Prohibition Liquor founder and CEO Adam Carpenter hops off international flight and explains huge award win

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Episode Transcript

Speaker 1 (00:00):
Adelaide's prohibition liquor company is triumphed at the twenty twenty
five World Drinks Awards in London, taking home multiple top honors.
Adam Carpenter, owner and co director, joins them in our congratulations.

Speaker 2 (00:10):
Adam, well done, Good morning, Graham, thank you.

Speaker 1 (00:14):
I believe you just arrived home.

Speaker 2 (00:17):
I just got off a plaining about four minutes ago. Wow.

Speaker 1 (00:20):
Look, tell us all about it. What did you win? So?

Speaker 2 (00:24):
The World Drinks Awards is one of the most prestigious
awards in the world, based in London. We collected the
world's Best Coffee Liqueur, World's Best at Nuts Liqueur, and
the Brand Innovator of the Year, which is one that
we're really excited about for sort of the most innovative

(00:48):
brand activations for any distillery in the world.

Speaker 1 (00:52):
Well, winning one award would have been enough, but multiple
honors I mean that you have scooped the pool.

Speaker 2 (00:58):
Did make it worth the trip London. Yeah, it was
quite a night.

Speaker 1 (01:03):
So tell us what's the secret?

Speaker 2 (01:06):
Oh gosh, what's the secret? Lots of hard work, I
think is the secret. I mean, our team are incredibly
dedicated and talented at what they do. So he our
head distiller has done an amazing job with the quality
of the products. But the Brand Innovator Award was for
lots and lots of work that we do around our activations,

(01:28):
in particular, so the huge collaboration we did with Chihuli
for the Chihili in the Botanic Gardens gym, the Adelaid
Festival activation for a bespoke chin for the Adelaide Festival,
and numerous projects of that sort of caliber which all
sort of combined for that Innovative Brand Award.

Speaker 1 (01:52):
So it's the World Drinks Award held in London. I
guess there are people coming from all over the world
to take part, absolutely, yeah.

Speaker 2 (02:00):
Yeah, distilleries from from everywhere, absolutely everywhere. So there were
two other Australian distilleries there and it was great to
see them collect awards as well. So it was yeah,
it was quite the nine.

Speaker 1 (02:12):
Did you go. They're expecting to pick up awards.

Speaker 2 (02:16):
We given that we come all the way from Australia,
we get a gentle nudge it might be worth your
while winning, but it might be worth getting on a plane.

Speaker 3 (02:26):
Yeah, and it obviously was absolutely absolutely it was a
bit of part of a whirl wind trip where we
went to Singapore and Paris on the way and then
Tokyo on the way.

Speaker 2 (02:38):
Home, all for trade visits. So it's been a eleven days.

Speaker 1 (02:42):
This will certainly give Prohibition Liquor Company a boost on
the world scale or world stage.

Speaker 2 (02:48):
Oh absolutely, yeah, No, things like this are incredibly important
to be out of benchmark tent against the wall, against
the world.

Speaker 1 (02:56):
So yeah, I mean after that that world, when Tripp
you're back in Adelaide, it will be hard to sort
of refocus and get your feedback on the ground.

Speaker 2 (03:05):
Oh knowing me, I'll be back in the office this afternoon, Graham.

Speaker 1 (03:08):
But yeah, there'll be a lot of I mean the
people that work behind the scenes that put in a
lot of ours, lot of work of the unsung heroes.
As you'd say, it's all recognition for the work they've
put into.

Speaker 2 (03:24):
That's right. It'd be so great to go in and
see the team and celebrate with them. We might even
have a little espresso martini.

Speaker 1 (03:33):
That sounds good. So what sort of you actually get
some awards trophies? What do you actually get?

Speaker 2 (03:37):
Yeah, we had to buy another suitcase to carry out
Christal's procys home. So that's a good problem to have.

Speaker 1 (03:46):
That's brilliant Adam. Thanks for sharing your time. I know
you're a busy man just off the plane, but congratulations
to all the Prohibition Looker Company and well done.

Speaker 2 (03:54):
Thanks so much, Graham. Thanks, thanks good to Chatty.

Speaker 1 (03:57):
Adam Carpenter, owner and co director of Adelaide's Prohibition Liquor Company.
If you tried their product, I've got to be honest,
I haven't tried it. They've been named Brand Innovator of
the Year, World's Best Coffee Liqueur for its bootleg blend,
World's Best Nut Liqueur for its hazel nut and macadamia creation.
Five Double A Mornings with Graham Goodings