Why does so much legal content fail to connect with clients?
In this episode of Muhami Matters, host Chris Adams speaks with Lori Karpman, a lawyer turned copywriter who’s on a mission to help legal professionals tell better stories and grow their firms through persuasive content.
Lori shares:
- Why “pain and solution” beats features and benefits
- Why lawyers should stop writing for other lawyers
- What makes story brand marketing so powerful for legal and professional services
- How ghostwriting can help time-poor professionals become visible thought leaders
- Why AI can’t replace original psychologically aware messaging
Whether you’re a lawyer, consultant or creative, this conversation is packed with insights on how to communicate more clearly, authentically and persuasively.
🔗 Connect with Lori: Lori Karpman on LinkedIn
🎧 Listen on your favourite platform by visiting https://muhami.ae/muhami-matters/
#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #ProfessionalServices #Ghostwriting #AIvsHuman
Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.
Visit www.cjaconsult.com for marketing & business development services catering to professionals
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.