they want, kind ofthing.
Speaker 1 (36:44):
Sure do.
Speaker 3 (36:50):
That's not a bad thing.
But I feel like Gen Z kind oftakes Instagram maybe more
seriously in a way that likethey only, we only post on.
Like when something like coolhappens, like a big occasion,
like I'm like at the beach and Itake like really good pictures
of the beach, like that I'llpost, but then I probably won't
post for like three more months,yeah, yeah no doubt, but I
think that also makes sense fromlike.
Speaker 1 (37:07):
I don't mean the way that you were raised in the way
that like, so you were raisedwith slash on social media to a
degree.
So it's like you know, I feellike, in a way, you guys have
probably developed a little bitmore boundaries and privacy with
it, whereas like Melinda's, wewere like we're going to just
vomit our lives all over thisapp and be like cause.
Speaker 2 (37:26):
we're already grown, so we can.
Speaker 1 (37:30):
We can put whatever we want on here.
So I guess you know there'sprobably some healthy boundaries
there that are in place.
What's one thing millennialsactually get right on social
media?
Speaker 3 (37:43):
I feel like that's a hard one, not that you guys
don't get anything right.
Speaker 1 (37:50):
Right, I know, I think it's hard when you keep
throwing millennials into theirown little bucket.
Speaker 3 (37:58):
I feel like I actually don't know.
I can't think Well, we show up,we do show up, we are content.
Yeah, you make the content andI think the humor is good.
Most of the time it's allparenting humor.
That's really because all of usmillennials.
We're parents you know or?
Speaker 1 (38:16):
like 99% of us right, are parents, so that's just
where you know where our livesare.
Yeah, but like you've made yourown circle.
Speaker 3 (38:31):
Like you know people always hate on millennials, but
you guys have each other thecontent that you're making.
Obviously people are finding ithelpful, funny, good content.
I think that's a good thing.
Speaker 1 (38:37):
It's tempting to be funny.
Speaker 2 (38:41):
That's hearsay.
Speaker 1 (38:46):
Those questions weren't too, weren't too
terrible.
Speaker 3 (38:48):
No, right, yeah, not too bad, I just like some of
them.
I just could not think on topof my head.
Speaker 1 (38:53):
Well, I wouldn't either Like being able to know
specific trends off the top ofmy head, yeah, no, okay, well,
final question then Like what?
This is not related to that.
What made you want to work forme or work for an influencer?
I don't know if you had in yourmind like oh, I want to work
for an influencer, or, like, Ijust want a job in marketing,
(39:15):
blah, blah blah.
But like I was, kind of curiousabout that.
Speaker 3 (39:18):
Well, like at first I didn't really know like who you
were and like your brand andlike the more that I like I
would like look at your website,look at your Instagram page and
I was kind of like this seemslike really cool, like this is
like helpful, like people youknow are coming here for like
tips and tricks, like mom hacks,like stuff like that and I was
like I did want a job in kind ofmarketing and I was like and
(39:40):
then you know when I call likehad a phone call with you, we
met.
Speaker 1 (39:43):
I was like you know.
Speaker 3 (39:44):
Claire seems so nice, like this place seems perfect
and like absolutely not.
I've just learned like so muchhere and like that's what I
wanted.
Like I didn't want to be likein my in a bubble, like doing
like one thing, like I wanted tobe able to learn everything and
like when I was talking to youabout that, like you were very
like yes, like let's do that.
(40:04):
Like and you taught me like somany things.
Like that, if I want to work forlike a big agency kind of thing
right, I'll be able to likeknow so many things and not just
one thing, right, and that'skind of what like drew me to
your company well, and that'sagain.
Speaker 1 (40:20):
It's kind of, like the blessing of cares is being
this owner with multipledifferent platforms is we,
because we are on differentplatforms with different types
of content that requiredifferent type of work skill
sets.
Speaker 3 (40:38):
Essentially you know what?
Speaker 1 (40:39):
I mean so like blog writing is very different than
caption writing, verse, you know, creating podcast material and
filming and editing and ouremail newsletterletters like
there's so many different thingsbut, I, remember, like when I
brought you on, I was like, okay, like you know, um, because I
still didn't know, like, whatarea I wanted you to fully
(40:59):
support us in, and since youwere so new, I was like, okay,
well, I think it'd be best tojust train you in all the areas,
because that way we can findout where your skill set
actually kind of lies, whatareas your soul more interested
in.
And ironically, I rememberspecifically and I asked you if
you could tell me what areasthat you like weren't interested
and you said Blog ready.
(41:20):
Yeah, ironically, that's likeone of your strongest, yeah.
Speaker 3 (41:25):
Isn't that funny, and I remember just telling her.
Speaker 1 (41:27):
I was like here's thing and I'm gonna be,
(41:51):
no-transcript, but thosemultiple clients.
You're just doing blog writingor you're just doing Instagram.
So from that mindset it is kindof good to kind of learn all
those different things.
Blah, blah, blah, blah I meannow you're kind of doing it
obviously in-house for us, whichis super helpful, but um well,
on that note, thank you so muchfor being brave and tackling
(42:13):
your first podcast with us, andputting us in the gen z hot seat
, if you may, um, but we're soexcited to have you, emma, we
can't wait to see keep gettingyour gen z thoughts on how we
can keep creating better contenthere.
Speaker 3 (42:28):
So thank you for having me.
This was like so fun, like Iwas so nervous, but like it was
easy.
Speaker 1 (42:35):
I told you it's funny ever since we launched last
week, you know, I and I got alot of like awesome warm
welcomes from friends and otherpeople.
They're like gotta have you onthere like oh no.
Speaker 3 (42:46):
I'm so here.
Guys like, podcasting isactually so easy, like you know.
Just sit here and talk.
It's easier than you think youcan do it.
If I can do it, you can do it.
Speaker 1 (42:53):
That's right.
It's like literally so easy.
I mean, there's some like Imean not all.
I I had a few questionsprepared, but most of the time I
don't have much prepared.
We just kind of roll with it.
I like I have a general topic,yeah, um.
Well, okay, maybe maybe preface.
You know, obviously for othertopics in the future I'll
probably have more things alittle bit structured, but
whatever, well, anyways, cheersto that and more to come.
(43:17):
Yeah, yay, sounds good.
Thanks for tuning in to thisepisode of Mom Talk, maryland.
If you loved it, leave a review, share it with a friend or tag
me at thecolumbiamom onInstagram.
I'd love to hear what you thinkand don't forget to follow the
show so you never miss anepisode.
Until next time, keep showingup, keep supporting local and
(43:37):
keep being the incredible mom,woman, human that you are.
Hey friends and welcome to MomTalk Maryland.
I'm your host, claire Duarte,founder of the Columbia Mom, and
this is your spot for realconversations, local love and a
whole lot of community, whetheryou're folding laundry, running
errands or hiding in your carfor some peace and quiet.
Let's dive in.
Let's do it.
I lost track of how manyepisodes we are in now, but
(00:23):
today we have with us my firstintern.
Hello.
Go ahead and introduce yourself.
Speaker 3 (00:31):
My name is Emma.
I'm an intern here at theColumbia Mom and I'm so happy to
be here, and I've never done apodcast, so I'm a little bit
nervous.
Speaker 1 (00:41):
First of all, we are so excited to have you Funny
story.
Well, you might not find itfunny.
I mean, it's just kind of asmall world, right?
I actually know your mom frombeing in the Business Women's
Network, which is one of thenetworks that I joined, one of
the networking groups that Ijoined when I first started my
business.
Speaker 2 (01:00):
I didn't meet her like that day.
Speaker 1 (01:02):
But I've met her from doing different events for both
Um.
I run a marketing cohort thatshe and I are both in or um, and
she approached me back in likeDecember.
She was like hey, do you umtake summer interns?
And um.
You know, I was like yeah, um,a little.
Speaker 2 (01:20):
That's another episode of.
Like you know, I don't not thatI have this like whole formal
program.
Speaker 1 (01:24):
But I did have a quote-unquote intern.
She wasn't a college student,she was, you know, in her 30s,
someone that I know from fromwhen I was in college.
Um, and I knew, after havingthat summer support last year, I
was like I definitely know thatI'm gonna want it again this
year so anyways, when your momapproached me, I was like yeah
absolutely so we had coffee andlittle backstory.
Emma, uh, you just finishedyour freshman year.
Speaker 3 (01:44):
Yeah, I go to Salisbury University, so I just
finished my freshman year soexciting.
Speaker 1 (01:50):
Yeah, and you play soccer.
Speaker 3 (01:52):
Yes, I play soccer at Salisbury and I've played
soccer since I was like threeyears old.
That's amazing.
Yeah, you know, I never askedyou do.
Speaker 1 (01:58):
Other members of your group play soccer.
Speaker 3 (02:05):
My dad used to when he was younger.
But my family, is very likebaseball and hockey.
So my mom is really unathletic.
She doesn't have these words,that's okay.
I mean, you know we can't.
Speaker 1 (02:12):
everybody can't be everything.
Yes, you know what I mean.
Yes, I'm like I think soccerhas always been a huge suburban
sport.
Speaker 3 (02:23):
I mean.
Speaker 1 (02:23):
Now it's kind of shifted into lacrosse, but
growing up, for me too it wassoccer.
My dad actually lived, so thisis a complete tangent my dad
lived in England, for he's notfrom England but lived in
England for like 20 years of hislife, and football is like
their life exactly, so my dad isa massive soccer fan.
He's actually a Spurs fan.
So if you know, you know, andhe was a goalie.
(02:47):
He played up until, like hehonestly only stopped playing
probably like five-ish years ago, so like well into his or just
about to, when he was like about60.
Wow I hope that's, me.
Speaker 3 (02:59):
Yeah, I'm sure it will be, I know.
But my mom was probably likeready for him to stop around
then, but like he would playyear-round, yeah, indoor,
outdoor, like all four seasons.
Speaker 1 (03:10):
Yeah, he was a crazy man, but you know he kept him
really fit.
So, naturally, all and I'm oneof five, all of us played soccer
or made all of us, and theneventually, like you know, I
always like my youngest sister,like when my parents saw that
(03:30):
she would be on the soccer field.
Like picking flowers, like okay, maybe this isn't your sport
you know what I?
Speaker 3 (03:31):
mean Like in transition her to like dance and
other things.
Not for everyone.
Not for everyone, right.
Speaker 2 (03:32):
But, anyway, so yeah, so you just finished your
freshman year at Salisbury.
Speaker 1 (03:37):
So Emma actually started with us back in like
January.
We just, you know, and mythought process was like perfect
, you know, I was like this isgreat to have a little extra
support and other hands on deck.
And I went back when, after Ifirst met you since you know
you're kind of brand new to thefield you just also had just
declared your major right, yeah,I just declared communications
(03:58):
as my major, with the minor inmarketing.
Perfect, yeah, which was so likeliterally, when we had met, you
had like just declared it yeah.
And so you're obviously likebrand new kind of like into the
field, but like into yourstudies and things like that.
So, um, and obviously what'scrazy about marketing, you know,
and degrees in general, is thatit's so much has changed,
(04:19):
Obviously, obviously, since Iwas in school, but like
literally every two years.
Speaker 3 (04:23):
You know things are changing so quickly in this
field in general.
Speaker 1 (04:25):
So I feel like on the academia level like it's gotta
be, like I think from that lenslike so much things in my degree
is not in any of this.
Yeah, so I find that interesting, um, but anyways, I'm excited
for you to get kind of hopefullymore up-to-date information.
You know what I mean Trends andthings like that, um, but
(04:46):
information, you know, to metrying things like that.
But yeah, so Emma was broughton to you know, obviously help
us and with everything we do.
And I first I was like, oh,I'll just have you kind of help
me do things, and then I waslike wait.
So actually I sat down with myteam member Ally and we
developed kind of an interntraining program which we had
you kind of go through thespring, so that way when the
summer did roll around, okay,and when you have a better
chance of kind of jumping inwhich you have been able to do.
Speaker 3 (05:08):
Yeah, it's been so much easier now that I had all
that training back in, likeJanuary, february, like I feel
like I know so much more now andit's just like been really easy
like a complete yeah.
Speaker 1 (05:20):
Yeah, thank God right , yes, so now some.
Now I'm here basically likefull time with us for the summer
, Um and um.
So when I told her she wasgoing to be on the podcast, I
didn't prep her at all and Ididn't let her pre-screen the
questions.
Speaker 2 (05:35):
Don't worry, they're not too bad.
Speaker 1 (05:37):
So you don't need to be terrified, but essentially I
had to get the Gen Z view ofthis.
So here's a few kind of likequestions to kind of warm you up
.
Speaker 3 (05:46):
So um it's kind of like a this or that sort of?
Speaker 1 (05:51):
uh well, most of them are.
So my first question is TikTokor Instagram?
Speaker 3 (05:56):
Definitely TikTok.
Speaker 1 (05:58):
Ooh, I mean, I'm not surprised.
Speaker 2 (05:59):
I mean of course, like I'd probably still say that
, too.
Speaker 1 (06:02):
But yeah, I get that um feed, post or story and I
guess that's more specific toInstagram.
Speaker 3 (06:10):
I guess I would say stories, because they're not
there forever and like I don'tknow, like some things.
I just want to like post for alittle bit and not for like ever
.
Speaker 1 (06:23):
oh, okay, that's, that's a good lens.
Yeah, that's a really good lens.
Okay, uh, this be real.
Is it still a thing or totallydead?
Speaker 3 (06:32):
Definitely not a thing.
I think I was on be real forlike a few months, like a year
and a half ago, like, yeah, likefor a little bit, and I liked
it, but it just became a law andI didn't feel like doing it
every day.
That's what I felt.
It's funny.
Speaker 1 (06:48):
I feel like some of my younger siblings who are like
five and six years younger thanme.
I think they still do it.
Speaker 2 (06:55):
I don't know if it's that like, because they're kind
of that they say we'remillennials.
Speaker 1 (06:58):
You might be a millennial by the book, but
you're like literally like ayear and a half, like kind of
like right on that gen z fence,so um anyways, I think for that
reason I think they still kindof like it yeah, um, but I just
kind of got sick of thenotification me too.
Up with it, me too and I don'tknow none of my friends are on
it like I don't know.
Speaker 3 (07:18):
I don't think it's kind of dead right.
Okay, that's well, that's good,good to know something.
I don't want to missinganything, but I was like I don't
need one more thing to do,definitely not.
Speaker 1 (07:27):
Um, wow, okay, I.
I know my answer to this, soI'm definitely curious to get
your the phrasing of it.
It's not keep my item phrases.
This is all chat cool or cringefacebook I do not like Facebook
personally.
(07:47):
Okay, as someone who, also hascreated a social media business.
I would agree I have a love andhate relationship with Facebook
Mainly because meta.
Speaker 2 (07:57):
Yeah Well, sorry, that's not the main reason.
Speaker 1 (08:00):
Now that I'm running a business, I a meta.
Speaker 3 (08:02):
Drives me nuts, as you know, because we've had to
log you in there and everything.
Yes.
Speaker 1 (08:06):
Um yeah, facebook's a lot.
Speaker 3 (08:08):
Yeah, and like my mom , she uses Facebook, like she
loves Facebook, but she justlike posts so many pictures and
first of all, she'll nevershe'll post like the worst
pictures of me.
Oh no, and then I'll like findout by like one of my friends
being like is this you?
I'm like okay, great.
Speaker 1 (08:24):
Okay, great yeah.
Speaker 3 (08:26):
But I think it's just more of a like, not like older
necessarily, but I just thinkyou can say it, you can say it,
you can say it you can, say it,you can say it, you can say it,
you can say it, you can say it.
Speaker 1 (08:36):
You can say it, you can.
I only use it for my personaluse.
I do have my posts go toFacebook, which I believe it
goes but it goes to my like pagethat I create for the business.
Admittedly, I don't.
I haven't been pushing a lot ofmy business activities into
(08:57):
growing Facebook at the moment,considering that Instagram is
our biggest platform.
Obviously it's an importantplatform because it's still
linked with instagram etc.
Etc.
You know, but anyways, I yeah,long story short, I agree it's.
It's mentally a lot for me um,okay, filters again, chat forms,
these, but it says by theaesthetic, or try hard, like
(09:22):
which one would I do?
I think, just just meaning likethe use of filters, people that
use filters or if you see them,notice them Okay.
Speaker 3 (09:30):
I don't think filters are necessarily bad.
Like I like a kind of morenatural kind of filter.
Like I'll use some kind offilters on my posts usually, but
like some of the likeover-the-top ones are just a lot
and lot and like it just seemskind of like what are you doing?
Speaker 1 (09:48):
Yeah, are you ever part of the?
Well, obviously I'm sure youwere on social media, but it was
a couple years ago.
I want to say it was, yeah,probably the pandemic time, I
think, when like filters werealways a thing, but it was like
a lot more of like the glitteryones and like did you ever use a
bunch of those?
Speaker 3 (10:04):
Personally?
No, like I, I would call it anatural.
Like I don't even use filters alot.
Yeah, no same, not anymore.
Speaker 1 (10:12):
Like around that 2020 era, when a lot more of them
came on the scene.
I feel like and I know like abunch of us moms are really
guilty of like playing aroundwith like the glittery one so
yeah, so apologize.
Speaker 3 (10:26):
Like snapchat filters , like some of the funny ones,
those are pretty funny those arefunny, like I'll be like
something those, my friends yeah, joke around like yeah but like
when I'm posting on instagram,like it's like right now,
different yeah, like it's.
Speaker 1 (10:39):
I think it's fun to be still like again.
I don't have snapchat anymore.
That should be one of thethings on here.
Speaker 3 (10:43):
Actually let me go off book snapchat.
Yeah, I love snapchat, I usesnapchat.
It's just like I don't snap alot of people, but like my close
friends, my boyfriend like,yeah, like that yeah, but.
Speaker 1 (10:55):
I like snapchat, okay , um all right, awesome.
So now let's get into the meatand potatoes and stuff all right
.
So what's your honest firstimpression of my Instagram
account?
Speaker 3 (11:06):
Your Instagram account.
I mean, it's not necessarilygeared towards people my age?
Speaker 1 (11:11):
Obviously yes.
Speaker 3 (11:12):
But like when I saw it, I was like this is something
like my mom would like, Likethis is something like that's
helpful for like people likeyour age, like 20s, like stuff
like that.
And I thought it was veryhelpful.
Like I like those kind of pagesthat kind of like guide you to
like the events that arehappening and like stuff like
that.
So like honestly, I've gottensome event ideas from your page.
(11:33):
Like so I I always thought itwas like helpful it's just not
necessarily geared towards yourage.
Yeah but like for like peopleyour age or a little bit younger
, like I, can definitely seelike, yeah, why they would be
coming to you.
Yeah, awesome, um, some ofthese questions are good.
Speaker 1 (11:50):
What's one thing millennials do on social that
instantly gives you secondhandembarrassment?
Speaker 3 (11:58):
oh gosh, oh my god, I didn't think um.
I feel like sometimes thecaptions that they put on their
posts, like when we use so manyemojis or it's so- over the top.
That.
Speaker 1 (12:13):
I've definitely used.
I've actually recently switchedone of the formats or styles of
the captions that I use.
Speaker 3 (12:22):
Because sometimes I'm just like oh my god, this is a
lot.
I mean, it's not a bad thing,it's just like I'm like ahhh
okay.
Speaker 1 (12:31):
So funny.
Well, and again, like I don'tcare because not all of these
are geared literally about mekind of thing.
But yeah, now I hear you Anyother millennial cringy things?
Speaker 3 (12:46):
I don't know.
Come back to me on that.
Speaker 1 (12:50):
Yeah, yeah, yeah, right, Ooh.
Okay, this is interesting, butyou haven't been following me
for that long, necessarily and Ialso don't expect you to follow
and see all of my content.
That's not in your jobdescription.
What's the cringiest reel orstory I've ever posted?
Speaker 3 (13:10):
first, of all I don't care, I really don't care I
feel like I would need to likelook like I don't know, like on
the top of my head, like justopen the page, just like scroll
and just pick.
Speaker 1 (13:20):
No, we can come back to that one yeah I, I, I, I have
plenty that I would self-submitfor that so um, oh, okay, this
is interesting.
If you ran my account for aweek, what would you change or
do differently?
Speaker 3 (13:40):
I change I feel like, maybe, what would I change?
I feel like maybe my gosh,these are hard, they are hard.
What would I change?
Maybe I would do not as much,because I feel like, with your
(14:04):
company, you, you focus a lot onlike Instagram, facebook, like
so many platforms.
Like maybe I would like for aweek like just focus, like
posting so much on Instagram,only like just one like on just
one platform and see like howthat does, yeah like I don't
know, like that's interesting.
Speaker 1 (14:22):
I mean obviously the majority of what we do is
Instagram focused.
But I see where you're comingfrom and not to get off on a
really off tangent, but thiskind of helps take you and the
rest of us behind the curtain alittle bit.
One of my goals this year, whenI sat down with my business
(14:46):
consultant, was like when I waslooking at my 2025 goals, I
listed all this stuff out to himand we went through all these
pieces together, right, and whathe basically came up with were
like the two things, kind of thetwo pillars of my 2025 roadmap
were um, were sales and content,and content meaning like
Instagram, essentially Likethose are and sales again, like
(15:10):
you in order to survive in anybusiness, you have to and need
to have sales, and there's somuch more that goes into that.
But with Instagram, it's kind oflike maintaining good and high
level content, whether that'sour partnerships, whether that's
our evergreen content andthings like that.
So it's kind of interestingthat you say that and you know,
(15:33):
obviously, you know it's it'sgreat to kind of like keep
hearing things like that kind ofremind us because those it's
kind of that's the roots of whowe are how we got started.
Speaker 2 (15:43):
We started with Instagram content before
anything else.
Speaker 1 (15:46):
So, um, you know, and it's kind of like one of those
things of like, yeah, as wecreate and do other things like
the blogs and the podcast andall these other things like
making sure it's not.
It's never taking us away fromthat, and I mean that's.
But that's the interestingthing about social media and
marketing is that platforms arealways changing and always
(16:07):
evolving.
So if we, you know, for somereason, like I don't know, my
Instagram Instagram could shutdown tomorrow.
We saw it happen with TikTok.
Yeah, even though it's backquestion mark.
It's so confusing For now.
For now, I know it's very oddPart of the reason why I haven't
put my efforts into thatplatform.
Yeah, part of the reason why Ihaven't put my efforts into that
platform.
(16:27):
Yeah, I know, I know I you cangrow really quickly over there
again.
But going back to your point oflike, I'm just trying to focus,
like focus on these platformsyeah, it's already these
platforms are already more thanenough work for me.
yeah, let alone another, becauseI also feel like the type, the
way that I do my posts onInstagram is not what I would
post on TikTok.
Yeah, not that I wouldn't growover there.
Speaker 3 (16:48):
I just think you need to post differently it's also
geared towards like a differentkind of community that I feel
like you're going to see like onInstagram or Facebook, like
stuff like that.
Right, exactly so.
Speaker 1 (17:00):
I so that and I just don't have the bandwidth to
create a very different type ofvideo.
Speaker 3 (17:04):
Yeah, you know what I mean.
So for a platform that couldget shut down again.
Speaker 1 (17:11):
Yeah, I don't know.
I mean, there's obviouslyvalidity to the people that have
grown their platforms and thenyou can still like, even if the
the, the platform shuts down andstill, you can still say I grew
, you know, grew it to this size, and that's credible.
Speaker 2 (17:21):
You know what I?
Speaker 1 (17:21):
mean, but, like I said, I'm not spending my energy
on that right now.
Yeah, um, okay, this isinteresting.
What trends do you think are soGen Z and what ones feel
millennial, trying too hard.
Speaker 3 (17:37):
Um, I feel like the like day in my, my life, stuff
like that is like Gen Z, like alot of like my friends do those,
or like outfit of the day yeah,I feel like that's like Gen Z,
but like I feel like.
Well, first of all, instagramreels are kind of given like
millennial they are.
They are no like not hating onInstagram reels like, but like
(18:00):
that's kind of like moremillennial, like the trends on
there.
And also like the trends onthere you tend to see like are a
little bit behind.
Yes, they are, they are.
Speaker 1 (18:11):
I mean again pros and cons, right.
Like a lot of big trends areoften on TikTok.
And a lot of those you knowwill come over to Instagram.
It often on TikTok and a lot ofthose you know will come over
to Instagram.
It's like it's not that certaintrends don't translate, it's
just I don't have, I don't knowhow to give the best example.
It's just like some things canand will do just better on
(18:32):
TikTok because of the audienceover.
Speaker 2 (18:33):
So um yeah no.
Speaker 1 (18:35):
I hear you Um okay.
Speaker 3 (18:38):
What.
Speaker 1 (18:45):
Oh, I guess on the same breath, Do you think?
Do you think reels are cool?
Sorry, or are they?
Or are they just ourgeneration's sad attempt to stay
relevant on TikTok?
Speaker 3 (19:01):
Um, I'm gonna have to lean more towards that.
Speaker 1 (19:06):
I was like wow, that really just answered it for us.
Speaker 3 (19:09):
Like nothing against it.
Again, it's just like for, likemy generation, like it's I.
We don't necessarily say like,oh, that's cool, but like, but
again.
Like my, like my parents, likethey don't have tiktok, like
they're on instagram reels like.
So I feel like again, it's justlike who you're trying to like
target right.
Like you're not trying totarget like me and like no, like
(19:30):
my age group necessarily solike for me personally.
Speaker 1 (19:34):
Like I'm not on instagram reels like I'm on
tiktok right, right again justwho you're trying to reach well,
and that tells you how muchyou've learned about marketing
so far because then again thatalso, when I quickly realized, I
mean, look, if you go on TikTokyou will find a Club B mom
account.
Is she active?
No, thank God, you can't see mysearch history, because that is
(19:56):
active, that is very active.
Unfortunately, unfortunately.
But um but no, I quicklyrealized, realized, like, okay,
like, and I was making somecontent over there.
Again, it looked very differentthan I think.
With TikTok it's a little lesscurated, whereas not that I
(20:17):
would say this stuff onInstagram is curated and fake.
It's just because I fullybelieve that it's not.
But every content creator is alittle bit different with that.
But it's just created a littlebit differently, where the
TikTok, I think, just feels alittle bit more raw, real,
obviously they're so edited.
They're both edited.
You know what I mean.
It's just different.
But what was I saying?
(20:38):
No, that's the thing I quicklyrealized was that, um, when I
was creating TikTok content, Iquickly realized it was okay,
people that are seeing this arenot the businesses that I'm
necessarily trying to reach andobviously for people that you
know, watch our content, like,know that like as a business,
I'm community facing but backendbusiness to businesses.
(21:01):
So that kind of makes mymarketing strategy a little bit
more complicated, because thecontent that I'm creating
specifically on like, Instagramand and or check off when it was
, was for the community so I'mnot creating those pieces of?
content for businesses to see,necessarily.
But I quickly realized that,okay, it does go back to you who
your target audience is yeahand I was like you know, my
(21:24):
target audience isn't necessary,even though there are a lot of
millennials on tick tock, likethe business owners that I'm
also trying to potentiallyshowcase um and or get their
attention if they see myperforming, my content,
performing well aren't on TikTok.
So that's why I also made thatdecision.
I was like amidst all the otherlike you know, this is years
(21:48):
ago rumor mill about TikTokwhich ended up being true right,
um, that.
That fueled all my reasonsbehind that and I was like I'm
just gonna focus on who mytarget audience is.
And again, that goes into why Ijoined the BWN the chamber
Chamber, because I was like okay, I need to go where the
businesses are.
Speaker 2 (22:04):
You know what I mean.
That makes sense, yeah.
Speaker 1 (22:05):
Sorry, tangent, where was I?
Okay, that was a funny question.
I feel like a lot of thesequestions are sort of rephrased
in the same way.
But okay, what kind of content?
Speaker 3 (22:19):
okay, actually no, this is good.
Speaker 1 (22:21):
What kind of influence or content do you love
?
Verse?
What can you absolutely notstand?
Speaker 3 (22:28):
I like the content that's like real, like like when
I can tell someone is like notbeing like fake or like trying
too hard and just being liketheir real self and like you
know, maybe like just beinghonest with, like really what's
going on in their life.
Like that's the stuff that Ilike when someone's like, when I
can tell that someone is liketrying too hard or like
(22:51):
purposely, like set the cameraup and like yeah like it was
like oh, I just woke up andthey're like oh right, oh my
gosh.
No, you did not just wake up,like, don't lie, like that.
Speaker 2 (23:01):
Right, right, that's the stuff that I don't like.
Speaker 3 (23:03):
I like to see things that are real yeah.
Speaker 1 (23:05):
I totally agree.
You know what's funny?
You have suggested this and youstill do it.
I struggle with actuallycreating a day in the life,
probably also because my life isso busy.
I do eventually want to do one,but God bless all of you that
do them, because I will startthe morning and I'll start to do
(23:29):
it and then, after like nine,ten o'clock, I just forget no,
I've done that busy and I'm likeoh my god, I forgot.
Because the reality is like, youhave to, because it's like, and
for some, of the people.
Like I know, you have a tripodset up somewhere while you're
folding your laundry like thisis a natural and organic so the
day in life is just like actualchaos for me and, like you,
(23:49):
almost don't want to see all ofthat but I think that's what
people want to see like I wantto see like the real stuff, like
even if it's like a busychaotic day, just like that as
opposed to, I mean, I do agree.
I do love the behind-the-sceneslook where like yeah clearly it
is a tripod set up because youcan kind of see the person like
running around our kitchen orwhatever.
(24:09):
But like my tripods up here,I'm just trying to like finish
something you know, I mean likeso mentally I'm like I never
think steps ahead.
Yeah, that, but like literallyI think in order for me to do a
day in the life, I'm going tohave to block it off my calendar
not schedule a lot of stuff sothat I can remember.
I mean, my phone is always on me, that's not the issue, it's
just remembering to like everylittle thing.
Speaker 3 (24:31):
Kind of like set reminders in your phone
Literally Every hour.
Speaker 1 (24:33):
Oh my gosh, the girls will do it like getting in and
out of their car car.
I'm like, oh my god, like howdo you do this?
Like I struggle with that, butI agree I still like them.
But reality is like.
I mean, I don't think they'reeasy to create no, definitely
not easy.
Speaker 3 (24:47):
But like, I feel like maybe you start with picking a
day where like you don't havethat much going on, just to like
get in the hang of it.
Speaker 1 (24:54):
I know make them look like just woke up.
I have one call like look at meworking with the three things
on my list like that's how it'sgoing to end up being done.
It'll be real but like fake atthe same time.
It'll be it'll be curating thesense that I planned it out
ahead of time, so that way Iwasn't overwhelmed as crap like
that's what it would be.
Yeah, oh, okay, this isrelevant.
(25:20):
Do you think being aninfluencer is still a dream job
for Gen Z, or is it overhyped?
Speaker 3 (25:26):
I feel like I feel like in the middle, like it's
like I feel like it would be agood job because it's you kind
of you get to create your ownhours kind of thing.
Like a lot of people like wantjobs, like that.
But it's also like like there'sso many influencers.
Now I feel like that.
It's like getting overhyped inthat kind of way.
It's like it's so hard to likeblow up, like it's so hard to
(25:47):
like become that top influencerbecause there's so many right.
So it's like is it really like arealistic kind of job?
Speaker 1 (25:54):
I don't know, I feel like it'd be a fun job, a good
job to have right but I don'tknow, yeah, I mean that is kind
of when you paint that we couldthink about it like for someone
who was starting like right nowanybody.
Speaker 2 (26:06):
I mean, I truly believe anybody can anybody can
do this, anybody can grow.
Speaker 1 (26:12):
The reality is, you know, because there's a, there's
an audience for everybody, yeahright, as we know, because
there's like people that likejust want to like sit there and
build Legos.
There's an audience foreverybody, and we all know
accounts that were definitelynot didn't exist two or three
years ago, that still have madeit into the millions.
You know what I mean.
So it's just like there is anaudience for everybody.
(26:32):
But it is all about being.
I think if you're very specificin what you are doing, that's
what helps you set yourselfapart and be different.
You know if you're just anothermakeup artist like, okay, cool,
there's literally thousands.
So it's like what's going tomake you different?
And how are you going to, ifyour goal is to rise to, like
(26:53):
Mikaela, levels, like, how areyou going to stand out?
Speaker 3 (26:57):
I feel like that's the hard part, is like setting
yourself apart and like not manypeople can do that, I feel like
that's right, you have to, Imean it can't be done.
Speaker 1 (27:07):
It's just all about, like you know, kind of just go
back to like being yourself,being really creative.
You would have to be creatingcompletely different style.
Yeah, reels, and yeah, so Iagree.
Yeah, um, what's a business orbrand on social that nails it
for gen z and why?
Speaker 3 (27:27):
um, honestly like duolingo on tiktok is so funny
yeah, I always see them in, likethe comment sections and, like
I just know, it's like a 19 or20 year old behind the scenes
commenting.
It's really funny comments.
So that's a brand that knowswhat they're doing.
They know how to reach theiraudience.
Speaker 1 (27:48):
Oh my god, and it's hysterical, I think, and that's
actually a trend that we'reseeing more of.
Remember, last week, you and Iwere looking at threads, for
instance.
I think threads is actuallypicking up more steam recently,
but Wendy's and Chili's Wendy'sspecifically cracks me up.
(28:14):
It's hysterical, like institches.
And I think these businessesare realizing the value of
hiring.
Gen Z whether you're in collegeor those new grads to be their
social media managers and lookwhat it's doing because, the
reality is the their theirquote-unquote target population
is getting younger as the execsare getting older yeah, right
(28:35):
and so they realize, in order tostay relevant, this is what you
need to do yeah, yeah, and likedefinitely it's.
Speaker 3 (28:42):
Like it's making people laugh, like I feel like
that's a good thing, like if youcan make people like laugh,
then you're gonna be successfulbecause like that's all people
want to do, right, like findsomething funny and like it's
happy.
Yeah, you know.
Speaker 1 (28:54):
I know well and okay, here's actually a side question
from that and, um, what contentdo you think hits with you with
which I don't know if memorableis the right word or like I
guess like hits you harder,essentially, either content
that's funny or content that'semotional, kind of like that
hits you like in your soul alittle bit like what you know
(29:19):
what I mean.
Speaker 3 (29:19):
Yeah, I feel like I'm leaning towards more like the
funny stuff because, likesometimes, like after a long day
and I'm like scrolling onTikTok, I don't really want to
see like the overly emotionalstuff that's gonna like make me
like sad or like yeah, like havethose kind of feelings, because
sometimes I'm just like I wantto like scroll on TikTok and
(29:45):
like happening, right, you know,like I don't, I don't know.
Speaker 1 (29:46):
I, I agree and I, I think for me, like I, I love
that too, I mean I think we allgo through phases, right,
sometimes we're just like youknow, going through tough times
in life or just whateverdifferent stresses, and
sometimes when we're scrolling,we're we may be searching for
something like that or subtly orsubconsciously, but I feel like
, yeah, definitely for me too.
I feel like I need to laughbecause so much of life is
(30:07):
already hard and stressful.
That, like you know I meananything about my kids will make
me, you know, of course, likecry on the dot.
So I'm like okay, like like yes,I know that they're only going
to be like this young for thisminute, but please, I'm not
ready for a cry session, let'sjust pretend like that doesn't
exist so I can keep laughing.
It's funny because, going backto being a creator, I'm trying
(30:31):
to find this weird line of Ilike to be funny and I like to
be silly and trying to keepbringing my personality into the
brand a little bit.
Speaker 2 (30:41):
Because, I am the brand brand.
Speaker 1 (30:43):
I am the personality question mark, um, while still
like creating meaningful,helpful content and things like
that.
Um, so it is.
It's a funny line to walkbecause I'm like well, I don't,
I'm not strictly like a comedycreator, like like definitely
not, absolutely not, but justlike I am NOT trying to bring
(31:05):
myself as that, because there'sobviously like, for instance,
like plenty of like mom,motherhood creators that you
know create mostly like funnysarcastic on that.
Speaker 3 (31:15):
I love that I go to their page for that reason.
Speaker 1 (31:18):
You know what I mean and I'm not trying to brand
myself like that, but every nowand then, if it's relatable with
what I'm doing and talkingabout, I try.
I try to do it in a lens thatis maybe a little funny, or
attempt I make attempts,attempts are made.
Um, if a business feels toomillennial, is that a red flag
(31:41):
for Gen Z?
Speaker 3 (31:43):
Like a little bit, yeah, Like it's just like if it
feels like it's not anywheregeared toward like Gen Z and
it's like very focused on likeagain things that like
millennials would like.
Then I kind of just like, don'treally bother with it.
Speaker 1 (32:00):
Yeah.
Speaker 3 (32:00):
I'm trying to think of an example.
Speaker 1 (32:02):
I know I feel like that's a hard question, but I
know what they're asking and Iguess it's probably asking like
what their brand looks like onsocial media as opposed to like
their storefront or something.
You know because, like if you'researching for them or looking
at them, and you feel likethey're not, or at least the way
that I perceive it.
Obviously I am a millennial,but like if I again was a Gen Z,
(32:24):
because I feel this way too,because if it's more of like the
older generation, like a Gen Xor boomer, and you're not
posting content the way that Iwould like to see it, I do feel
a little turned off.
Speaker 3 (32:34):
So I think it's that same concept.
Yeah Right, yeah, I agree withthat.
Speaker 1 (32:38):
Yeah, I think it is harder to find examples
specifically, but I know whatyou're feeling.
Yeah, um, hmm, this is a hardone.
What's one millennial trendyou'd bring back or admit to
secretly liking?
Oh gosh.
Speaker 3 (32:57):
Oh no.
Speaker 1 (32:59):
That is a hard one.
Speaker 3 (33:00):
Well, because I feel like sometimes, like millennials
, will take trends.
Speaker 1 (33:05):
Not from Gen Z, but we kind of share it.
Speaker 3 (33:08):
So I don't know if there's specific millennial
trends that I could think of.
I know, Right?
Speaker 1 (33:13):
I agree, that is so hard and specific.
I mean, the only way that Icould think about it is when
millennials are maybe trying todo some of the Gen Z dancing,
one kind of thing, maybe in thatlens they're not like a good
dancer.
Speaker 2 (33:32):
You know what I mean.
Speaker 1 (33:33):
There are plenty of millennials that are fantastic
dancers that are gonna kill ityeah, you know what I mean.
And then that you're like, ohshit, to do it clean.
You know what I mean.
But, um, yeah, that was a hardone.
Yeah, um, okay, this is good.
Do you ever feel like gen z hassocial media burnout?
Speaker 3 (33:52):
yeah, I mean for myself.
Like sometimes I'll like bescrolling and I'm just like I
need to like take a break, orlike I've like deleted instagram
for a little bit just to like,because I know like if it's
there I'm going to use it.
But like, yeah, sometimes Ijust like don't want to be like
looking at everyone else's likeperfect lives or like they're in
the Bahamas and I'm like stuckin Maryland right, I don't want
(34:14):
to have to like, look at thatall day, so like I've deleted
Instagram.
Yeah and like give myself like aweek or two, because I'm just.
I can't.
That makes sense, and then youknow, I'll bring it back.
Speaker 1 (34:23):
Bring it back right?
Yeah, no, I, I, I can imagine,because, like you kind kind of
grew up on it, your lives havebeen surrounded by it.
Speaker 3 (34:32):
I've had that since I was 10 and I'm 19.
That's a long time.
Speaker 1 (34:38):
Yeah.
Speaker 3 (34:39):
And sometimes I feel like on social media you find
yourself comparing your life toothers and that just gets
exhausting at a point and Ican't do it sometimes.
Speaker 1 (34:50):
I mean, okay, this is my assumption.
I mean I feel like thecomparison game feels a thousand
times worse on Instagram thantick-tock.
Speaker 3 (34:57):
Yes, yeah because, like, people are posting like,
because people post like whatthey want everyone else to see.
So if they're posting like whenthey're at the beach or when
they're like doing somethingsuper fun, and it's like, why am
I doing that?
Speaker 1 (35:12):
like right, I know.
Like what is my life like right, yeah, I know, yeah, it's fun.
I think it's in a way againJust because the way that people
create content on tip talk isjust a little bit different.
It feels a little bit more like, like light, yeah, like.
Yeah, obviously funnier,quicker, a little bit more like
off like light yeah, like, yeahobviously funnier, quicker, um a
little bit more, just like alittle bit less edited, but also
(35:36):
in ways more edited.
Speaker 2 (35:37):
You know what I mean yeah um like less filters.
Speaker 1 (35:39):
I feel like, yeah, but a lot more like talking.
Yeah, you know what I mean.
So, um, there is a level oflike.
I feel like there's a littlebit more authenticity.
Um to TikTok, but I, yeah, Idefinitely feel the Instagram um
comparison heavier there, forsure.
Um, what's the biggestdifference between how you and
(35:59):
your friends use Instagramversus how you see me or other
millennials use it?
Speaker 3 (36:06):
I feel like we'll get with the Instagram reels, like
we don't really use Instagramreels, but also kind of just
like like when I I don't post alot, like me and my friends,
like we don't post a lot, likeusually, like I'll only post
when a special occasion comes up, or like I took like a really
good picture, like somethinglike that, like when I look at
(36:28):
you, like obviously you're abusiness though, so you post a
lot, but even my mom and herfriends they post a lot.
But it's kind of like justwalking my dog in the park
Whenever they want, kind ofthing.
Speaker 1 (36:44):
Sure do.
Speaker 3 (36:50):
That's not a bad thing.
But I feel like Gen Z kind oftakes Instagram maybe more
seriously in a way that likethey only, we only post on.
Like when something like coolhappens, like a big occasion,
like I'm like at the beach and Itake like really good pictures
of the beach, like that I'llpost, but then I probably won't
post for like three more months,yeah, yeah no doubt, but I
think that also makes sense fromlike.
Speaker 1 (37:07):
I don't mean the way that you were raised in the way
that like, so you were raisedwith slash on social media to a
degree.
So it's like you know, I feellike, in a way, you guys have
probably developed a little bitmore boundaries and privacy with
it, whereas like Melinda's, wewere like we're going to just
vomit our lives all over thisapp and be like cause.
Speaker 2 (37:26):
we're already grown, so we can.
Speaker 1 (37:30):
We can put whatever we want on here.
So I guess you know there'sprobably some healthy boundaries
there that are in place.
What's one thing millennialsactually get right on social
media?
Speaker 3 (37:43):
I feel like that's a hard one, not that you guys
don't get anything right.
Speaker 1 (37:50):
Right, I know, I think it's hard when you keep
throwing millennials into theirown little bucket.
Speaker 3 (37:58):
I feel like I actually don't know.
I can't think Well, we show up,we do show up, we are content.
Yeah, you make the content andI think the humor is good.
Most of the time it's allparenting humor.
That's really because all of usmillennials.
We're parents you know or?
Speaker 1 (38:16):
like 99% of us right, are parents, so that's just
where you know where our livesare.
Yeah, but like you've made yourown circle.
Speaker 3 (38:31):
Like you know people always hate on millennials, but
you guys have each other thecontent that you're making.
Obviously people are finding ithelpful, funny, good content.
I think that's a good thing.
Speaker 1 (38:37):
It's tempting to be funny.
Speaker 2 (38:41):
That's hearsay.
Speaker 1 (38:46):
Those questions weren't too, weren't too
terrible.
Speaker 3 (38:48):
No, right, yeah, not too bad, I just like some of
them.
I just could not think on topof my head.
Speaker 1 (38:53):
Well, I wouldn't either Like being able to know
specific trends off the top ofmy head, yeah, no, okay, well,
final question then Like what?
This is not related to that.
What made you want to work forme or work for an influencer?
I don't know if you had in yourmind like oh, I want to work
for an influencer, or, like, Ijust want a job in marketing,
(39:15):
blah, blah blah.
But like I was, kind of curiousabout that.
Speaker 3 (39:18):
Well, like at first I didn't really know like who you
were and like your brand andlike the more that I like I
would like look at your website,look at your Instagram page and
I was kind of like this seemslike really cool, like this is
like helpful, like people youknow are coming here for like
tips and tricks, like mom hacks,like stuff like that and I was
like I did want a job in kind ofmarketing and I was like and
(39:40):
then you know when I call likehad a phone call with you, we
met.
Speaker 1 (39:43):
I was like you know.
Speaker 3 (39:44):
Claire seems so nice, like this place seems perfect
and like absolutely not.
I've just learned like so muchhere and like that's what I
wanted.
Like I didn't want to be likein my in a bubble, like doing
like one thing, like I wanted tobe able to learn everything and
like when I was talking to youabout that, like you were very
like yes, like let's do that.
(40:04):
Like and you taught me like somany things.
Like that, if I want to work forlike a big agency kind of thing
right, I'll be able to likeknow so many things and not just
one thing, right, and that'skind of what like drew me to
your company well, and that'sagain.
Speaker 1 (40:20):
It's kind of, like the blessing of cares is being
this owner with multipledifferent platforms is we,
because we are on differentplatforms with different types
of content that requiredifferent type of work skill
sets.
Speaker 3 (40:38):
Essentially you know what?
Speaker 1 (40:39):
I mean so like blog writing is very different than
caption writing, verse, you know, creating podcast material and
filming and editing and ouremail newsletterletters like
there's so many different thingsbut, I, remember, like when I
brought you on, I was like, okay, like you know, um, because I
still didn't know, like, whatarea I wanted you to fully
(40:59):
support us in, and since youwere so new, I was like, okay,
well, I think it'd be best tojust train you in all the areas,
because that way we can findout where your skill set
actually kind of lies, whatareas your soul more interested
in.
And ironically, I rememberspecifically and I asked you if
you could tell me what areasthat you like weren't interested
and you said Blog ready.
(41:20):
Yeah, ironically, that's likeone of your strongest, yeah.
Speaker 3 (41:25):
Isn't that funny, and I remember just telling her.
Speaker 1 (41:27):
I was like here's thing and I'm gonna be,
(41:51):
no-transcript, but thosemultiple clients.
You're just doing blog writingor you're just doing Instagram.
So from that mindset it is kindof good to kind of learn all
those different things.
Blah, blah, blah, blah I meannow you're kind of doing it
obviously in-house for us, whichis super helpful, but um well,
on that note, thank you so muchfor being brave and tackling
(42:13):
your first podcast with us, andputting us in the gen z hot seat
, if you may, um, but we're soexcited to have you, emma, we
can't wait to see keep gettingyour gen z thoughts on how we
can keep creating better contenthere.
Speaker 3 (42:28):
So thank you for having me.
This was like so fun, like Iwas so nervous, but like it was
easy.
Speaker 1 (42:35):
I told you it's funny ever since we launched last
week, you know, I and I got alot of like awesome warm
welcomes from friends and otherpeople.
They're like gotta have you onthere like oh no.
Speaker 3 (42:46):
I'm so here.
Guys like, podcasting isactually so easy, like you know.
Just sit here and talk.
It's easier than you think youcan do it.
If I can do it, you can do it.
Speaker 1 (42:53):
That's right.
It's like literally so easy.
I mean, there's some like Imean not all.
I I had a few questionsprepared, but most of the time I
don't have much prepared.
We just kind of roll with it.
I like I have a general topic,yeah, um.
Well, okay, maybe maybe preface.
You know, obviously for othertopics in the future I'll
probably have more things alittle bit structured, but
whatever, well, anyways, cheersto that and more to come.
(43:17):
Yeah, yay, sounds good.
Thanks for tuning in to thisepisode of Mom Talk, maryland.
If you loved it, leave a review, share it with a friend or tag
me at thecolumbiamom onInstagram.
I'd love to hear what you thinkand don't forget to follow the
show so you never miss anepisode.
Until next time, keep showingup, keep supporting local and
(43:37):
keep being the incredible mom,woman, human that you are.
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