What if your sales pitch isn’t the problem but your prospect’s belief system? In this masterclass with Russell Brunson, we break down the exact psychology that turns skeptics into buyers—without pressure, gimmicks, or hype. You’ll learn how to frame offers that stick, how to shift identity mid-pitch, and why selling is less about tactics and more about emotional transformation. Russell opens up about his competitive edge, his biggest mistakes, and how he went from "feeling dumb" to building ClickFunnels into a $100M+ empire. If you want to increase your close rate, build buyer belief, and understand sales at a subconscious level, don’t skip a second of this one.
Chapters
(00:00) Introduction
(00:52) What Drives Russell Brunson (The Chip on His Shoulder)
(01:50) From College Wrestling to Business Building
(03:07) Competing in the Funnel Game
(04:59) Early Funnel Experiments (That Flopped)
(07:12) The “New Opportunity” vs. Improvement Pitch
(09:38) Selling Belief Instead of Products
(12:15) Why Prospects Say “No” (Even If They Want It)
(15:03) Identity Framing in Sales
(18:44) Creating “Inception” Moments in Pitches
(22:35) The Real Reason Funnels Don’t Work
(26:58) Lessons from Dan Kennedy on Mastery
(30:50) Teaching Less, Converting More
(36:03) Selling on Stage vs. Webinars
(41:10) Russell’s Final Advice on Sales Psychology
💬 Do you want to learn how to turn a skeptical prospect into a loyal buyer? Text the word "REFRAME" to 480-637-2944
➡️ The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org
📗 Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more
📘 Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112
🔥 More Free Resources
Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup
Book a Clarity Call with my team: https://7thlevelhq.com/book-demo/
✅ Connect with Jeremy Miner
YouTube: https://www.youtube.com/@JeremyMiner
Instagram: https://www.instagram.com/jeremyleeminer/
LinkedIn: https://www.linkedin.com/in/jeremyleeminer/
Facebook: https://www.facebook.com/jeremy.miner.52
✅ Connect with Russell Brunson
Instagram: https://www.instagram.com/russellbrunson/
YouTube: https://www.youtube.com/ @russellbrunson
Website: https://www.clickfunnels.com/try?aff=acc817cd9a86a8567246a95000fa23e87df4b2637a4b66c8e03403bde2412d43
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.