In this high-energy and inspiring episode of the Next to Nunn Podcast, Amy sits down with Ashley Harmon, co-owner of Chillax Tapping Co., creator of Naughty Girls Night Out board game, and the unstoppable force behind the social persona Bougie Beer Mom. Ashley shares her journey from a 16-year career in education to becoming a thriving entrepreneur in the male-dominated craft beer industry—all while redefining what leadership, creativity, and community engagement look like.
Ashley opens up about launching Chillax just nine days before COVID hit, building two locations (including one of the largest Black-owned commercial properties in St. Charles County), and using art, events, and a rotating beer tap list to create a truly unique and inclusive space. She dives into her passion for activation-based marketing—turning every business touchpoint into an unforgettable experience—and why representation, respect, and resilience matter in business.
Key Takeaways:
How Ashley pivoted from teacher to entrepreneur—and never looked back.
What it takes to earn respect as a Black woman in a male-dominated industry.
Why “activations” like board games, conversation cards, and themed events drive sustainable revenue.
The importance of owning your space—literally and figuratively.
Real talk on boundaries, burnout, and learning to protect your time and energy.
Ashley’s story is equal parts hustle, heart, and humor, with lessons for any creative entrepreneur ready to make bold moves, trust their instincts, and build a brand rooted in community and culture.
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