What makes a brand truly magnetic? Spoiler alert: It’s not just the logo or the color palette. It’s the feeling your audience gets when they interact with you.
In this episode, I’m joined by the incredible Michelle Kuzmick—Kajabi Expert, Branding Coach, and tech whisperer for speakers, coaches, and course creators who are tired of figuring it all out alone. Michelle helps overwhelmed entrepreneurs build online businesses that fund their freedom—without the tech burnout.
We chat about:
- Why people don’t buy products—they buy transformations
- The mindset shift from "branding is about me" to "branding is about the client"
- How your brand is built on how you make people feel
- The power of simplicity in the sea of overwhelming tech
- And why certifications alone don’t create connection or results
Plus, I share a personal story about Prada sunglasses 👀 and the subtle magic of how branding taps into identity, emotion, and experience.
✨ CONNECT WITH MICHELLE:
Work with Michelle → https://www.michellekuzmick.com/
Explore Kajabi with Michelle’s link → https://www.michellekuzmick.com/kajabi
Hang out on IG → @michellekuzmick
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