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April 22, 2025 8 mins

What if the key to transforming your dental practice’s profitability isn’t more new patients—but optimizing the team you already have?


In this game-changing episode of the Next Level Practice Podcast, host and dental business strategist Kelly Dahmer reveals why most practices are overlooking their most powerful revenue generator: the hygiene department.

While many dentists think hygiene is just “maintenance” or a break-even part of the schedule, the truth is it should be the engine that drives production, case acceptance, and long-term patient retention. If your hygiene department isn’t contributing at least 30% of your annual production, you’re leaving money—and patient outcomes—on the table.

In This Episode You’ll Learn:

✅ Why hygiene is the most under-leveraged department in your dental office
✅ The 3 major shifts to turn hygiene into a case acceptance machine
✅ How to move from “cleanings” to co-diagnosis and patient advocacy
✅ What a Healthy Mouth Baseline is and how to implement one
✅ The truth about unscheduled active patients—and how to reactivate them fast
✅ Why new patient marketing isn’t always the answer to growth
✅ How Dr. H doubled hygiene production in 4 months with simple systems
✅ Why hygiene reactivation is your fastest ROI—without spending more on ads

Action Steps for Practice Owners:

  1. Install a Healthy Mouth Baseline – Create a standard of care across your practice that your team can use for co-diagnosis and education.

  2. Train Your Hygienists as Co-Diagnosticians – Give your team scripts, tools, and confidence to advocate for treatment.

  3. Reactivate Unscheduled Patients – Build a system that re-engages overdue patients without more marketing spend.

🎁 Free Resource:

Want Kelly’s Healthy Mouth Baseline Template? Download it FREE

Curious about how your hygiene department stacks up? Book a strategy session with Kelly’s team to assess your numbers and build a plan for growth. 

🔔 Subscribe for weekly dental practice growth strategies

📤 Share this with your office manager or hygiene team!

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