Cybersecurity Product Marketing | How to Simplify Complex Solutions & Drive Demand w/ Scott McCullum

"Most people think product marketing is just about sales enablement, but in reality, it's about translation—taking technical complexity and turning it into a compelling, human story that actually drives demand."

Scott McCollum, Director of Product Marketing at Blue Mantis, joins the Cyberwhyze BrandGen Podcast to break down the art and science of positioning cybersecurity solutions in a crowded market.

🕒 Chapters:

00:00 - 00:30 | Why video marketing is the future

00:30 - 01:20 | The problem with overproduced content

01:20 - 02:08 | Introducing Scott McCollum

05:16 - 08:30 | What product marketing actually involves

09:41 - 13:25 | How product marketing and demand gen work together

15:57 - 18:46 | B2B marketing is really B2H (Business to Human)

21:12 - 24:45 | The shift to video for cybersecurity buyers

27:43 - 30:15 | How video supports sales enablement

32:58 - 36:12 | AI’s role in cybersecurity marketing

39:54 - 42:45 | Future-proofing your marketing career

47:49 - 50:11 | Where to find Scott McCollum

Product marketers sit at the intersection of engineering, sales, and demand generation—but how do you turn deeply technical cybersecurity solutions into messaging that resonates with buyers at every level?

Scott, who has built his career at Blue Mantis, Comcast Business, Masergy, and Microsoft, reveals the playbook behind crafting go-to-market strategies, enabling sales teams, and making cybersecurity solutions not just understandable, but compelling.

This episode is a masterclass for cybersecurity marketers, demand gen leaders, and product managers who want to create messaging that stands out, moves prospects down the funnel, and actually closes deals.

What You'll Learn:

✅ The role of product marketing in bridging the gap between engineers, sales, and buyers

✅ How to simplify complex cybersecurity concepts for non-technical decision-makers

✅ Why authentic video content is shaping the future of B2B marketing

✅ How product marketers can work more effectively with demand gen teams

✅ The biggest mistakes cybersecurity brands make in their messaging—and how to fix them

If you're building a cybersecurity brand and need to generate inbound demand without wasting time and money, visit www.cyberwhyze.com to see how we help founders and subject matter experts turn their expertise into demand-driving content.

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