MUZO voice notes with Stefy A.
A podcast for boutique fitness and wellness leaders who believe that experience is the real growth strategy. I'm Stefy, your host — and in this short-form show, I share reflections from the field, curated insights, and global trends to help studios become truly unforgettable. From design details to retention strategies, every episode is crafted to inspire, elevate, and expand how we think about boutique service. Because in this industry, experience is marketing. A campaign without experiential alignment? Just decoration. A campaign with experiential coherence? Magnetic.
Episodes
A solid class is just the beginning. What truly sets your studio apart is everything that surrounds it—how guests feel before, during, and after the workout.
In this quick editorial drop, we explore why great workouts aren't enough anymore, and why experience design is your most underrated growth engine. From missed greetings to unmemorable exits, the details matter more than you think.
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In this episode, we explore a real-world case study of a boutique cycling studio that proves a hard truth: being the first to market doesn’t guarantee lasting loyalty.
From the invisible moments before the workout begins to the emotional closure after it ends, we uncover the subtle but powerful details that shape the true boutique experience.
If you're building a studio that aims to be more than just “busy' this reflection ...
In this first episode of The Boutique Edit, Stefy shares the one insight that shaped MUZO Boutique Consulting: growth doesn’t come from shouting louder — it comes from designing spaces people remember.
We explore how emotional memory drives word of mouth, what makes a studio feel boutique, and why thoughtful design is no longer a nice-to-have — it’s the strategy.
Whether you're building from scratch or elevating what you already ...
A short welcome to The Boutique Edit, a curated audio space for studio founders, wellness leaders, and experience designers who believe that what clients feel… is everything.
This is your sign to pause, take a breath — and make space for thoughtful growth.
New episodes every 15th of the month.
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