Sustainability Meets Technology with Brittany Hansen

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In this episode of 'Nice To Meet You', host Rob Pene speaks with Brittany Hansen, a tech entrepreneur and advocate for sustainability. They discuss Brittany's personal growth over the past year, her journey into the world of sustainability and technology, and the importance of brand storytelling in engaging consumers. 

Brittany shares insights on the luxury market's role in innovation, the regulatory challenges surrounding sustainability, and the need for businesses to connect authentically with their customers. The conversation highlights the significance of accessibility in information and the evolving expectations of consumers in today's market.

Takeaways

▶️ Brittany's life over the last year has been a 'rebound' filled with personal and professional growth.

▶️ Sustainability in business requires direct communication between companies and consumers.

▶️ Luxury markets are key drivers of innovation in sustainability.

▶️ Sustainability practices are becoming increasingly important for consumer trust.

▶️ Accessibility in information is crucial for informed consumer choices.

▶️ Brittany transitioned from being a stay-at-home mom to a tech entrepreneur.

▶️ Brand storytelling is essential for differentiation in a crowded market.

▶️ Consumers are now more value-based in their purchasing decisions.

▶️ QR codes can enhance consumer engagement by providing instant information.

▶️ The future of sustainability and technology is promising and requires collaboration. 

Sound Bites

"Rebound: My life over the last 12 months."

"Luxury is where innovation happens."

"Sustainability is a spectrum."

"QR codes are an invitation to engage."

"We are excited for what's coming."

"We need to change the world. It's time."

Connect with Brittany

viiision.com

https://www.linkedin.com/in/brittany-a-hansen

Episode Sponsors

https://thedigitalwritingfirm.com