Inside Noughty with Amanda Thomson: Quality, Innovation, and Growth in the U.S. Market

Inside Noughty with Amanda Thomson: Quality, Innovation, and Growth in the U.S. Market

In this debut episode of Non-Alcoholic Wine Celebrities, host Vanessa de Souza Lage, founder of Vin00s, sits down with no less than powerhouse Amanda Thomson, CEO and founder of Noughty, one of the world’s most recognised premium non-alcoholic wine brands.

Amanda shares how she turned her vision for elegant, alcohol-free wine into a global business; rethinking quality standards and expanding strategically in the U.S. market.

🎙 What we cover

• How Noughty was born from Amanda’s background in the wine world "I was drinking so much sparkling water"
• What “quality” really means in non-alcoholic winemaking 
• Building a strong, mission-driven team
• Why sustainability and ethics matter in brand building
• The U.S. growth strategy and future innovations
• Where the NA wine industry is headed next

🍇 Key takeaways

• True innovation in non-alcoholic wine starts with quality and execution, not hype: "the quality led piece will be the winner"
• The U.S. remains the biggest opportunity for NA brands growth
• Expect industry consolidation driven by premium producers

Guest: Amanda Thomson – Founder & CEO, Noughty
Host: Vanessa de Souza Lage – Founder, Vin00s

Non-Alcoholic Wine Celebrities is produced by Vin00s, the media platform dedicated to the world of alcohol-free wine.

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#NonAlcoholicWine #Noughty #Vin00s #BeverageIndustry #Innovation #Podcast