New Rules of the Game
🚀 New Rules of the Game is where we challenge the status quo and rethink the future of tech, business, and AI. We dive deep into disruptive trends, bold predictions, and first-principles thinking—featuring industry leaders, innovators, and rebels who aren’t afraid to question everything. Expect hard-hitting insights, rapid-fire debates, and game-changing ideas on VDI, AI, markets, IT disruption, and the shifting power of technology. If you’re ready to stay ahead of the curve and rewrite the rules—subscribe and join the conversation. 🎙️ Hosted by Brad Peterson 📢 New episodes weekly!
Episodes
He joined as employee #52. He helped turn a small Florida startup into a $3 billion software powerhouse.
In this extended conversation, former Citrix CEO Mark Templeton reflects on the defining moments that shaped Citrix into a global software leader. From IPO highs to crisis lows, cultural transformation to product reinvention, this is the definitive story of Citrix’s rise—told by the leader who lived it.
Discover:
- How a trampol...
What happens when you quit your graduate program and land in New York City with nothing but instinct and 13 weeks to find a job? For Harry Labana, it led to an unexpected launchpad into Wall Street and a trailblazing career across Citrix, VMware, and now Proofpoint.
In this compelling episode, Harry shares how he helped redefine the future of desktop virtualization (VDI), built relationships with legends like Mark Templeton and Bra...
In this episode of New Rules of the Game, we sit down with Kevin Goodman, a legend in the world of VDI, DaaS, and Enterprise IT. Kevin co-founded FSLogix, a groundbreaking company that transformed user profile management in virtual environments—so much so that Microsoft acquired it in 2018. He later joined AWS, bringing his expertise to one of the biggest cloud providers in the world. Now retired, Kevin shares decades of insights i...
🔥 In this gripping episode of New Rules of the Game, we sit down with Ruben Spruijt, a world-renowned Field CTO, industry expert, and eternal collaborator, to discuss his near-death experience, the latest trends in VDI & DaaS, and the future of AI in IT.
🔹 Topics Covered:
✔️ Ruben’s life-changing freak accident – A true test of resilience and faith
✔️ The biggest misconceptions about VDI & DaaS
✔️ AI’s impact on IT and wh...
AI is evolving faster than ever—every four weeks, its capabilities are doubling. But what does this mean for the future of work, technology, and even human society? In this episode of New Rules of the Game, I sit down with Reuven Cohen, a pioneer in AI and agentic systems, to discuss the cutting edge of artificial intelligence, from AI that improves itself to autonomous systems shaping industries. Reuven shares his insights into th...
In this mind-blowing conversation, I sit down with Natalie Lambert, an AI strategist who got her start at Google and now runs GenEdge, a consulting firm helping businesses gain a competitive edge with AI. We break down the real impact of AI—what’s hype, what’s happening now, and what’s coming next.
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🔥 Topics Covered in This Episode:
âś… How AI is already replacing and transforming jobs
âś… Why startups can now scale to $100M+ with ju...
What if the story of remote computing started with just seven engineers and a radical idea?
In this epic 2-hour interview, Brad Pedersen, the original architect behind Citrix’s ICA protocol and employee #7 at Citrix, sits down with Brad Peterson to share the untold story of how Citrix was built—from the earliest days of bootstrapped engineering to defining an entire industry. In this exclusive, unfiltered conversation, Brad walks u...
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