In this energizing episode of Nourished with Nora, host Nora LaTorre sits down with Ryan Dewey, CEO and co-founder of Plunge, to talk about the health trend that’s sweeping the country—cold plunging—and why it’s more than just a wellness fad.
Ryan shares the story behind launching Plunge, how cold exposure transformed his daily routine, and why he believes plunging helps build what he calls “calm toughness.” The conversation spans from plunging for mental clarity and immune strength to the rising movement of “social saunas” as a new form of connection and community.
Nora and Ryan also explore how Plunge’s mission-driven culture sets it apart. Ryan gives a behind-the-scenes look at his leadership style, the company’s core values, and how giving back—like their early support of Eat Real—has been foundational to their success.
Plus:
- Plunge tips for beginners (including the surprising power of the head dunk)
- Why Ryan prefers high-heat saunas—and designed one you can bike in
- The role of wearables and personalized data in the future of wellness
- What it means to lead with curiosity (and why he always starts with a question)
- The story behind Plunge's marathon team challenge (spoiler: someone's running whether they like it or not)
Whether you’re a seasoned plunger, a sauna newbie, or just curious how wellness and leadership intersect, this episode will leave you fired up and maybe a little chillier (in the best way).
Mentioned in this episode:
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Eat Real www.eatreal.org
🎙️ This is episode 3 of Nourished with Nora — don’t forget to subscribe and leave a review!
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