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July 29, 2025 31 mins

In this episode, Muneeba, Christy, and Layna dive into the underrated powerhouse behind OBM success: soft skills. From navigating tricky client dynamics to setting firm (but friendly) boundaries, we unpack why emotional intelligence, communication, and adaptability aren’t just “nice to have”, they’re non-negotiables in a digital-first, people-driven business landscape.

We also dig into the limits of AI (spoiler: robots still suck at reading the room) and how soft skills are actually a repeatable part of your business system, not just personality traits you’re born with.

💡 Topics we cover:

  • Why “reading the room” is a legit OBM superpower

  • The difference between setting boundaries vs. building walls

  • How to approach conflict with curiosity, not control

  • Why soft skills can be learned—and should be

  • Where AI fits (and doesn’t) in the human-centered OBM space


This week’s email-exclusive downloadable is an Emotional Load Checklist — a simple weekly tool OBMs can use to help prevent burnout before it starts.
Be sure to join our email list so you don’t miss out on future resources: https://obm-unscripted.kit.com/signup

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