Off Brand by Cocokind
Welcome to Offbrand by Cocokind, where we get into the real, unfiltered side of building a brand alongside our community and creating substantive beauty products. We don’t believe in trying to be anyone but ourselves and we don’t think you should either - so come along as we get real and imperfect, go deeper on topics most beauty companies won’t, and get a bit off brand.
Episodes
This week’s episode is a special one—we invited our San Francisco community to join us live for a recorded podcast session. We opened the floor to questions, shared stories, and talked about all things beauty. It’s honest, unfiltered, and full of the energy only our community can bring!
What does it really take to land on an Ulta endcap?In this episode, we’re taking you behind the scenes of one of our biggest bets yet—our national retail rollout. Priscilla shares what it means to be on shelves at Ulta, why this is Cocokind’s largest investment to date, and what most people don’t understand about how retail actually works.
In this episode, we share the story behind our community brand trips: why we created them, how we choose who comes with us, and the impact they’ve had far beyond the airport gates.
This isn’t about follower counts or blue checkmarks. It’s about bringing the most passionate members of our community into the heart of our brand. Hear behind-the-scenes stories, moments from past trips, and why these experiences are now a core part of ho...
Before Cocokind was on shelves or in your skincare routine, it was just an idea — one of many. In this episode, Priscilla shares the scrappy beginnings: doing in-store demos at Whole Foods, selling five units in three hours, and the unexpected business idea that almost came first (hint: 🍌🍦).
The intro to our podcast: why we're launching a pod, what you can expect, and why we named it Off Brand by Cocokind!
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