Morning Brew for Marketing Executives
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Episodes
Let’s step into the world of AI with Helena Kappen, Chief Marketing Officer for Microsoft Sweden!
How is AI truly transforming B2B marketing? How can AI be more than just a tool, but a 'transformational engine' for your marketing? What strategies can B2B marketing executives implement to leverage AI effectively? And how can you, as a marketing leader, ensure you’re not just keeping up, but staying ahead? Where to start?
In t...
Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through transformation. With a long career, she has previously worked, e.g., at Wärtsilä and spent over 15 years at IBM in sales and marketing.
In this episode, we're diving into the crit...
Who should own the customer experience within a company in a B2B complex industry? How do you measure its impact? How do you translate strategic vision into actionable, data-driven initiatives that drive real results? Why is marketing uniquely positioned to lead customer experience initiatives and drive organizational alignment? And where to start if you work in an industry where customer experience has not traditionally been a pri...
In this episode, we welcome Sirpa Ikola, a seasoned business leader with a global career in the telecom, consumer electronics, and energy industries. Currently, she is Vice President for Strategy and Development, and the Country Sales Director for Home and Distribution & Power Products at Schneider Electric Finland.
With nearly 20 years in telecom at Ericsson, Nokia, and HTC, she has led international marketing and sales teams a...
This episode highlights a conversation with Patrícia Namba, Senior Global Marketing Communications Manager from Atlas Copco. With over 15 years of global experience in marketing, communications, and sustainability, she shares her thoughts on working in a decentralized company.
Patrícia has an interesting and somewhat unconventional background for someone in marketing. She studied law before switching to communications and marketing....
In this episode, we’re joined by a seasoned marketing and communication leader with nearly 20 years of experience in Sandvik, a global, stock-listed engineering company. As Vice President and Head of Marketing and Communications, and member of the business area segment management team at Sandvik Manufacturing Solutions, Sandra Anderstedt leads a global team with 8 employees.
In this conversation, she shares insights on one of her f...
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