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July 22, 2025 24 mins

In this candid episode of OBM Unscripted, Christy, Muneeba, and Layna dive into one of the hardest parts of running a service-based business: rejection.

From the top of the funnel to the final stages of onboarding, the trio explores the emotional and strategic impact of hearing “no”, especially when you’ve already envisioned the transformation you could deliver. Layna shares a particularly fresh rejection from a prospective client paralyzed by control issues, despite needing help. Muneeba and Christy unpack the emotional aftermath, ego bruises, and the tension between a founder’s readiness and a service provider’s clarity.

Key themes:

  • Navigating early-stage vs. late-stage client rejection

  • The psychology behind founder resistance

  • When your skillset isn’t the problem — their readiness is

  • How OBMs can reframe rejection as a red flag, not a failure

  • Using hard moments to refine your marketing and mindset

Whether you’re new to freelancing or deep in your OBM era, this episode will remind you you’re not alone and that sometimes, a closed door saves you from chaos.

Mentioned in this episode:
We talked about the value of community, especially when the rejections hit hard.
You can check out and join the communities we mentioned here:OBM Unscripted LinkedIn Group: https://www.linkedin.com/groups/12968293/

OBM Unscripted Facebook Group: https://www.facebook.com/groups/1188430375977064

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