"The biggest problem is just being overwhelmed by everything that comes into it. But today I walked in to a studio that was already put together. I just had to sit down and just talk, and that made it easier for me." - Gabe Gomez on breaking through his own video marketing hesitation after 15+ years in traditional sales.
Most sales leaders struggle to transition from traditional outbound methods to modern video marketing, but Gabe has experienced firsthand why this shift is crucial. Through his journey from high-pressure outbound sales to embracing video content, Gabe reveals why the future of B2B sales lies in authentic, expert-led content.
Dive into the transformative world of B2B sales and video marketing on the Cyber Brand Gym Podcast, where we're joined by Gabe Gomez, a veteran sales leader with over 15 years of SaaS experience. From selling mattresses to scaling startups through prestigious accelerators like 500 Startups, Gabe unpacks the evolution of sales strategies and why traditional outbound methods are leading to burnout.
From breaking into the startup world to becoming VP of Growth at CyberWhyze, Gabe shares how his perspective on video marketing shifted from skepticism to seeing it as "the Bitcoin of 2010" for B2B companies. This episode reveals why reducing sales team burnout requires a fundamental shift in how we approach market warming and relationship building.
Gabe's journey is a testament to the changing landscape of B2B sales, exploring how video content is transforming the way companies build trust and generate pipeline. His insights offer a roadmap for sales leaders looking to reduce customer acquisition costs and create sustainable growth in today's digital landscape.
What You'll Learn:
- How Gabe transitioned from traditional outbound sales to embracing video marketing
- Why traditional sales approaches are leading to team burnout and rising customer acquisition costs
- The critical role of authentic video content in warming up markets before outreach
- Practical tips for sales leaders hesitant to embrace video marketing
- Why the future of B2B sales lies in expert-led video content
If you enjoyed this episode, please rate and review us on Apple Podcasts and Spotify, and be sure to hit the subscribe button!
Looking to build your cybersecurity brand and create more inbound demand without wasting time and money? Visit us at www.cyberwhyze.com and learn more about our unique approach to founder and SME-led video marketing, and schedule a free 30-minute consultation today!
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