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December 3, 2024 27 mins

In this episode of Off the Record Marketing Deconstructed, the hosts discuss the different demographics associated with various social media platforms, including Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, Pinterest, and LinkedIn. They analyze user gender distribution, age brackets, and engagement rates, offering insights for marketers to effectively target their ideal clients.

The episode also delves into the evolution of these platforms and the implications for future marketing strategies.

00:00 Introduction to Audience Targeting by Social Media Platform
01:29 Diving into Facebook Demographics
03:53 Exploring YouTube Statistics
06:41 Instagram Insights
09:08 TikTok Trends and User Behavior
13:37 Snapchat Usage and Demographics
16:07 Twitter/X: News and Engagement
19:11 Pinterest: The Niche Platform
20:56 LinkedIn: Professional Networking and Content
26:36 Conclusion and Final Thoughts


https://offtherecordmarketingdeconstructed.buzzsprout.com

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