August 2, 2025 • 34 mins
Isabella Bedoya went from 2,000 to 13,000 followers in ONE WEEKEND with a single post that hit 1.2 million views. Now she's building AI agents that replace entire sales teams and licensing technology that could make her millions.
In this explosive conversation, she reveals the exact formula she used to spot trends before they blow up, the 3-step AI agent system that creates her content automatically, and why she thinks we're in the biggest gold rush since Bitcoin. Plus: her controversial take on why AI won't steal jobs, it'll create them for the people smart enough to learn.
Biggest Takeaways:
✅ The Pattern Recognition Formula: Watch what's trending on TikTok → Adapt it for LinkedIn with your spin → Use ChatGPT to make it valuable, not gossip-y
✅ The AI Content System: 3 agents that scrape competitors, analyze your performance, and create personalized content using your stories
✅ The Positioning Shift: Stop selling complicated AI setups → Start selling "AI employees" for simple annual fees
✅ The Mindset Hack: Use EFT tapping, hypnosis, and meditation to "brainwash yourself" past fear and limiting beliefs
Tools & Resources Mentioned:
- Relay.app (for building AI agents without coding)
- GetMunch & Captions AI (video editing automation)
- HeyRosie.com (advanced voice agents for local business)
- Google's V03 (next-level AI video generation)
- ChatGPT (content ideation and trend analysis)
Connect with Isabella:
- LinkedIn: Isabella Bedoya
- Website: https://izzygbt.com
- All Socials: @izzygbt
Golden Quote:
"We're in a gold rush right now. It's the rise of the solopreneur. Companies are already doing layoffs over AI, you either get in front of it or stay complacent and complain that AI is coming for you."
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:15):
Okay, so we have Isabella Bedoya today and the
conversation about AI is superhot.
So when I saw Isabella's postabout AI and how she's doing a
bunch of different things, itwas great.
And then there was a sharppivot.
I'm like, ooh, she was in the AIspace and then she pivoted even
(00:35):
deeper into the AI space.
So I'm like, okay.
Gotta have this conversation.
Like, okay, what does she knowthat the majority of us don't
know?
So typically on the podcast, I'dlike to ask this question.
It's a doozy, but I think you'lldo fine.
And the question is, in the lastsix to 12 months, if you were to
(00:56):
reflect back on the last six to12 months of your life and then
turn it into a Netflix special,what would your special be
about?
And what would it be called?
SPEAKER_02 (01:05):
my gosh what a great question well first of all thank
you for having me i'm reallyexcited to to reconnect oh my
gosh if i had a netflix speciali think the last 12 months have
really been a roller coasteri'll come up with the name
towards the end of myexplanation maybe it'll come to
me but uh but or maybe the airoller coaster would be the name
no
SPEAKER_00 (01:26):
that's good
SPEAKER_02 (01:26):
12 months ago essentially it was like the
transition into it's actuallybeen two years it's crazy how
fast time flies But about twoyears ago, I got really heavily
involved into AI voice, voiceagents.
And the last year specifically,I merged my agency with someone
(01:46):
else and we were workingtogether and we were
implementing AI agents and AIvoice agents to help essentially
like take over the role ofjunior level salespeople.
So that it would go from like,instead of being just like, you
know, your entry level salesreps that don't really know how
to do a proper salesqualification.
Now they would be bumped up totheir next role and or to the
(02:10):
next level in their career andthen have AI do all that mundane
grunt work that everybody has todo.
So it was a roller coaster inthe sense that first it was like
trying to figure out how topackage this in a way that Make
sense to business owners,especially the ones that aren't
open to change.
How do we make this make sense?
And then also, how do youexplain the value that it brings
(02:32):
so that you don't get asked todo it for free, which is a
common request in the AI space.
Because everyone wants proof ofconcept.
Everyone wants to try it andthey all expect it for free.
So rollercoaster in that sense.
How to package it, how to makeit actually work.
Partnership dynamics, right?
How do you make your partnershipwork?
(02:52):
And then back to like leavingand starting your own business,
I guess.
Yeah,
SPEAKER_01 (02:59):
it's a roller coaster.
Yeah, it sounds like it.
Yeah, because you really hit theground running on LinkedIn and
then grew your audience with AIand became one of the go-to
people.
And then that major shift, butit was inside of AI.
So when you started that pushfor AI, was it all purely voice
or did you like, okay, let meshow you GBT and then it kind of
(03:21):
migrated into voice?
SPEAKER_02 (03:23):
Yeah, so...
I mean, we've known each othersince I was like running
FameHackers, right?
And back then I was doingcoaching for, I was coaching
musicians and creatives on howto monetize their social media
and how to grow their socialmedia.
So because of that, I stumbledupon AI tools in 2022 before,
you know, the rest of the world.
And I started realizing that alot of my friends that are
(03:46):
coaches, they're buildingpersonal brands.
They're trying to figure out howdo we create TikToks.
So I said, let me create that asan offer.
So I started going to my friendsand I'm like, okay, I will make
your TikTok videos, send me theraw footage.
And when I started getting thepeople to support, there was
people offshore that werecharging$45 an hour and it would
(04:08):
take them a full day to createone 30 second TikTok video,
editing your video to thepopular Alex Ramosi styles.
SPEAKER_00 (04:16):
Yeah.
Yeah.
SPEAKER_02 (04:17):
So I was like, well, that's not scalable and it's not
affordable.
So, um, I ran into like a toolcalled Get Munch, I think.
And then another one calledCaptions AI.
And within like a three or fourhour work session, one of my
team members was able to dosomeone's entire week of
content.
So I was just like, this isabsolutely bananas.
(04:40):
And then ChatGVT comes out inNovember or November, I think of
that year.
And at first I was like, I wouldnot, you know, okay, cool.
A chatbot.
Great.
Big deal.
But I think it was like a monthlater that I had to do a
marketing brief.
And I said, OK, let me try thison chat GBT.
And a whole two, three daysworth of work was condensed to
(05:01):
like a two hour, you know, shortfocus session.
And that's when I was just like,this is insane.
SPEAKER_00 (05:06):
Yeah, I
SPEAKER_02 (05:07):
need to talk about this.
I need to transition.
Well, at that time, I didn'tthink of transitioning yet.
I was just like, how do I applythis?
And it took me a little bit oftime to actually transition
fully.
But it was wow.
It was.
life-changing.
SPEAKER_01 (05:20):
Yeah.
And it quickly grew.
Like, I mean, AI just grew fast,but then your ascension into the
AI space as a thought leaderhappened like super fast and
then it just skyrocketed.
It's like, man,
SPEAKER_02 (05:35):
it's crazy.
It's the timing, you know,that's actually like my
mentality around it.
When I started shifting into, Isaid, let me just make a post
about ChatGPT and see whathappens.
And I saw the reaction and Andthen nothing went viral or
anything.
It took a few weeks and a fewattempts to actually get
something to go viral.
But I just remember the feedbackand the engagement that I was
(05:56):
getting.
And I realized, okay, there'sactually something here.
And then I just got into my headand I was like, I was early days
Bitcoin.
I was early day TikTok.
I was early day Shopify and allthese trends.
And I always said, I want to doit.
And then I would not do it.
And You know, I let all thosethings literally just go right
(06:20):
past me, even though I was stillinvolved at those certain times
in those spaces, which is crazythat I let so many
opportunities, you know, flyright past me.
So when this is now coming outand I'm seeing the positive
reactions, I'm like, I'm notgoing to let this one slide.
There's no way.
SPEAKER_00 (06:36):
Yeah,
SPEAKER_02 (06:37):
I learned not anymore.
I want to be on the forefront.
And that's what really like lita fire under me.
And I was just like obsessed forthe first year, at least I was
religiously every day postingsomething new.
And that's what helped buildthat traction.
Cause at the time, not a lot ofpeople were talking about it.
So it was that like first moveradvantage almost.
SPEAKER_01 (06:56):
Yeah.
So man, there's two thingsthat's coming to mind is how do
you spot?
Cause it sounds like you have ahistory of spotting trends and,
and finding things before theyblow.
So that's number one.
The number two is how did youget over that history of like,
okay, I know that's going totake off.
I'm interested, but I'm not, Idon't do it.
Like, how do you, how did youget over that?
So the first thing, the, uh,Trendsetter, Trendspotter, or
(07:20):
something like that.
Yeah.
SPEAKER_02 (07:21):
Yeah, Trendspotter.
I don't know.
I think this is just how I'vealways been.
When I was working as a privatechef, I was working with a
family that was heavily intoBitcoin and crypto.
And at the time, Bitcoin, whichis crazy, Bitcoin's now like
$115,000 or something.
At the time, Bitcoin was likemaybe around 10k and and in one
(07:46):
of those months it actually hadhis peak of 18 000 and i
remember that vividly we wereall looking at it and i was just
like man and now you know lookat the time that's passed and
i'm still man i still have somei have some bitcoin but not like
you know ready to go retire onan island so so anyways that's i
think i've just always i i'mvery observant even when like
(08:07):
like not just observant i thinkit's the the fast action Because
even like the TikTok videooffer, no one was offering
TikTok video editing except forlike if you're really in the
space and you look for videoeditors.
So even that, had I actuallypursued that as a whole business
model, that was also very earlyon in the now everyone's
(08:28):
offering video creation andvideo editing.
So I think it's just like beaware of what's happening.
listen but pay attention to whatpeople are saying the problems
are and then try to create orthink of what can you offer
around those problems and a lotof the times it just takes
people a long time to say toconnect the dots like oh that's
a problem oh how can i solve itit's just like yeah no nothing
(08:50):
exists
SPEAKER_01 (08:52):
but
SPEAKER_02 (08:52):
we all have the power to create something like
right now
SPEAKER_01 (09:31):
yeah now how would you because There's a lot of
really cool things out there anddifferent solutions that address
a particular problem.
How would people know that isactually a real bona fide,
legitimate opportunity?
SPEAKER_02 (09:45):
I think the best test really is when people
actually pay you for something.
Because then for sure, you'regetting compensated, which is
validating.
But I mean, I've had a lot ofideas.
I've had a lot of ideas like Ihad and I probably have them
somewhere in my office.
When I was trying to Shopifything, I bought these glasses
(10:06):
that you would snap them on yourhand and it would just be like a
wristband.
You know, and I thought it wascool.
But when I took it to Shopify,it didn't sell.
And then I found a dog bed.
And then the dog bed was thoselike circular donut shaped beds.
They're very fluffy.
And I started selling that.
And It actually startedgenerating sales.
(10:27):
So I was like, okay, that wasinteresting.
I think for that one, I think itgoes back to just social
listening.
What's going on?
What are people saying?
Because that's how I found thedog bed.
Unfortunately, I had to shut itdown because of COVID.
And that dog bed now is actuallysold everywhere.
It became popular.
It's sold in all the pet storesand everything.
SPEAKER_00 (10:47):
Quick
SPEAKER_02 (10:47):
tips.
Yeah, I know.
A lot of missed opportunities.
But this is what helped me growand realize a hardship, at least
what I learned with the dogbeds.
Just because the warehouse thatI was working with shut down
didn't mean shut down the wholebusiness.
It was just someone that's open.
SPEAKER_01 (11:05):
Yeah.
You've got an eye for what'srelevant and what hits.
Now, how did you get over the...
Like, man, I didn't do it then.
Maybe I shouldn't do it now.
I know you said you just kind ofhit it hard.
But getting to that point,right, probably took a ton of
self-reflection and meandering.
What was that process like?
SPEAKER_02 (11:27):
Yeah, that's a great question.
I just remember seeing.
So I remember like I it wasactually a decision.
It was like a pivotal decisionmoment.
And I will never forget it.
March 1st, 2023.
I was so determined.
Just had a really, I guess,harsh conversation with myself.
(11:52):
And I was just like, I've helpedall of these people grow on
social media.
I've helped all of these peoplegenerate revenue on social
media.
Why do I not still have apersonal brand?
This is not acceptable.
SPEAKER_00 (12:05):
So
SPEAKER_02 (12:05):
then I said, I gave myself, it's March 1st, I give
myself till December 31st ofthis year to grow at least 5,000
followers on one platform.
And at the time I was likereally leaning into LinkedIn.
So I said, I know all the bestpractices.
I know all the strategies.
Just do it.
So every day I started postingand it didn't take till December
(12:29):
31st.
It was actually March 21st thatI had a post hit a million and
something views.
SPEAKER_01 (12:35):
Wait, like less than 20 days?
SPEAKER_02 (12:38):
Yeah.
of just being like really strictwith myself on like the
discipline of doing the thingsthat I know work.
And it took 21 days to go fromlike, stop messing around to
just do the thing.
And March 21st, I had a postthat hit like 1.2 million
impressions or something.
(12:59):
And I went from 2000 followersto 13,000 followers in one
weekend.
And I was just like, okay, therefor sure is something here.
And that's when I, I just keptgoing.
SPEAKER_01 (13:09):
Okay, so there might be an unfair advantage because
you're already an expert in themarketing social media space.
But for the regular personthat's like, I'm going to
commit, but I don't know if Ihave that magic, right?
Outside of really, reallyhyper-focused, what did you do,
man?
Was it a combination ofmessaging and then the image
(13:29):
that was captivating orcontroversial?
What can the regular persontest?
Be like, yeah.
SPEAKER_02 (13:36):
I think it goes back to that same thing of spotting
patterns of social media.
So
SPEAKER_01 (13:43):
you cheated.
SPEAKER_02 (13:44):
Yeah.
You
SPEAKER_01 (13:45):
cheated and you tapped into your own superpower.
SPEAKER_02 (13:47):
Well, no, no, no.
I mean, everyone has access tosocial media.
So this is actually veryformulaic.
Anyone can tell this.
So yeah, it's not justintuition, but...
So what I did is I started, soeveryone's on LinkedIn and
everybody knows that whateverhappens on LinkedIn is usually a
little bit more delayed thanwhat's happening on TikTok.
So I just started watching whatcontent was performing on
(14:09):
TikTok.
And then one day I saw this girlpost a video about how to create
carousels for Instagram usingCanva's new like bulk feature
automation.
And I was just like, the firsttime that I saw it, I was like,
okay, that's cool.
I don't use Instagram anymore.
you know, at the moment I'mfocused on LinkedIn, but then I
(14:29):
saw the video again in that sameweek.
And now I said, wait a minute,LinkedIn carousels are like a
really big thing.
It doesn't have to be Instagram.
It can be LinkedIn carousels.
So I took that whole concept andI just like made it my own and
about LinkedIn carousels.
And it was a trending video onTikTok.
So it was basically bringingthat, like that TikTok trend
(14:51):
into LinkedIn and
SPEAKER_00 (14:52):
And
SPEAKER_02 (14:53):
that works.
And same thing happenedrecently.
We're working on an app and Isaw the trending story of the
CEO that got caught in theColdplay scandal.
SPEAKER_00 (15:02):
And
SPEAKER_02 (15:03):
I saw the video start populating earlier in the
day.
And I said, we need to bringthis over and create a video.
And we did.
And that was like one of thehigher views on the account so
far.
I think we got like 7,000impressions on Facebook and
LinkedIn on this brand newaccount.
So it's like just crazy.
Figure out what's trending,figure out what people are
talking about, and then put yourspin on it.
(15:24):
Add it to the conversation.
SPEAKER_01 (15:25):
Okay, so it's what's trending in social media in
general, because it's socialmedia, it should hit in other
social media platforms,basically.
SPEAKER_02 (15:34):
Yeah, not just it should hit, but it's like the
psychology of like, why did it?
Why is it performing?
Why are people clicking?
And then if you bring that toother platforms, depending on
who's on the platforms, you'llget different reactions.
But it's like a proven piece ofcontent.
It's like a proven contentpiece.
SPEAKER_01 (15:52):
So taking the principle and then applying it
to the platform with your spin.
SPEAKER_02 (15:56):
Yes, exactly.
SPEAKER_01 (15:57):
And then that's where chat GPT can come in is
you can ask it, Hey, what's,what are the principles that's
making this thing?
And what do you think?
And then you take that and thenyou run with it.
SPEAKER_02 (16:05):
Exactly.
And also ask it.
Cause that's what I did.
I said, how do I turn this sothat it's not like a tabloidy,
you
SPEAKER_00 (16:11):
know,
SPEAKER_02 (16:12):
so that people don't say like, you're just gossiping
about this guy.
And it's like, that's not theimage that I would want to
portray.
So it's like, how do I actuallyturn this into a value piece?
SPEAKER_01 (16:20):
Yeah.
Okay.
Okay.
That's good.
Yes, that is all right.
Doable in my mind.
I'm like, okay, I'm going to tryit.
Yeah.
SPEAKER_02 (16:26):
Yeah.
Find something that's trending.
Take it to ChatGPT to help youfigure out, first of all, why.
So you start learning for yourown content what you could do
better.
And then second thing is figureout like how can you portray it
for under your own brandpersona.
SPEAKER_01 (16:42):
Okay.
So do you have a bot for that?
SPEAKER_02 (16:45):
don't but there should be I have an agent
actually so I have an agentwhich is like a little bit I
think more than more complicatedbut then than just like the bot
but what the agent does rightnow is it scrapes it's like a
three-step agent so it scrapesthe top competitors in the
space.
So let's say that there's otherpeople talking about AI.
(17:05):
I put them all in my little listof people to scrape and I have
the agent go out and tell meevery week what content they
posted, what were theirimpressions or not impressions
because I can't see that, butwhat were the reactions, the
comments and an analysis of whyit thinks it performed well and
how can we apply thoseprinciples to my content.
Then I have the second bot oragent that the agent goes out
(17:27):
now and scrapes my content forthe last seven days tells me
what performed well, what didn'tperform well, what can I do
better and what it suggests forthe following week.
And then I have a third agentthat brings together the
influencer research one, likethe competitor research, my
personal research and myknowledge base of my stories, my
(17:47):
challenges, all that.
And it creates content for theweek so that I can just copy and
paste that.
And it's already personalizedwith best practices, what other
creators are doing, What I'mdoing and my stories.
And
SPEAKER_01 (18:03):
is this you on a Gumloop or N8N?
SPEAKER_02 (18:07):
So this is actually, I used, I love N8N, but for this
one, I just set it up reallyquick on relay.app.
It's very user-friendly forpeople that are like not
technical.
SPEAKER_00 (18:17):
Yeah.
SPEAKER_02 (18:18):
Yeah.
I really like relay.
N8N is awesome.
I have some really coolautomations there, but for
relay, it's kind of reads like aworkflow.
So it's easier for people thataren't like used to seeing this
to see it.
And I have it live on a Notion.
So the agent's currently storingand reading Notion to create
content and tweets.
It also, I'm going to startposting on Twitter.
(18:39):
So I just programmed it to takewhatever posts we're writing for
LinkedIn for the week to justtranscribe it into tweets.
SPEAKER_01 (18:46):
Yeah.
And all of this, you didn't goto college for it.
Not at all.
You didn't do all thatcertification.
You just kind of, because youwere in social media and then
you pivoted to it.
So the new pivot that was,another part of the roller
coaster from general AI thoughtleadership into voice.
So you're just doing voice now.
SPEAKER_02 (19:07):
So I was.
I left the agency.
But for the last year, we werevoice agents.
It was a really interestingexperience.
I think the first challenge thatwe had around that was really
like, how do you generate thisas a value add to a business?
SPEAKER_00 (19:23):
And
SPEAKER_02 (19:25):
at the time, I remember...
people i was working with likethey didn't really like there
was really no direction i thinkuh one of the guys he was
charging five grand and 1500 amonth so five grand for a setup
5500 for a setup or somethingand i saw that we were having a
lot of meetings but it wasn'treally like going anywhere so
(19:47):
then i realized from just likemarketing and sales principles
um it's because the offer was alittle complicated.
And when we're explaining tosomeone that doesn't know AI,
all of a sudden it's like, wehave to build a new system Maybe
it will work, maybe it won't.
Like that's a crazy propositionalready, right?
That's what the business owneris thinking because we know it
(20:08):
will work.
But the business owner is like,I don't know if it'll work.
Then you have to pay a monthlyand then you have to pay Twilio
for your minutes and then youhave to pay AI for the minutes.
So you're trying to sell oneperson on four items at once.
It's hard.
So what I did is I transitionedthat into what if we just charge
20K for six months and that'sit, nothing else.
(20:31):
And that seemed to get a littlebit more easier to understand
because now I had to repackagethe whole thing into AI
employees.
So I said, you're paying foryourself maybe a hundred grand a
year.
We can automate that whole thingfor 20 grand.
Now we're actually making sixgrand more in a six month
period.
And it's a way easierconversation.
(20:52):
So, so yeah, so that was likethe last year is really like
selling those.
That offer ended uptransitioning into a growth
partner offer.
SPEAKER_00 (21:00):
So
SPEAKER_02 (21:01):
it became something along the lines of like, you
know, we'll end up having toalso run the agents for you.
And then that was just more of asix-figure annual investment
with revenue share.
So her commitment, I should say,six-figure annual commitment and
then revenue share on whatever.
So that was like, I guess,towards the end.
(21:21):
Maybe that was like this wholeyear towards the end of the time
that I was there.
SPEAKER_01 (21:25):
Yeah.
Okay, so it's more like anagency per se, not necessarily
voice, but voice was one of theleading messages that went out
like the campaigns and
SPEAKER_02 (21:33):
stuff.
Yeah, it was exactly it wasvoice agents, it was really it
was like sales automation,because it was integrating the
voice agents to not just docalls, but to then take actions
inside of your go high levelaccount.
So we had created this wholesystem on top of GHL, even
before GHL came out with agents.
And it was basically a lot ofthe things that GHL now has,
(21:54):
like the AI testimonials, we hadalready automated that before
them.
A lot of the things that theycreated, we had already done.
And that's what we wereessentially selling a full
end-to-end sales automation.
Wow.
SPEAKER_01 (22:05):
Wow.
So then now you're doing stillAI.
SPEAKER_02 (22:09):
Still AI agents, not just voice, but just more broad
as well.
And I'm really having a lot offun with the content agents.
Just yesterday, I finally set upmy agent that can generate AI
videos.
So it's using HeyGen for myavatar.
And then, so I'm going to startposting a lot of videos now.
SPEAKER_01 (22:29):
Yeah, yeah, cool.
What do you think of the newVO3?
SPEAKER_02 (22:33):
VO3 is like really crazy.
I've seen some crazy videos andit's just, It really is.
I mean, if it was like able toproduce 30 seconds or 60
seconds, like that would beinsane for ads.
SPEAKER_01 (22:47):
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
There's man, there's some crazyfaceless accounts that are super
funny, but also like, it'sfunny, but then there's, it's
also what's the word offensive.
There's some that are like,I've, I've binge watched the
faceless Bible stories, youknow?
Yeah.
Moses parting the red team.
Like, Hey guys.
UNKNOWN (23:08):
Yeah.
SPEAKER_01 (23:09):
it's hilarious man um rosie i haven't heard of hey
rosie calm which is r-o-s-i-eman incredible voice agent that
is specific to like the localbusiness um i've tried it when
it first came out and it waschoppy now it's so much better
oh my
SPEAKER_02 (23:29):
gosh yeah voice has really oh my gosh yeah when it
first came out like a few yearsago it was calls withdraw it was
like a nightmare
SPEAKER_00 (23:37):
Or
SPEAKER_02 (23:37):
it would say something like very like, it
would say, for example, like,hi, how are you?
Are
SPEAKER_00 (23:43):
you
SPEAKER_02 (23:45):
doing
SPEAKER_00 (23:45):
well?
SPEAKER_01 (23:45):
Yeah, right now, Claude's voice, that's exactly
Claude's voice.
Yeah, GBT is way better for thevoice.
SPEAKER_02 (23:53):
Yeah.
UNKNOWN (23:54):
Having conversations and stuff.
That's crazy.
SPEAKER_02 (23:56):
Yeah, yeah.
It's really powerful.
If you get it to, and it doesn'tjust have to be like over the
phone.
There's like orbs that you canput on your website as well.
SPEAKER_01 (24:05):
Yeah, yeah, yeah,
SPEAKER_02 (24:06):
yeah.
Yeah.
So it's just, it's crazy.
It's, it's really making thewhole, it's shifting.
Like, at least in myperspective, it's shifting sales
and marketing a hundred percentas we know it.
But I think what is also goingto happen is right now, I think
a lot of businesses are like,Oh, schedule a call.
We'll help you out.
SPEAKER_00 (24:23):
And the
SPEAKER_02 (24:24):
AI.
And I think what's really goingto happen is this big, like
shift into buyers enablement.
So not necessarily right now,it's very like sales centric.
Like where's my sales rep?
You know, what, what can I dofor you?
All these things.
I think it's really going totransition into the buyers just
being so savvy about who you areand what you do that it's going
to make that whole sales processa lot faster and smoother if the
(24:47):
business is doing a good job ofproviding all the materials.
So it's going to pre-build.
I think that at least that'swhere it is headed.
It's like building all thattrust before you even get on a
call, if you even need to get ona call.
SPEAKER_01 (25:00):
So that's where the content comes in.
You just flood it with All thefacts, videos on that, and then
just your content, education,lifestyle stuff.
SPEAKER_02 (25:09):
Provide a lot of value.
It's really crazy becausethere's a lot of...
I actually learned this fromAlex Ramosi.
In one of his videos a few yearsago, he talked about his whole
entire content strategy.
And one of the things he saidwas like, Give value, even if
you're like afraid to post itbecause you should be charging
(25:30):
for that.
Give value because yourcompetitors aren't doing that.
And if you can deliver exactlywhat people need on social
media, they're going to thenperceive you as if that was your
free content, how much bettermust your paid content be?
Yeah.
And then they're going to wantto like, you know, pursue
working with you.
SPEAKER_01 (25:48):
So you got to flood the market with basically
everything you've got,essentially.
Yeah, the best stuff.
SPEAKER_02 (25:54):
Yeah, yeah.
Yeah, because they're not goingto implement it.
And I've seen that firsthand.
I've given away a lot of stuffin the last two years.
And people still come eitherthey come immediately and
they're like, okay, I want towork with you now.
I saw this was helpful, youknow, etc.
Or they'll come back like a fewmonths down the road or six
months or even I've had people ayear down the road.
(26:15):
And they're like, I've beenwatching everything.
I've been studying everything.
I've been applying everything.
And now I know that I needsomeone else's help.
And you're the only person I canthink of.
And that's the goal.
SPEAKER_01 (26:24):
Yeah.
SPEAKER_02 (26:25):
You know, business is a long-term thing.
SPEAKER_01 (26:28):
Yeah, I like that.
So you started your own newagency for yourself.
SPEAKER_00 (26:35):
Yeah.
SPEAKER_01 (26:37):
Is that the goal, to push it as far as you can?
Because it sounds like you gotsome chops on Shopify because
you could be running like aShopify or Amazon store on the
side and make millions there.
SPEAKER_02 (26:47):
Yeah.
So right now I just, Iactually...
I rethought about this wholething.
The last three months, I tooktime to figure out how do I
reenter.
When I was trying to leave myvoice agency, I was trying to
figure out if I could sell atleast my half or something.
Even though it was arevolutionary technology and it
(27:09):
was really changing the world,the M&A lawyers that I spoke
with, they all told me that itwas a heavy human-centric
business.
So even though we were puttingAI automation in businesses, we
should have been worth way more.
But we required a lot of humansto scale.
So then that put this wholethoughts into my head of like,
(27:32):
how do I not end up in thatsituation?
Because I know that Lovable, forexample, they have 40 people on
their team and they just got a$2billion valuation.
The 17-year-old Zach Yadigari,he built CalAI in...
the last 12 months, he alreadygot it to 30 million.
So I just started brainstormingand thinking a lot around that
(27:55):
and how to do it in a way thatit doesn't like lead to burnout.
Because I think I was like, verymuch on the path to burnout and
probably did burn out when Ileft the voice agency.
So the vision that I have rightnow is, so I just launched AI
Billionaire Labs.
It's more of a community stylething.
It's a lot more scalable andit's just like a place where
everyone can learn and shareagents and come together and
(28:17):
build apps and all of this.
But the vision really behind allof this, I would like to get
into, and this is what I'mactively working on, is creating
a, most likely a certificationprogram
SPEAKER_00 (28:28):
and
SPEAKER_02 (28:29):
take that into universities and have them
license that.
And in terms of like agents andautomations and all of this, I
would still pursue that, but notfrom an agency level where it's
just like, you know, buildingthings for a few grand or
whatever, but really pursue thatfrom a content licensing as
well.
(28:49):
So if I build the agents andhowever this ends up being
playing out, I would want tolicense that to companies rather
than just being stuck being anagency.
SPEAKER_01 (28:59):
Yeah.
Yeah.
Yeah.
So you build your agents andlicense the capabilities of
those agents.
SPEAKER_02 (29:05):
Yeah.
Yeah, exactly.
And that's probably going torequire some vibe coding for
like a user interface orsomething.
SPEAKER_01 (29:11):
Yeah.
SPEAKER_02 (29:12):
Yeah.
So they have like, I guess in away it's like an operating
system.
SPEAKER_01 (29:16):
Yeah.
Yeah.
Have you seen, I forgot hisname, man, but the HubSpot guy,
I think he might be the CMO orCOO or something like that.
Yeah,
SPEAKER_02 (29:26):
Urgent AI or something.
SPEAKER_01 (29:28):
Yeah, something like that.
Yeah.
Yeah.
It's like a marketplace forbuilders and agents.
I just stumbled across it likeearlier this week.
I haven't spent time in it, butit seems interesting.
SPEAKER_02 (29:38):
Yeah.
I haven't spent that much timein it either, but it does seem
interesting.
It seems like he built a placewhere you can just essentially
build and it's like a upwork foragents.
Yeah.
Yeah.
Yeah.
SPEAKER_01 (29:51):
I mean, he knows what he's doing and He's got the
resources to get it done.
So that's interesting.
SPEAKER_02 (29:57):
Absolutely.
SPEAKER_01 (29:58):
Man, are you excited for the future?
I
SPEAKER_02 (30:00):
am very excited.
Another thing I also forgot tomention is in addition to like
all of these things, I have beenworking for the past, like maybe
two years or so now with acouple of other people.
And about a year ago, we startedworking on this idea of building
an AI app for divorce.
So we're getting ready to launchthat hopefully within the next
(30:21):
month.
So really it's, The wholetrajectory, at least of like how
I envision the next three tofive years is really going to be
apps and agents in somecapacity.
SPEAKER_01 (30:32):
Yeah, yeah, yeah.
Yeah, that's in the market andcreate an app for it.
And yeah, so that essentiallywould be the SaaS.
SPEAKER_02 (30:38):
Yeah, exactly.
The SaaS models.
SPEAKER_01 (30:41):
Yeah,
SPEAKER_02 (30:41):
SaaS is blowing up.
But no, I am very excited forthe future, I think.
For anyone that's watching orlistening, I think if you
haven't gotten involved with AI,you have to.
There's no going around itbecause the way that I kind of
saw it or see it still is...
The world is going to change.
It's already changing.
Companies are already doinglayoffs over AI.
(31:02):
So it's either do you get infront of it or do you just stay
complacent and complain that AIis coming for you?
I don't fully believe that AIwill replace a lot of jobs.
I think it's more of anaugmentation and it's going to
create more jobs, if anything,or different jobs.
But it's going to create thejobs for the people that are
willing to learn how to use AI.
(31:22):
We're in a gold rush right now.
It's like, in my opinion, Ithink it's like the rise of the
solopreneur.
We have all the tools.
We have everything.
SPEAKER_01 (31:32):
Wow.
I think that's your, the rise ofthe solopreneur through
rollercoaster peaks and valleys.
Exactly.
Oh, that's the
SPEAKER_02 (31:39):
Netflix.
SPEAKER_01 (31:40):
Yeah.
Yeah.
Yeah.
Yeah.
There's the title.
Well, good.
So if anybody had any questionsabout it or even, you know,
agents, where would they go tofind you?
SPEAKER_02 (31:51):
So my LinkedIn is like the best place right now.
Isabella Bedoya.
My website is izzygpt.com.
SPEAKER_01 (31:59):
I'm
SPEAKER_02 (31:59):
becoming an AI.
izzygpt.com.
And then my-
SPEAKER_01 (32:02):
And that's I-S-I or I- No,
SPEAKER_02 (32:05):
I-Z-Z-Y.
Well,
SPEAKER_01 (32:06):
I-Z-Z-Y.
SPEAKER_02 (32:07):
I-Z-Z-Y-G-P-T.com.
And then that is the same handlethat I have on YouTube and on
Twitter and TikTok.
And I still have to create mymeta accounts, but-
SPEAKER_01 (32:18):
Yeah.
Oh, dude, that's a great one.
I like that one.
SPEAKER_02 (32:21):
Thank you.
It just came to me one day.
Like I had, I had IsabellaBedoya.ai and I always thought
that is so long.
And I was just writing somethingand I said, is he GPT?
And I'm like, oh my gosh,immediately all my handles were
available.
I changed everything.
SPEAKER_01 (32:36):
Got it.
Yeah.
Yeah.
Yeah.
Good.
Smart move.
Yeah.
There's a, there's someone, herhandle is cat GPT.
SPEAKER_02 (32:43):
Oh, I've seen her on a, on a, on Instagram, I think.
SPEAKER_01 (32:46):
Yeah.
Yeah.
Yeah.
Yeah.
SPEAKER_02 (32:48):
Does she end up getting, do you know, I don't
know if you follow herconsistently, but did you ever
see if she got her tripsponsored?
SPEAKER_01 (32:56):
Big money, dude.
Big money.
Kajabi.
Kajabi.
SPEAKER_02 (32:59):
Kajabi.
Wow.
SPEAKER_01 (33:01):
Dumped all kinds of money.
First class.
Everything, man.
SPEAKER_02 (33:05):
Wow.
That's
SPEAKER_01 (33:05):
awesome.
That's the power of being aninfluencer, right?
Yeah.
Yeah.
So.
SPEAKER_02 (33:10):
Yeah.
Build a personal brand and learnAI.
That's the two key takeaways foranyone
SPEAKER_01 (33:15):
listening.
Yes.
Build a personal brand and learnAI.
Yeah, and overcome your fear.
SPEAKER_02 (33:21):
You just have to.
You have to.
I think it's the battle of themindset, you know.
It's either hold yourself backor you find ways or people or
tools.
I use a lot of like EFT tappingand hypnosis.
Like there's a lot of videos onYouTube for hypnosis and
meditations and sound baths.
And that combination of allthree, it like really makes a
(33:41):
difference.
SPEAKER_01 (33:43):
Wow.
Okay, I'll have to check it out.
That sounds interesting.
Yeah.
You've
SPEAKER_00 (33:47):
got to brainwash yourself.
SPEAKER_01 (33:49):
Yeah, for
SPEAKER_00 (33:52):
me, I might.
SPEAKER_01 (33:55):
Cool.
Well, it's good to see you.
Good to catch up again.
SPEAKER_02 (33:58):
Thanks, likewise.
SPEAKER_01 (34:00):
And good luck with everything.
If there's anything I could do,yeah, let me know.
SPEAKER_02 (34:05):
Absolutely.
Thank you, Rob.
Thank you for having me.
SPEAKER_01 (34:07):
Yep.
Okay, so we have Isabella Bedoya today and the
conversation about AI is superhot.
So when I saw Isabella's postabout AI and how she's doing a
bunch of different things, itwas great.
And then there was a sharppivot.
I'm like, ooh, she was in the AIspace and then she pivoted even
(00:35):
deeper into the AI space.
So I'm like, okay.
Gotta have this conversation.
Like, okay, what does she knowthat the majority of us don't
know?
So typically on the podcast, I'dlike to ask this question.
It's a doozy, but I think you'lldo fine.
And the question is, in the lastsix to 12 months, if you were to
(00:56):
reflect back on the last six to12 months of your life and then
turn it into a Netflix special,what would your special be
about?
And what would it be called?
SPEAKER_02 (01:05):
my gosh what a great question well first of all thank
you for having me i'm reallyexcited to to reconnect oh my
gosh if i had a netflix speciali think the last 12 months have
really been a roller coasteri'll come up with the name
towards the end of myexplanation maybe it'll come to
me but uh but or maybe the airoller coaster would be the name
no
SPEAKER_00 (01:26):
that's good
SPEAKER_02 (01:26):
12 months ago essentially it was like the
transition into it's actuallybeen two years it's crazy how
fast time flies But about twoyears ago, I got really heavily
involved into AI voice, voiceagents.
And the last year specifically,I merged my agency with someone
(01:46):
else and we were workingtogether and we were
implementing AI agents and AIvoice agents to help essentially
like take over the role ofjunior level salespeople.
So that it would go from like,instead of being just like, you
know, your entry level salesreps that don't really know how
to do a proper salesqualification.
Now they would be bumped up totheir next role and or to the
(02:10):
next level in their career andthen have AI do all that mundane
grunt work that everybody has todo.
So it was a roller coaster inthe sense that first it was like
trying to figure out how topackage this in a way that Make
sense to business owners,especially the ones that aren't
open to change.
How do we make this make sense?
And then also, how do youexplain the value that it brings
(02:32):
so that you don't get asked todo it for free, which is a
common request in the AI space.
Because everyone wants proof ofconcept.
Everyone wants to try it andthey all expect it for free.
So rollercoaster in that sense.
How to package it, how to makeit actually work.
Partnership dynamics, right?
How do you make your partnershipwork?
(02:52):
And then back to like leavingand starting your own business,
I guess.
Yeah,
SPEAKER_01 (02:59):
it's a roller coaster.
Yeah, it sounds like it.
Yeah, because you really hit theground running on LinkedIn and
then grew your audience with AIand became one of the go-to
people.
And then that major shift, butit was inside of AI.
So when you started that pushfor AI, was it all purely voice
or did you like, okay, let meshow you GBT and then it kind of
(03:21):
migrated into voice?
SPEAKER_02 (03:23):
Yeah, so...
I mean, we've known each othersince I was like running
FameHackers, right?
And back then I was doingcoaching for, I was coaching
musicians and creatives on howto monetize their social media
and how to grow their socialmedia.
So because of that, I stumbledupon AI tools in 2022 before,
you know, the rest of the world.
And I started realizing that alot of my friends that are
(03:46):
coaches, they're buildingpersonal brands.
They're trying to figure out howdo we create TikToks.
So I said, let me create that asan offer.
So I started going to my friendsand I'm like, okay, I will make
your TikTok videos, send me theraw footage.
And when I started getting thepeople to support, there was
people offshore that werecharging$45 an hour and it would
(04:08):
take them a full day to createone 30 second TikTok video,
editing your video to thepopular Alex Ramosi styles.
SPEAKER_00 (04:16):
Yeah.
Yeah.
SPEAKER_02 (04:17):
So I was like, well, that's not scalable and it's not
affordable.
So, um, I ran into like a toolcalled Get Munch, I think.
And then another one calledCaptions AI.
And within like a three or fourhour work session, one of my
team members was able to dosomeone's entire week of
content.
So I was just like, this isabsolutely bananas.
(04:40):
And then ChatGVT comes out inNovember or November, I think of
that year.
And at first I was like, I wouldnot, you know, okay, cool.
A chatbot.
Great.
Big deal.
But I think it was like a monthlater that I had to do a
marketing brief.
And I said, OK, let me try thison chat GBT.
And a whole two, three daysworth of work was condensed to
(05:01):
like a two hour, you know, shortfocus session.
And that's when I was just like,this is insane.
SPEAKER_00 (05:06):
Yeah, I
SPEAKER_02 (05:07):
need to talk about this.
I need to transition.
Well, at that time, I didn'tthink of transitioning yet.
I was just like, how do I applythis?
And it took me a little bit oftime to actually transition
fully.
But it was wow.
It was.
life-changing.
SPEAKER_01 (05:20):
Yeah.
And it quickly grew.
Like, I mean, AI just grew fast,but then your ascension into the
AI space as a thought leaderhappened like super fast and
then it just skyrocketed.
It's like, man,
SPEAKER_02 (05:35):
it's crazy.
It's the timing, you know,that's actually like my
mentality around it.
When I started shifting into, Isaid, let me just make a post
about ChatGPT and see whathappens.
And I saw the reaction and Andthen nothing went viral or
anything.
It took a few weeks and a fewattempts to actually get
something to go viral.
But I just remember the feedbackand the engagement that I was
(05:56):
getting.
And I realized, okay, there'sactually something here.
And then I just got into my headand I was like, I was early days
Bitcoin.
I was early day TikTok.
I was early day Shopify and allthese trends.
And I always said, I want to doit.
And then I would not do it.
And You know, I let all thosethings literally just go right
(06:20):
past me, even though I was stillinvolved at those certain times
in those spaces, which is crazythat I let so many
opportunities, you know, flyright past me.
So when this is now coming outand I'm seeing the positive
reactions, I'm like, I'm notgoing to let this one slide.
There's no way.
SPEAKER_00 (06:36):
Yeah,
SPEAKER_02 (06:37):
I learned not anymore.
I want to be on the forefront.
And that's what really like lita fire under me.
And I was just like obsessed forthe first year, at least I was
religiously every day postingsomething new.
And that's what helped buildthat traction.
Cause at the time, not a lot ofpeople were talking about it.
So it was that like first moveradvantage almost.
SPEAKER_01 (06:56):
Yeah.
So man, there's two thingsthat's coming to mind is how do
you spot?
Cause it sounds like you have ahistory of spotting trends and,
and finding things before theyblow.
So that's number one.
The number two is how did youget over that history of like,
okay, I know that's going totake off.
I'm interested, but I'm not, Idon't do it.
Like, how do you, how did youget over that?
So the first thing, the, uh,Trendsetter, Trendspotter, or
(07:20):
something like that.
Yeah.
SPEAKER_02 (07:21):
Yeah, Trendspotter.
I don't know.
I think this is just how I'vealways been.
When I was working as a privatechef, I was working with a
family that was heavily intoBitcoin and crypto.
And at the time, Bitcoin, whichis crazy, Bitcoin's now like
$115,000 or something.
At the time, Bitcoin was likemaybe around 10k and and in one
(07:46):
of those months it actually hadhis peak of 18 000 and i
remember that vividly we wereall looking at it and i was just
like man and now you know lookat the time that's passed and
i'm still man i still have somei have some bitcoin but not like
you know ready to go retire onan island so so anyways that's i
think i've just always i i'mvery observant even when like
(08:07):
like not just observant i thinkit's the the fast action Because
even like the TikTok videooffer, no one was offering
TikTok video editing except forlike if you're really in the
space and you look for videoeditors.
So even that, had I actuallypursued that as a whole business
model, that was also very earlyon in the now everyone's
(08:28):
offering video creation andvideo editing.
So I think it's just like beaware of what's happening.
listen but pay attention to whatpeople are saying the problems
are and then try to create orthink of what can you offer
around those problems and a lotof the times it just takes
people a long time to say toconnect the dots like oh that's
a problem oh how can i solve itit's just like yeah no nothing
(08:50):
exists
SPEAKER_01 (08:52):
but
SPEAKER_02 (08:52):
we all have the power to create something like
right now
SPEAKER_01 (09:31):
yeah now how would you because There's a lot of
really cool things out there anddifferent solutions that address
a particular problem.
How would people know that isactually a real bona fide,
legitimate opportunity?
SPEAKER_02 (09:45):
I think the best test really is when people
actually pay you for something.
Because then for sure, you'regetting compensated, which is
validating.
But I mean, I've had a lot ofideas.
I've had a lot of ideas like Ihad and I probably have them
somewhere in my office.
When I was trying to Shopifything, I bought these glasses
(10:06):
that you would snap them on yourhand and it would just be like a
wristband.
You know, and I thought it wascool.
But when I took it to Shopify,it didn't sell.
And then I found a dog bed.
And then the dog bed was thoselike circular donut shaped beds.
They're very fluffy.
And I started selling that.
And It actually startedgenerating sales.
(10:27):
So I was like, okay, that wasinteresting.
I think for that one, I think itgoes back to just social
listening.
What's going on?
What are people saying?
Because that's how I found thedog bed.
Unfortunately, I had to shut itdown because of COVID.
And that dog bed now is actuallysold everywhere.
It became popular.
It's sold in all the pet storesand everything.
SPEAKER_00 (10:47):
Quick
SPEAKER_02 (10:47):
tips.
Yeah, I know.
A lot of missed opportunities.
But this is what helped me growand realize a hardship, at least
what I learned with the dogbeds.
Just because the warehouse thatI was working with shut down
didn't mean shut down the wholebusiness.
It was just someone that's open.
SPEAKER_01 (11:05):
Yeah.
You've got an eye for what'srelevant and what hits.
Now, how did you get over the...
Like, man, I didn't do it then.
Maybe I shouldn't do it now.
I know you said you just kind ofhit it hard.
But getting to that point,right, probably took a ton of
self-reflection and meandering.
What was that process like?
SPEAKER_02 (11:27):
Yeah, that's a great question.
I just remember seeing.
So I remember like I it wasactually a decision.
It was like a pivotal decisionmoment.
And I will never forget it.
March 1st, 2023.
I was so determined.
Just had a really, I guess,harsh conversation with myself.
(11:52):
And I was just like, I've helpedall of these people grow on
social media.
I've helped all of these peoplegenerate revenue on social
media.
Why do I not still have apersonal brand?
This is not acceptable.
SPEAKER_00 (12:05):
So
SPEAKER_02 (12:05):
then I said, I gave myself, it's March 1st, I give
myself till December 31st ofthis year to grow at least 5,000
followers on one platform.
And at the time I was likereally leaning into LinkedIn.
So I said, I know all the bestpractices.
I know all the strategies.
Just do it.
So every day I started postingand it didn't take till December
(12:29):
31st.
It was actually March 21st thatI had a post hit a million and
something views.
SPEAKER_01 (12:35):
Wait, like less than 20 days?
SPEAKER_02 (12:38):
Yeah.
of just being like really strictwith myself on like the
discipline of doing the thingsthat I know work.
And it took 21 days to go fromlike, stop messing around to
just do the thing.
And March 21st, I had a postthat hit like 1.2 million
impressions or something.
(12:59):
And I went from 2000 followersto 13,000 followers in one
weekend.
And I was just like, okay, therefor sure is something here.
And that's when I, I just keptgoing.
SPEAKER_01 (13:09):
Okay, so there might be an unfair advantage because
you're already an expert in themarketing social media space.
But for the regular personthat's like, I'm going to
commit, but I don't know if Ihave that magic, right?
Outside of really, reallyhyper-focused, what did you do,
man?
Was it a combination ofmessaging and then the image
(13:29):
that was captivating orcontroversial?
What can the regular persontest?
Be like, yeah.
SPEAKER_02 (13:36):
I think it goes back to that same thing of spotting
patterns of social media.
So
SPEAKER_01 (13:43):
you cheated.
SPEAKER_02 (13:44):
Yeah.
You
SPEAKER_01 (13:45):
cheated and you tapped into your own superpower.
SPEAKER_02 (13:47):
Well, no, no, no.
I mean, everyone has access tosocial media.
So this is actually veryformulaic.
Anyone can tell this.
So yeah, it's not justintuition, but...
So what I did is I started, soeveryone's on LinkedIn and
everybody knows that whateverhappens on LinkedIn is usually a
little bit more delayed thanwhat's happening on TikTok.
So I just started watching whatcontent was performing on
(14:09):
TikTok.
And then one day I saw this girlpost a video about how to create
carousels for Instagram usingCanva's new like bulk feature
automation.
And I was just like, the firsttime that I saw it, I was like,
okay, that's cool.
I don't use Instagram anymore.
you know, at the moment I'mfocused on LinkedIn, but then I
(14:29):
saw the video again in that sameweek.
And now I said, wait a minute,LinkedIn carousels are like a
really big thing.
It doesn't have to be Instagram.
It can be LinkedIn carousels.
So I took that whole concept andI just like made it my own and
about LinkedIn carousels.
And it was a trending video onTikTok.
So it was basically bringingthat, like that TikTok trend
(14:51):
into LinkedIn and
SPEAKER_00 (14:52):
And
SPEAKER_02 (14:53):
that works.
And same thing happenedrecently.
We're working on an app and Isaw the trending story of the
CEO that got caught in theColdplay scandal.
SPEAKER_00 (15:02):
And
SPEAKER_02 (15:03):
I saw the video start populating earlier in the
day.
And I said, we need to bringthis over and create a video.
And we did.
And that was like one of thehigher views on the account so
far.
I think we got like 7,000impressions on Facebook and
LinkedIn on this brand newaccount.
So it's like just crazy.
Figure out what's trending,figure out what people are
talking about, and then put yourspin on it.
(15:24):
Add it to the conversation.
SPEAKER_01 (15:25):
Okay, so it's what's trending in social media in
general, because it's socialmedia, it should hit in other
social media platforms,basically.
SPEAKER_02 (15:34):
Yeah, not just it should hit, but it's like the
psychology of like, why did it?
Why is it performing?
Why are people clicking?
And then if you bring that toother platforms, depending on
who's on the platforms, you'llget different reactions.
But it's like a proven piece ofcontent.
It's like a proven contentpiece.
SPEAKER_01 (15:52):
So taking the principle and then applying it
to the platform with your spin.
SPEAKER_02 (15:56):
Yes, exactly.
SPEAKER_01 (15:57):
And then that's where chat GPT can come in is
you can ask it, Hey, what's,what are the principles that's
making this thing?
And what do you think?
And then you take that and thenyou run with it.
SPEAKER_02 (16:05):
Exactly.
And also ask it.
Cause that's what I did.
I said, how do I turn this sothat it's not like a tabloidy,
you
SPEAKER_00 (16:11):
know,
SPEAKER_02 (16:12):
so that people don't say like, you're just gossiping
about this guy.
And it's like, that's not theimage that I would want to
portray.
So it's like, how do I actuallyturn this into a value piece?
SPEAKER_01 (16:20):
Yeah.
Okay.
Okay.
That's good.
Yes, that is all right.
Doable in my mind.
I'm like, okay, I'm going to tryit.
Yeah.
SPEAKER_02 (16:26):
Yeah.
Find something that's trending.
Take it to ChatGPT to help youfigure out, first of all, why.
So you start learning for yourown content what you could do
better.
And then second thing is figureout like how can you portray it
for under your own brandpersona.
SPEAKER_01 (16:42):
Okay.
So do you have a bot for that?
SPEAKER_02 (16:45):
don't but there should be I have an agent
actually so I have an agentwhich is like a little bit I
think more than more complicatedbut then than just like the bot
but what the agent does rightnow is it scrapes it's like a
three-step agent so it scrapesthe top competitors in the
space.
So let's say that there's otherpeople talking about AI.
(17:05):
I put them all in my little listof people to scrape and I have
the agent go out and tell meevery week what content they
posted, what were theirimpressions or not impressions
because I can't see that, butwhat were the reactions, the
comments and an analysis of whyit thinks it performed well and
how can we apply thoseprinciples to my content.
Then I have the second bot oragent that the agent goes out
(17:27):
now and scrapes my content forthe last seven days tells me
what performed well, what didn'tperform well, what can I do
better and what it suggests forthe following week.
And then I have a third agentthat brings together the
influencer research one, likethe competitor research, my
personal research and myknowledge base of my stories, my
(17:47):
challenges, all that.
And it creates content for theweek so that I can just copy and
paste that.
And it's already personalizedwith best practices, what other
creators are doing, What I'mdoing and my stories.
And
SPEAKER_01 (18:03):
is this you on a Gumloop or N8N?
SPEAKER_02 (18:07):
So this is actually, I used, I love N8N, but for this
one, I just set it up reallyquick on relay.app.
It's very user-friendly forpeople that are like not
technical.
SPEAKER_00 (18:17):
Yeah.
SPEAKER_02 (18:18):
Yeah.
I really like relay.
N8N is awesome.
I have some really coolautomations there, but for
relay, it's kind of reads like aworkflow.
So it's easier for people thataren't like used to seeing this
to see it.
And I have it live on a Notion.
So the agent's currently storingand reading Notion to create
content and tweets.
It also, I'm going to startposting on Twitter.
(18:39):
So I just programmed it to takewhatever posts we're writing for
LinkedIn for the week to justtranscribe it into tweets.
SPEAKER_01 (18:46):
Yeah.
And all of this, you didn't goto college for it.
Not at all.
You didn't do all thatcertification.
You just kind of, because youwere in social media and then
you pivoted to it.
So the new pivot that was,another part of the roller
coaster from general AI thoughtleadership into voice.
So you're just doing voice now.
SPEAKER_02 (19:07):
So I was.
I left the agency.
But for the last year, we werevoice agents.
It was a really interestingexperience.
I think the first challenge thatwe had around that was really
like, how do you generate thisas a value add to a business?
SPEAKER_00 (19:23):
And
SPEAKER_02 (19:25):
at the time, I remember...
people i was working with likethey didn't really like there
was really no direction i thinkuh one of the guys he was
charging five grand and 1500 amonth so five grand for a setup
5500 for a setup or somethingand i saw that we were having a
lot of meetings but it wasn'treally like going anywhere so
(19:47):
then i realized from just likemarketing and sales principles
um it's because the offer was alittle complicated.
And when we're explaining tosomeone that doesn't know AI,
all of a sudden it's like, wehave to build a new system Maybe
it will work, maybe it won't.
Like that's a crazy propositionalready, right?
That's what the business owneris thinking because we know it
(20:08):
will work.
But the business owner is like,I don't know if it'll work.
Then you have to pay a monthlyand then you have to pay Twilio
for your minutes and then youhave to pay AI for the minutes.
So you're trying to sell oneperson on four items at once.
It's hard.
So what I did is I transitionedthat into what if we just charge
20K for six months and that'sit, nothing else.
(20:31):
And that seemed to get a littlebit more easier to understand
because now I had to repackagethe whole thing into AI
employees.
So I said, you're paying foryourself maybe a hundred grand a
year.
We can automate that whole thingfor 20 grand.
Now we're actually making sixgrand more in a six month
period.
And it's a way easierconversation.
(20:52):
So, so yeah, so that was likethe last year is really like
selling those.
That offer ended uptransitioning into a growth
partner offer.
SPEAKER_00 (21:00):
So
SPEAKER_02 (21:01):
it became something along the lines of like, you
know, we'll end up having toalso run the agents for you.
And then that was just more of asix-figure annual investment
with revenue share.
So her commitment, I should say,six-figure annual commitment and
then revenue share on whatever.
So that was like, I guess,towards the end.
(21:21):
Maybe that was like this wholeyear towards the end of the time
that I was there.
SPEAKER_01 (21:25):
Yeah.
Okay, so it's more like anagency per se, not necessarily
voice, but voice was one of theleading messages that went out
like the campaigns and
SPEAKER_02 (21:33):
stuff.
Yeah, it was exactly it wasvoice agents, it was really it
was like sales automation,because it was integrating the
voice agents to not just docalls, but to then take actions
inside of your go high levelaccount.
So we had created this wholesystem on top of GHL, even
before GHL came out with agents.
And it was basically a lot ofthe things that GHL now has,
(21:54):
like the AI testimonials, we hadalready automated that before
them.
A lot of the things that theycreated, we had already done.
And that's what we wereessentially selling a full
end-to-end sales automation.
Wow.
SPEAKER_01 (22:05):
Wow.
So then now you're doing stillAI.
SPEAKER_02 (22:09):
Still AI agents, not just voice, but just more broad
as well.
And I'm really having a lot offun with the content agents.
Just yesterday, I finally set upmy agent that can generate AI
videos.
So it's using HeyGen for myavatar.
And then, so I'm going to startposting a lot of videos now.
SPEAKER_01 (22:29):
Yeah, yeah, cool.
What do you think of the newVO3?
SPEAKER_02 (22:33):
VO3 is like really crazy.
I've seen some crazy videos andit's just, It really is.
I mean, if it was like able toproduce 30 seconds or 60
seconds, like that would beinsane for ads.
SPEAKER_01 (22:47):
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
There's man, there's some crazyfaceless accounts that are super
funny, but also like, it'sfunny, but then there's, it's
also what's the word offensive.
There's some that are like,I've, I've binge watched the
faceless Bible stories, youknow?
Yeah.
Moses parting the red team.
Like, Hey guys.
UNKNOWN (23:08):
Yeah.
SPEAKER_01 (23:09):
it's hilarious man um rosie i haven't heard of hey
rosie calm which is r-o-s-i-eman incredible voice agent that
is specific to like the localbusiness um i've tried it when
it first came out and it waschoppy now it's so much better
oh my
SPEAKER_02 (23:29):
gosh yeah voice has really oh my gosh yeah when it
first came out like a few yearsago it was calls withdraw it was
like a nightmare
SPEAKER_00 (23:37):
Or
SPEAKER_02 (23:37):
it would say something like very like, it
would say, for example, like,hi, how are you?
Are
SPEAKER_00 (23:43):
you
SPEAKER_02 (23:45):
doing
SPEAKER_00 (23:45):
well?
SPEAKER_01 (23:45):
Yeah, right now, Claude's voice, that's exactly
Claude's voice.
Yeah, GBT is way better for thevoice.
SPEAKER_02 (23:53):
Yeah.
UNKNOWN (23:54):
Having conversations and stuff.
That's crazy.
SPEAKER_02 (23:56):
Yeah, yeah.
It's really powerful.
If you get it to, and it doesn'tjust have to be like over the
phone.
There's like orbs that you canput on your website as well.
SPEAKER_01 (24:05):
Yeah, yeah, yeah,
SPEAKER_02 (24:06):
yeah.
Yeah.
So it's just, it's crazy.
It's, it's really making thewhole, it's shifting.
Like, at least in myperspective, it's shifting sales
and marketing a hundred percentas we know it.
But I think what is also goingto happen is right now, I think
a lot of businesses are like,Oh, schedule a call.
We'll help you out.
SPEAKER_00 (24:23):
And the
SPEAKER_02 (24:24):
AI.
And I think what's really goingto happen is this big, like
shift into buyers enablement.
So not necessarily right now,it's very like sales centric.
Like where's my sales rep?
You know, what, what can I dofor you?
All these things.
I think it's really going totransition into the buyers just
being so savvy about who you areand what you do that it's going
to make that whole sales processa lot faster and smoother if the
(24:47):
business is doing a good job ofproviding all the materials.
So it's going to pre-build.
I think that at least that'swhere it is headed.
It's like building all thattrust before you even get on a
call, if you even need to get ona call.
SPEAKER_01 (25:00):
So that's where the content comes in.
You just flood it with All thefacts, videos on that, and then
just your content, education,lifestyle stuff.
SPEAKER_02 (25:09):
Provide a lot of value.
It's really crazy becausethere's a lot of...
I actually learned this fromAlex Ramosi.
In one of his videos a few yearsago, he talked about his whole
entire content strategy.
And one of the things he saidwas like, Give value, even if
you're like afraid to post itbecause you should be charging
(25:30):
for that.
Give value because yourcompetitors aren't doing that.
And if you can deliver exactlywhat people need on social
media, they're going to thenperceive you as if that was your
free content, how much bettermust your paid content be?
Yeah.
And then they're going to wantto like, you know, pursue
working with you.
SPEAKER_01 (25:48):
So you got to flood the market with basically
everything you've got,essentially.
Yeah, the best stuff.
SPEAKER_02 (25:54):
Yeah, yeah.
Yeah, because they're not goingto implement it.
And I've seen that firsthand.
I've given away a lot of stuffin the last two years.
And people still come eitherthey come immediately and
they're like, okay, I want towork with you now.
I saw this was helpful, youknow, etc.
Or they'll come back like a fewmonths down the road or six
months or even I've had people ayear down the road.
(26:15):
And they're like, I've beenwatching everything.
I've been studying everything.
I've been applying everything.
And now I know that I needsomeone else's help.
And you're the only person I canthink of.
And that's the goal.
SPEAKER_01 (26:24):
Yeah.
SPEAKER_02 (26:25):
You know, business is a long-term thing.
SPEAKER_01 (26:28):
Yeah, I like that.
So you started your own newagency for yourself.
SPEAKER_00 (26:35):
Yeah.
SPEAKER_01 (26:37):
Is that the goal, to push it as far as you can?
Because it sounds like you gotsome chops on Shopify because
you could be running like aShopify or Amazon store on the
side and make millions there.
SPEAKER_02 (26:47):
Yeah.
So right now I just, Iactually...
I rethought about this wholething.
The last three months, I tooktime to figure out how do I
reenter.
When I was trying to leave myvoice agency, I was trying to
figure out if I could sell atleast my half or something.
Even though it was arevolutionary technology and it
(27:09):
was really changing the world,the M&A lawyers that I spoke
with, they all told me that itwas a heavy human-centric
business.
So even though we were puttingAI automation in businesses, we
should have been worth way more.
But we required a lot of humansto scale.
So then that put this wholethoughts into my head of like,
(27:32):
how do I not end up in thatsituation?
Because I know that Lovable, forexample, they have 40 people on
their team and they just got a$2billion valuation.
The 17-year-old Zach Yadigari,he built CalAI in...
the last 12 months, he alreadygot it to 30 million.
So I just started brainstormingand thinking a lot around that
(27:55):
and how to do it in a way thatit doesn't like lead to burnout.
Because I think I was like, verymuch on the path to burnout and
probably did burn out when Ileft the voice agency.
So the vision that I have rightnow is, so I just launched AI
Billionaire Labs.
It's more of a community stylething.
It's a lot more scalable andit's just like a place where
everyone can learn and shareagents and come together and
(28:17):
build apps and all of this.
But the vision really behind allof this, I would like to get
into, and this is what I'mactively working on, is creating
a, most likely a certificationprogram
SPEAKER_00 (28:28):
and
SPEAKER_02 (28:29):
take that into universities and have them
license that.
And in terms of like agents andautomations and all of this, I
would still pursue that, but notfrom an agency level where it's
just like, you know, buildingthings for a few grand or
whatever, but really pursue thatfrom a content licensing as
well.
(28:49):
So if I build the agents andhowever this ends up being
playing out, I would want tolicense that to companies rather
than just being stuck being anagency.
SPEAKER_01 (28:59):
Yeah.
Yeah.
Yeah.
So you build your agents andlicense the capabilities of
those agents.
SPEAKER_02 (29:05):
Yeah.
Yeah, exactly.
And that's probably going torequire some vibe coding for
like a user interface orsomething.
SPEAKER_01 (29:11):
Yeah.
SPEAKER_02 (29:12):
Yeah.
So they have like, I guess in away it's like an operating
system.
SPEAKER_01 (29:16):
Yeah.
Yeah.
Have you seen, I forgot hisname, man, but the HubSpot guy,
I think he might be the CMO orCOO or something like that.
Yeah,
SPEAKER_02 (29:26):
Urgent AI or something.
SPEAKER_01 (29:28):
Yeah, something like that.
Yeah.
Yeah.
It's like a marketplace forbuilders and agents.
I just stumbled across it likeearlier this week.
I haven't spent time in it, butit seems interesting.
SPEAKER_02 (29:38):
Yeah.
I haven't spent that much timein it either, but it does seem
interesting.
It seems like he built a placewhere you can just essentially
build and it's like a upwork foragents.
Yeah.
Yeah.
Yeah.
SPEAKER_01 (29:51):
I mean, he knows what he's doing and He's got the
resources to get it done.
So that's interesting.
SPEAKER_02 (29:57):
Absolutely.
SPEAKER_01 (29:58):
Man, are you excited for the future?
I
SPEAKER_02 (30:00):
am very excited.
Another thing I also forgot tomention is in addition to like
all of these things, I have beenworking for the past, like maybe
two years or so now with acouple of other people.
And about a year ago, we startedworking on this idea of building
an AI app for divorce.
So we're getting ready to launchthat hopefully within the next
(30:21):
month.
So really it's, The wholetrajectory, at least of like how
I envision the next three tofive years is really going to be
apps and agents in somecapacity.
SPEAKER_01 (30:32):
Yeah, yeah, yeah.
Yeah, that's in the market andcreate an app for it.
And yeah, so that essentiallywould be the SaaS.
SPEAKER_02 (30:38):
Yeah, exactly.
The SaaS models.
SPEAKER_01 (30:41):
Yeah,
SPEAKER_02 (30:41):
SaaS is blowing up.
But no, I am very excited forthe future, I think.
For anyone that's watching orlistening, I think if you
haven't gotten involved with AI,you have to.
There's no going around itbecause the way that I kind of
saw it or see it still is...
The world is going to change.
It's already changing.
Companies are already doinglayoffs over AI.
(31:02):
So it's either do you get infront of it or do you just stay
complacent and complain that AIis coming for you?
I don't fully believe that AIwill replace a lot of jobs.
I think it's more of anaugmentation and it's going to
create more jobs, if anything,or different jobs.
But it's going to create thejobs for the people that are
willing to learn how to use AI.
(31:22):
We're in a gold rush right now.
It's like, in my opinion, Ithink it's like the rise of the
solopreneur.
We have all the tools.
We have everything.
SPEAKER_01 (31:32):
Wow.
I think that's your, the rise ofthe solopreneur through
rollercoaster peaks and valleys.
Exactly.
Oh, that's the
SPEAKER_02 (31:39):
Netflix.
SPEAKER_01 (31:40):
Yeah.
Yeah.
Yeah.
Yeah.
There's the title.
Well, good.
So if anybody had any questionsabout it or even, you know,
agents, where would they go tofind you?
SPEAKER_02 (31:51):
So my LinkedIn is like the best place right now.
Isabella Bedoya.
My website is izzygpt.com.
SPEAKER_01 (31:59):
I'm
SPEAKER_02 (31:59):
becoming an AI.
izzygpt.com.
And then my-
SPEAKER_01 (32:02):
And that's I-S-I or I- No,
SPEAKER_02 (32:05):
I-Z-Z-Y.
Well,
SPEAKER_01 (32:06):
I-Z-Z-Y.
SPEAKER_02 (32:07):
I-Z-Z-Y-G-P-T.com.
And then that is the same handlethat I have on YouTube and on
Twitter and TikTok.
And I still have to create mymeta accounts, but-
SPEAKER_01 (32:18):
Yeah.
Oh, dude, that's a great one.
I like that one.
SPEAKER_02 (32:21):
Thank you.
It just came to me one day.
Like I had, I had IsabellaBedoya.ai and I always thought
that is so long.
And I was just writing somethingand I said, is he GPT?
And I'm like, oh my gosh,immediately all my handles were
available.
I changed everything.
SPEAKER_01 (32:36):
Got it.
Yeah.
Yeah.
Yeah.
Good.
Smart move.
Yeah.
There's a, there's someone, herhandle is cat GPT.
SPEAKER_02 (32:43):
Oh, I've seen her on a, on a, on Instagram, I think.
SPEAKER_01 (32:46):
Yeah.
Yeah.
Yeah.
Yeah.
SPEAKER_02 (32:48):
Does she end up getting, do you know, I don't
know if you follow herconsistently, but did you ever
see if she got her tripsponsored?
SPEAKER_01 (32:56):
Big money, dude.
Big money.
Kajabi.
Kajabi.
SPEAKER_02 (32:59):
Kajabi.
Wow.
SPEAKER_01 (33:01):
Dumped all kinds of money.
First class.
Everything, man.
SPEAKER_02 (33:05):
Wow.
That's
SPEAKER_01 (33:05):
awesome.
That's the power of being aninfluencer, right?
Yeah.
Yeah.
So.
SPEAKER_02 (33:10):
Yeah.
Build a personal brand and learnAI.
That's the two key takeaways foranyone
SPEAKER_01 (33:15):
listening.
Yes.
Build a personal brand and learnAI.
Yeah, and overcome your fear.
SPEAKER_02 (33:21):
You just have to.
You have to.
I think it's the battle of themindset, you know.
It's either hold yourself backor you find ways or people or
tools.
I use a lot of like EFT tappingand hypnosis.
Like there's a lot of videos onYouTube for hypnosis and
meditations and sound baths.
And that combination of allthree, it like really makes a
(33:41):
difference.
SPEAKER_01 (33:43):
Wow.
Okay, I'll have to check it out.
That sounds interesting.
Yeah.
You've
SPEAKER_00 (33:47):
got to brainwash yourself.
SPEAKER_01 (33:49):
Yeah, for
SPEAKER_00 (33:52):
me, I might.
SPEAKER_01 (33:55):
Cool.
Well, it's good to see you.
Good to catch up again.
SPEAKER_02 (33:58):
Thanks, likewise.
SPEAKER_01 (34:00):
And good luck with everything.
If there's anything I could do,yeah, let me know.
SPEAKER_02 (34:05):
Absolutely.
Thank you, Rob.
Thank you for having me.
SPEAKER_01 (34:07):
Yep.
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