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July 24, 2025 49 mins

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Scottie Scheffler's dominance on tour isn't about flash or swagger—it's about consistency that borders on the supernatural. "The ability to have ball striking this consistent for now three years is just spooky," says Jeremy Schilling, longtime editor at PGA Magazine, who joins us to pull back the curtain on the professional golf world.

Jeremy shares the fascinating journey that brought him to PGA Magazine thirteen years ago and offers unique insights into how the publication discovers and shares best practices across the golf industry. His personal connection to the PGA Hope program—which provides therapeutic golf opportunities for veterans—reveals the profound impact golf can have beyond competition. The memorandum of understanding between the PGA of America and the Veterans Administration has created pathways for healing that Jeremy witnessed firsthand.

We dive deep into the technology transforming golf today, from customization trends that personalize everything from clubs to apparel, to the delicate balance instructors must strike between technical data and the human touch. Jeremy articulates the paradox many golfers face: despite incredible technological advances, handicaps remain stubbornly high. The culprits? Improper fitting, insufficient practice time, and that perpetual enemy of consistency—ego.

The conversation takes us through Jeremy's most memorable articles, podcast experiences, and course recommendations that fly under the radar. His insights into the mental game and what makes courses like Harbortown truly special provide a masterclass in golf appreciation. Whether you're a teaching professional seeking to improve your programs or a recreational player wondering why your scores haven't dropped with your new equipment, this episode delivers wisdom that will transform your relationship with golf.

What golf course tops your bucket list? Let us know in the comments, and don't forget to subscribe for more conversations with the personalities shaping golf's future.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:14):
Welcome to the MyGolfSource podcast.
Welcome to MyGolfSource.
I'm Darren and I'm Noah.
Welcome to another episode ofgolf talk.
Training advice, industryinsights behind the scenes.
Look of the pga.
Yeah absolutely.

Speaker 3 (00:35):
How good was the british open?
Oh my gosh, dude.
I'm super impressed with scottyscheler, his abilities.
Just after big interviews, somany players fold and Scotty
Scheffler had.
They were trying to blow upeverything he was saying about
how he didn't care about winning.
And yet he does care aboutwinning, but it's not the most

(00:57):
important thing.

Speaker 2 (00:58):
You get out there and you have fun.

Speaker 3 (00:59):
Yeah, and you play golf to the best of your ability
.

Speaker 2 (01:01):
Right, and you play golf to the best of your ability
.

Speaker 3 (01:02):
Right, and there's so many more messages to what he
was saying, but almost like helet you decide whatever it meant
, and so the media is like hedoesn't care.
He doesn't care about it.

Speaker 2 (01:14):
Scheffler's always been a class act, but I saw a
level of class andprofessionalism in him that I
hadn't seen before.
How so?
The way he conducted himselfwith the media, the way he
handled like the opposition youwere just talking about, and
just his demeanor on the coursewas solid.

Speaker 3 (01:36):
Yeah for sure.
You know I played with your sonthis morning yes, at Rogue
Valley Country Club for thefirst time.
It was a pleasure.
He did awesome.
It was really fun to go outthere and really get him to
understand the etiquette at aprivate club and have him meet
everybody and take his hat offinside and all the things that
you need to do.
And he asked me on the driveover after I picked him up who

(01:57):
do you think is going to win thenext major and who's going to
win the FedEx Cup essentially?
And I was like, well, give methree options.
And he goes Scottie Scheffler.

Speaker 2 (02:09):
Bryson.

Speaker 3 (02:09):
DeChamber or Rory Rory McIlroy, and he actually
put somebody else in there?
And I was like, well, it's kindof hard to rule out Scottie
Scheffler right now when he'splaying the best golf of anybody
.
And he's playing the best golfhe's played.
He's been the world's numberwhat for two, three years.
Now it's going on a few, yeah,um, yeah, I'm not 100 certain on
that one, but ultimately he'sone of those guys that he has

(02:30):
every shot, he's got his owngolf swing and he's fearless.
So when you put those thingstogether, it's pretty difficult
and he hits it.

Speaker 2 (02:36):
So far rory plays six side for six, is that right?

Speaker 3 (02:41):
hmm, you're asking the wrong guy.
Literally once sheffler tookthe 4 or 5 shot lead, I zoomed
out.
I was painting at my house.
Actually I'm putting a newwalk-in closet in for my wife.
I just came here from there andI did electrical with my dad
closet like how fun is that nowI have a tournament tomorrow to
play in after doing all thatwork.
Doesn't sound like fun at all.

(03:01):
You know what?
I just look at it as if it's ahappy wife.
It's a happy life.

Speaker 2 (03:06):
Indeed.

Speaker 3 (03:07):
Yes, sir.

Speaker 2 (03:08):
And I think your wife is sitting in the room next
door.

Speaker 3 (03:10):
Oh she is, we just talked about it.
I showed her a video of thelights turning on and she smiled
.
So that's a good sign,excellent.
So today we have a new guest,and I've known this person
probably for a year, year and ahalf, and he is an editor for
PGA Magazine, coming from theEast Coast.

(03:31):
I'd love to introduce JeremySchilling.

Speaker 1 (03:34):
Hey guys, thanks for having me.
How are you?

Speaker 3 (03:37):
Good, good Thanks for being on the show with us,
Jeremy.
How are you today?

Speaker 1 (03:42):
I am fine and I would love to, if I can, to pick up
on something you were talkingabout with the Scotty discussion
.
Yeah, which is that thefascinating thing about Scotty?
And well, A, he just fascinatesme, the ability to just play

(04:04):
this consistent and have thisball striking be this consistent
for now three years, which isjust spooky, how consistent the
ball striking has been.
But if you, if you go back to,if you go back to the us open,
he missed a couple putts comingout of that weather delay.
If he doesn't miss those and hemakes those, he's winning that

(04:24):
US Open.
And it's just so fascinatinghow golf sometimes it's one lip,
one inch, whatever you want tosay to how close it is.
And to your son's point aboutwho's going to win the next
major, remember, with the tourchampionships, new format change
and the elimination of startingstrokes now going back to being

(04:45):
dead.
Even there's a good chance thatname a random person.
If they have a great week theycan beat Scottie.
That's been shown.
So it's no guarantee thatScottie walks off as the
FedExCup champion, but in a72-hole sprint it'll be
fascinating to see how well hecan do once.
Everybody, you know,Fascinating to see how well, he

(05:07):
can do.
Once everybody, you know, onceeverybody starts perfectly, even
Kameez like.

Speaker 2 (05:11):
Is it just me?
Or when I watch Scotty play,he's just, he's solid, he's
consistent, but there's nothingthat may, there's nothing about
him.
When you watch his swing, whenyou watch him from the tee box,
that just makes you go oh mygosh, that's amazing.
He doesn't have that swaggerlike Tiger.

Speaker 1 (05:32):
Woods or Bryson DeChambeau, yeah.

Speaker 2 (05:38):
You watch Bryson swing and it just you're just
like ouch, oh my gosh, thathurts.

Speaker 1 (05:46):
He just annihil.
Oh ouch, oh, my gosh that hurts.
I will say that.
Shuffler's footwork isinteresting.
I'm not sure we teach peopleScotty's toe dance, but he just
plods along and leads the boringgolf and, as you know, and I
have talked about a lot likeboring golf is what you want.
Maybe not as a viewer, but as agolfer, I'll take boring golf
and, as you know, and I havetalked about a lot like boring
golf is what you want.
Maybe not as a viewer, but as agolfer, I'll take boring golf

(06:09):
all day.

Speaker 3 (06:10):
Well, I don't call it boring when you rattle off six
birdies in a row.
That's exciting yeah.
Right, even if you hit thefairway and you hit the green to
six feet for six.
You're like whoa, what's hegoing to do next?
What's he going to do next?
I mean, in your mind you'relike they can't hold on this
much.
Is he going to make a seventhright?
Is he going to shoot 29?
That's a good point 58 watch.

Speaker 1 (06:27):
That's a good point and I think in the ratings
you're starting to see people beinterested in what will Scotty
do next?

Speaker 2 (06:35):
We'll call it boring anticipation.

Speaker 1 (06:38):
Yes, I like that, darren.

Speaker 3 (06:42):
Yeah.
So, Jeremy, obviously you'vebeen with the magazine for some
time and I would love to hear alittle bit more.
I'm not even 100% certain howyou got started with it, but
we've talked a lot about bestpractices.
As a PGA professional, I'vesubmitted a few with you and
with a few other editors, butwould love to hear your story.

Speaker 1 (07:00):
Yeah, so the 2012 PGA the one at Kiowa that Rory won
the PGA of America had sent outa bunch of social media
correspondence and I said tomyself, wow, I would have liked
to have that job, but I neversaw it posted anywhere on job
boards.
I was looking for jobs at thetime and I'm like how did this

(07:26):
happen?
So it happened that thisrandomly DM somebody his name is
Sean Fairholme, who now worksfor my golf spy and said hey,
how did this come about?
And he told me about PGAMagazine.
I've been a diehard golfer eversince I was a junior never
heard of the magazine, whichwhich is understandable because

(07:48):
it's a four pros by pros,industry kind of trade magazine,
you could say.
And he got me hooked up withhis boss and that went to the
boss above.
And next thing, you know, I'mstarting to write articles.
So that was August of 2012.
I'm coming up on my.
So that was August of 2012.
I'm coming up on my.
What'd that be?

Speaker 2 (08:05):
13 years.
More about math, 14 years.

Speaker 1 (08:06):
Yeah, 13 year anniversary of being at PGA
Magazine.
It's been a wild, crazy ride.

Speaker 3 (08:13):
Man, that is really cool.
And I mean PGA Magazine is morethan just PGA Magazine I mean I
couldn't name all thepublications that's under the
umbrella of that company or theparent company.
I'm associated with it as a PGAMagazine ambassador and after I
won Teacher of the Year Awardin Northern Ohio PGA, I was

(08:37):
invited to become an ambassadorand it's a unique opportunity to
be in that grouping becausethere's so many perks and group
travel and just ways to educateyourself amongst other industry
professionals, and leading onesat that.
So it's always fun to be a partof it and get invited to

(09:03):
teacher of the year conferencesand I know they have
professional of the yearconferences and everything all
over the country to some of thebest resort spots.
So I'd be kind of curious,because you're an editor and you
talk to so many professionals,how do you kind of pick and
choose who you reach out to?

Speaker 1 (09:19):
Yeah, that's a great question and the way I always
answer that is articles come tous in two ways.
Either we, the writers, spotsomething on TV, in an article
somewhere, something that wethink about ourselves as golfers

(09:40):
, or people send us ideas andthey either send us fully formed
articles that we then edit down, or people send us just ideas,
basically elevator pitches, andwe roll from there.
But, yeah, those are the twomain forms that best practices
come to us.
We also have begun and, just sothat your listeners know, what

(10:07):
runs in the physical magazinedoes not always cross over to
the pros that have subscribed tothe best practices newsletter.
So what I sometimes do is I gointo the magazine and I will
find something that may be asmall footnote on some larger
article and turn it into a bestpractice and go from there.

(10:28):
So those are the kind of mainways that we get articles and
they run the gambit hearing aveteran's voice to help lead
them through PGA Hope, to how toget your food and beverage

(10:49):
department more access to thegolf course, to how to make your
scheduling system better.
If you're a golfer, I mean, Irun the gamut of things.

Speaker 2 (11:01):
Jeremy, do you find that most of the content you
write about is self-initiated,or is it something that's
assigned to you?

Speaker 1 (11:10):
It's probably 75% self-initiated, 25% assigned in
quotes, that's a nice balance.
It gives you some autonomy, yeah, it really is, yeah, and
there's a ton of autonomy.
The cool thing about the staffat PGA Magazine is that and
they've been great to me fromday one is, once you get the

(11:30):
hang of what a best practice isand the important section and
the business impact section andkind of what we need for an
article, is they kind of let usgo.
If you want to call somebodybecause we have a, you know, a
hinge center, maybe an idea or ahunch, yeah, go for it.
If not, you know, pass and moveon to the next thing.
So there's a there's a ton ofof of of stuff.

(11:55):
And also, I should mentionbefore, or should have mentioned
before, we also contact awardwinners because in our view, if
you've won an award forsomething, you've got a best
practice in you.
So we frequently reach out towhether it's Gulf Range Award
winners or National Awardwinners or section award winners

(12:16):
.
We will frequently reach out toyou because you have clearly
done something correct to earnthis award.
So we would like to repurposethat and share it with your
brethren.

Speaker 2 (12:31):
What is the most impactful article you've written
that you're the most proudabout over the last 13 years?

Speaker 1 (12:39):
It's a great story, sorry, great question.

Speaker 2 (12:42):
I'm sure there's a story behind it, so we
definitely want to hear it, mygrandfather served in World War
II.

Speaker 1 (12:52):
He served stateside, never in battle, but he served.
He was from outside of St Louisand he did his basic training
at Jefferson Barracks outside ofSt Louis.
There is now a VA hospitalthere that has a fantastic PGA
Hope program Shout out to AllieWells and the Gateway section.

(13:16):
And I got to write about thatprogram.
And I normally don't share whatI do with my extended family
because they don't really havean interest in you know the
day-to-day how to make you knowmore money in a golf course type
articles.
But I shared this one with thembecause I it was personal for

(13:37):
me and it was personal for forthem as well.
And if you know a veteran outthere, please, please, please,
find the PJ hope section nearyou or try a PJ hope chapter
near you.
It's an amazing program thatmay save your life.
So just a shout out to PJ hope,um, but that's definitely been
the most impactful by far.

Speaker 2 (13:59):
Tell me about the story.

Speaker 1 (14:02):
It wasn't the story itself.
It wasn't the story itself.
It was so.
What a lot of people don'tunderstand is that the pg of
america and the va have a have amemorandum of understanding.
Um, that that basically cuts alot of red tape down.
And it was basically a story tobasically ask your VA, if

(14:25):
you're a patient or if you're agolf professional from near that
area, contact your VA hospital.
You may find customers for yourPGA Hope programs at VA
hospitals and if there's not achapter that's already set up,

(14:53):
go to the MOU, because they cancut down a ton of red tape.
It's an amazing, amazing thingand not many things have a
memorandum of understanding withthe Veterans Administration of
the United States of America.
So it was a really cool storyin that respect to be able to
kind of share in that kind of.
I always try to lift up any PGAhopes that I write about, so to

(15:13):
be able to do that one that'sso close to my heart made a big
difference.

Speaker 3 (15:19):
Yeah, we Jeremy.
We have a PGA hope program outhere in Southern Oregon as well
and we have a VA hospital herein Southern Oregon as well that
is underutilized, underfunded.
It used to have a great sportsprogram in that it had a golf
course on property.
They even do VA housing, don'tthey?
Yeah, they basically put into VAhousing instead of the things

(15:42):
that might have actually helpedthem.
They could have built thatanywhere, so they built the
housing over the course.
Even the fields are destructedso there's not really any
athletic or anything that wouldpotentially help them with the
PTSD.
And we know golf does that andit's amazing what it does and it

(16:02):
gives somebody a reason, youknow, to continue, for the most
part, to be in a community ofother people and that had
similar, you know, whether it'swar or loss of limb or anything
to that matter.
It's just incredible to seethese people come out and learn
the game of golf and just howgrateful they are to have

(16:23):
someone helping them and learnthe game of golf and just how
grateful they are to havesomeone helping them.

Speaker 2 (16:32):
And what's super cool about golf and its therapeutic
abilities for veterans is thatit's so much more accessible
than other sports.
There's so many tools out there.
I mean we had David's chair onhere talking about accessibility
for people with disabilities tobe able to get out on the golf
course and play, and and it'sthat one sport that you know all
ages, from being able to beinga toddler up to, you know, being

(16:55):
90 years old.

Speaker 3 (16:56):
You can get out there on the golf course and play
golf yeah, I mean we always say3 to 93 at the golf garage is
who we teach, and so we have astair-step approach for
everything, and so it's it'sinteresting to Jeremy because,
again, that's a cool story andit is.
It's close to home for all ofus and it's the reason we have
an amazing country, obviouslybecause of the people that
served here.
So we appreciate that.

(17:17):
Um, you know, and and I guessfor me as a PGA professional,
I'd I'd also be curious and likewhat is the craziest thing that
anyone's ever asked you Likethey've approached you and said,
hey, I have a best practice andyou're just like no way you're
allowed to share that.
Yeah, let's hear it.

Speaker 1 (17:35):
Yep, but before that, I just want to just just say
that everything both of you guyssaid was was was awesome, and I
actually just um, uh, I broughtup the best practice here on my
computer and it was actually tobring golf into the hospitals

(17:55):
and to utilize areas on theproperty of the hospitals that
was not being used and usethings like snag uh golf, which
you know you, you know is solike you don't need a lot of
space when you're using thatkind of equipment.
So it's, um, it is, it isreally really uh, cool, um, and
and it's something that can bedone and something to consider

(18:17):
out there.
Um, if you are, um interestedin terms of a craziest story,
there are two.
Somebody tried to pitch me on.
We installed new couches in thelocker room.
What color were they?
Did that?
Well, I said, like, what's thepurpose of this?

(18:39):
We just want to make the lockerroom better.
Did it like, is there anydiscernible business impact from
it or is it just making peoplemore comfortable?
And I said no, it's just makingpeople more comfortable.
I said, all right, for that oneyou may want to touch, like
Home and Garden magazine orsomething you know, one of those
people.
And then the other is a PGA prowho I will not name once

(19:04):
pitched staying hydrated on thePGA show floor.

Speaker 3 (19:09):
Sweet.
What does that mean Exactly?

Speaker 1 (19:17):
There's no depth to it, right Like, okay, you're
going to be on your water orbeer.
Yeah, right, no, no, no, no, itwas.
It was totally about likemaking sure that you're prepped
for the pga show by stayinghydrated, have snacks with you,
etc.
And I said, sir or ma'am,whoever it was, that's a great
tip or trick.
It's not a best practice.
I don't see how having extrawater with me would lead to me

(19:40):
getting a deal, so.
So those are the two crazypitches.

Speaker 3 (19:45):
I mean maybe if a vendor was really thirsty and
they needed some water and you'dbe like, yeah, give me 40% more
off on this order.
You got that going for you.

Speaker 2 (19:54):
Make that water 40% more hydrated.

Speaker 3 (19:56):
Yeah, if he was stealing all the water and he
had like one bottle left, thenyeah, that would be a great one.
Love that.

Speaker 1 (20:05):
What's interesting, noahah, is that this is like,
this was way back, this ispre-simulator, um, you know time
.
So a lot of these things that Iwould think about now is like,
okay, if you think abouthydration, I would say to this
person are you thinking about itfor your facility and what it
has?
Because where it's, you knowkegs, beer, taps, wine, you know

(20:26):
nights, whatever like the, thesecond screen of the second
screen is becoming bigger andbigger and that stuff is very
interesting.
But this is way back when andyeah, that that person wanted a
tip or trick for the pga showand did not have a best practice
that met these standards andpractices that he had here.

Speaker 3 (20:44):
So do you know Bryant Shuford and Ryan Gingro with
PGA Magazine, and Patrick Cherry, who used to be there?

Speaker 1 (20:52):
Yeah, so Bryant is the guy who I won the Golf Range
Awards with.

Speaker 3 (20:59):
Yeah.

Speaker 1 (21:00):
Bryant's the partner in crime of that.
The other, patrick, hired me,so that's so, I know that.
And then the other was jingro.
I think he's ryan jingro.
Yeah, so he's somebody who'slike, and I try to explain this
to people and it's it's kind ofhard to explain, but I'm in like
my kind of digital siloes, soto, and there are people in

(21:24):
other parts of our vast universewith our other publications or
outputs that I know of but arenot familiar with.
So I have heard of Ryan for along time, but I uh I'm not
personally friends with, uh, mrDrinkwell.

Speaker 3 (21:41):
Oh yeah, no, uh.
So Ryan's the one that asked meto be a PGA magazine ambassador
, and then Bryant and I arereally close friends.
Um, he actually texted meyesterday asked me how things
are going so for the golf range,association awards and whatnot.
We're always talking a lot, butI mean those guys are going
nonstop and know everybody inthe golf industry, so like

(22:03):
that's kind of what I imagineyou are too.
I bet your network is crazy.
So what are some of the highestend private clubs that you have
done stories with?
So maybe a professional from aCypress or Seminole or have you
done anything at some level?
That's just like you considerit like an elite club and then
also a club that maybe no one'sever heard of.

(22:23):
That you know.

Speaker 1 (22:24):
Just like incredible you know what's really
interesting about that um, the,the way the, the way you worded
that is.
Schufer knows so many people,both from the awards and all the
other stuff that he does withthe magazine, and he gets the
two waves, as I like to callthem.

(22:45):
He gets the professionals andhe gets the owner operators, who
are not always pga certified.
I tend to get most of the pgacertified, you know, guys, but
I'm not, except for a couplecases, knowing of the couple of

(23:09):
cases, knowing of the um hugeowner operator type, um, you
know, uh, situations, what Iwill say is, whenever you call
pebble, whenever you call umAugusta national for something,
whenever you call um, you knowname, the place, um seminal.
Bay Hill, bay Hill you know,name the place, um, seminal bay
hill, bay hill, sawgrass, right,right, you know, like any of

(23:30):
those it's fun, I would say theperson somebody once asked me
like who's the most famousperson that you've done
something with?
Um, and I, I, I laugh and Isaid there's actually two
answers to this question.
The most famous person or clubis probably Cary Crosby at
Southern Hills.
The other one is Brian Kroll,solely because of his PGA

(23:54):
championship work for CBS, and Ilove you guys there, brian,
sorry, brian.
So I know people from multiplelevels, of just being a golf
junkie and also you know, fromfrom from being um stuff, uh,
someone who has made a lot ofphone calls in my day.
What I will say is that I givethe folks at las colinas and I I

(24:20):
know it's hosted a pj tourevent in the past, but that
thing is like a freight trainthey got a department everywhere
and the same with Oak Hill tooJust the professionalism of Las
Colinas and Oak Hill.

Speaker 3 (24:33):
Oak Hill is New York right.
Whenever I call for anything,new York upstate, yep, yep, yep.
My buddy used to be the caddymaster there.

Speaker 1 (24:41):
And it's just like the professionalism top to
bottom is there's just a lot ofreally really good people in a
lot of these clubs.
But that's how I would answerthat question.
I hope I did that correctly andI was able to do a best
practice with Scott Paris, whowas the professional of the year

(25:03):
this past year, practice withScott Paris, who was the
professional of the year thispast year.
So I do people who have wontens of thousands of awards and
those who have not won anyawards.
So I've done meetings all theway up.

Speaker 2 (25:18):
With all the technology advancements that's
been coming into the golfindustry over the last couple of
years, what do you see?
That's trending big.

Speaker 1 (25:29):
I'll give you two answers to that.
One is kind of technology andthe other is a trend.
That is because of technologyCustomization of anything a hat,
a shirt, a bag, a ball, shorts,leisure wear like you name it

(25:51):
it can be customized.

Speaker 2 (25:52):
Get your business logo on golf balls yeah.

Speaker 1 (25:56):
Yeah, that I've learned and golf balls have been
done for a very long time.
But like having the clubs youknow, like you get the members
only alternate logo ontosomething you know that's kind
of like a really like a nextlevel, next level thing.
And the other is the amount ofdata that a pro has juxtaposed I

(26:18):
don't know why I've used thisword like three times, but I
guess here we'll go through itJuxtaposed against the human
touch.
I'm somebody myself in my golfswing where if you want to help
me with something, I need tofeel it.
I actually need to feel theclub and like feel where that
club should be in the back swing, you can tell me I'm 10 000

(26:40):
rpms the wrong way or whatever.
That's not going to resonatewith me.
So if using the, the tech, butalso marrying it with the
physical, um, you know that thatkind of old school relationship
where it's maybe an alignmentrotted on the ground and then
you just tell me where that clubshould be, kind of deal like
the old school way of if you're,if you're in the wrong place

(27:00):
and your back's when the goodwhip on the butt with the with
an alignment rod will get thepoint across real quick.
Oh boy, I mean, look, you talkedabout Scotty Shuff earlier.
Randy Smith is as old school asit gets and Scotty is very low
tech.
He's got a track man, basicallyjust to hang out with him, I
feel like.

Speaker 3 (27:20):
You know what's interesting about what you said
about the industry and the upand coming.
So I took some time and I wasdown at TaylorMade in a.
It was our first NationalFitting Council meeting that I
was a part of and we get to seeall the stuff coming out the
next year.
That's, you know, you sign yourNDA and your life away and all

(27:41):
that and it's super fun and wecan talk amongst our group about
it.
But everything's been goingcustomized really since the
OptiFit driver that Callaway hadin 2014, I want to say, and
they were too early, so it wasthe shaft and the head and it
could be optimized with the FT3and the FTIQ or something driver

(28:04):
that was square headed.
It's like the first squareheaded driver.
The Nike copied it, I believe,and it's so interesting to me
that they have four or five, six, seven years, you know, of the
next stuff all ready to go andwe're only able to see the next
year.
You know, and it's crazy thatthey can make it that much

(28:28):
better year over year within theconstraints of the USGA
regulations, to allow golfers toplay better golf.

Speaker 2 (28:36):
Yet handicaps still stay high right, I mean, you've
been a golfer for so long right.

Speaker 3 (28:45):
So 10 of golfers can maybe shoot 90s so that's just
that.

Speaker 2 (28:50):
That brings up an interesting question do these
golf club manufacturers who aredeveloping things six, seven
years out, do they havelobbyists that go to the usga to
no try to change?
Rules, so their golf clubs willbecome compliant in the future.

Speaker 3 (29:07):
No, they have lobbyists to see where they can
go mine their rubber at next fortheir golf balls probably.
Where are they getting their?
Because you don't think aboutthat right, all the resources
they have to go through fortitanium and carbon fibers and
the graphite shaft.
And then making the deals withthe shaft companies of this is
the type of shaft that you'regoing to have in your you know,

(29:31):
driver Cause.
If you look at it, there are,you know, each year.
Fuji curve is a big one, butMitsubishi comes out with
something Right.
Then you saw the Dustin Johnsonshaft come out with Taylor made
and it's just like it's reallyinteresting to me how they test
and they test and they test, yetthey come to.
We're going to use this shaftbecause it fits the most players
.
And going to the data that youtalked about, jeremy, the only

(29:54):
reason that's known is becauseof a facility like mine, because
Foresight is tracking everyshot, trackman is tracking every
shot and all those SIM bays,regardless if it's networked in,
they see it.
It's pretty crazy.

Speaker 2 (30:06):
So your, your systems here are uploading data to the
manufacturers.

Speaker 3 (30:11):
That's correct.
There's ways to make it wherethey don't, but ultimately I
want them to have that data?
Because now they're going tomake equipment better.
I mean, they're all technologycompanies.
They're getting information tosell to someone else.
That's really their, theirstrategy to make lots of money.

Speaker 1 (30:27):
Yep, I think an interesting point on this is
that.
To the question, though, of whyaren't golfers better even with
this great tech, I think it'stwofold.
And we talk of place and timeand all that stuff, which is a
side story.
People too often I have friendsthrough the pandemic who did

(30:51):
this bought equipment withoutgetting fitted.
That's just a no-go.
Every single person isdifferent.
Buying it off the rack is theworst thing you can do to your
game.

Speaker 3 (31:03):
Amen, you know I'm going to say that real quick.
Every player is different is myphilosophy, so thank you for
saying that person.

Speaker 2 (31:11):
Every club in my bag I bought right off the rack,
with the exception of my putter100.

Speaker 3 (31:15):
Sorry to interrupt.
Go ahead, I just have a chatafter the show oh, we have this
chat daily.

Speaker 2 (31:20):
Oh no, he's in trouble.

Speaker 3 (31:21):
He's already in trouble he wants to break 80,
yet he's in trouble.
He's already in trouble.
He wants to break 80, yet he'sthat guy.
So we're going to make thathappen?

Speaker 1 (31:26):
Yeah, no.
And then this is where the timeelement comes in.
You have ill-fitted clubs, sonow you get fitted, right Now
you don't have the time topractice, to be able to play,
because life's crazy.
So you can only play and notpractice, and you would know the
numbers better than I do, noah.
But I feel like too manygolfers for family reasons,

(31:49):
whatever it is, prioritizeplaying over practicing, and
there you go.

Speaker 2 (31:55):
And I think there's this thing that us men have
called an ego.

Speaker 1 (32:01):
Yes, that's it.

Speaker 2 (32:02):
Where we get out on the course and we know what the
strategic play should be, but wedon't do it.
We make a conscious choice toavoid the strategic play and go
for the green every single time,and I think until men can
overcome that and I'm speakingfor myself too, you know's not

Speaker 1 (32:25):
gonna happen.
You're right on, darren,because what I've said for years
and I, and and I'm guilty ofthis myself I'm playing tomorrow
morning.
I might be guilty of it, um,excuse me, tomorrow, but like
I'm envisioning the first holewhere I'm playing tomorrow and I
just if I get a straight shotright over the right edge of the
bunkers, it's fine.

(32:45):
If I go more towards, straightover the bunkers, I'm bringing
the left rough into play.
That's maybe not the right playfor me, especially if the rough
is dense and thick and juicy,which I think it'll be.

Speaker 3 (32:59):
Real thick and juicy what I said, real thick and
juicy.
I was thinking of the SirMix-a-Lot song when you said
that I don't know, I don't knowwhat happened, but you're like
and it's really thick and it'sand it's juicy and I was like
and I started almost wanting todo the beat.

Speaker 2 (33:13):
he maybe got back coming into his head.

Speaker 1 (33:16):
I'm sorry, I don't know what it is about.
New Jersey rough man.
But yeah it looks innocuous,and then it'll just twist your
club shaft before you.

Speaker 3 (33:25):
Oh yeah, are you playing a course that we know?

Speaker 1 (33:29):
Uh, you might know it , it's how many Hill?

Speaker 3 (33:31):
I have heard of that, so have you heard of a?
Hollywood Hollywood countryclub on the on the shore.
Yeah, so I caddied for one ofmy students in the senior
women's amateur at Hollywood.
What an awesome golf coursethat is in a cool area.

Speaker 1 (33:47):
I've not gotten to play there, but I've heard great
things about it.

Speaker 3 (33:50):
I've heard good things about another one called
Pine Valley.
That's in New Jersey.
It's pretty good.
From what I understand, youplayed that one.

Speaker 1 (33:59):
I have not gotten to play Pine Valley.

Speaker 3 (34:01):
Come on, someone of your status in the magazine
should be able to play Pine.

Speaker 2 (34:04):
Valley.
What's the best course you'veever played?

Speaker 1 (34:11):
I played, so I'll answer it this way I've played a
golf course at a PGA Tour eventwas on, and that's Kings Mills
River Course, hosted an eventfor many years and then the LPGA
until sponsor issues happened,so that's the most famous in

(34:31):
quotes course I've played.
What the best course I've everplayed?
My favorite course maybeShawnee, which hosted the 1937
PGA Championship back when itwas match play I've heard of
that.

Speaker 3 (34:47):
Where's that one at Shawnee?

Speaker 1 (34:49):
It is right on the Delaware Water Gap between
Pennsylvania and New.
Jersey the 27-hole facility andmy favorite fact about this
course, because people don'trealize that the PGA
Championship was match play forso many years.

(35:09):
And if you go back in historyand go way, way, way back to
1938, I apologize 38,.
Paul Runyon won eight and sevenover some guy you might know
named Sam Snead.
Paul Runyon won eight and sevenover some guy you might know
named Sam Snead.
So to say that I walk the samefairways and greens that Sam

(35:30):
Snead uh walk is is a prettycool statement to make.

Speaker 3 (35:34):
Yeah, and Paul Runyon was a pretty good putter, as I
understand it.

Speaker 1 (35:38):
Yes.

Speaker 3 (35:40):
It's pretty cool.
So I I used to listen to BobRotella, mental coach, obviously
still out there big time, andobviously you know now there's
this potential for fear ofmissing a putt with a bushel

(36:07):
basket.
Yet Paul Runyon made even moreputts because he was such a good
putter and he understood how toaim properly at a small target.
Yet the other players were sofearful of what had happened
before.
And I'm again, I I'm assumingthat's a true story, but you
know, that's what Rotella saidand putting out of your mind and
I just thought it was such acool story to hear about from a
guy that I didn't grow up with,so know anything about that.

Speaker 1 (36:33):
I know that he's helped Rory with a lot of his
mental game.
Yeah, I had not heard thatstory about Rory.
I had not heard that storyabout Rortella.
I know that Bob Rortella is amajor force that gets overlooked
in getting Rory to a place thathe could finally conquer his
demons at Augusta and let allthat weight lift off of him.

Speaker 3 (36:55):
You know, I kind of briefly remembered it Maybe a
commentator or two did mentionabout that Rory was having those
talks with Rutella during theend of the week.
I kind of remember that andagain, I don't recall all of it.
But yeah, it's prettyinteresting how mental golf is

(37:16):
and it seems to me like the bestpractices is everybody should
have a mental performance coachat their facility, like we do.

Speaker 1 (37:24):
No, the amount of people that I've tried to to to,
uh, I I've you can't selfadvocate or endorse for DJ
magazine, but the amount ofplaces that I've talked to that
have some kind of, some type ofmental facility, uh, um,
especially places that have that, um, that have college or high

(37:47):
schools, go through there.
I mean I say to the personevery time every golfer should
walk through that person'soffice and sit down and have a
chat, because you never realizewhat's going on with course
management.
You never realize where thatperson might be losing a stroke.
And if you think about Rory'sback nine on Sunday at Augusta
and what happened at 13, and Ithought the train was coming off

(38:13):
the tracks there and he somehowgot it together and he won it
in a playoff, if that's not thebest endorsement for a mental
coach, I don't know what it is.

Speaker 2 (38:22):
So you spend a lot of time with other writers and PGA
professionals and stuff.
What do you think is the mostunderrated course in the nation?
That?
You guys talk about behind thescenes like, oh, this course
gets given a lot of crap, or youknow.

Speaker 1 (38:39):
I don't.
You said overrated orunderrated.

Speaker 2 (38:43):
Underrated.
We don't want to talk bad aboutanybody.
Let's give props to the onesthat maybe don't get as much
positive talk as they should.

Speaker 1 (38:55):
It's funny because and this is going to be more PGA
Tour oriented, because I justhear it a lot People say Bay
Hill is overrated.
I don't quite see why Bay Hillis overrated.
The course I think isunderrated is Harbortown.
It's an old school golf course.

(39:17):
You can't bomb it there.
You have to manufacture your wayaround it.
Obviously, with the RBC being asignature event, it's gotten a
lot more spotlight in recentyears.
But I just think that that golfcourse and what Pete Dye did
all those years back and itvisually looks so good with the

(39:42):
water right next to it and therailroad ties and stuff, it's
just a visually cool golf courseto look at what are your plans
in the next year?

Speaker 2 (39:50):
what's on your plate?

Speaker 1 (39:52):
oh gosh, um, write a lot more articles.
Um, write um a really writereally interesting articles.
Um and then further expand out,teeing it up, which is my
podcast, and I apologize for theself-indulgence, no plug it

(40:12):
away.
Tell us about your podcast yeah,so teeing it up with jeremy
schilling is my college radioshow that I've continued after
college.
Um, so you will find everythingthere, from Alan Shupak to
Roger Maltby to Alan Shipnuck toDan Hicks to Mike Tirico to

(40:36):
Scott Van Pelt, to my friendJordan and his Knicks fandom, to
my buddy Danny andy and his uh,uh football betting.
Um, analysis, it's all over theplace, but I love it that way
and uh, it's on, it's, it is.
Wherever you get your podcast,please subscribe, rate and
review, preferably five stars,just like this podcast.

(40:58):
Um, and it's kind of my outletto just talk about whatever.
And back in the day it was everyweek.
Back in the day it was everyfootball Sunday and every week.
Now it's kind of morehodgepodge.
I've also grown older sothere's more things going on in
my life.
But you know, trying to do asmuch as I can with as many

(41:23):
people as I can and get as manycool guests on it takes a lot.
It takes a lot of okays andthumbs up from PR departments
and stuff.
It's harder than some peoplemay think to get the okays to do
.
Some of you know some of what Ilike, sorry, what I would like
to do, but I try my best to doit every time.

Speaker 2 (41:45):
Awesome.
Anything else you want to plug?

Speaker 1 (41:49):
Yes, yes, yes, yes.
A couple things and thank youfor giving me this opportunity.
Number one, for any veteran outthere who's listening to this
PGA Hope.
For any junior out there who'slistening to this pga hope for
any junior out there.
Pga junior league.
Um, I'm I'm not sure I if, if,if you want to play your own, no

(42:15):
, go ahead, um, but pga juniorleague, you can find it wherever
you find golf in the us.
It's an amazing program to getkids involved.
Pga Hope, obviously, for thevets out there.
You know, keep if you run agolf course, if you operate a

(42:35):
golf course, if you write sorry,if you work for a golf course,
try to convince ownership togive you more money if you need
it, justify it.
That is not a plug, it's justsomething that I've seen over
time that people will say to meoff the record man, if my
ownership would just allow me todo X, y, z, create a plan,

(42:55):
bring it to ownership.
See what they'll say.

Speaker 3 (42:58):
Yeah, without question, that was something
that has been a struggle for solong for so many, with so many
professionals staying in theindustry for 30 to 50 years and
then they partially retire asinstructors after they've been
in the profession of maybe justrunning the shop, right, and so
they just keep going and going.

(43:19):
And you know part of the reasonthey keep teaching maybe
because they love people, butthey have to, because they
didn't maybe make the right dealwith the golf course, because
the owners, you know, maybethey're for fear of whatever,
but, like you said, having theplan in place is huge.
You know, I consider myself amentor to others when it comes

(43:40):
to how to seek out promotion andcontinue to accomplish your
goals.
You know, we have six PGAassociates that work at Golf
Garage and we're a Golf ChannelAcademy as well with NBC Sports.
You know, like you said, I tryto support every program because
we have over 150 differentplayer development programs and
PGA Junior League is a piece ofthat puzzle, right?

(44:03):
Op 36 is a piece of that puzzle.
Family golf, ladies stuff,anything you want to spin on and
have, you know, wine and wedgesand Pilates, pinot and putting
and all that, right, it's allgood stuff.
But where people fall short isthey build this master program
and then what's next?
And they forget about the nextstep after they've done the one

(44:24):
program and they lose sight ofthose people that they had and
they don't keep the engagement.
So the things that we'relooking at when we want raises
are cool.
What have you done for melately, and if you can prove
that?
Well, last year per personspend was $50 and now it's up to
$52.
And next year I projected to be$55.

(44:45):
Every time they come in andwe're increasing our rounds,
pretty easy for you to get thatraise.
Otherwise you say I'm out ofhere.
I'll go do this for anothercourse.

Speaker 1 (44:54):
Not hard and to that end also, it's having a plan.
I think a lot of people don'ttake the time to do it or try to
do it on a whim or whatever.

Speaker 3 (45:05):
have a plan well, also like resources.
You're a great resource in ourindustry and people don't think
about you.
Know someone that's editing andcreating content.
You're promoting that personand you're not going to write a
bad article, because we get toread it before it goes out to
make sure it's correct anyway.
And then, on top of that, howmany people actually, instead of

(45:26):
tooting their own horn whenthey talk to you, ask you hey,
you know, what are some things Icould do in this environment to
help better myself?
You've heard everything and Ithink we have career consultants
, but someone like you is acareer consultant in my mind and
I think getting to know peoplethat are editing and creating

(45:46):
these best practices is a greatway.
And then, on top of that,reaching out to the
professionals that are puttingthese best practices out,
because every person I've everreached out to has picked up the
phone or called me back withina day or two.
It's awesome.

Speaker 1 (46:01):
Yep, jamie Hoke, I believe, is his last name.
I apologize, jamie, if Imispronounced your name out in
Union League Philly, oh yeah.

Speaker 3 (46:13):
Great great facility Facilities.

Speaker 1 (46:16):
Fantastic, created this Pokemon Go-like game.
That took me a little bit towrap my head around, right.
That like, took me a little bitto wrap my head around right.
But he said the amount of phonecalls he got after that piece
ran was insane, because it's not, you know, you don't see of
trading cards and attack anddefense as something anything
related to golf, but itresonated with the juniors who

(46:38):
he was working with and at thebottom of every best practice.
If you would like more from, ifyou would like to talk to this
person directly, here's ouremail.
That's the way to do.
It is to reach out and I'mhappy to talk to whoever.
But the real work, if you seesomething, speak up because
those are the people that areactually doing it, and doing it

(47:00):
well, because we're featuringthem well, because we're
featuring them, and that's whereyou can really learn a lot and
get yourself in a place of ofprogram growth.
Really fast.

Speaker 3 (47:13):
Hey, jeremy.
We had a great time with you onthe show today and appreciate
all your insight into the golfindustry.
I think Darren's got one morefor you.

Speaker 2 (47:21):
We ask everybody this question what is on your bucket
list for courses to play thatyou've never played?

Speaker 1 (47:28):
simple augusta national attainable courses or
is that attainable and um, Ihave no idea if it's attainable
or not.
Um, I would love in in terms ofattainable.
I've never done the PinehurstTobacco Road run.

Speaker 2 (47:49):
That would be cool, really good.
What's your favorite course outhere on the West Coast?

Speaker 1 (47:57):
So I went to, I tried to play the Hay, which is now
the Part three at Pebble.
Tiger's Place at Pebble.
It has a new name, I believe,or maybe it's still called the
hay after he redid it, butthere's a car show going on at
the time.
I was like nine years old, um,and I have not been back to the
west coast to play golf since,um, I am overdue for a trip out

(48:20):
west to see family and also toswing some clubs out there.
So, you know, pebbles on that,but like, realistically, whether
it's, you know, a spyglass or aPoppy Hills or anything in that
kind of Northern Californiaarea.

Speaker 2 (48:41):
Next time you're here , next time you're on the West
Coast, this is a formal inviteto come and join us in studio
for the podcast.
Absolutely.

Speaker 1 (48:48):
I would love to.
I will take that invite up.

Speaker 3 (48:52):
Hey, jeremy thanks again, man, I will have you
speak with my agent.
After the show and we'll workthat out Well and I'll get you
that best practice that we weretalking about as well.

Speaker 1 (49:00):
Okay, yes, thank you guys for having me.
I greatly enjoyed this.
Thank you.

Speaker 2 (49:05):
Thanks, jeremy, take care, no, what do we have to
look forward to in the comingweeks?
We are off next week.

Speaker 3 (49:10):
We are off next week and we're going to be and dude
sandpiper for you, hopefully,yeah, at least a few times.
That's Northern California ish.

Speaker 2 (49:17):
Maybe a little South, is that, oh we don't associate
the two.
Oh good, Just like SouthernOregon and after.

Speaker 3 (49:24):
Roseburg or something .
Yes, hey, you know what?

Speaker 2 (49:28):
And then I'm coming back a bachelor for like a month
.

Speaker 3 (49:31):
Yes, so it's time to grind.
Yes, well, you know, we'regoing to keep some in-house here
pretty soon.
We're going to get both ourdirector of instruction and
we're going to get ourperformance coach and fitness on
the show, because we're goingto talk a lot about assessments
and movement.
I'm really excited about that.

Speaker 2 (49:46):
Thanks for joining us .
We'll see you again in a coupleof weeks.
Take care.
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