Caleb shares his journey from "glorified freelancer" to business leader, discussing the challenges of building a team and letting go of control.
He explains how his agency niched down to exclusively serve painting contractors after noticing their success in this space.
Key insights:
- Personal growth directly impacts business growth
- Leading by example rather than micromanaging
- Specialization allowed deeper industry expertise
- Painting marketing works due to its visual nature and emotional connection
- Facebook ads create attention while Google captures ready-to-buy customers
- Currently at $30-35K monthly revenue, aiming for $100K
- Future plans include investing in Detroit real estate to help rebuild communities
Find Caleb on YouTube: Taurify (T-A-U-R-I-F-Y)
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