In this conversation, Rob Pene interviews Austin Holmes, co-founder of Signal Raptor, a PR agency that aims to make public relations more accessible and efficient.
Austin shares insights into his journey from the Navy to the PR industry, the innovative strategies his agency employs, and the importance of community and relationships in building a successful brand. The discussion also covers the role of podcasts in PR and the upcoming launch of their new software, Raptor, designed to streamline PR efforts for clients.
Takeaways
- Austin Holmes transitioned from Navy special operations to PR.
- Signal Raptor aims to decentralize PR and make it accessible.
- The agency focuses on delivering 80% of results for 20% of the cost.
- Building relationships is key to successful PR campaigns.
- Consistency in media opportunities leads to bigger placements.
- Podcasts are becoming a significant part of PR strategies.
- Community interaction enhances brand development.
- The agency has a strong referral-based business model.
- Raptor software is set to launch soon, enhancing PR efforts.
- Austin emphasizes the importance of results in PR.
Contact Information
Austin Holmes
- Social Media: @AAustinHolmes (all platforms)
- Full Name: Alexander Austin Holmes
Signal Raptor
- Website: signalraptor.com
- Social Media: @signal.raptor
- Phone: 1-855-RAPTOR (phone number available on website) / (904) 318-2309
Related Companies
- Publicity for Good: Traditional PR agency
- The DeSantis Group: Parent company
"If you want to build your brand and your community, come check us out and join the pack." - Austin Holmes
Ready to get 80% of traditional PR results for 20% of the cost? Visit Signal Raptor and see how they're revolutionizing media placement for entrepreneurs and business owners.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.