Think posting boring real estate content is the key to social media success? Renee Gillette is about to flip everything you know about marketing upside down.
Renee has built a massive following and thriving real estate brokerage using nothing but an iPhone and her pet zebras. But here's what shocked us most: her random video of cleaning pool bugs got 13 million views while her carefully planned content barely reaches thousands.
In this eye-opening conversation, Renee reveals why authenticity beats strategy every time, how exotic animals became her secret marketing weapon, and why the "professional content" approach keeps most agents invisible online.
The Authentic Content Revolution:
- Why randomness outperforms perfectly planned posts every single time
- How a pool cleaning video generated more leads than expensive ad campaigns
- The mindset shift from "polished professional" to "genuine human"
The Multi-Platform Mastery:
- Instagram strategy: Video reels over static photos
- Facebook approach: Single images win over carousels
- LinkedIn tactics: Where all the "boring" professional content belongs
💡 Key Insights Revealed:
- The 80/20 Formula: 80% personal content, 20% business (not the reverse)
- The Engagement Hack: Respond to ALL comments to boost algorithm performance
- The Consistency Rule: 3-5 posts per week minimum or face algorithm death
- The Platform Specifics: Same content, different formats for different platforms
- The Authenticity Test: People can instantly tell when you're reading a script
🎯 Perfect For:
- Real estate agents tired of posting the same boring content as everyone else
- Entrepreneurs wanting to grow organically without paid ads
- Social media strugglers who think they need expensive equipment
- Content creators looking for the authentic engagement secret
- Anyone who wants to turn their unique life into marketing gold
📈 The Numbers That Matter:
- 13 million views on a single "random" video
- Hundreds of new followers from one viral post
- Multiple platforms managed with just an iPhone
- Zero professional equipment or film crews
- Broker with her own brokerage and development projects
🌟 Why This Episode Hits Different: Renee doesn't just talk about social media theory - she's actively going viral while running multiple businesses and raising two kids. While other agents are struggling to get noticed, she's turning pool maintenance into marketing gold. Her nursing background gives her a unique perspective on helping people that most "influencers" lack.
🎧 What You'll Walk Away With:
✅ The counterintuitive content strategy that generated 13 million views
✅ Platform-specific posting strategies that actually work
✅ How to batch create content and automate your posting
✅ Why being authentic beats being perfect every single time
✅ The exotic animal advantage (and how to find your own unique angle)
📱 Connect with Renee Gillette:
- Instagram: @reneecentralluxrealty (follow for zebras and real estate wisdom)
- Facebook: Gillette Properties
- Website: Links to all platforms and her Netflix-worthy life
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